# Beauty Subscription Services — Meta ads research Independent public brand research. The account AOV benchmark is separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $17.52 - Middle 50%: $5.41 to $47.80 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) ## Public brand directory 94 public listings reviewed 13 October 2026; coverage is partial. Inclusion does not indicate benchmark participation or a Madgicx customer relationship. - [IPSY](https://www.ipsy.com/) · [Category evidence](https://www.ipsy.com/) - [Allure Beauty Box](https://allurebeautybox.com/) · [Category evidence](https://allurebeautybox.com/) - [Scentbird](https://www.scentbird.com/) · [Category evidence](https://www.scentbird.com/) - [Margot Elena](https://margotelena.com/products/seasonal-discovery-box) · [Category evidence](https://margotelena.com/products/seasonal-discovery-box) - [Laurel & Reed](https://laurelandreed.com/pages/how-it-works) · [Category evidence](https://laurelandreed.com/pages/how-it-works) - [Boxwalla](https://www.theboxwalla.com/skincare-subscription-box/) · [Category evidence](https://www.theboxwalla.com/skincare-subscription-box/) - [Beauty Heroes](https://www.beauty-heroes.com/subscribe/) · [Category evidence](https://www.beauty-heroes.com/subscribe/) - [Dermstore](https://www.dermstore.com/c/beautyfix/) · [Category evidence](https://www.dermstore.com/c/beautyfix/) - [Petit Vour](https://www.petitvour.com/pages/beauty-box-plus) · [Category evidence](https://www.petitvour.com/pages/beauty-box-plus) - [Walmart Beauty Box](https://beautybox.walmart.com/) · [Category evidence](https://beautybox.walmart.com/) - [OK! Beauty Box](https://www.okbeautybox.co.uk/products/monthly-beauty-box-subscription) · [Category evidence](https://www.okbeautybox.co.uk/products/monthly-beauty-box-subscription) - [Perfume.com](https://www.perfume.com/fragrance-of-the-month) · [Category evidence](https://www.perfume.com/fragrance-of-the-month) - [Essentrx](https://www.essentrx.com/) · [Category evidence](https://www.essentrx.com/) - [Bomibox](https://bomibox.com/pricing) · [Category evidence](https://bomibox.com/pricing) - [Birchbox](https://www.birchbox.com/subscriptions/monthly-box) · [Category evidence](https://www.birchbox.com/subscriptions/monthly-box) - [Sonäge](https://sonage.com/products/skincare-subscription-box) · [Category evidence](https://sonage.com/products/skincare-subscription-box) - [Think Dirty Clean Beautique](https://cleanbeautique.com/products/clean-beauty-roulette-box-12-month-subscription) · [Category evidence](https://cleanbeautique.com/products/clean-beauty-roulette-box-12-month-subscription) - [The Beauty Box UK](https://thebeautyboxuk.co.uk/shop/) · [Category evidence](https://thebeautyboxuk.co.uk/shop/) - [The Clean Beauty Box](https://cleanbeautybox.com/pages/how-it-works) · [Category evidence](https://cleanbeautybox.com/pages/how-it-works) - [Love Goodly](https://www.lovegoodly.com/pages/subscribe) · [Category evidence](https://www.lovegoodly.com/pages/subscribe) - [Vegancuts](https://vegancuts.com/pages/beautybox) · [Category evidence](https://vegancuts.com/pages/beautybox) - [Auvra](https://www.auvra.co.uk/) · [Category evidence](https://store.auvra.co.uk/products/auvra-gold-club-perfume-box-subscription) - [Moody Sisters Skincare](https://www.moodysisters.com/build-a-box) · [Category evidence](https://www.moodysisters.com/build-a-box) - [Secret Scent Box](https://www.secretscentbox.co.uk/) · [Category evidence](https://www.secretscentbox.co.uk/) - [Napoleon Perdis](https://napoleonperdis.com/products/your-golden-ritual) · [Category evidence](https://napoleonperdis.com/products/your-golden-ritual) - [GoodnessMe](https://goodnessme.com.au/products/quarterly-beauty-box-subscription) · [Category evidence](https://goodnessme.com.au/products/quarterly-beauty-box-subscription) - [The Body Shop Australia](https://www.thebodyshop.com.au/pages/subscriptions) · [Category evidence](https://www.thebodyshop.com.au/pages/subscriptions) - [The Detox Market](https://www.thedetoxmarket.ca/pages/the-detox-box) · [Category evidence](https://www.thedetoxmarket.ca/pages/the-detox-box) - [Essence Beauty Box](https://essencebeautybox.shop/collections/beauty-box-monthly-subscription) · [Category evidence](https://essencebeautybox.shop/collections/beauty-box-monthly-subscription) - [Handmade Natural Beauty](https://www.naturalbeautysoaps.com/pages/natural-beauty-subscriptions) · [Category evidence](https://www.naturalbeautysoaps.com/pages/natural-beauty-subscriptions) - [Liberty London Beauty Drop](https://support.libertylondon.com/hc/en-us/articles/4405777478289-How-does-The-Beauty-Drop-subscription-work) · [Category evidence](https://support.libertylondon.com/hc/en-us/articles/4405777478289-How-does-The-Beauty-Drop-subscription-work) - [FabFitFun](https://www.fabfitfun.com/product/fabfitfun-beauty-edit-box) · [Category evidence](https://www.fabfitfun.com/product/fabfitfun-beauty-edit-box) - [Blissim](https://blissim.de/abonnieren) · [Category evidence](https://blissim.de/abonnieren) - [Belle au Naturel](https://www.belleaunaturel.fr/) · [Category evidence](https://www.belleaunaturel.fr/) - [Dermalogica](https://www.dermalogica.de/pages/abonnement) · [Category evidence](https://www.dermalogica.de/pages/abonnement) - [OC Beauty Co.](https://www.oc-beauty.ca/products/oc-beauty-quarterly-subscription-box) · [Category evidence](https://www.oc-beauty.ca/products/oc-beauty-quarterly-subscription-box) - [Beauty Society](https://beautysociety.com/productdetail/BeautyBox) · [Category evidence](https://beautysociety.com/productdetail/BeautyBox) - [GlowGirl NYC](https://glowgirlnyc.com/) · [Category evidence](https://glowgirlnyc.com/) - [Desert Beauty Lab](https://www.desertbeautylab.com/memberships) · [Category evidence](https://www.desertbeautylab.com/memberships) - [BYou Laser Clinic](https://byoulaserclinic.com/byou-membership/) · [Category evidence](https://byoulaserclinic.com/byou-membership/) - [Piqûre Aesthetics](https://piqurenashville.com/services/esthetic-services/) · [Category evidence](https://piqurenashville.com/services/esthetic-services/) - [CPW Esthetics](https://cpwesthetics.com/pages/membership) · [Category evidence](https://cpwesthetics.com/pages/membership) - [Ovieya London](https://ovieyalondon.co.uk/maintenance-club) · [Category evidence](https://ovieyalondon.co.uk/maintenance-club) - [The Nail Town](https://www.thenailtown.co.uk/membership-mfl11131111317576110) · [Category evidence](https://www.thenailtown.co.uk/membership-mfl11131111317576110) - [The Lash Lounge](https://www.thelashlounge.com/memberships/) · [Category evidence](https://www.thelashlounge.com/memberships/) - [Cruelty-Free Kitty](https://www.crueltyfreekitty.com/the-box1/) · [Category evidence](https://www.crueltyfreekitty.com/the-box1/) - [Ambrosia Box](https://ambrosiabox.com/) · [Category evidence](https://ambrosiabox.com/) - [Babe Cosmetics](https://babecosmetics.com/pages/babebox-subscription-page) · [Category evidence](https://babecosmetics.com/pages/babebox-subscription-page) - [Amorepacific](https://us.amorepacific.com/pages/auto-replenishment) · [Category evidence](https://us.amorepacific.com/pages/auto-replenishment) - [Roccabox](https://roccabox.co.uk/collections/skio-subcriptions) · [Category evidence](https://roccabox.co.uk/collections/skio-subcriptions) - [Clinique](https://www.clinique.com/subscription) · [Category evidence](https://www.clinique.com/subscription) - [Fenty Beauty](https://fentybeauty.com/en-ie/pages/replen-save) · [Category evidence](https://fentybeauty.com/en-ie/pages/replen-save) - [BeautyBoxy](https://beautyboxy.com/) · [Category evidence](https://beautyboxy.com/) - [COCOTIQUE](https://www.cocotique.com/products/the-box-monthly) · [Category evidence](https://www.cocotique.com/products/the-box-monthly) - [Estrid](https://estrid.com/en-gb) · [Category evidence](https://estrid.com/en-gb) - [Tranquil Rose](https://www.tranquil-rose.com/product-page/natural-mens-shave-and-body-care-subscription-box) · [Category evidence](https://www.tranquil-rose.com/product-page/natural-mens-shave-and-body-care-subscription-box) - [LOOKFANTASTIC](https://www.lookfantastic.de/c/offers/beauty-box/) · [Category evidence](https://www.lookfantastic.de/c/offers/beauty-box/) - [Pink Box](https://www.pinkbox.de/aktuelle-box) · [Category evidence](https://www.pinkbox.de/aktuelle-box) - [Fairybox](https://fairybox.de/abonnieren/) · [Category evidence](https://fairybox.de/abonnieren/) - [My Little Box](https://www.mylittlebox.fr/shop/subscription) · [Category evidence](https://www.mylittlebox.fr/shop/subscription) - [ScentClub Canada](https://www.scentclub.ca/pages/subscribe) · [Category evidence](https://www.scentclub.ca/pages/subscribe) - [Riklis Karto](https://rikliskarto.com/products/membership) · [Category evidence](https://rikliskarto.com/products/membership) - [SimpleScents](https://www.simplescents.ie/) · [Category evidence](https://www.simplescents.ie/) - [ScentGod](https://www.scentgod.com.au/subscribe) · [Category evidence](https://www.scentgod.com.au/subscribe) - [BBX Face](https://bbxface.com/collections) · [Category evidence](https://bbxface.com/collections) - [Olaplex](https://olaplex.com/pages/subscription-how-it-works) · [Category evidence](https://olaplex.com/pages/subscription-how-it-works) - [Better Bros](https://betterbros.com/product/betterbros-bundle/) · [Category evidence](https://betterbros.com/product/betterbros-bundle/) - [Oda Glow](https://www.odaglow.com/) · [Category evidence](https://www.odaglow.com/) - [Man Bundle](https://www.manbundlebox.com/) · [Category evidence](https://www.manbundlebox.com/) - [FaceTory](https://www.facetory.com/pages/plans) · [Category evidence](https://www.facetory.com/pages/plans) - [Fresh Beauty](https://www.fresh.com/us/autoReplenish.html) · [Category evidence](https://www.fresh.com/us/autoReplenish.html) - [Ulta Beauty](https://www.ulta.com/guestservices/ways-to-shop/replenish-and-save) · [Category evidence](https://www.ulta.com/guestservices/ways-to-shop/replenish-and-save) - [Caudalie](https://us.caudalie.com/auto-replenishment) · [Category evidence](https://us.caudalie.com/auto-replenishment) - [Elizabeth Arden](https://www.elizabetharden.com/pages/auto-replenishment) · [Category evidence](https://www.elizabetharden.com/pages/auto-replenishment) - [Lancôme](https://www.lancome.sa/en_SA/auto-replenishment/auto-replenishment-program.html) · [Category evidence](https://www.lancome.sa/en_SA/auto-replenishment/auto-replenishment-program.html) - [Jane Iredale](https://janeiredale.com/pages/auto-replenishment) · [Category evidence](https://janeiredale.com/pages/auto-replenishment) - [Mod Facial](https://www.modfacial.com/membership) · [Category evidence](https://www.modfacial.com/membership) - [Rituel Salon & Med Spa](https://salonrituel.com/membership) · [Category evidence](https://salonrituel.com/membership) - [RiaBelle Beauty](https://www.riabelle.com/pricing-plans/plans-pricing) · [Category evidence](https://www.riabelle.com/pricing-plans/plans-pricing) - [Mane Wellness](https://manewellness.com/skin) · [Category evidence](https://manewellness.com/skin) - [Glowbar](https://glowbar.com/pages/membership) · [Category evidence](https://glowbar.com/pages/membership) - [UKLASH](https://www.uklash.com/pages/product-subscriptions) · [Category evidence](https://www.uklash.com/pages/product-subscriptions) - [OVME](https://booking.ovme.com/memberships) · [Category evidence](https://booking.ovme.com/memberships) - [Heyday Skincare](https://www.heydayskincare.com/pages/membership) · [Category evidence](https://www.heydayskincare.com/pages/membership) - [Beauty by Ellie](https://www.beautyby-ellie.co.uk/memberships/) · [Category evidence](https://www.beautyby-ellie.co.uk/memberships/) - [Adore Beauty](https://www.adorebeauty.co.nz/c/adore-subscribe-and-save.html) · [Category evidence](https://www.adorebeauty.co.nz/c/adore-subscribe-and-save.html) - [MyTreat](https://www.mytreat.co.nz/pages/choose-your-subscription-box) · [Category evidence](https://www.mytreat.co.nz/pages/choose-your-subscription-box) - [I Am Beautiful by Mia](https://iambymia.com/memberships) · [Category evidence](https://iambymia.com/memberships) - [Brown Bella Beauty](https://www.brownbellabeauty.com/memberships) · [Category evidence](https://www.brownbellabeauty.com/memberships) - [AJ Aesthetics](https://aj-aesthetics.com/memberships) · [Category evidence](https://aj-aesthetics.com/memberships) - [Kaizen Beauty](https://kaizenbeautymd.com/membership) · [Category evidence](https://kaizenbeautymd.com/membership) - [Polished Club](https://polishedclub.info/) · [Category evidence](https://polishedclub.info/) - [Cheeks + Co](https://cheeks.co/pages/facial-membership) · [Category evidence](https://cheeks.co/pages/facial-membership) - [PROSE Nails](https://myprose.com/membership/) · [Category evidence](https://myprose.com/membership/) ## Research questions ### Why separate beauty boxes from product-replenishment subscriptions? IPSY describes recurring curated beauty bags or boxes, while Ulta's Replenish & Save lets shoppers schedule selected products. State which model the ad offers and analyze its actual paid orders separately. These are distinct public service designs, not evidence of identical AOV or retention. [Source](https://www.ulta.com/guestservices/ways-to-shop/replenish-and-save) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-recurring-models) Citation: Madgicx Research & Labs. Beauty Subscription Services. Why separate beauty boxes from product-replenishment subscriptions? IPSY describes recurring curated beauty bags or boxes, while Ulta's Replenish & Save lets shoppers schedule selected products. State which model the ad offers and analyze its actual paid orders separately. These are distinct public service designs, not evidence of identical AOV or retention. Source: https://www.ulta.com/guestservices/ways-to-shop/replenish-and-save Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-recurring-models ### Can a paid beauty membership be advertised as if it automatically sends a box? Beauty Pie says its membership is an access pass and products ship only when members order. Explain membership benefits and product-order behavior distinctly. The public model does not establish that membership fees and merchandise purchases belong in the same order-value calculation. [Source](https://www.beautypie.com/en-us/pages/byob) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-membership-box) Citation: Madgicx Research & Labs. Beauty Subscription Services. Can a paid beauty membership be advertised as if it automatically sends a box? Beauty Pie says its membership is an access pass and products ship only when members order. Explain membership benefits and product-order behavior distinctly. The public model does not establish that membership fees and merchandise purchases belong in the same order-value calculation. Source: https://www.beautypie.com/en-us/pages/byob Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-membership-box ### What selection controls matter in fragrance-subscription creative? Scentbird's subscription page says customers choose scents and build their queue. Show the actual choice process and delivered format at the ad destination. A queue feature does not prove better retention, a more profitable audience or customer satisfaction. [Source](https://shop.scentbird.com/signaturescent) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-fragrance-choice) Citation: Madgicx Research & Labs. Beauty Subscription Services. What selection controls matter in fragrance-subscription creative? Scentbird's subscription page says customers choose scents and build their queue. Show the actual choice process and delivered format at the ad destination. A queue feature does not prove better retention, a more profitable audience or customer satisfaction. Source: https://shop.scentbird.com/signaturescent Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-fragrance-choice ### What should a recurring beauty offer disclose beyond the first shipment? IPSY publishes steps for canceling membership through account settings. Make the merchant's own renewal, skip and cancellation help easy to find beside the recurring offer. Use its current terms rather than transferring another provider's policy; the process alone does not establish conversion lift. [Source](https://help.ipsy.com/hc/en-us/articles/4405740810007-How-do-I-cancel-my-IPSY-subscription) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-cancel-process) Citation: Madgicx Research & Labs. Beauty Subscription Services. What should a recurring beauty offer disclose beyond the first shipment? IPSY publishes steps for canceling membership through account settings. Make the merchant's own renewal, skip and cancellation help easy to find beside the recurring offer. Use its current terms rather than transferring another provider's policy; the process alone does not establish conversion lift. Source: https://help.ipsy.com/hc/en-us/articles/4405740810007-How-do-I-cancel-my-IPSY-subscription Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-beauty-cancel-process ### What is the average order value benchmark for Beauty Subscription Services? The median account AOV for Beauty Subscription Services is $17.52 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-median-aov) Citation: Madgicx Research & Labs. Beauty Subscription Services. What is the average order value benchmark for Beauty Subscription Services? The median account AOV for Beauty Subscription Services is $17.52 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-median-aov ### What is the typical AOV range in Beauty Subscription Services? The middle 50% of account AOVs runs from $5.41 to $47.80 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-range) Citation: Madgicx Research & Labs. Beauty Subscription Services. What is the typical AOV range in Beauty Subscription Services? The middle 50% of account AOVs runs from $5.41 to $47.80 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $5.41 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Beauty Subscription Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $5.41 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $47.80 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Beauty Subscription Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $47.80 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Beauty Subscription Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Beauty Subscription Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Beauty Subscription Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Beauty Subscription Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Beauty Subscription Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Beauty Subscription Services classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-compare-aov) Citation: Madgicx Research & Labs. Beauty Subscription Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-performance) Citation: Madgicx Research & Labs. Beauty Subscription Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-download-research) Citation: Madgicx Research & Labs. Beauty Subscription Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-cite-research) Citation: Madgicx Research & Labs. Beauty Subscription Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/beauty-subscription-services#answer-cite-research