{
  "name": "Body Care Grooming",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "body-care-grooming",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "body-care-grooming",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 36.97,
    "p25_aov_usd": 14.32,
    "p75_aov_usd": 58.21,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Body Care Grooming account AOV: median $36.97; middle 50% $14.32 to $58.21. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "advanced-clinicals",
      "name": "Advanced Clinicals",
      "segment": "Body care grooming",
      "url": "https://advancedclinicals.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "ahava",
      "name": "Ahava",
      "segment": "Body care grooming",
      "url": "https://www.ahava.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "alpha-skincare",
      "name": "Alpha Skincare",
      "segment": "Body care grooming",
      "url": "https://www.alphaskin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "amlactin",
      "name": "AmLactin",
      "segment": "Body care grooming",
      "url": "https://amlactin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "aveda",
      "name": "Aveda",
      "segment": "Body care grooming",
      "url": "https://www.aveda.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.aveda.com/"
        }
      ]
    },
    {
      "id": "aveeno",
      "name": "Aveeno",
      "segment": "Body care grooming",
      "url": "https://aveeno.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "bath-body-works",
      "name": "Bath & Body Works",
      "segment": "Body care grooming",
      "url": "https://bathandbodyworks.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "beekman-1802",
      "name": "Beekman 1802",
      "segment": "Body care grooming",
      "url": "https://beekman1802.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "being-frenshe",
      "name": "Being Frenshe",
      "segment": "Body care grooming",
      "url": "https://beingfrenshe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "billie",
      "name": "billie",
      "segment": "Body care grooming",
      "url": "https://mybillie.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "bio-oil",
      "name": "Bio-Oil",
      "segment": "Body care grooming",
      "url": "https://bio-oil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "bioderma",
      "name": "Bioderma",
      "segment": "Body care grooming",
      "url": "https://bioderma.us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "blossom-essentials",
      "name": "Blossom Essentials",
      "segment": "Body care grooming",
      "url": "https://blossomessentials.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "borghese",
      "name": "Borghese",
      "segment": "Body care grooming",
      "url": "https://www.borghese.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "byoma",
      "name": "BYOMA",
      "segment": "Body care grooming",
      "url": "https://www.byoma.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "byredo",
      "name": "BYREDO",
      "segment": "Body care grooming",
      "url": "https://www.byredo.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.byredo.com/eu_en"
        }
      ]
    },
    {
      "id": "cerave",
      "name": "CeraVe",
      "segment": "Body care grooming",
      "url": "https://www.cerave.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cerave.com/"
        }
      ]
    },
    {
      "id": "cetaphil",
      "name": "Cetaphil",
      "segment": "Body care grooming",
      "url": "https://cetaphil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "charlotte-tilbury",
      "name": "Charlotte Tilbury",
      "segment": "Body care grooming",
      "url": "https://charlottetilbury.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "clarins",
      "name": "Clarins",
      "segment": "Body care grooming",
      "url": "https://clarinsusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "clinique",
      "name": "Clinique",
      "segment": "Body care grooming",
      "url": "https://www.clinique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clinique.com/"
        }
      ]
    },
    {
      "id": "cocokind",
      "name": "cocokind",
      "segment": "Body care grooming",
      "url": "https://www.cocokind.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "codex-labs",
      "name": "Codex Labs",
      "segment": "Body care grooming",
      "url": "https://codexlabs.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "dermelect",
      "name": "Dermelect",
      "segment": "Body care grooming",
      "url": "https://dermelect.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "dionis",
      "name": "Dionis",
      "segment": "Body care grooming",
      "url": "https://dionisgmskincare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "dior",
      "name": "Dior",
      "segment": "Body care grooming",
      "url": "https://dior.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "diptyque",
      "name": "Diptyque",
      "segment": "Body care grooming",
      "url": "https://www.diptyqueparis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.diptyqueparis.com/"
        }
      ]
    },
    {
      "id": "dove",
      "name": "Dove",
      "segment": "Body care grooming",
      "url": "https://www.dove.com/us/en/home.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dove.com/us/en/home.html"
        }
      ]
    },
    {
      "id": "dr-botanicals",
      "name": "Dr Botanicals",
      "segment": "Body care grooming",
      "url": "https://www.drbotanicals.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "drmtlgy",
      "name": "DRMTLGY",
      "segment": "Body care grooming",
      "url": "https://www.drmtlgy.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "drunk-elephant",
      "name": "Drunk Elephant",
      "segment": "Body care grooming",
      "url": "https://www.drunkelephant.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "e-l-f-cosmetics",
      "name": "e.l.f. Cosmetics",
      "segment": "Body care grooming",
      "url": "https://www.elfcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.elfcosmetics.com/pages/elf-bodycare-and-fragrance"
        }
      ]
    },
    {
      "id": "elemis",
      "name": "ELEMIS",
      "segment": "Body care grooming",
      "url": "https://us.elemis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "eos",
      "name": "Eos",
      "segment": "Body care grooming",
      "url": "https://evolutionofsmooth.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "eucerin",
      "name": "Eucerin",
      "segment": "Body care grooming",
      "url": "https://eucerinus.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "first-aid-beauty",
      "name": "First Aid Beauty",
      "segment": "Body care grooming",
      "url": "https://www.firstaidbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "frank-body",
      "name": "frank body",
      "segment": "Body care grooming",
      "url": "https://frankbody.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "fresh",
      "name": "fresh",
      "segment": "Body care grooming",
      "url": "https://www.fresh.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "hempz",
      "name": "Hempz",
      "segment": "Body care grooming",
      "url": "https://hempz.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "herbivore",
      "name": "HERBIVORE",
      "segment": "Body care grooming",
      "url": "https://www.herbivorebotanicals.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "innersense-organic-beauty",
      "name": "Innersense Organic Beauty",
      "segment": "Body care grooming",
      "url": "https://innersensebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "iota",
      "name": "iota",
      "segment": "Body care grooming",
      "url": "https://iotabody.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "jack-black",
      "name": "Jack Black",
      "segment": "Body care grooming",
      "url": "https://www.getjackblack.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "joonbyrd",
      "name": "Joonbyrd",
      "segment": "Body care grooming",
      "url": "https://www.joonbyrd.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "junoco",
      "name": "JUNOCO",
      "segment": "Body care grooming",
      "url": "https://www.junoco.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "kate-somerville",
      "name": "Kate Somerville",
      "segment": "Body care grooming",
      "url": "https://www.katesomerville.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "kiehl-s",
      "name": "Kiehl's",
      "segment": "Body care grooming",
      "url": "https://www.kiehls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kiehls.com/"
        }
      ]
    },
    {
      "id": "kopari-beauty",
      "name": "Kopari Beauty",
      "segment": "Body care grooming",
      "url": "https://www.koparibeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "l-occitane",
      "name": "L'Occitane",
      "segment": "Body care grooming",
      "url": "https://loccitane.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "la-roche-posay",
      "name": "La Roche-Posay",
      "segment": "Body care grooming",
      "url": "https://www.laroche-posay.us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.laroche-posay.us/"
        }
      ]
    },
    {
      "id": "lancome",
      "name": "Lancôme",
      "segment": "Body care grooming",
      "url": "https://lancome-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "laura-mercier",
      "name": "Laura Mercier",
      "segment": "Body care grooming",
      "url": "https://lauramercier.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "lush",
      "name": "Lush",
      "segment": "Body care grooming",
      "url": "https://www.lush.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lush.com/us/en_us/p/grass-body-lotion"
        }
      ]
    },
    {
      "id": "maison-louis-marie",
      "name": "Maison Louis Marie",
      "segment": "Body care grooming",
      "url": "https://maisonlouismarie.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://maisonlouismarie.com/"
        }
      ]
    },
    {
      "id": "maelys",
      "name": "MAËLYS",
      "segment": "Body care grooming",
      "url": "https://www.maelyscosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "method",
      "name": "method",
      "segment": "Body care grooming",
      "url": "https://methodproducts.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "milk-honey",
      "name": "Milk + Honey",
      "segment": "Body care grooming",
      "url": "https://milkandhoney.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "moroccanoil",
      "name": "Moroccanoil",
      "segment": "Body care grooming",
      "url": "https://moroccanoil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "mustela",
      "name": "Mustela",
      "segment": "Body care grooming",
      "url": "https://www.mustelausa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "nakery-beauty",
      "name": "NAKERY BEAUTY",
      "segment": "Body care grooming",
      "url": "https://nakerybeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "naturium",
      "name": "Naturium",
      "segment": "Body care grooming",
      "url": "https://naturium.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "neal-s-yard-remedies",
      "name": "Neal's Yard Remedies",
      "segment": "Body care grooming",
      "url": "https://www.nealsyardremedies.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "neom-wellbeing",
      "name": "NEOM Wellbeing",
      "segment": "Body care grooming",
      "url": "https://neomwellbeing.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "neutrogena",
      "name": "Neutrogena",
      "segment": "Body care grooming",
      "url": "https://neutrogena.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "nopalera",
      "name": "Nopalera",
      "segment": "Body care grooming",
      "url": "https://nopalera.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "nuxe",
      "name": "Nuxe",
      "segment": "Body care grooming",
      "url": "https://www.nuxe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "nyx-professional-makeup",
      "name": "NYX Professional Makeup",
      "segment": "Body care grooming",
      "url": "https://nyxcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "oak-essentials",
      "name": "Oak Essentials",
      "segment": "Body care grooming",
      "url": "https://oakessentials.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "oars-alps",
      "name": "Oars + Alps",
      "segment": "Body care grooming",
      "url": "https://www.oarsandalps.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "origins",
      "name": "Origins",
      "segment": "Body care grooming",
      "url": "https://origins.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "osea",
      "name": "OSEA",
      "segment": "Body care grooming",
      "url": "https://oseamalibu.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "ouai",
      "name": "OUAI",
      "segment": "Body care grooming",
      "url": "https://theouai.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "pacifica",
      "name": "Pacifica",
      "segment": "Body care grooming",
      "url": "https://www.pacificabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "pattern",
      "name": "PATTERN",
      "segment": "Body care grooming",
      "url": "https://patternbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "paul-mitchell",
      "name": "Paul Mitchell",
      "segment": "Body care grooming",
      "url": "https://www.paulmitchell.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "peach-lily",
      "name": "PEACH & LILY",
      "segment": "Body care grooming",
      "url": "https://www.peachandlily.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "philosophy",
      "name": "Philosophy",
      "segment": "Body care grooming",
      "url": "https://www.philosophy.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "prai-beauty",
      "name": "PRAI Beauty",
      "segment": "Body care grooming",
      "url": "https://www.praibeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "reuzel",
      "name": "REUZEL",
      "segment": "Body care grooming",
      "url": "https://www.reuzel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "rodan-fields",
      "name": "RODAN + FIELDS",
      "segment": "Body care grooming",
      "url": "https://www.rodanandfields.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "rosen",
      "name": "ROSEN",
      "segment": "Body care grooming",
      "url": "https://www.rosenskincare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "saje-natural-wellness",
      "name": "Saje Natural Wellness",
      "segment": "Body care grooming",
      "url": "https://www.saje.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "saltair",
      "name": "Saltair",
      "segment": "Body care grooming",
      "url": "https://saltair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "sol-de-janeiro",
      "name": "Sol de Janeiro",
      "segment": "Body care grooming",
      "url": "https://soldejaneiro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "some-by-mi",
      "name": "SOME BY MI",
      "segment": "Body care grooming",
      "url": "https://www.somebymi.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "sparitual",
      "name": "SPARITUAL",
      "segment": "Body care grooming",
      "url": "https://sparitual.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "strivectin",
      "name": "StriVectin",
      "segment": "Body care grooming",
      "url": "https://strivectin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "tatcha",
      "name": "Tatcha",
      "segment": "Body care grooming",
      "url": "https://tatcha.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://tatcha.com/"
        }
      ]
    },
    {
      "id": "taylor-of-old-bond-street",
      "name": "Taylor of Old Bond Street",
      "segment": "Body care grooming",
      "url": "https://tayloroldbondst.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "the-ordinary",
      "name": "The Ordinary",
      "segment": "Body care grooming",
      "url": "https://theordinary.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "tree-hut",
      "name": "Tree Hut",
      "segment": "Body care grooming",
      "url": "https://treehutshea.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "tree-to-tub",
      "name": "Tree To Tub",
      "segment": "Body care grooming",
      "url": "https://treetotub.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "trilastin",
      "name": "Trilastin",
      "segment": "Body care grooming",
      "url": "https://trilastin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "triumph-disaster",
      "name": "Triumph & Disaster",
      "segment": "Body care grooming",
      "url": "https://www.triumphanddisaster.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "tula",
      "name": "TULA",
      "segment": "Body care grooming",
      "url": "https://www.tula.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "urban-skin-rx",
      "name": "Urban Skin Rx",
      "segment": "Body care grooming",
      "url": "https://urbanskinrx.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "ursa-major",
      "name": "Ursa Major",
      "segment": "Body care grooming",
      "url": "https://www.ursamajorvt.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "vaseline",
      "name": "Vaseline",
      "segment": "Body care grooming",
      "url": "https://vaseline.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "voesh",
      "name": "VOESH",
      "segment": "Body care grooming",
      "url": "https://voesh.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    },
    {
      "id": "womaness",
      "name": "Womaness",
      "segment": "Body care grooming",
      "url": "https://womaness.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/body-moisturizers/body-lotion-creams"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-bodycare-set-steps",
      "question": "How can body-care sets be segmented by the included routine steps?",
      "text": "Necessaire's Body Essentials set lists body wash, lotion and deodorant together. Name the included steps and sizes so shoppers can compare the set with a wash-and-lotion pair or single products. Confirm basket and margin effects in the merchant's orders.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-bodycare-set-steps",
      "citation": "Madgicx Research & Labs. Body Care Grooming. How can body-care sets be segmented by the included routine steps? Necessaire's Body Essentials set lists body wash, lotion and deodorant together. Name the included steps and sizes so shoppers can compare the set with a wash-and-lotion pair or single products. Confirm basket and margin effects in the merchant's orders.  Source: https://necessaire.com/products/the-body-essentials-3-step?country=US&currency=USD&variant=41626623115377 Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-bodycare-set-steps",
      "source_url": "https://necessaire.com/products/the-body-essentials-3-step?country=US&currency=USD&variant=41626623115377"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Body Care Grooming?",
      "text": "The median account AOV for Body Care Grooming is $36.97 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-median-aov",
      "citation": "Madgicx Research & Labs. Body Care Grooming. What is the average order value benchmark for Body Care Grooming? The median account AOV for Body Care Grooming is $36.97 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Body Care Grooming?",
      "text": "The middle 50% of account AOVs runs from $14.32 to $58.21 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-range",
      "citation": "Madgicx Research & Labs. Body Care Grooming. What is the typical AOV range in Body Care Grooming? The middle 50% of account AOVs runs from $14.32 to $58.21 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.32 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Body Care Grooming. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.32 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $58.21 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Body Care Grooming. What is the upper-quartile AOV? The 75th-percentile account AOV is $58.21 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Body Care Grooming. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Body Care Grooming. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Body Care Grooming. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Body Care Grooming classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Body Care Grooming. Which industry or subcategory does this benchmark cover? This benchmark covers exact Body Care Grooming classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Body Care Grooming. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Body Care Grooming. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-download-research",
      "citation": "Madgicx Research & Labs. Body Care Grooming. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-cite-research",
      "citation": "Madgicx Research & Labs. Body Care Grooming. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/body-care-grooming#reuse"
    }
  ]
}