# Payroll Services — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Accounting & Tax Services

- Median: $57.85 USD
- Middle 50%: $27.59 to $236.80 USD
- Snapshot read: 2026-10-11T14:06:10.912915+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/accounting-tax-services#benchmark)

Citation: Madgicx Research & Labs. Accounting & Tax Services account AOV: median $57.85; middle 50% $27.59 to $236.80. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/accounting-tax-services#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### What tasks can a full-service payroll offer name?

ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services.

[Source](https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1)

Citation: Madgicx Research & Labs. Payroll Services. What tasks can a full-service payroll offer name? ADP describes paying employees and contractors, calculating payroll taxes, filing and payment services, and expert access. State the applicable plan's scope rather than promise that every employer obligation is handled. A sales inquiry, payroll run and service payment are different actions; this edition does not publish an AOV benchmark for payroll services.  Source: https://www.adp.com/what-we-offer/payroll/payroll-for-1-49-employees.aspx?demoform=yes Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-1

### Is time tracking itself a completed payroll run?

Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase.

[Source](https://www.paychex.com/time-attendance) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2)

Citation: Madgicx Research & Labs. Payroll Services. Is time tracking itself a completed payroll run? Paychex describes syncing hours with payroll and flagging issues such as missing approvals before payroll runs. Show the handoff between time capture, approval and payroll processing. These are different workflow stages; integration does not prove accurate wages, faster processing or a paid payroll-service purchase.  Source: https://www.paychex.com/time-attendance Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-2

### Is global payroll through owned entities the same as an employer-of-record offer?

Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established.

[Source](https://www.rippling.com/products/global/global-payroll-and-hiring) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4)

Citation: Madgicx Research & Labs. Payroll Services. Is global payroll through owned entities the same as an employer-of-record offer? Rippling distinguishes payroll through a company's own entities from its employer-of-record service where the client lacks an entity. Show which service is advertised without giving a legal recommendation or promising compliance in every country. Employee salary totals and the provider's service revenue remain different; no measured global payroll ACV is established.  Source: https://www.rippling.com/products/global/global-payroll-and-hiring Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-caa-payroll-services-4

### Which AOV benchmark is shown?

The reference benchmark is for Accounting & Tax Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status)

Citation: Madgicx Research & Labs. Payroll Services. Which AOV benchmark is shown? The reference benchmark is for Accounting & Tax Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/accounting-tax-services#benchmark Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research)

Citation: Madgicx Research & Labs. Payroll Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research)

Citation: Madgicx Research & Labs. Payroll Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#reuse Answer: https://madgicx.com/labs/industries/accounting-tax-services/payroll-services#answer-cite-research