# Mens Apparel — Meta ads research

Category research. The aggregate benchmark and public brand directory are separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $59.09
- Middle 50%: $22.84 to $114.84
- Status: verified_aggregate
- Scope: Equal-weight AOV benchmark
- Snapshot read: 2026-10-11T14:06:01.732249+00:00
- Period: Dated snapshot

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark)

## Explore brands

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Abercrombie & Fitch](https://www.abercrombie.com/shop/a-ca/mens-shirts-tops) — Menswear
- [H&M](https://www2.hm.com/en_us/men/shop-by-product/shirts.html) — Menswear
- [Zara](https://www.zara.com/us/en/man-shirts-l737.html) — Menswear
- [Mango](https://shop.mango.com/eg/en/c/men/shirts/85ceefeb) — Menswear
- [Uniqlo](https://www.uniqlo.com/us/en/men/shirts-and-polos) — Menswear
- [COS](https://www.cos.com/en-eu/men/shirts) — Menswear
- [Everlane](https://www.everlane.com/collections/mens-tees-and-tanks) — Menswear
- [Quince](https://www.quince.com/shop/men/shirts?jumplink=true&pageType=ALL) — Menswear
- [J.Crew](https://www.jcrew.com/plp/mens/categories/clothing?sub-categories=mens-shopall-dressShirts%2Cmens-shopall-underwearAndBoxers&useFallback=true) — Menswear
- [Madewell](https://www.madewell.com/mens/clothing/?r_categories=Shirts) — Menswear
- [Gap](https://www.gap.com/browse/men/shirts?cid=15043) — Menswear
- [Old Navy](https://oldnavy.gap.com/browse/men?cid=5155) — Menswear
- [Banana Republic](https://bananarepublic.gap.com/shop/mens-shirts) — Menswear
- [American Eagle](https://www.ae.com/us/en/c/men/mens) — Menswear
- [Hollister](https://www.hollisterco.com/shop/us/mens-shirts-tops?pagefm=navigation-breadcrumbs) — Menswear
- [Reiss](https://www.reiss.com/us/en/shop/gender-men-category-shirts-0?dndl=1) — Menswear
- [AllSaints](https://www.allsaints.com/us/men/clothing) — Menswear
- [Ralph Lauren](https://www.ralphlauren.com/men-sale) — Menswear
- [Massimo Dutti](https://www.massimodutti.com/mt/men/linen/shirts-n4305) — Menswear
- [lululemon](https://shop.lululemon.com/?msockid=01b296a1dfb56ba715838004deef6a4b) — Active menswear
- [Alo Yoga](https://www.aloyoga.com/en-ag/pages/mens-essentials) — Active menswear
- [Gymshark](https://se.gymshark.com/collections/must-have/mens?collections=t-shirts-tops) — Active menswear
- [Vuori](https://vuoriclothing.com/collections/new) — Active menswear
- [Beyond Yoga](https://beyondyoga.com/collections/mens-collection) — Active menswear
- [Nike](https://www.nike.com/ch/en/w/mens-golf-tops-t-shirts-23q9wz9om13znik1) — Active menswear
- [adidas](https://www.adidas.com/us/men-athletic-t_shirts-clothing) — Active menswear
- [Under Armour](https://www.underarmour.com/en-us/c/fan-gear/mens/clothing/) — Active menswear
- [On](https://www.on.com/en-us/shop/mens/apparel) — Active menswear
- [Moncler](https://app-www.moncler.com/en-ch/men/ready-to-wear) — Menswear
- [Calvin Klein](https://www.calvinklein.us/en/90s-looks/men) — Menswear
- [Levi's](https://www.levi.com/US/en_US/clothing/men/shirts/c/levi_clothing_men_shirts) — Menswear
- [Wrangler](https://www.wrangler.com/shop/men-shirts) — Menswear
- [AGOLDE](https://agolde.com/collections/mens-shirt-category) — Menswear
- [Citizens of Humanity](https://citizensofhumanity.com/collections/mens-tops-collection?polaris.openConsentManager=true) — Menswear
- [PAIGE](https://paige.com/collection/men-shirts) — Menswear
- [FRAME](https://frame-store.com/en-cz/collections/shirts-men) — Menswear
- [7 For All Mankind](https://7forallmankind.com/en-eu/collections/men-categories-shirts) — Menswear
- [DL1961](https://dl1961.com/pages/mens-fabric-guide) — Menswear
- [rag & bone](https://www.rag-bone.com/mens/shirts/?unisex=men) — Menswear
- [Sandro](https://uk.sandro-paris.com/en/man/shirts/) — Menswear
- [Urban Outfitters](https://www.urbanoutfitters.com/mens-clothing) — Menswear
- [Jacquemus](https://www.jacquemus.com/en_br/shirts-men) — Menswear
- [Prada](https://www.prada.com/jp/en/mens/ready-to-wear/c/10130JP) — Menswear
- [Gucci](https://www.gucci.com/us/en/ca/men/ready-to-wear-for-men/shirts-for-men-c-men-readytowear-dress-shirts-and-sports-shirts) — Menswear
- [Saint Laurent](https://www.ysl.com/en-us/ca/shop-men/ready-to-wear/shirts) — Menswear
- [Burberry](https://us.burberry.com/v/men-shirt) — Menswear
- [Loewe](https://www.loewe.com/eur/en/men/menswear/t-shirts-and-polos) — Menswear
- [Bottega Veneta](https://www.bottegaveneta.com/en-my/men-collection-my/men-clothing) — Menswear
- [Dior](https://www.dior.com/en_us/fashion/mens-fashion/ready-to-wear/shirts?page=1) — Menswear
- [Louis Vuitton](https://uk.louisvuitton.com/eng-gb/men/ready-to-wear/shirts/_/N-t1wtp7cj-bln0uo8p) — Menswear
- [Hermes](https://www.hermes.com/my/en/category/men/ready-wear/shirts/?facet_category=chemises) — Menswear
- [Versace](https://www.versace.com/us/en/men/clothing/) — Menswear
- [Balmain](https://balmain.com/en-az/) — Menswear
- [Givenchy](https://www.givenchy.com/int/en/men/ready-to-wear/t-shirts) — Menswear
- [Valentino](https://www.valentino.com/en-sa/men/man-sale-ready-to-wear?colorRange=ff0000) — Menswear
- [Fendi](https://www.fendi.com/pl-en/man/ready-to-wear/t-shirts-polos) — Menswear
- [Brunello Cucinelli](https://shop.brunellocucinelli.com/en-ph/men/ready-to-wear/t-shirts-polos/) — Menswear
- [Zegna](https://www.zegna.com/us-en/ready-to-wear/shirts/) — Tailoring and shirting
- [Tom Ford](https://www.tomfordfashion.com/en_US/men/ready-to-wear/shirts/) — Tailoring and shirting
- [Emporio Armani](https://www.armani.com/en-gb/emporio-armani/man/clothing/shirts/) — Tailoring and shirting
- [Hugo Boss](https://www.hugoboss.com/uk/men-shirts/) — Tailoring and shirting
- [Ted Baker](https://www.tedbaker.com/en-gb/pages/mens-landing-page) — Menswear
- [Barbour](https://www.barbour.com/gb/barbour-international/mens/clothing/shirts) — Menswear
- [Gant](https://gant.com/c/mens/clothing/shirts) — Menswear
- [Lacoste](https://staging-deleg-sfcc.lacoste.com/id/en/lacoste/men/clothing/shirts/) — Menswear
- [Tommy Hilfiger](https://de.tommy.com/EN/men) — Menswear
- [Fred Perry](https://www.fredperry.com/eg-en/men/pocket-detail-t-shirt-m2408-560.html) — Menswear
- [Ben Sherman](https://www.bensherman.com/shirts/viewall) — Menswear
- [Lyle & Scott](https://www.lyleandscott.com/collections/mens-casual-shirts) — Menswear
- [Hackett](https://www.hackett.com/eu/en_ie/men/shirts/) — Menswear
- [Charles Tyrwhitt](https://www.charlestyrwhitt.com/us/homepage?pid=TIC0001NAV) — Tailoring and shirting
- [Brooks Brothers](https://www.brooksbrothers.com/clothing/men-apparel) — Tailoring and shirting
- [Eton](https://www.etonshirts.com/us/en/category/shirts) — Tailoring and shirting
- [Proper Cloth](https://propercloth.com/shop/shirts) — Tailoring and shirting
- [SuitSupply](https://suitsupply.com/en-us/men/shirts) — Tailoring and shirting
- [Indochino](https://www.indochino.com/custom-shirts) — Tailoring and shirting
- [Spier & Mackay](https://www.spierandmackay.com/collection/all-shirts?pp=1) — Tailoring and shirting
- [Bonobos](https://bonobos.com/) — Menswear
- [Todd Snyder](https://www.toddsnyder.com/collections/shirts?page=31) — Menswear
- [Buck Mason](https://www.buckmason.com/collections/mens-shirts) — Menswear
- [Taylor Stitch](https://www.taylorstitch.com/collections/mens-shirts) — Menswear
- [Faherty](https://fahertybrand.com/collections/new-arrivals?q=%E8%90%A7%E5%B1%B1%E5%A4%96%E5%9B%B4%E9%AB%98%E7%AB%AF%E4%BC%9A%E6%89%80v%E7%94%B517155201234%E9%AD%94%E6%96%B9%E5%A8%B1%E4%B9%90%2Cobl) — Menswear
- [Marine Layer](https://www.marinelayer.com/collections/mens/products/air-crew-tee-10) — Menswear
- [Outerknown](https://www.outerknown.com/collections/mens-shirts-mrkting) — Menswear
- [Billy Reid](https://www.billyreid.com/collections/mens-shirting) — Menswear
- [Peter Millar](https://www.petermillar.com/d/men) — Menswear
- [Johnnie-O](https://www.johnnie-o.com/collections/mens-new-arrivals/) — Menswear
- [TravisMathew](https://www.travismathew.com/TM/Tops/c/013) — Menswear
- [Lands' End](https://www.landsend.com/shop/mens-clothing/S-xez-y5b-xec?msockid=1e961781d93c66df1b260155d891672b) — Menswear
- [L.L.Bean](https://www.llbean.com/llb/shop/26?bc=12&csp=a&page=xl-mens-shirts) — Menswear
- [Eddie Bauer](https://www.eddiebauer.com/collections/eddie-bauer-adult?p=12&page=1) — Menswear
- [The North Face](https://www.thenorthface.com/en-ca/c/mens-211701) — Menswear
- [Columbia](https://perf.columbia.com/c/shirts-men/) — Menswear
- [Carhartt](https://www.carhartt.com/c/men-shirts-buttons-down) — Workwear
- [Dickies](https://www.dickies.com/en-us/collections/mens-shirts) — Workwear
- [Carhartt WIP](https://ca.carhartt-wip.com/en-ca/collections/men-shirts) — Workwear
- [Stone Island](https://www.stoneisland.com/wx/stone-island/over-shirt_cod63012010xf.html) — Menswear
- [C.P. Company](https://www.cpcompany.com/en-my/shop/) — Menswear
- [A.P.C.](https://www.apc-us.com/collections/men-shirts-overshirts) — Menswear
- [Acne Studios](https://www.acnestudios.com/americas/en/man/clothing/) — Menswear

No ranking is implied. Missing growth or heat evidence remains unavailable.

## Research questions

### Can menswear AOV distinguish suit purchases from shirt orders?

The saved account aggregate has no product or line-item breakdown. It cannot establish a suit-only, shirt-only or multipack benchmark. Compare like-for-like order mixes in your own records before treating the category median as a product target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-suit-shirt-aov)

Citation: Madgicx Research & Labs. Mens Apparel. Can menswear AOV distinguish suit purchases from shirt orders? The saved account aggregate has no product or line-item breakdown. It cannot establish a suit-only, shirt-only or multipack benchmark. Compare like-for-like order mixes in your own records before treating the category median as a product target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-mens-suit-shirt-aov

### What is the average order value benchmark for Mens Apparel?

The median account AOV for Mens Apparel is $59.09 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-aov)

Citation: Madgicx Research & Labs. Mens Apparel. What is the average order value benchmark for Mens Apparel? The median account AOV for Mens Apparel is $59.09 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-aov

### What is the typical AOV range in Mens Apparel?

The middle 50% of account AOVs runs from $22.84 to $114.84 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-range)

Citation: Madgicx Research & Labs. Mens Apparel. What is the typical AOV range in Mens Apparel? The middle 50% of account AOVs runs from $22.84 to $114.84 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $22.84 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Mens Apparel. What is the lower-quartile AOV? The 25th-percentile account AOV is $22.84 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $114.84 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Mens Apparel. What is the upper-quartile AOV? The 75th-percentile account AOV is $114.84 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-upper-quartile-aov

### What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-calculation)

Citation: Madgicx Research & Labs. Mens Apparel. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-or-mean)

Citation: Madgicx Research & Labs. Mens Apparel. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-median-or-mean

### When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-period)

Citation: Madgicx Research & Labs. Mens Apparel. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers exact Mens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Mens Apparel. Which industry or subcategory does this benchmark cover? This benchmark covers exact Mens Apparel classifications under Apparel & Fashion. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-compare-aov)

Citation: Madgicx Research & Labs. Mens Apparel. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-performance)

Citation: Madgicx Research & Labs. Mens Apparel. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#benchmark Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-aov-performance

### Are the listed brands the businesses behind the benchmark?

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#brands) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-directory-and-benchmark)

Citation: Madgicx Research & Labs. Mens Apparel. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#brands Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-directory-and-benchmark

### Can I use the industry AOV as a listed brand's AOV?

No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#method) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-brand-level-aov)

Citation: Madgicx Research & Labs. Mens Apparel. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#method Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-brand-level-aov

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-download-research)

Citation: Madgicx Research & Labs. Mens Apparel. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse) · [Answer permalink](https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-cite-research)

Citation: Madgicx Research & Labs. Mens Apparel. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#reuse Answer: https://madgicx.com/labs/industries/apparel-fashion/mens-apparel#answer-cite-research