Pure Performance

Pure Performance started by testing Madgicx’s various lookalike audiences for customer acquisition, including the AI-based lookalikes. They let different audiences run against each other and constantly monitored their performance on the Strategic Dashboard.

While they were testing various audiences, Pure Performance also set up Madgicx’s Stop-Loss and Surf Automation Tactics to protect their investment. These tactics made sure that they weren’t spending on ad sets that don’t drive enough revenue and that they weren’t missing out on any scaling opportunities.

Another method that helped Pure Performance identify their best content was tracking their organic posts’ performance. Once they’ve spotted well-performing posts, they used Madgicx’s Ad Launcher to turn their posts into ads.

To keep their clients in the loop, Pure Performance sent white-labeled daily reports to their clients, showing them the optimizations they’ve done for them on the previous day. This way, their service was transparent, instead of being a “black box” for their clients. This helped them grow their clients’ trust.

In just one month, Pure Performance found the best target audience and the most successful product for one of their clients, for example. From that moment on, all of their KPIs increased, and they quickly sold their entire stock.

Thanks to Madgicx, Pure Performance noticed that their most successful product is XXL jeans, which has a target audience that mainly buys online. They started focusing on promoting mainly this item and showing their ads to the right audience segment, which ended up multiplying their ROAS by 5. This success made all of their competitors and other businesses in the area start promoting these XXL jeans and selling them online as well.