# Tire & Wheel Products — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $263.59 - Middle 50%: $189.38 to $641.68 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:35.690214+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Where does tire size come from? NHTSA directs buyers to the owner’s manual or the vehicle’s tire-and-loading label for size. A product ad can ask for that information instead of promising a pictured size fits. [Source](https://www.nhtsa.gov/vehicle-safety/tires) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-1) Citation: Madgicx Research & Labs. Tire & Wheel Products. Where does tire size come from? NHTSA directs buyers to the owner’s manual or the vehicle’s tire-and-loading label for size. A product ad can ask for that information instead of promising a pictured size fits. Source: https://www.nhtsa.gov/vehicle-safety/tires Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-1 ### Why separate tire types in creative? NHTSA describes all-season, winter, summer and all-terrain tires as different use categories. Creative can name the offered type without turning that category into a guarantee for any route or condition. [Source](https://www.nhtsa.gov/vehicle-safety/tires) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-2) Citation: Madgicx Research & Labs. Tire & Wheel Products. Why separate tire types in creative? NHTSA describes all-season, winter, summer and all-terrain tires as different use categories. Creative can name the offered type without turning that category into a guarantee for any route or condition. Source: https://www.nhtsa.gov/vehicle-safety/tires Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-2 ### What do tire grades communicate? NHTSA says Uniform Tire Quality Grading compares treadwear, traction and temperature resistance. A listing can show the actual grade where available, rather than promise an unstated stopping result. [Source](https://www.nhtsa.gov/vehicle-safety/tires) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-3) Citation: Madgicx Research & Labs. Tire & Wheel Products. What do tire grades communicate? NHTSA says Uniform Tire Quality Grading compares treadwear, traction and temperature resistance. A listing can show the actual grade where available, rather than promise an unstated stopping result. Source: https://www.nhtsa.gov/vehicle-safety/tires Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-3 ### What should a tire page expose after selection? NHTSA says tires can be recalled and offers tire recall search. An editorial page can link to the current official lookup without asserting that an unverified item is recall-free. [Source](https://www.nhtsa.gov/vehicle-safety/tires) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-4) Citation: Madgicx Research & Labs. Tire & Wheel Products. What should a tire page expose after selection? NHTSA says tires can be recalled and offers tire recall search. An editorial page can link to the current official lookup without asserting that an unverified item is recall-free. Source: https://www.nhtsa.gov/vehicle-safety/tires Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-auto-tire-wheel-products-4 ### What is the average order value benchmark for Tire & Wheel Products? The median account AOV for Tire & Wheel Products is $263.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-median-aov) Citation: Madgicx Research & Labs. Tire & Wheel Products. What is the average order value benchmark for Tire & Wheel Products? The median account AOV for Tire & Wheel Products is $263.59 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-median-aov ### What is the typical AOV range in Tire & Wheel Products? The middle 50% of account AOVs runs from $189.38 to $641.68 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-range) Citation: Madgicx Research & Labs. Tire & Wheel Products. What is the typical AOV range in Tire & Wheel Products? The middle 50% of account AOVs runs from $189.38 to $641.68 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $189.38 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Tire & Wheel Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $189.38 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $641.68 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Tire & Wheel Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $641.68 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-calculation) Citation: Madgicx Research & Labs. Tire & Wheel Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-median-or-mean) Citation: Madgicx Research & Labs. Tire & Wheel Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-benchmark-period) Citation: Madgicx Research & Labs. Tire & Wheel Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Tire & Wheel Products classifications under Automotive Parts & Accessories. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Tire & Wheel Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Tire & Wheel Products classifications under Automotive Parts & Accessories. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-compare-aov) Citation: Madgicx Research & Labs. Tire & Wheel Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-performance) Citation: Madgicx Research & Labs. Tire & Wheel Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#benchmark Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-download-research) Citation: Madgicx Research & Labs. Tire & Wheel Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#reuse Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-cite-research) Citation: Madgicx Research & Labs. Tire & Wheel Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#reuse Answer: https://madgicx.com/labs/industries/automotive-parts-accessories/tire-wheel-products#answer-cite-research