How to Make a Facebook Business Page in 10 Steps

You’ve spent enough time sitting on your brilliant business idea. 

It’s time to unleash it on the world by creating a Facebook Business Page so you can start selling to new potential customers.

Some people say Facebook is dead, but I disagree, as do the statistics.

With over 3 billion monthly active users, Facebook dominates the field compared to other social networks. 

Creating a Facebook Page is a simple and cost-effective way to set up shop on the platform – you get more eyes on your business and more revenue to ensure you get a slice of that enormous pie.

But first, let’s go over the basics of how it all works.

What is a Facebook Business Page?

A Facebook Business Page is a public profile for businesses, organizations, public figures, and brands to promote themselves across Meta’s network.

While personal profiles can be private, Pages are public. A public page means that Google may index your page, making it more discoverable.

Facebook is where people search to learn more about a business, and a Facebook Business Page is your storefront. You can customize your Page with cover photos, a profile picture, and preferred contact information and add your website or store links. 

A Facebook Business Page lets you create posts and other content to intentionally connect with your target audience and followers.

What are the benefits of creating a Facebook Business Page?

Aside from tapping into an endless list of audiences, a Facebook Business Page can become another arm of your business. Here are some of the best features of setting up a Facebook Business Page:

1. With over 3 billion potential customers on the platform, it makes sense to be there.
2. You can turn your fans into email subscribers and grow your list.
3. Improve marketing efficiency. Take advantage of the most cost-effective advertising platform in 2024 when you’re ready to advertise. Until then, setting up your Page and all the features that come with it are free.
4. Targeting is Facebook’s superpower. Why is targeting so important? It means you’re not wasting ad spend on people who aren’t interested in what you’re selling. 
5. You can create super-specific audiences to target with unique messaging. Someone abandons their cart? No problem. Show them an ad reminding them of the products they’ve left behind.
6. The data you can uncover about your audiences is in-depth like no other. You have access to powerful analytics that will help you create better content or ad campaigns in the future.

How to create a Facebook Business Page

Setting up a Facebook Business Page is easy and doesn’t take long. 

Step 1: Select or create a Facebook personal profile

Log into Facebook.com and select the profile you want to link to your new Page. Or, if you want to create a new profile to connect it to, click “Create new account.” Follow the instructions and log into your account.

From the “Home” page, head to the menu on the top right to find “Create,” then click “Page.”

Step 2: Enter your business details

In the popup that appears, you can start entering your business details. You need a name and a category to continue - you can choose up to three categories that best describe your business. You can do this now or come back to complete it later.

Next, you should enter more details, including your website, business phone number, business email address, and physical location. Click “Next” when you’re finished.

Step 3: Add visuals and a CTA button

In the next step, you can add a profile picture and a cover photo to your page to add your brand visuals. 

Here, you can also add your call-to-action button to your profile. You can choose the one that makes the most sense for your business.

Step 4: Connect to your business WhatsApp

If you have a business phone with a WhatsApp for Business account, you can connect it in this step. Doing so adds WhatsApp as an option for your call-to-action button or as a destination in your ads. You can skip this part and come back to it later if you wish.

Step 5: Invite your friends to like your Page

It's time to build your Page audience by inviting friends and connections to like it. You can skip this step if you haven’t completed the other sections. It’s better to invite people once your business Page info is populated and appealing before you share it with the public.

Step 6: Customize your notification preferences

In this step, you must choose the notification settings for your Page and click “Done.”

Step 7: Populate your Facebook Page

Yes, you just clicked “Done,” but there is still more to do. Your Page has been created and may look like the one I made for this article here. 

The menu highlighted by the red box has links to your Professional dashboard, Insights, the Ad Centre, a link to create an ad, and your Settings. Under “More tools,” you’ll find the Leads Centre and Meta Business Suite.

The Page setup wizard is highlighted in the blue box to show what you still need to do to set up your Page correctly. By adding all this information, you optimize your Page because it shows Meta that it is complete, automatically making you more discoverable. 

Lastly, the “Manage Page” button the arrow points to at the top right takes you to your Professional dashboard, where you can work on your Page. 

Step 8: Check your privacy settings

Once you’re happy with the information and visuals on your Page, you should review the Privacy tab in the Settings section. This section allows you to set what people are allowed to do on your Page, such as whether they can post to your feed and whether you accept reviews. 

The best way to do this is to run down the menu on the left from top to bottom because Meta likes to move things around often. This way, you can ensure you’ve added all your details and have gone through all your options. 

Step 9: Link your Instagram to your Page

Next, you should connect your Instagram account to your Facebook Business Page. I wrote an article explaining exactly how to link your IG to your FB if you need a step-by-step. Otherwise, head to “Linked accounts” and follow the prompts if you feel like you’ve got this. If you don’t have an Instagram account yet, here’s a guide on how to create one.

Step 10: Start posting content

If you've completed the previous steps, you're ready to post. It’s time to share content with the world to help your next customers find you.

I recommend uploading and scheduling your content using the Planner in Meta Business Suite. From your Page settings, you can post Reels, Stories, posts, and ads across all the connected platforms, such as Instagram and WhatsApp.

You can also post directly from your Page or Instagram account and choose to post to your linked accounts, but I prefer using the Planner. It allows you to see all your content in one view.

When you click “Create post,” a popup will appear where you can choose the accounts to post to from a list, upload your content, enter your caption, and schedule your posts. 

As you add more details, the preview will change to show you how your post will look.

Ways to grow your Facebook business

Between the business tools Meta provides and the tips below, you can grow your business on Facebook no matter your budget.

1. Post regularly - consistency trumps volume.
2. Share your Page posts to your personal profile to encourage people you know to interact with your business and reach more people.
3. Ask your friends to share your Page with their networks to help promote your business.
4. Use events to promote sales or product launches.
5. Post as your Page in groups to advertise your products and services.
6. Invite people who have liked your Page posts to like your Page.
7. Be more active on the platform. Being active on Facebook means liking and commenting on other posts and groups as your business Page, and sharing more content (it doesn’t always have to be created by you).
8. Set up a Business Manager account, especially if you intend to advertise on Facebook.
9. Then, set up an ad account so you can advertise on Meta.
10. Market your Facebook Page. Depending on your business type, you can run ads to drive traffic to your website, increase your Page Likes, encourage more foot traffic if you have a local business, or advertise on Facebook Marketplace. Using a tool like Madgicx helps you launch your first campaign with confidence. The AI Marketer simplifies optimizing your ads so you can focus on creating the next one. Try it out for free.
11. Set up a Facebook Shop if you are eligible. A Facebook Shop lets people buy from you without needing to leave Facebook. 

Managing and maintaining your Facebook Business Page

Now you’ve created your shiny new Page, you can’t just leave it. Here’s what you should consider when managing a Facebook Business Page:

1. Get creative with your content and prioritize making video posts, Reels, and Stories. Thumbstopping posts are the goal to make your brand stand out.
2. Schedule your content using the Planner tool. It saves a ton of time to batch this work.
3. Update your About section and cover photo frequently. Social media managers and page admins often forget this task.
4. Use Inbox to respond to comments and messages across all Meta’s platforms in one place. Being responsive on your Facebook Business Page is vital. 
5. Leverage your Page Insights to learn more about your audience, such as the best time to post, their other interests, what content they like, and what they ask about. Your audience demographics, interests, and behaviors are a lantern that illuminates the roadmap to engaging with them effectively. 
6. Use the 80/20 rule when it comes to content. 80% of your posts should be informative or aligned with your brand, with only 20% being sales posts. People don’t like feeling like you are simply broadcasting products and services AT them. Instead, you should focus on starting conversations with like-minded people and sharing valuable information with your audience. 
7. Use all the tools at your disposal. Create static image posts, polls, videos, carousel posts, Stories, stickers, Reels, etc. Try them all! You should cater to all types of people, not just what you think you should create.

Facebook Business Page FAQs

Here are answers to the most common questions about setting up your Facebook Page.

How to add an admin to a Facebook page

Adding another admin to help manage your Facebook Business Page is easy. Head to the “Professional dashboard,” scroll down the left menu until you find “Page access,” and click it.

Here, you can add another admin or assign task access to people to help with specific Page tasks, such as responding to comments or posting content.

How to delete a Facebook Page

1. Log into Meta Business Suite, go to the Page you want to delete, and click “Settings.”

2. Scroll down the “Settings & privacy” menu until you see “Access and control,” and click it.

3. Choose between deactivation and deleting your Page.

4. Click “Continue” and follow the instructions. You may need to re-enter your password.

Facebook unpublishes and deactivates your Page immediately but will only permanently delete it in 30 days.

Does a Facebook Business Page have to be linked to a personal account?

Yes, it does. You need a personal Facebook account to create and manage a Page, but it won’t be publicly associated with your profile unless you choose. 

Meta does this to keep things clean and tidy by not mixing business with pleasure. It also helps when you need to assign access to your Page to other people. By setting it up this way, you can easily assign access to individuals.

Is a Facebook Business Page free?

Yes. Creating a Facebook Business Page costs nothing unless you hire a professional to do it for you. 

How do I create a Business Page on Facebook if I already have one?

Easy. Log into your personal Facebook profile and click the menu button with the nine dots next to the “Messenger” icon at the top right of the page. Then click on “Page” in the Create column to start the process outlined earlier in the article.

May I create a Facebook Page for a client?

Yes, you can. Facebook designed Pages with this in mind, knowing some agencies and freelancers set up Business Pages for their clients. It’s important to remember that the client’s Page remains their business asset once it’s been delivered and you’ve been paid for your services.

Conclusion

The sooner you set up your Facebook Business Page, the sooner you can tap into new audiences to build a revenue stream. And, with Madgicx by your side, you can launch your first campaign in just a few clicks and use the AI Marketer to help optimize your ads. Facebook ads sorted. Try Madgicx today.