# Beauty & Personal Care — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $45.04 - Middle 50%: $15.99 to $83.71 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Sephora](https://sephora.com/) — Beauty retail - [Ulta Beauty](https://ulta.com/) — Beauty retail - [Chloé Fragrances](https://chloe.com/) — Fragrance - [Maybelline](https://maybelline.com/) — Cosmetics - [NYX Professional Makeup](https://nyxcosmetics.com/) — Cosmetics - [Lancôme](https://lancome-usa.com/) — Luxury beauty - [Garnier](https://garnierusa.com/) — Hair and skin care - [CeraVe](https://cerave.com/) — Skincare - [La Roche-Posay](https://laroche-posay.us/) — Skincare - [Revlon](https://revlon.com/) — Cosmetics - [CoverGirl](https://covergirl.com/) — Cosmetics - [Kiehl's](https://kiehls.com/) — Skincare - [The Ordinary](https://theordinary.com/) — Skincare - [Clinique](https://clinique.com/) — Beauty - [Estée Lauder](https://esteelauder.com/) — Luxury beauty - [Sally Beauty](https://sallybeauty.com/) — Beauty retail - [Bobbi Brown](https://bobbibrowncosmetics.com/) — Cosmetics - [Origins](https://origins.com/) — Skincare - [Aveda](https://aveda.com/) — Hair care - [Rimmel London](https://rimmellondon.com/) — Cosmetics - [Tom Ford Beauty](https://tomfordbeauty.com/) — Luxury beauty - [Glossier](https://glossier.com/) — Beauty - [Fenty Beauty](https://fentybeauty.com/) — Cosmetics - [Herbal Essences](https://herbalessences.com/) — Hair care - [e.l.f. Cosmetics](https://elfcosmetics.com/) — Cosmetics - [Charlotte Tilbury](https://charlottetilbury.com/) — Luxury beauty - [NARS](https://narscosmetics.com/) — Cosmetics - [Shiseido](https://shiseido.com/) — Beauty - [SK-II](https://sk-ii.com/) — Skincare - [Tatcha](https://tatcha.com/) — Skincare - [Coty](https://coty.com/) — Beauty company - [Carolina Herrera Beauty](https://carolinaherrera.com/) — Luxury beauty - [Max Factor](https://maxfactor.com/) — Cosmetics - [Urban Decay](https://urbandecay.com/) — Cosmetics - [Versace Fragrances](https://versace.com/) — Fragrance - [Burberry Beauty](https://burberry.com/) — Luxury beauty - [Laneige](https://us.laneige.com/) — Skincare - [Innisfree](https://us.innisfree.com/) — Skincare - [Sulwhasoo](https://us.sulwhasoo.com/) — Luxury skincare - [L'Occitane](https://loccitane.com/) — Beauty - [Marc Jacobs Fragrances](https://marcjacobsfragrances.com/) — Fragrance - [Hugo Boss Fragrances](https://hugoboss.com/) — Fragrance - [OUAI](https://theouai.com/) — Hair care - [Moroccanoil](https://moroccanoil.com/) — Hair care - [Redken](https://redken.com/) — Hair care - [Kérastase](https://kerastase-usa.com/) — Hair care - [Living Proof](https://livingproof.com/) — Hair care - [Bumble and bumble](https://bumbleandbumble.com/) — Hair care - [Oribe](https://oribe.com/) — Hair care - [Dove](https://dove.com/) — Personal care - [NIVEA](https://niveausa.com/) — Personal care - [Olay](https://olay.com/) — Skincare - [Neutrogena](https://neutrogena.com/) — Skincare - [Aveeno](https://aveeno.com/) — Skincare - [Eucerin](https://eucerinus.com/) — Skincare - [Cetaphil](https://cetaphil.com/) — Skincare - [Bioderma](https://bioderma.us/) — Skincare - [Avon](https://avon.com/) — Beauty - [Lush](https://lush.com/) — Bath and body - [The Body Shop](https://thebodyshop.com/) — Bath and body - [Bath & Body Works](https://bathandbodyworks.com/) — Bath and body - [Beiersdorf](https://beiersdorf.com/) — Personal care company - [Rituals](https://rituals.com/) — Bath and body - [Byredo](https://byredo.com/) — Fragrance - [Mary Kay](https://marykay.com/) — Beauty - [Jo Malone London](https://jomalone.com/) — Fragrance - [Creed](https://creedboutique.com/) — Fragrance - [Maison Margiela Fragrances](https://maisonmargiela-fragrances.us/) — Fragrance - [Chanel Beauty](https://chanel.com/) — Luxury beauty - [Dior Beauty](https://dior.com/) — Luxury beauty - [Laura Mercier](https://lauramercier.com/) — Cosmetics - [Armani Beauty](https://giorgioarmanibeauty-usa.com/) — Luxury beauty - [Valentino Beauty](https://valentino-beauty.us/) — Luxury beauty - [Prada Beauty](https://prada-beauty.com/) — Luxury beauty - [Gucci Beauty](https://gucci.com/) — Luxury beauty - [Elizabeth Arden](https://elizabetharden.com/) — Beauty - [Calvin Klein Fragrances](https://calvinklein.us/) — Fragrance - [Kao](https://kao.com/) — Beauty company - [Le Labo](https://lelabofragrances.com/) — Fragrance - [MERIT](https://meritbeauty.com/) — Cosmetics - [Puig](https://puig.com/) — Beauty company - [Saie](https://saiehello.com/) — Cosmetics - [Oriflame](https://oriflame.com/) — Beauty - [Sisley Paris](https://sisley-paris.com/) — Luxury beauty - [Clarins](https://clarinsusa.com/) — Beauty - [Tarte Cosmetics](https://tartecosmetics.com/) — Cosmetics - [Guerlain](https://guerlain.com/) — Luxury beauty - [Old Spice](https://oldspice.com/) — Personal care - [Anastasia Beverly Hills](https://anastasiabeverlyhills.com/) — Cosmetics - [Huda Beauty](https://hudabeauty.com/) — Cosmetics - [Rabanne](https://rabanne.com/) — Luxury beauty - [Jean Paul Gaultier Fragrances](https://jeanpaulgaultier.com/) — Fragrance - [Revolution Beauty](https://revolutionbeauty.com/) — Cosmetics - [Acqua di Parma](https://acquadiparma.com/) — Fragrance - [Palmolive](https://palmolive.com/) — Personal care - [Dolce & Gabbana Beauty](https://dolcegabbana.com/) — Luxury beauty - [Natura](https://natura.com/) — Beauty - [ELEMIS](https://us.elemis.com/) — Skincare - [Dermalogica](https://dermalogica.com/) — Skincare - [Kenzo Parfums](https://kenzoparfums.com/) — Fragrance No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### Which beauty claims need review before they enter an ad brief? Before approving a U.S. cosmetic ad, separate appearance or cleansing claims from promises to treat disease or change how the body works. Advertising and website claims can establish intended use and bring drug requirements into scope. Send treatment claims for product-specific regulatory review before they enter the script or destination page; calling an item a cosmetic does not resolve its classification. [Source](https://www.fda.gov/cosmetics/cosmetics-laws-regulations/it-cosmetic-drug-or-both-or-it-soap) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-skincare-aov-context) Citation: Madgicx Research & Labs. Beauty & Personal Care. Which beauty claims need review before they enter an ad brief? Before approving a U.S. cosmetic ad, separate appearance or cleansing claims from promises to treat disease or change how the body works. Advertising and website claims can establish intended use and bring drug requirements into scope. Send treatment claims for product-specific regulatory review before they enter the script or destination page; calling an item a cosmetic does not resolve its classification. Sources: https://www.fda.gov/cosmetics/cosmetics-laws-regulations/it-cosmetic-drug-or-both-or-it-soap Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-skincare-aov-context ### What should a beauty campaign measure: product orders, enquiries or bookings? Decide whether the next click should produce a paid product order, an appointment enquiry or a confirmed booking. Match the ad's promise and destination to that outcome, then report it separately. For an enquiry campaign, record which enquiries become bookings; a submitted form is not a completed appointment. [Source](https://about.fb.com/wp-content/uploads/2023/01/Toward_fairness_in_personalized_ads.pdf) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-orders-or-appointments) Citation: Madgicx Research & Labs. Beauty & Personal Care. What should a beauty campaign measure: product orders, enquiries or bookings? Decide whether the next click should produce a paid product order, an appointment enquiry or a confirmed booking. Match the ad's promise and destination to that outcome, then report it separately. For an enquiry campaign, record which enquiries become bookings; a submitted form is not a completed appointment. Sources: https://about.fb.com/wp-content/uploads/2023/01/Toward_fairness_in_personalized_ads.pdf Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-orders-or-appointments ### What should I require before turning a creator testimonial into an ad? Before approving a creator testimonial, confirm that it reflects real product experience and stays within claims you can support. Make the paid or gifted connection clear. For U.S.-facing video endorsements, include a disclosure in the video where viewers can notice it, rather than only in its description. Review the spoken claim, on-screen text and destination-page promise together. [Source](https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-repeat-purchases) Citation: Madgicx Research & Labs. Beauty & Personal Care. What should I require before turning a creator testimonial into an ad? Before approving a creator testimonial, confirm that it reflects real product experience and stays within claims you can support. Make the paid or gifted connection clear. For U.S.-facing video endorsements, include a disclosure in the video where viewers can notice it, rather than only in its description. Review the spoken claim, on-screen text and destination-page promise together. Sources: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-beauty-repeat-purchases ### What is the average order value benchmark for Beauty & Personal Care? The median account AOV for Beauty & Personal Care is $45.04 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-median-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the average order value benchmark for Beauty & Personal Care? The median account AOV for Beauty & Personal Care is $45.04 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-median-aov ### What is the typical AOV range in Beauty & Personal Care? The middle 50% of account AOVs runs from $15.99 to $83.71 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-range) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the typical AOV range in Beauty & Personal Care? The middle 50% of account AOVs runs from $15.99 to $83.71 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $15.99 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the lower-quartile AOV? The 25th-percentile account AOV is $15.99 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $83.71 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. What is the upper-quartile AOV? The 75th-percentile account AOV is $83.71 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-calculation) Citation: Madgicx Research & Labs. Beauty & Personal Care. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-median-or-mean) Citation: Madgicx Research & Labs. Beauty & Personal Care. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-period) Citation: Madgicx Research & Labs. Beauty & Personal Care. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Beauty & Personal Care classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Beauty & Personal Care. Which industry or subcategory does this benchmark cover? This benchmark covers Beauty & Personal Care classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-compare-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-performance) Citation: Madgicx Research & Labs. Beauty & Personal Care. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/beauty-personal-care#brands) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Beauty & Personal Care. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/beauty-personal-care#brands Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/beauty-personal-care#method) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-brand-level-aov) Citation: Madgicx Research & Labs. Beauty & Personal Care. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/beauty-personal-care#method Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-download-research) Citation: Madgicx Research & Labs. Beauty & Personal Care. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care#answer-cite-research) Citation: Madgicx Research & Labs. Beauty & Personal Care. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care#answer-cite-research