# Apparel & Fashion — Meta ads research

Category research. The aggregate benchmark and public brand directory are separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $64.07
- Middle 50%: $28.81 to $122.63
- Status: verified_aggregate
- Scope: Equal-weight AOV benchmark
- Snapshot read: 2026-10-11T14:06:01.732249+00:00
- Period: Dated snapshot

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion#benchmark)

## Explore brands

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Abercrombie & Fitch](https://www.abercrombie.com/shop/us/womens) — Fashion
- [Aritzia](https://www.aritzia.com/) — Fashion
- [H&M](https://www.hm.com/) — Fashion
- [Zara](https://www.zara.com/) — Fashion
- [Mango](https://shop.mango.com/) — Fashion
- [Uniqlo](https://www.uniqlo.com/) — Fashion
- [COS](https://www.cos.com/) — Fashion
- [& Other Stories](https://www.stories.com/en-us/clothing/) — Fashion
- [Everlane](https://www.everlane.com/) — Fashion
- [Reformation](https://www.thereformation.com/) — Fashion
- [Quince](https://www.quince.com/) — Fashion
- [Sézane](https://www.sezane.com/) — Fashion
- [POPFLEX](https://www.popflexactive.com/) — Activewear
- [J.Crew](https://www.jcrew.com/) — Fashion
- [Madewell](https://www.madewell.com/) — Denim
- [Anthropologie](https://www.anthropologie.com/) — Fashion
- [Free People](https://www.freepeople.com/) — Fashion
- [Revolve](https://www.revolve.com/) — Fashion
- [Gap](https://www.gap.com/) — Fashion
- [Old Navy](https://oldnavy.gap.com/) — Fashion
- [Banana Republic](https://bananarepublic.gap.com/) — Fashion
- [American Eagle](https://www.ae.com/) — Denim
- [Hollister](https://www.hollisterco.com/) — Fashion
- [Ann Taylor](https://www.anntaylor.com/) — Fashion
- [Torrid](https://www.torrid.com/) — Fashion
- [Reiss](https://www.reiss.com/) — Fashion
- [AllSaints](https://www.allsaints.com/) — Fashion
- [Ralph Lauren](https://www.ralphlauren.com/) — Fashion
- [Massimo Dutti](https://www.massimodutti.com/) — Fashion
- [Chanel](https://www.chanel.com/us/fashion/) — Luxury
- [lululemon](https://shop.lululemon.com/) — Activewear
- [Alo Yoga](https://www.aloyoga.com/) — Activewear
- [Gymshark](https://www.gymshark.com/) — Activewear
- [Vuori](https://vuoriclothing.com/) — Activewear
- [Athleta](https://athleta.gap.com/) — Activewear
- [Fabletics](https://www.fabletics.com/) — Activewear
- [Sweaty Betty](https://www.sweatybetty.com/) — Activewear
- [Beyond Yoga](https://beyondyoga.com/) — Activewear
- [Nike](https://www.nike.com/w/womens-clothing-5e1x6z6ymx6) — Activewear
- [adidas](https://www.adidas.com/us/women-clothing) — Activewear
- [Under Armour](https://www.underarmour.com/en-us/c/womens/clothing/) — Activewear
- [Girlfriend Collective](https://girlfriend.com/) — Activewear
- [On](https://www.on.com/en-us/shop/womens/apparel) — Activewear
- [Moncler](https://www.moncler.com/) — Luxury
- [Varley](https://www.varley.com/) — Activewear
- [SKIMS](https://skims.com/) — Intimates
- [SPANX](https://spanx.com/) — Intimates
- [ThirdLove](https://www.thirdlove.com/) — Intimates
- [Savage X Fenty](https://www.savagex.com/) — Intimates
- [Victoria’s Secret](https://www.victoriassecret.com/) — Intimates
- [Aerie](https://www.ae.com/us/en/c/aerie/cat4840006) — Intimates
- [Adore Me](https://www.adoreme.com/) — Intimates
- [Oner Active](https://www.oneractive.com/) — Activewear
- [AYBL](https://www.aybl.com/) — Activewear
- [Dior](https://www.dior.com/en_us/fashion) — Luxury
- [Eberjey](https://eberjey.com/) — Intimates
- [Coach](https://www.coach.com/) — Luxury
- [Calvin Klein](https://www.calvinklein.us/) — Intimates
- [Celine](https://www.celine.com/) — Luxury
- [Bottega Veneta](https://www.bottegaveneta.com/) — Luxury
- [Levi’s](https://www.levi.com/) — Denim
- [Wrangler](https://www.wrangler.com/) — Denim
- [Versace](https://www.versace.com/) — Luxury
- [Boden](https://us.boden.com/) — Fashion
- [AGOLDE](https://agolde.com/) — Denim
- [Citizens of Humanity](https://citizensofhumanity.com/) — Denim
- [PAIGE](https://paige.com/) — Denim
- [FRAME](https://frame-store.com/) — Denim
- [Good American](https://www.goodamerican.com/) — Denim
- [7 For All Mankind](https://7forallmankind.com/) — Denim
- [MOTHER](https://www.motherdenim.com/) — Denim
- [DL1961](https://dl1961.com/) — Denim
- [The Row](https://www.therow.com/) — Luxury
- [Phoebe Philo](https://www.phoebephilo.com/) — Luxury
- [rag & bone](https://www.rag-bone.com/) — Denim
- [Alice + Olivia](https://www.aliceandolivia.com/) — Fashion
- [Veronica Beard](https://veronicabeard.com/) — Fashion
- [GANNI](https://www.ganni.com/) — Fashion
- [ANINE BING](https://www.aninebing.com/) — Fashion
- [DÔEN](https://www.shopdoen.com/) — Fashion
- [FARM Rio](https://farmrio.com/) — Fashion
- [RIXO](https://rixolondon.com/) — Fashion
- [Self-Portrait](https://www.self-portrait.com/) — Fashion
- [A.L.C.](https://alcltd.com/) — Fashion
- [Sandro](https://us.sandro-paris.com/) — Fashion
- [Maje](https://us.maje.com/) — Fashion
- [The Frankie Shop](https://thefrankieshop.com/) — Fashion
- [Ulla Johnson](https://ullajohnson.com/) — Fashion
- [Zimmermann](https://www.zimmermann.com/) — Fashion
- [Lulus](https://www.lulus.com/) — Fashion
- [Oh Polly](https://www.ohpolly.com/) — Fashion
- [Urban Outfitters](https://www.urbanoutfitters.com/) — Fashion
- [Jacquemus](https://www.jacquemus.com/) — Luxury
- [Miu Miu](https://www.miumiu.com/) — Luxury
- [Prada](https://www.prada.com/) — Luxury
- [Gucci](https://www.gucci.com/) — Luxury
- [Saint Laurent](https://www.ysl.com/) — Luxury
- [Chloé](https://www.chloe.com/) — Luxury
- [Burberry](https://us.burberry.com/l/womens-clothing/) — Luxury
- [Loewe](https://www.loewe.com/) — Luxury

No ranking is implied. Missing growth or heat evidence remains unavailable.

## Research questions

### How should a premium clothing brand read the AOV range?

Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. How should a premium clothing brand read the AOV range? Use the $64.07 median and the $28.81–$122.63 middle range as context for the wider Apparel & Fashion category. The upper quartile is a position in that distribution, not a separate luxury-clothing benchmark or a recommended price. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-premium-clothing-aov

### Is Women's Apparel measured separately from all apparel?

Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.

[Source](https://madgicx.com/labs/industries/apparel-fashion#subcategories) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition)

Citation: Madgicx Research & Labs. Apparel & Fashion. Is Women's Apparel measured separately from all apparel? Yes. Women's Apparel has its own research edition with an exact-subcategory aggregate. The Apparel & Fashion benchmark on this page includes the industry root and its subcategories; the two scopes are different.  Source: https://madgicx.com/labs/industries/apparel-fashion#subcategories Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-womens-apparel-edition

### Does apparel AOV tell me how many garments are in an order?

AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order)

Citation: Madgicx Research & Labs. Apparel & Fashion. Does apparel AOV tell me how many garments are in an order? AOV measures monetary order value. The account AOV aggregate on this page does not include an items-per-order breakdown, so it cannot show whether a clothing basket contains one garment or several. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-clothing-items-per-order

### What is the average order value benchmark for Apparel & Fashion?

The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the average order value benchmark for Apparel & Fashion? The median account AOV for Apparel & Fashion is $64.07 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-aov

### What is the typical AOV range in Apparel & Fashion?

The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the typical AOV range in Apparel & Fashion? The middle 50% of account AOVs runs from $28.81 to $122.63 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the lower-quartile AOV? The 25th-percentile account AOV is $28.81 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. What is the upper-quartile AOV? The 75th-percentile account AOV is $122.63 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-upper-quartile-aov

### What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation)

Citation: Madgicx Research & Labs. Apparel & Fashion. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean)

Citation: Madgicx Research & Labs. Apparel & Fashion. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-median-or-mean

### When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period)

Citation: Madgicx Research & Labs. Apparel & Fashion. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Apparel & Fashion. Which industry or subcategory does this benchmark cover? This benchmark covers Apparel & Fashion classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance)

Citation: Madgicx Research & Labs. Apparel & Fashion. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-aov-performance

### Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

[Source](https://madgicx.com/labs/industries/apparel-fashion#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark)

Citation: Madgicx Research & Labs. Apparel & Fashion. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion#brands Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-directory-and-benchmark

### Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

[Source](https://madgicx.com/labs/industries/apparel-fashion#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov)

Citation: Madgicx Research & Labs. Apparel & Fashion. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion#method Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-brand-level-aov

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/apparel-fashion#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-download-research)

Citation: Madgicx Research & Labs. Apparel & Fashion. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/apparel-fashion#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research)

Citation: Madgicx Research & Labs. Apparel & Fashion. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion#answer-cite-research