{
  "name": "Activewear & Streetwear",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "activewear-streetwear",
  "kind": "subcategory",
  "parent_slug": "apparel-fashion",
  "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "activewear-streetwear",
    "parent_slug": "apparel-fashion",
    "cohort_scope": "exact_child",
    "median_aov_usd": 64.91,
    "p25_aov_usd": 26.92,
    "p75_aov_usd": 112.2,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:01.732249+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Activewear & Streetwear account AOV: median $64.91; middle 50% $26.92 to $112.20. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "nike",
      "name": "Nike",
      "segment": "Activewear",
      "url": "https://www.nike.com/be/en/w/streetwear-clothing-97qn8",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Clothing & Apparel. Nike BE",
          "url": "https://www.nike.com/be/en/w/streetwear-clothing-97qn8"
        }
      ]
    },
    {
      "id": "adidas",
      "name": "adidas",
      "segment": "Activewear",
      "url": "https://www.adidas.com/us/basketball-off_court-clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Clothing | adidas US",
          "url": "https://www.adidas.com/us/basketball-off_court-clothing"
        }
      ]
    },
    {
      "id": "under-armour",
      "name": "Under Armour",
      "segment": "Activewear",
      "url": "https://www.underarmour.com/en-us/c/oversized/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Oversized Clothes | Under Armour",
          "url": "https://www.underarmour.com/en-us/c/oversized/"
        }
      ]
    },
    {
      "id": "lululemon",
      "name": "lululemon",
      "segment": "Activewear",
      "url": "https://shop.lululemon.com/a/streetwear-gym-wear-0sfz00a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Gym Wear | lululemon",
          "url": "https://shop.lululemon.com/a/streetwear-gym-wear-0sfz00a"
        }
      ]
    },
    {
      "id": "alo-yoga",
      "name": "Alo Yoga",
      "segment": "Activewear",
      "url": "https://www.aloyoga.com/en-ph/collections/new-arrivals",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear & Streetwear | New Arrivals | ALO",
          "url": "https://www.aloyoga.com/en-ph/collections/new-arrivals"
        }
      ]
    },
    {
      "id": "gymshark",
      "name": "Gymshark",
      "segment": "Activewear",
      "url": "https://uk.gymshark.com/pages/shop-women?banner_id=hp-shop-womens",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women's Gym Clothes & Workout Clothes - Gymshark",
          "url": "https://uk.gymshark.com/pages/shop-women?banner_id=hp-shop-womens"
        }
      ]
    },
    {
      "id": "vuori",
      "name": "Vuori",
      "segment": "Activewear",
      "url": "https://vuoriclothing.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Athletic Clothing & Activewear Apparel for Performance – Vuori",
          "url": "https://vuoriclothing.com/"
        }
      ]
    },
    {
      "id": "fabletics",
      "name": "Fabletics",
      "segment": "Activewear",
      "url": "https://www.fabletics.com/view-all",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Activewear | Fabletics",
          "url": "https://www.fabletics.com/view-all"
        }
      ]
    },
    {
      "id": "sweaty-betty",
      "name": "Sweaty Betty",
      "segment": "Activewear",
      "url": "https://www.sweatybetty.com/us/shop",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Workout Clothes | Activewear | Sweaty Betty",
          "url": "https://www.sweatybetty.com/us/shop"
        }
      ]
    },
    {
      "id": "beyond-yoga",
      "name": "Beyond Yoga",
      "segment": "Activewear",
      "url": "https://beyondyoga.com/collections/mens-collection",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Athleisure Clothing Collection | Beyond Yoga",
          "url": "https://beyondyoga.com/collections/mens-collection"
        }
      ]
    },
    {
      "id": "girlfriend-collective",
      "name": "Girlfriend Collective",
      "segment": "Activewear",
      "url": "https://girlfriend.com/collections/workout",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Workout – Girlfriend Collective",
          "url": "https://girlfriend.com/collections/workout"
        }
      ]
    },
    {
      "id": "on",
      "name": "On",
      "segment": "Activewear",
      "url": "https://www.on.com/en-us/shop/mens/apparel/active-life",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Lifestyle Apparel | On United States",
          "url": "https://www.on.com/en-us/shop/mens/apparel/active-life"
        }
      ]
    },
    {
      "id": "varley",
      "name": "Varley",
      "segment": "Activewear",
      "url": "https://www.varley.com/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Activewear | Shop Activewear – Varley US",
          "url": "https://www.varley.com/collections/activewear"
        }
      ]
    },
    {
      "id": "popflex",
      "name": "POPFLEX",
      "segment": "Activewear",
      "url": "https://www.popflexactive.com/collections/annual-sale-2026/products/crisscross-hourglass-faux-leather-leggings-with-pockets",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Crisscross Hourglass® Faux Leather Legging with Pockets - Black – POPFLEX®",
          "url": "https://www.popflexactive.com/collections/annual-sale-2026/products/crisscross-hourglass-faux-leather-leggings-with-pockets"
        }
      ]
    },
    {
      "id": "oner-active",
      "name": "Oner Active",
      "segment": "Activewear",
      "url": "https://us.oneractive.com/collections/shop/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Activewear | Ladies Workout & Gymwear - Oner Active US",
          "url": "https://us.oneractive.com/collections/shop/"
        }
      ]
    },
    {
      "id": "aybl",
      "name": "AYBL",
      "segment": "Activewear",
      "url": "https://us.aybl.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "AYBL | Gymwear, Activewear & Athleisure - #AYBL",
          "url": "https://us.aybl.com/"
        }
      ]
    },
    {
      "id": "puma",
      "name": "PUMA",
      "segment": "Activewear",
      "url": "https://us.puma.com/us/en/puma/best-sellers",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop PUMA Best Sellers | Iconic Sneakers, Clothing & Accessories | PUMA US",
          "url": "https://us.puma.com/us/en/puma/best-sellers"
        }
      ]
    },
    {
      "id": "reebok",
      "name": "Reebok",
      "segment": "Activewear",
      "url": "https://www.reebok.com/collections/streetwear-athleisure-tops-0agz00a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear Athleisure Tops | Reebok",
          "url": "https://www.reebok.com/collections/streetwear-athleisure-tops-0agz00a"
        }
      ]
    },
    {
      "id": "new-balance",
      "name": "New Balance",
      "segment": "Activewear",
      "url": "https://www.newbalance.com/women/clothing/all-clothing/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Workout Clothes & Athletic Wear - New Balance",
          "url": "https://www.newbalance.com/women/clothing/all-clothing/"
        }
      ]
    },
    {
      "id": "asics",
      "name": "ASICS",
      "segment": "Activewear",
      "url": "https://www.asics.com/us/en-us/sportstyle-collections/c/aa11050000/clothing/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Streetwear, Lifestyle Sneakers & Apparel | ASICS US",
          "url": "https://www.asics.com/us/en-us/sportstyle-collections/c/aa11050000/clothing/"
        }
      ]
    },
    {
      "id": "brooks",
      "name": "Brooks",
      "segment": "Activewear",
      "url": "https://www.brooksrunning.com/en_no/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Brooks Running Shoes, Gear, and Apparel for Men & Women | Brooks Running",
          "url": "https://www.brooksrunning.com/en_no/"
        }
      ]
    },
    {
      "id": "hoka",
      "name": "HOKA",
      "segment": "Activewear",
      "url": "https://au.hoka.com/categories/womens/clothing/bottoms/shorts",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Womens Shorts | HOKA",
          "url": "https://au.hoka.com/categories/womens/clothing/bottoms/shorts"
        }
      ]
    },
    {
      "id": "saucony",
      "name": "Saucony",
      "segment": "Activewear",
      "url": "https://www.saucony.com/en/clothing-sale/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Clothing Sale: Up to 50% Off Running Apparel | Saucony US",
          "url": "https://www.saucony.com/en/clothing-sale/"
        }
      ]
    },
    {
      "id": "mizuno",
      "name": "Mizuno",
      "segment": "Activewear",
      "url": "https://mizunousa.com/?u1=....0a2cad96e8144ae4b423461d2d63def8",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mizuno USA | Sports Equipment, Clothing, and Gear",
          "url": "https://mizunousa.com/?u1=....0a2cad96e8144ae4b423461d2d63def8"
        }
      ]
    },
    {
      "id": "decathlon",
      "name": "Decathlon",
      "segment": "Activewear",
      "url": "https://www.decathlon.com/collections/performance-sweatshirt-0anz09a",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Decathlon | Innovative, Accessible, High-Quality Sports Gear & Apparel | Decathlon",
          "url": "https://www.decathlon.com/collections/performance-sweatshirt-0anz09a"
        }
      ]
    },
    {
      "id": "lacoste",
      "name": "Lacoste",
      "segment": "Activewear",
      "url": "https://www.lacoste.com/ca/en/lacoste/women/clothing/activewear/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Lacoste official product/category page",
          "url": "https://www.lacoste.com/ca/en/lacoste/women/clothing/activewear/"
        }
      ]
    },
    {
      "id": "fila",
      "name": "FILA",
      "segment": "Activewear",
      "url": "https://vn.fila.com/products/fila-quan-unisex-ong-rong-tui-hop-heritage-fs254wp01x001-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "FILA - Quần unisex ống rộng túi hộp Heritage",
          "url": "https://vn.fila.com/products/fila-quan-unisex-ong-rong-tui-hop-heritage-fs254wp01x001-1"
        }
      ]
    },
    {
      "id": "champion",
      "name": "Champion",
      "segment": "Activewear",
      "url": "https://www.champion.com/collections/mens-pants",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Pants, Sweatpants & Joggers | Champion",
          "url": "https://www.champion.com/collections/mens-pants"
        }
      ]
    },
    {
      "id": "russell-athletic",
      "name": "Russell Athletic",
      "segment": "Activewear",
      "url": "https://www.russellathletic.com/c",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Russell Athletic | Athletic Apparel: Activewear and Workout Clothes.",
          "url": "https://www.russellathletic.com/c"
        }
      ]
    },
    {
      "id": "umbro",
      "name": "Umbro",
      "segment": "Activewear",
      "url": "https://www.umbro.com/en/style/apparel/aw20-umbro-projects/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "AW20 Umbro Projects",
          "url": "https://www.umbro.com/en/style/apparel/aw20-umbro-projects/"
        }
      ]
    },
    {
      "id": "kappa",
      "name": "Kappa",
      "segment": "Activewear",
      "url": "https://www.kappa.com/en-us/pages/shop-the-look-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sports Outfits & Athleisure to Shop | Kappa",
          "url": "https://www.kappa.com/en-us/pages/shop-the-look-1"
        }
      ]
    },
    {
      "id": "joma",
      "name": "Joma",
      "segment": "Activewear",
      "url": "https://www.joma-sport.com/de_DE/sweatshirt-mann-step-grun/104154.484.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sweatshirt mann Step grün | JOMA®",
          "url": "https://www.joma-sport.com/de_DE/sweatshirt-mann-step-grun/104154.484.html"
        }
      ]
    },
    {
      "id": "hummel",
      "name": "Hummel",
      "segment": "Activewear",
      "url": "https://hummel.net/products/hmli-d-zip-polo-sweatshirt-1",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "hummel I-D ZIP POLO SWEATSHIRT - SHALE | hummel.net",
          "url": "https://hummel.net/products/hmli-d-zip-polo-sweatshirt-1"
        }
      ]
    },
    {
      "id": "macron",
      "name": "Macron",
      "segment": "Activewear",
      "url": "https://www.macron.com/en/athleisure.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Athleisure Clothing for Men & Women | Macron EN",
          "url": "https://www.macron.com/en/athleisure.html"
        }
      ]
    },
    {
      "id": "castore",
      "name": "Castore",
      "segment": "Activewear",
      "url": "https://castore.com/collections/lifestyle-men",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Lifestyle – Castore",
          "url": "https://castore.com/collections/lifestyle-men"
        }
      ]
    },
    {
      "id": "lotto",
      "name": "Lotto",
      "segment": "Activewear",
      "url": "https://lottosport.com/products/treviso-track-jacket",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Treviso Track Jacket | Lotto Sport",
          "url": "https://lottosport.com/products/treviso-track-jacket"
        }
      ]
    },
    {
      "id": "errea",
      "name": "Errea",
      "segment": "Activewear",
      "url": "https://www.errea.com/eu2_en/women.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Sportswear | Online Shop | Erreà | Erreà",
          "url": "https://www.errea.com/eu2_en/women.html"
        }
      ]
    },
    {
      "id": "diadora",
      "name": "Diadora",
      "segment": "Activewear",
      "url": "https://www.diadora.com/de/de/vest_insulated_legacy/502.180971_60065_XXS.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "VEST INSULATED LEGACY Winddichte Weste Legacy - Made in Italy - alle Geschlechter - Diadora Online-Shop DE",
          "url": "https://www.diadora.com/de/de/vest_insulated_legacy/502.180971_60065_XXS.html"
        }
      ]
    },
    {
      "id": "2xu",
      "name": "2XU",
      "segment": "Activewear",
      "url": "https://2xu.com/collections/sportswear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sportswear – 2XU",
          "url": "https://2xu.com/collections/sportswear"
        }
      ]
    },
    {
      "id": "craft",
      "name": "Craft",
      "segment": "Activewear",
      "url": "https://www.craftsportswear.com/global/outlet/men/clothes?cursor=eyJjIjogNjEyLCAiciI6IDYxMn0%3D",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Outlet - Men's clothing | Craft Sportswear",
          "url": "https://www.craftsportswear.com/global/outlet/men/clothes?cursor=eyJjIjogNjEyLCAiciI6IDYxMn0%3D"
        }
      ]
    },
    {
      "id": "odlo",
      "name": "Odlo",
      "segment": "Activewear",
      "url": "https://www.odlo.com/us-en/c/women/clothing/sports-underwear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s sports apparel » browse & buy | Odlo®",
          "url": "https://www.odlo.com/us-en/c/women/clothing/sports-underwear"
        }
      ]
    },
    {
      "id": "compressport",
      "name": "Compressport",
      "segment": "Activewear",
      "url": "https://www.compressport.com/inter/fr/edition-limitee-utmb-2026/2398-7202-training-ss-tshirt-m-utmb-2026-black.html",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Training SS Tshirt M - UTMB 2026 - Black | Apparel | Compressport",
          "url": "https://www.compressport.com/inter/fr/edition-limitee-utmb-2026/2398-7202-training-ss-tshirt-m-utmb-2026-black.html"
        }
      ]
    },
    {
      "id": "satisfy",
      "name": "Satisfy",
      "segment": "Activewear",
      "url": "https://satisfyrunning.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "SATISFY | Running apparel developed to unlock the High.",
          "url": "https://satisfyrunning.com/"
        }
      ]
    },
    {
      "id": "tracksmith",
      "name": "Tracksmith",
      "segment": "Activewear",
      "url": "https://www.tracksmith.com/collections/apparel",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Apparel | Tracksmith",
          "url": "https://www.tracksmith.com/collections/apparel"
        }
      ]
    },
    {
      "id": "bandit-running",
      "name": "Bandit Running",
      "segment": "Activewear",
      "url": "https://banditrunning.com/collections/summer-2026",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "THE SUMMER '26 COLLECTION",
          "url": "https://banditrunning.com/collections/summer-2026"
        }
      ]
    },
    {
      "id": "janji",
      "name": "Janji",
      "segment": "Activewear",
      "url": "https://janji.com/products/ms-circa-daily-tee?variant=52256821772651",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "M's Circa Daily Tee – Janji",
          "url": "https://janji.com/products/ms-circa-daily-tee?variant=52256821772651"
        }
      ]
    },
    {
      "id": "rabbit",
      "name": "Rabbit",
      "segment": "Activewear",
      "url": "https://www.runinrabbit.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "runner's apparel for men and women | rabbit",
          "url": "https://www.runinrabbit.com/"
        }
      ]
    },
    {
      "id": "oiselle",
      "name": "Oiselle",
      "segment": "Activewear",
      "url": "https://www.oiselle.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Oiselle Running Apparel for Women – OISELLE",
          "url": "https://www.oiselle.com/"
        }
      ]
    },
    {
      "id": "soar",
      "name": "SOAR",
      "segment": "Activewear",
      "url": "https://www.soarrunning.com/en-il",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "SOAR Running",
          "url": "https://www.soarrunning.com/en-il"
        }
      ]
    },
    {
      "id": "district-vision",
      "name": "District Vision",
      "segment": "Activewear",
      "url": "https://www.districtvision.com/shop/woman-new-arrivals/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Tools for Mindful Athletes. — District Vision",
          "url": "https://www.districtvision.com/shop/woman-new-arrivals/"
        }
      ]
    },
    {
      "id": "ciele-athletics",
      "name": "Ciele Athletics",
      "segment": "Activewear",
      "url": "https://aunz.cieleathletics.com/products/m-nsbtshirt-decade-trooper",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "ciele athletics - M NSBTShirt - Decade - Trooper – ciele athletics AU/NZ",
          "url": "https://aunz.cieleathletics.com/products/m-nsbtshirt-decade-trooper"
        }
      ]
    },
    {
      "id": "tala",
      "name": "TALA",
      "segment": "Activewear",
      "url": "https://www.wearetala.com/en-eu/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear & Workout Clothes | TALA",
          "url": "https://www.wearetala.com/en-eu/collections/activewear"
        }
      ]
    },
    {
      "id": "adanola",
      "name": "Adanola",
      "segment": "Activewear",
      "url": "https://adanola.com/en-eu/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Gym Clothes & Everyday Athleisure Wear for Women | Adanola – Adanola",
          "url": "https://adanola.com/en-eu/collections/activewear"
        }
      ]
    },
    {
      "id": "alphalete",
      "name": "Alphalete",
      "segment": "Activewear",
      "url": "https://alphaleteathletics.com/pages/shop-men",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Buy Men's Activewear – Alphalete Athletics",
          "url": "https://alphaleteathletics.com/pages/shop-men"
        }
      ]
    },
    {
      "id": "buffbunny",
      "name": "Buffbunny",
      "segment": "Activewear",
      "url": "https://www.buffbunny.com/collections/back-in-stock",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Back In Stock",
          "url": "https://www.buffbunny.com/collections/back-in-stock"
        }
      ]
    },
    {
      "id": "born-primitive",
      "name": "Born Primitive",
      "segment": "Activewear",
      "url": "https://bornprimitive.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Born Primitive - Apparel & Footwear For The Driven",
          "url": "https://bornprimitive.com/"
        }
      ]
    },
    {
      "id": "nobull",
      "name": "NOBULL",
      "segment": "Activewear",
      "url": "https://nobullproject.com/shop?ref_type=adv",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "NOBULL Training Shoes, Apparel & Nutrition | Training For Life",
          "url": "https://nobullproject.com/shop?ref_type=adv"
        }
      ]
    },
    {
      "id": "tyr",
      "name": "TYR",
      "segment": "Activewear",
      "url": "https://tyr.com/collections/womens-apparel",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Athletic Apparel | Workout Clothes & Activewear | TYR – TYR US",
          "url": "https://tyr.com/collections/womens-apparel"
        }
      ]
    },
    {
      "id": "rhone",
      "name": "Rhone",
      "segment": "Activewear",
      "url": "https://www.rhone.com/collections/womens-studio/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's yoga & pilates apparel | Rhone",
          "url": "https://www.rhone.com/collections/womens-studio/"
        }
      ]
    },
    {
      "id": "ten-thousand",
      "name": "Ten Thousand",
      "segment": "Activewear",
      "url": "https://www.tenthousand.cc/collections/edition",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Edition - Men's Multi-Purpose Athletic Gear | Ten Thousand",
          "url": "https://www.tenthousand.cc/collections/edition"
        }
      ]
    },
    {
      "id": "lorna-jane",
      "name": "Lorna Jane",
      "segment": "Activewear",
      "url": "https://www.lornajane.com/collections/clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear Clothing | Lorna Jane Gym Clothing",
          "url": "https://www.lornajane.com/collections/clothing"
        }
      ]
    },
    {
      "id": "lilybod",
      "name": "Lilybod",
      "segment": "Activewear",
      "url": "https://lilybod.com/collections/activewear",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Activewear | Leggings | Sports Bras | Tops. Shop Lilybod. – lilybod.com",
          "url": "https://lilybod.com/collections/activewear"
        }
      ]
    },
    {
      "id": "pe-nation",
      "name": "PE Nation",
      "segment": "Activewear",
      "url": "https://www.pe-nation.com/en-intl/collections/shop-all",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop All | P.E Nation",
          "url": "https://www.pe-nation.com/en-intl/collections/shop-all"
        }
      ]
    },
    {
      "id": "lskd",
      "name": "LSKD",
      "segment": "Activewear",
      "url": "https://www.lskd.co/collections/womens",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Womens | Shop Womens Clothing Online | LSKD",
          "url": "https://www.lskd.co/collections/womens"
        }
      ]
    },
    {
      "id": "bonds",
      "name": "Bonds",
      "segment": "Activewear",
      "url": "https://www.bonds.com.au/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "BONDS Australia | Clothing & Accessories for Men, Women, Kids & Babies Online",
          "url": "https://www.bonds.com.au/"
        }
      ]
    },
    {
      "id": "bo-tee",
      "name": "Bo+Tee",
      "segment": "Activewear",
      "url": "https://boandtee.com/collections/active-shop-all?currency=USD",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Active – Bo+Tee",
          "url": "https://boandtee.com/collections/active-shop-all?currency=USD"
        }
      ]
    },
    {
      "id": "set-active",
      "name": "Set Active",
      "segment": "Activewear",
      "url": "https://setactive.co/collections/all-clothing",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "ALL CLOTHING",
          "url": "https://setactive.co/collections/all-clothing"
        }
      ]
    },
    {
      "id": "outdoor-voices",
      "name": "Outdoor Voices",
      "segment": "Activewear",
      "url": "https://www.outdoorvoices.com/collections/matching-sets",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Matching Workout Sets & Coordinated Activewear | Outdoor Voices",
          "url": "https://www.outdoorvoices.com/collections/matching-sets"
        }
      ]
    },
    {
      "id": "splits59",
      "name": "Splits59",
      "segment": "Activewear",
      "url": "https://www.splits59.com/collections",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Collections – SPLITS59",
          "url": "https://www.splits59.com/collections"
        }
      ]
    },
    {
      "id": "spiritual-gangster",
      "name": "Spiritual Gangster",
      "segment": "Activewear",
      "url": "https://www.spiritualgangster.com/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women's Activewear Yoga Wear and Spiritual Clothing | Spiritual Gangster",
          "url": "https://www.spiritualgangster.com/"
        }
      ]
    },
    {
      "id": "free-people-movement",
      "name": "Free People Movement",
      "segment": "Activewear",
      "url": "https://www.freepeople.com/fpmovement/",
      "description": "Public activewear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women's Activewear + Workout Clothes | FP Movement",
          "url": "https://www.freepeople.com/fpmovement/"
        }
      ]
    },
    {
      "id": "rapha",
      "name": "Rapha",
      "segment": "Cycling apparel",
      "url": "https://www.rapha.cc/eu/en/shop/womens/lifestyle",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Lifestyle Clothing | Rapha",
          "url": "https://www.rapha.cc/eu/en/shop/womens/lifestyle"
        }
      ]
    },
    {
      "id": "maap",
      "name": "MAAP",
      "segment": "Cycling apparel",
      "url": "https://maap.cc/us/products/motion-shirt-2-0-raven",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Motion Shirt - MAAP Cycling Apparel",
          "url": "https://maap.cc/us/products/motion-shirt-2-0-raven"
        }
      ]
    },
    {
      "id": "pas-normal-studios",
      "name": "Pas Normal Studios",
      "segment": "Cycling apparel",
      "url": "https://pasnormalstudios.com/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Pas Normal Studios | Premium Cycling Apparel",
          "url": "https://pasnormalstudios.com/"
        }
      ]
    },
    {
      "id": "assos",
      "name": "ASSOS",
      "segment": "Cycling apparel",
      "url": "https://www.assos.com/us/catalog/page/view/id/431/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Women’s SS-26 Racing Series | Aero Cycling Apparel & Race Kit | ASSOS",
          "url": "https://www.assos.com/us/catalog/page/view/id/431/"
        }
      ]
    },
    {
      "id": "castelli",
      "name": "Castelli",
      "segment": "Cycling apparel",
      "url": "https://www.castelli-cycling.com/en-eu/collections/men",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Cycling & Triathlon Clothing | Castelli Cycling",
          "url": "https://www.castelli-cycling.com/en-eu/collections/men"
        }
      ]
    },
    {
      "id": "pearl-izumi",
      "name": "Pearl Izumi",
      "segment": "Cycling apparel",
      "url": "https://www.pearlizumi.com/",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop High-Performance Cycling Clothing & Gear | PEARL iZUMi",
          "url": "https://www.pearlizumi.com/"
        }
      ]
    },
    {
      "id": "santini",
      "name": "Santini",
      "segment": "Cycling apparel",
      "url": "https://custom.santinicycling.com/en/indoor-841",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Santini | Indoor Cycling Clothing",
          "url": "https://custom.santinicycling.com/en/indoor-841"
        }
      ]
    },
    {
      "id": "le-col",
      "name": "Le Col",
      "segment": "Cycling apparel",
      "url": "https://lecol.cc/en-us/collections/mens-bestsellers",
      "description": "Public cycling apparel range. See the official collection for current products.",
      "sources": [
        {
          "name": "Mens Best Sellers | Le Col Cycling Apparel | Le Col US",
          "url": "https://lecol.cc/en-us/collections/mens-bestsellers"
        }
      ]
    },
    {
      "id": "stussy",
      "name": "Stussy",
      "segment": "Streetwear",
      "url": "https://www.stussy.com/collections/all",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Products – Stüssy",
          "url": "https://www.stussy.com/collections/all"
        }
      ]
    },
    {
      "id": "palace",
      "name": "Palace",
      "segment": "Streetwear",
      "url": "https://palaceskateboards.com/products/m1buusc0oqso",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "BASICALLY A ZIP HOOD BLACK | PALACE SKATEBOARDS",
          "url": "https://palaceskateboards.com/products/m1buusc0oqso"
        }
      ]
    },
    {
      "id": "bape",
      "name": "BAPE",
      "segment": "Streetwear",
      "url": "https://uk.bape.com/collections/clothing/products/0zxtem903091p",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "A BATHING APE® BAPE By Kazuki Kuraishi Logo Relaxed Fit Tee | Bape official website – uk.bape.com",
          "url": "https://uk.bape.com/collections/clothing/products/0zxtem903091p"
        }
      ]
    },
    {
      "id": "kith",
      "name": "Kith",
      "segment": "Streetwear",
      "url": "https://kith.com/collections/adidas-mens",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's adidas Apparel & Footwear – Kith",
          "url": "https://kith.com/collections/adidas-mens"
        }
      ]
    },
    {
      "id": "aim-leon-dore",
      "name": "Aimé Leon Dore",
      "segment": "Streetwear",
      "url": "https://www.aimeleondore.com/products/stone-washed-marina-hoodie-1",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stone Washed Marina Hoodie – Aimé Leon Dore",
          "url": "https://www.aimeleondore.com/products/stone-washed-marina-hoodie-1"
        }
      ]
    },
    {
      "id": "carhartt-wip",
      "name": "Carhartt WIP",
      "segment": "Streetwear",
      "url": "https://www.carhartt-wip.com/fr-fr/c/homme-vestes-et-manteaux",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Vestes et manteaux pour hommes | Carhartt WIP",
          "url": "https://www.carhartt-wip.com/fr-fr/c/homme-vestes-et-manteaux"
        }
      ]
    },
    {
      "id": "stone-island",
      "name": "Stone Island",
      "segment": "Streetwear",
      "url": "https://www.stoneisland.com/en-gb/collection/knitwear/mock-neck-jumper-with-vanise-rib-texture-5100023-vanise-full-rib-rws-wool-K2S155100023S00L7V002BXXL.html",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Stone Island: Men's Clothing, Outerwear and Accessories",
          "url": "https://www.stoneisland.com/en-gb/collection/knitwear/mock-neck-jumper-with-vanise-rib-texture-5100023-vanise-full-rib-rws-wool-K2S155100023S00L7V002BXXL.html"
        }
      ]
    },
    {
      "id": "c-p-company",
      "name": "C.P. Company",
      "segment": "Streetwear",
      "url": "https://www.cpcompany.com/en-us/shop/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Sportswear & Casual Clothing for Men and Kids | C.P. Company",
          "url": "https://www.cpcompany.com/en-us/shop/"
        }
      ]
    },
    {
      "id": "off-white",
      "name": "Off-White",
      "segment": "Streetwear",
      "url": "https://www.off---white.com/en-pl/lab/?OWHP1=LABCTA2",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "L/AB c/o Off-White™: Streetwear Clothing & Sneakers",
          "url": "https://www.off---white.com/en-pl/lab/?OWHP1=LABCTA2"
        }
      ]
    },
    {
      "id": "fear-of-god-essentials",
      "name": "Fear of God Essentials",
      "segment": "Streetwear",
      "url": "https://fearofgod.com/collections/all-essentials",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All ESSENTIALS – Fear of God",
          "url": "https://fearofgod.com/collections/all-essentials"
        }
      ]
    },
    {
      "id": "represent",
      "name": "Represent",
      "segment": "Streetwear",
      "url": "https://representclo.com/shop",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Luxury British Streetwear | Official US Store® | REPRESENT",
          "url": "https://representclo.com/shop"
        }
      ]
    },
    {
      "id": "daily-paper",
      "name": "Daily Paper",
      "segment": "Streetwear",
      "url": "https://dailypaperclothing.com/shop/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Daily Paper – Daily Paper Worldwide",
          "url": "https://dailypaperclothing.com/shop/"
        }
      ]
    },
    {
      "id": "obey",
      "name": "Obey",
      "segment": "Streetwear",
      "url": "https://obeyclothing.com/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "OBEY – OBEY CLOTHING",
          "url": "https://obeyclothing.com/"
        }
      ]
    },
    {
      "id": "huf",
      "name": "HUF",
      "segment": "Streetwear",
      "url": "https://hufworldwide.com/collections/clothing",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Men's Skate & Streetwear Clothing: T-Shirts, Hoodies – HUF Worldwide",
          "url": "https://hufworldwide.com/collections/clothing"
        }
      ]
    },
    {
      "id": "billionaire-boys-club",
      "name": "Billionaire Boys Club",
      "segment": "Streetwear",
      "url": "https://www.bbcicecream.com/",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Billionaire Boys Club & ICECREAM | US Official Site",
          "url": "https://www.bbcicecream.com/"
        }
      ]
    },
    {
      "id": "the-hundreds",
      "name": "The Hundreds",
      "segment": "Streetwear",
      "url": "https://thehundreds.com/collections/apparel",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Apparel – The Hundreds",
          "url": "https://thehundreds.com/collections/apparel"
        }
      ]
    },
    {
      "id": "vans",
      "name": "Vans",
      "segment": "Streetwear",
      "url": "https://www.vans.com/en-us/c/clothing-00082",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Clothing for Men, Women, & Kids – Everyday Apparel | Vans",
          "url": "https://www.vans.com/en-us/c/clothing-00082"
        }
      ]
    },
    {
      "id": "converse",
      "name": "Converse",
      "segment": "Streetwear",
      "url": "https://www.converse.com/shop/clothing",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Converse Clothing: Streetwear & Lifestyle. Converse.com",
          "url": "https://www.converse.com/shop/clothing"
        }
      ]
    },
    {
      "id": "sporty-rich",
      "name": "Sporty & Rich",
      "segment": "Streetwear",
      "url": "https://sportyandrich.com/collections/all-clothing-women",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Clothing Women – Sporty & Rich",
          "url": "https://sportyandrich.com/collections/all-clothing-women"
        }
      ]
    },
    {
      "id": "pangaia",
      "name": "PANGAIA",
      "segment": "Streetwear",
      "url": "https://pangaia.com/collections/women-shop-all",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "Shop Women’s Responsible Clothing & Earth Positive | PANGAIA",
          "url": "https://pangaia.com/collections/women-shop-all"
        }
      ]
    },
    {
      "id": "les-benjamins",
      "name": "Les Benjamins",
      "segment": "Streetwear",
      "url": "https://global.lesbenjamins.com/collections/les-benjamins",
      "description": "Public streetwear range. See the official collection for current products.",
      "sources": [
        {
          "name": "All Les Benjamins – Les Benjamins Global",
          "url": "https://global.lesbenjamins.com/collections/les-benjamins"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-activewear-set-baskets",
      "question": "Does activewear AOV reveal whether shoppers bought a matching set?",
      "text": "An account-level order-value aggregate cannot identify a leggings-only basket, a matching set or a mixed basket. Check product-level orders for that distinction; this benchmark supplies monetary AOV, not basket composition.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-set-baskets",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Does activewear AOV reveal whether shoppers bought a matching set? An account-level order-value aggregate cannot identify a leggings-only basket, a matching set or a mixed basket. Check product-level orders for that distinction; this benchmark supplies monetary AOV, not basket composition. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-activewear-set-baskets",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Activewear & Streetwear?",
      "text": "The median account AOV for Activewear & Streetwear is $64.91 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the average order value benchmark for Activewear & Streetwear? The median account AOV for Activewear & Streetwear is $64.91 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Activewear & Streetwear?",
      "text": "The middle 50% of account AOVs runs from $26.92 to $112.20 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-range",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the typical AOV range in Activewear & Streetwear? The middle 50% of account AOVs runs from $26.92 to $112.20 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $26.92 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the lower-quartile AOV? The 25th-percentile account AOV is $26.92 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $112.20 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What is the upper-quartile AOV? The 75th-percentile account AOV is $112.20 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Activewear & Streetwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Which industry or subcategory does this benchmark cover? This benchmark covers exact Activewear & Streetwear classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#method Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-download-research",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-cite-research",
      "citation": "Madgicx Research & Labs. Activewear & Streetwear. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/apparel-fashion/activewear-streetwear#reuse"
    }
  ]
}