# Functional & Protective Apparel — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $116.12 - Middle 50%: $68.11 to $177.43 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:01.732249+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Carhartt](https://www.carhartt.com/c/workwear) — Workwear - [Dickies](https://www.dickies.com/en-us/collections/mens-scrubs) — Workwear - [Duluth Trading](https://www.duluthtrading.com/) — Workwear - [Tough Duck](https://toughduck.com/collections/all-products) — Workwear - [Walls](https://walls.com/) — Workwear - [Ariat](https://www.ariat.com/scrubs) — Workwear - [Red Kap](https://www.redkap.com/) — Workwear - [Bulwark](https://www.bulwark.com/mens-nomex-iiia-uniform-shirt/883248264133.html) — Protective workwear - [National Safety Apparel](https://www.thinknsa.com/nsa/resources/catalogs/2026-nsa-industrial-catalog/) — Protective workwear - [Lakeland](https://www.lakeland.com/products/pyrolon-xt/) — Protective workwear - [Portwest](https://www.portwest.com/collections) — Workwear - [MASCOT](https://www.mascotworkwear.com/en/technologies) — Workwear - [Blaklader](https://www.blaklader.com/collections/all-gear) — Workwear - [Snickers Workwear](https://www.snickersworkwear.com/) — Workwear - [Fristads](https://www.fristads.com/en/products/workwear) — Workwear - [Key Apparel](https://www.keyapparel.com/work-wear/) — Workwear - [Round House](https://www.round-house.com/collections/round-house-made-in-usa-jeans-overalls-dungarees-pants) — Workwear - [ENGEL Workwear](https://www.engel.eu/) — Workwear - [Elka](https://elkarainwear.dk/) — Workwear - [Planam](https://www.planam.de/en) — Workwear - [Kübler](https://www.kuebler.eu/en/products/protective-clothing-ppe/) — Protective workwear - [HAVEP](https://www.havep.com/en/product-range) — Workwear - [Tricorp](https://www.tricorp.com/en) — Workwear - [L.C. King](https://lcking.com/) — Workwear - [Hydrowear](https://hydrowear.nl/) — Workwear - [Delta Plus](https://www.deltaplus.eu/en-US/dp/workwear) — Protective workwear - [Montane](https://montane.com/collections/all-gore-tex) — Technical & outdoor apparel - [Diadora Utility](https://www.diadorautility.com/workwear-types-overalls_and_coveralls/) — Workwear - [U-Power](https://www.u-power.it/en/clothing/alpin) — Workwear - [Payper](https://www.payperwear.com/en/breathable-hi-vis-clothing) — Workwear - [Mountain Equipment](https://us.mountain-equipment.com/collections/mens-pants) — Technical & outdoor apparel - [Bisley Workwear](https://www.bisleyworkwear.com.au/mens/workwear/) — Workwear - [KingGee](https://www.kinggee.com/workwear/) — Workwear - [Hard Yakka](https://www.hardyakka.com/clothing/) — Workwear - [FXD](https://fxdworkwear.com/) — Workwear - [JB's Wear](https://www.jbswear.com.au/) — Workwear - [DNC Workwear](https://www.dncworkwear.com.au/) — Workwear - [Syzmik](https://muzzyshirts.syzmik.com/) — Workwear - [Bocini](https://www.bocini.com.au/) — Workwear - [Ritemate](https://orders.ritemate.com.au/) — Workwear - [Wenaas](https://www.wenaas.com/en-us/workwear) — Workwear - [Nasco](https://nascoinc.com/workwear/) — Workwear - [Tingley](https://tingleyrubber.com/) — Protective workwear - [OccuNomix](https://www.occunomix.com/products/sp-workwear-premium-cold-weather-bib) — Protective workwear - [Ergodyne](https://www.ergodyne.com/ppe) — Protective workwear - [Rab](https://rab.equipment/us/mens-ascendor-pants) — Technical & outdoor apparel - [Radians](https://www.radians.com/industrial-safety) — Protective workwear - [Frogg Toggs](https://www.froggtoggs.com/products/mens-pilot-4-0-guide-bib) — Workwear - [Grundens](https://eu.grundens.com/products/sunnan-set-green) — Technical & outdoor apparel - [Stormline](https://www.stormlinegear.com/shop/commercial/commercial-aprons-sleeves/) — Technical & outdoor apparel - [Guy Cotten](https://www.guycotten.com/en/ps-drempro-breathable-breathable-jacket-hybridpro) — Technical & outdoor apparel - [Simms](https://www.simmsfishing.com/collections/fishing-sun-protection) — Technical & outdoor apparel - [AFTCO](https://www.aftco.com/collections/all) — Technical & outdoor apparel - [Filson](https://www.filson.com/collections/workwear) — Technical & outdoor apparel - [Beretta](https://www.beretta.com/en-us/clothing/shop-by-collection/defense-training-gear-collection) — Technical & outdoor apparel - [SITKA](https://www.sitkagear.com/collection/workwear-collection) — Technical & outdoor apparel - [KUIU](https://www.kuiu.com/collections/workwear) — Technical & outdoor apparel - [First Lite](https://www.firstlite.com/) — Technical & outdoor apparel - [Nomad](https://nomadoutdoor.com/products/mirage-ss-camo-crew-moss2) — Technical & outdoor apparel - [Drake Waterfowl](https://www.drakewaterfowl.com/pages/shop-comfortable-clothing-for-work) — Technical & outdoor apparel - [Orvis](https://www.orvis.com/sun-protection) — Technical & outdoor apparel - [Browning](https://www.browning.com/products/hunting-clothing/shooting/shirts/hooded-long-sleeve-tech-shirt.html) — Technical & outdoor apparel - [Mossy Oak](https://store.mossyoak.com/collections/mens-fishing/shirt) — Technical & outdoor apparel - [TrueTimber](https://store.truetimber.com/collections/all) — Technical & outdoor apparel - [FIGS](https://www.wearfigs.com/) — Medical uniforms - [Jaanuu](https://www.jaanuu.com/) — Medical uniforms - [Cherokee](https://cherokeeuniforms.com/collections/workwear-originals-ultra-mens-scrubs) — Medical uniforms - [Outdoor Research](https://www.outdoorresearch.com/collections/tactical-gear?variant=47058292605249) — Technical & outdoor apparel - [Healing Hands](https://healinghandsscrubs.com/collections/collection-default) — Medical uniforms - [Med Couture](https://medcouture.com/collections/shop-all-scrubs) — Medical uniforms - [Adar](https://adaruniforms.com/) — Medical uniforms - [Dagacci](https://www.dagacci.com/) — Medical uniforms - [Medline](https://www.medline.com/capabilities/ppe-products/) — Workwear - [KOI](https://www.koihappiness.com/) — Medical uniforms - [Butter-Soft](https://www.uniformadvantage.com/medical-uniform-brands/collections-butter-soft/) — Medical uniforms - [Chef Works](https://www.chefworks.com/restaurant-uniforms) — Hospitality & professional uniforms - [Chefwear](https://www.chefwear.com/) — Hospitality & professional uniforms - [ChefUniforms](https://www.chefuniforms.com/chef-brands-chef-performance-uniforms/) — Hospitality & professional uniforms - [Arc'teryx](https://arcteryx.com/us/en/c/mens/professional-use) — Technical & outdoor apparel - [Bragard](https://www.bragard.com/aprons-pinafore/5284-urbain.html) — Hospitality & professional uniforms - [Clement Design](https://clementdesignusa.com/) — Hospitality & professional uniforms - [Tilit](https://www.tilitnyc.com/collections/supply) — Hospitality & professional uniforms - [Hedley & Bennett](https://www.hedleyandbennett.com/collections/apparel) — Hospitality & professional uniforms - [Patagonia](https://www.patagonia.com/shop/sport/workwear) — Technical & outdoor apparel - [Premier Workwear](https://www.premierworkwear.com/) — Hospitality & professional uniforms - [Alexandra](https://www.alexandra.co.uk/womens-lightweight-scrub-tunic-sailor-navy-tiktok) — Medical uniforms - [Columbia](https://www.columbia.com/c/technology-omnitech/?prefn1=productClass&prefv1=Pants&sort=newest) — Technical & outdoor apparel - [Grahame Gardner](https://grahamegardner.co.uk/) — Hospitality & professional uniforms - [Uneek](https://www.uneekclothing.com/) — Workwear - [Biz Collection](https://www.bizcollection.com/products?style=biz+separates) — Hospitality & professional uniforms - [Behrens](https://divisions.behrens.co.uk/product-range/uniforms-and-workwear/) — Hospitality & professional uniforms - [Tibard](https://www.tibard.co.uk/) — Hospitality & professional uniforms - [Pro RTX](https://www.prortx.com/categories/all-products) — Workwear - [Result Clothing](https://shop.resultclothing.com/index.php?cPath=32_65_130) — Workwear - [Leo Workwear](https://www.leoworkwear.com/uvusee) — Protective workwear - [Tyndale](https://tyndaleusa.com/workplace-hazard-protection/industries-we-protect/uniforms-and-workwear/) — Protective workwear - [Benchmark FR](https://benchmarkfr.com/) — Protective workwear - [LAPCO](https://www.lapco.com/) — Protective workwear - [Big Bill](https://www.bigbill.com/) — Workwear - [Berne](https://bernedirect.com/) — Workwear No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### Can protective-apparel AOV set a per-worker clothing allowance? Account AOV does not identify worker counts, garments per worker or required specifications. The median and middle range describe account-level purchase values, so an allowance requires separate order and workplace requirements. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-protective-aov-unit-price) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Can protective-apparel AOV set a per-worker clothing allowance? Account AOV does not identify worker counts, garments per worker or required specifications. The median and middle range describe account-level purchase values, so an allowance requires separate order and workplace requirements. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-protective-aov-unit-price ### What is the average order value benchmark for Functional & Protective Apparel? The median account AOV for Functional & Protective Apparel is $116.12 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-median-aov) Citation: Madgicx Research & Labs. Functional & Protective Apparel. What is the average order value benchmark for Functional & Protective Apparel? The median account AOV for Functional & Protective Apparel is $116.12 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-median-aov ### What is the typical AOV range in Functional & Protective Apparel? The middle 50% of account AOVs runs from $68.11 to $177.43 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-range) Citation: Madgicx Research & Labs. Functional & Protective Apparel. What is the typical AOV range in Functional & Protective Apparel? The middle 50% of account AOVs runs from $68.11 to $177.43 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $68.11 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Functional & Protective Apparel. What is the lower-quartile AOV? The 25th-percentile account AOV is $68.11 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $177.43 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Functional & Protective Apparel. What is the upper-quartile AOV? The 75th-percentile account AOV is $177.43 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-calculation) Citation: Madgicx Research & Labs. Functional & Protective Apparel. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-median-or-mean) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-benchmark-period) Citation: Madgicx Research & Labs. Functional & Protective Apparel. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Functional & Protective Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Which industry or subcategory does this benchmark cover? This benchmark covers exact Functional & Protective Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-compare-aov) Citation: Madgicx Research & Labs. Functional & Protective Apparel. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-performance) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-brand-level-aov) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#method Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-download-research) Citation: Madgicx Research & Labs. Functional & Protective Apparel. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-cite-research) Citation: Madgicx Research & Labs. Functional & Protective Apparel. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/functional-protective-apparel#answer-cite-research