Tracking and Attribution

Facebook custom audiences let you segment and target leads with precision. Learn how to create audiences that drive conversions with this easy-to-follow guide.

Meta latest update: First Conversion vs. All Conversions. Learn how this new Ads Manager feature improves reporting and helps optimize campaign performance.

Want to amp up your business insights? Add a Facebook Pixel on WordPress for precise conversion tracking and boosted campaign effectiveness. Guide inside.

The Facebook Conversions API may be a game changer for your business disguised as a mysterious puzzle box. Read more to solve the riddle.

Going round in circles trying to remove your Meta Pixel? Find all the steps to remove it from your website and your Facebook Business Manager.

Grab every opportunity to reach people ready to buy by monitoring interactions with your business. Here’s how to set up ad tracking in the Meta Events Manager.