# Accessories & Handbags — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $59.99 - Middle 50%: $29.74 to $111.75 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:01.732249+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Coach](https://www.coach.com/shop/women/handbags/shop-by-view-all) — Handbags - [Kate Spade](https://www.katespade.com/shop/handbags/view-all) — Handbags - [Tory Burch](https://www.toryburch.com/en-eu/handbags/categories/viewall/) — Handbags - [Longchamp](https://www.longchamp.com/en/en/bags/xsa/bags-by-type/xsa-fon/handbags/xsa-fonxpm/) — Handbags - [Furla](https://www.furla.com/us/en/eshop/women/bags/) — Handbags - [Michael Kors](https://www.michaelkors.com/women/handbags/) — Handbags - [Marc Jacobs](https://www.marcjacobs.com/us-en/the-marc-jacobs/bags/view-all/?filterCategory=bags) — Handbags - [Rebecca Minkoff](https://www.rebeccaminkoff.com/en-ph/collections/handbags) — Handbags - [Dooney & Bourke](https://www.dooney.com/collections/bags) — Handbags - [Brahmin](https://brahmin.com/collections/new-arrivals?q=Shayna+Crossbody+) — Handbags - [Patricia Nash](https://patricianashdesigns.com/collections/handbags) — Handbags - [Vera Bradley](https://verabradley.com/collections/bags) — Handbags - [Brighton](https://www.brighton.com/collections/handbags) — Handbags - [Fossil](https://www.fossil.com/en-dz/bags/womens-handbags/) — Handbags - [Guess](https://www.guess.com/us/en/women/accessories/handbags/) — Handbags - [ALDO](https://www.aldoshoes.com/collections/womens-handbags) — Handbags - [Steve Madden](https://www.stevemadden.com/collections/all-handbags) — Handbags - [Charles & Keith](https://www.charleskeith.com/us/bags) — Handbags - [JW PEI](https://jp.jwpei.com/collections/bags) — Handbags - [Polene](https://euro.polene-paris.com/collections/numero-huit) — Handbags - [Strathberry](https://us.strathberry.com/collections/the-strathberry-designer-collection?locale=us) — Handbags - [DeMellier](https://demellierlondon.com/collections/all-bags?store=eu) — Handbags - [Aspinal of London](https://www.aspinaloflondon.com/womens-bags) — Handbags - [Mulberry](https://www.mulberry.com/row/shop/women/bags) — Handbags - [Anya Hindmarch](https://eu.anyahindmarch.com/collections/all) — Handbags - [The Cambridge Satchel Company](https://us.cambridgesatchel.com/collections/all) — Handbags - [Radley London](https://www.radleylondon.com/collections/handbags) — Handbags - [Lulu Guinness](https://www.luluguinness.com/en-us/collections/bags) — Handbags - [Kurt Geiger](https://www.kurtgeiger.com/women/accessories) — Handbags - [Le Tanneur](https://www.letanneur.com/en-my/collections/handbags-women?page=1) — Handbags - [Lancaster](https://www.lancaster.com/en/collections/sacs-a-main) — Handbags - [Sezane](https://www.sezane.com/us-en/basket-bags-clutch-bags) — Handbags - [A.P.C.](https://www.apc-us.com/collections/women-bags) — Handbags - [Coccinelle](https://www.coccinelle.com/eu_en/bags/shopping-bags.html) — Handbags - [Gianni Chiarini](https://www.giannichiarini.com/en/bags/) — Handbags - [Orciani](https://www.orciani.com/eu/en_eu/woman/handbags-woman.html) — Handbags - [The Bridge](https://www.thebridge.it/collections/story-donna) — Handbags - [Il Bisonte](https://www.ilbisonte.com/en-eu/collections/all-bags) — Handbags - [Status Anxiety](https://www.statusanxiety.com/collections/womens-leather-bags/style-handbags) — Handbags - [Mandarina Duck](https://mandarinaduck.com/en-es/collections/bags) — Handbags - [Piquadro](https://www.piquadro.com/en-us/collections/shopping-bags) — Handbags - [Bric's](https://www.brics.it/eu/sales/bags.html) — Travel bags and totes - [TUMI](https://www.tumi.com/c/bags/handbags/) — Travel bags and totes - [Samsonite](https://shop.samsonite.com/bags/totes/) — Travel bags and totes - [Delsey](https://us.delsey.com/collections/handbags) — Travel bags and totes - [Bellroy](https://bellroy.com/products/category/bags) — Everyday bags - [Herschel Supply](https://herschel.com/shop/bags) — Everyday bags - [Fjallraven](https://www.fjallraven.com/no/no/vesker-utstyr/ryggsekker-bager/reisevesker/?s=NewestFirst) — Everyday bags - [Kipling](https://www3.kipling-usa.com/products/) — Handbags - [Eastpak](https://us.eastpak.com/collections/crossbody-bags-for-men-women) — Everyday bags - [Rains](https://ca.rains.com/collections/bag-accessories) — Everyday bags - [BAGGU](https://www.baggu.com/collections/bags?cmp_id=20531046929&device=c&gad_source=1&origin=app) — Handbags - [Dagne Dover](https://www.dagnedover.com/collections/shop-all) — Handbags - [Cuyana](https://cuyana.com/collections/bags) — Handbags - [Lo & Sons](https://www.loandsons.com/collections/womens-crossbody-bags) — Handbags - [Senreve](https://www.senreve.com/collections/all-bags-gwp-applicable-full-price-and-last-chance-styles) — Handbags - [Mansur Gavriel](https://www.mansurgavriel.com/collections) — Handbags - [STAUD](https://staud.clothing/collections/clutches) — Handbags - [Cult Gaia](https://cultgaia.com/collections/bags?page=1) — Handbags - [Clare V.](https://www.clarev.com/collections/view-all-handbags) — Handbags - [HEREU](https://hereustudio.com/collections/bags) — Handbags - [Wandler](https://wandler.com/collections/handbags/bags) — Handbags - [Dragon Diffusion](https://dragondiffusion.com/collections/) — Handbags - [Vee Collective](https://www.vee-collective.com/collections/bags) — Handbags - [Aesther Ekme](https://aestherekme.com/collections/all) — Handbags - [ATP Atelier](https://atpatelier.com/en-europe/collections/handbags) — Handbags - [Susan Alexandra](https://www.susanalexandra.com/collections/bags) — Handbags - [Brandon Blackwood](https://brandonblackwood.com/collections/mini-micro-bags) — Handbags - [Telfar](https://telfar.net/EN-US/collections/all-bags) — Handbags - [Louis Vuitton](https://uk.louisvuitton.com/eng-gb/women/handbags/_/N-t1rrahxp-bl19enpnc) — Handbags - [Chanel](https://www.chanel.com/ca-en/fashion/handbags/c/1x1x1/) — Handbags - [Dior](https://www.dior.com/en_us/fashion/womens-fashion/bags/handbags) — Handbags - [Hermes](https://www.hermes.com/us/en/category/leather-goods/bags-and-clutches/womens-bags-and-clutches/?facet_category=sacs_a_main) — Handbags - [Gucci](https://www.gucci.com/us/en/ca/women/handbags-c-women-handbags) — Handbags - [Prada](https://www.prada.com/th/en/womens/bags/mini-bags/c/10065TH) — Handbags - [Miu Miu](https://www.miumiu.com/sa/en/bags/top-handles/c/10278SA) — Handbags - [Saint Laurent](https://www.ysl.com/en-us/shop-women/handbags/all-handbags?location=1013962&targetid=dsa-484409717939) — Handbags - [Celine](https://www.celine.com/en-us/women/handbags/?sz=10) — Handbags - [Bottega Veneta](https://www.bottegaveneta.com/en-us/women-collection-us/women-bags) — Handbags - [Loewe](https://www.loewe.com/eur/en/men/bags) — Handbags - [Fendi](https://www.fendi.com/us-en/woman/bags) — Handbags - [Chloe](https://www.chloe.com/en-il/c/bags) — Handbags - [Givenchy](https://www.givenchy.com/us/en-US/women/bags/) — Handbags - [Valentino](https://www.valentino.com/en-sa/women/bags?colorRange=ff0000) — Handbags - [Versace](https://www.versace.com/dz/en/women/bags/top-handle/croc-effect-medusa-95-small-handbag/1013824-1A10014_1X00V.html) — Handbags - [Balenciaga](https://www.balenciaga.com/en-us/women/bags/le-city) — Handbags - [Burberry](https://uk.burberry.com/c/bags/) — Handbags - [Alexander McQueen](https://www.alexandermcqueen.com/en-us/ca/women/handbags/view-all) — Handbags - [Balmain](https://balmain.com/en-ma/collections/women-bags-view-all) — Handbags - [Jacquemus](https://www.jacquemus.com/en_ca/handbags-bags-1) — Handbags - [The Row](https://www.therow.com/en-gb/products/) — Handbags - [GANNI](https://www.ganni.com/en/bags/) — Handbags - [Acne Studios](https://www.acnestudios.com/emea/za/en/bags/) — Handbags - [Isabel Marant](https://us.isabelmarant.com/collections/bags-all) — Handbags - [Jil Sander](https://www.jilsander.com/en-us/women/accessories/bags) — Handbags - [Marni](https://www.marni.com/en-us/women/bags/handbags/) — Handbags - [MM6 Maison Margiela](https://www.maisonmargiela.com/en-ca/mm6/women/bags/handbags/handbags/) — Handbags - [Lancel](https://lancel.com/collections/handbag-women) — Handbags - [MCM](https://us.mcmworldwide.com/en_US/women/bags/all-bags) — Handbags - [Bally](https://www.bally.com/fr-fr/collections/femme-sacs) — Handbags No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### What is the average order value benchmark for Accessories & Handbags? The median account AOV for Accessories & Handbags is $59.99 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-median-aov) Citation: Madgicx Research & Labs. Accessories & Handbags. What is the average order value benchmark for Accessories & Handbags? The median account AOV for Accessories & Handbags is $59.99 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-median-aov ### What is the typical AOV range in Accessories & Handbags? The middle 50% of account AOVs runs from $29.74 to $111.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-range) Citation: Madgicx Research & Labs. Accessories & Handbags. What is the typical AOV range in Accessories & Handbags? The middle 50% of account AOVs runs from $29.74 to $111.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $29.74 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Accessories & Handbags. What is the lower-quartile AOV? The 25th-percentile account AOV is $29.74 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $111.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Accessories & Handbags. What is the upper-quartile AOV? The 75th-percentile account AOV is $111.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-calculation) Citation: Madgicx Research & Labs. Accessories & Handbags. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-median-or-mean) Citation: Madgicx Research & Labs. Accessories & Handbags. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-benchmark-period) Citation: Madgicx Research & Labs. Accessories & Handbags. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Accessories & Handbags classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Accessories & Handbags. Which industry or subcategory does this benchmark cover? This benchmark covers exact Accessories & Handbags classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-compare-aov) Citation: Madgicx Research & Labs. Accessories & Handbags. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-performance) Citation: Madgicx Research & Labs. Accessories & Handbags. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Accessories & Handbags. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-brand-level-aov) Citation: Madgicx Research & Labs. Accessories & Handbags. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#method Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-download-research) Citation: Madgicx Research & Labs. Accessories & Handbags. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-cite-research) Citation: Madgicx Research & Labs. Accessories & Handbags. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/accessories-handbags#answer-cite-research