# Facial Skincare — Meta ads research

Independent public brand research. The account AOV benchmark is separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $47.47
- Middle 50%: $15.69 to $80.67
- Status: verified_aggregate
- Scope: Equal-weight AOV benchmark
- Snapshot read: 2026-10-11T14:06:55.188218+00:00
- Period: Dated snapshot

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark)

## Public brand directory

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Abib](https://abib.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Advanced Clinicals](https://advancedclinicals.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Ahava](https://www.ahava.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Algenist](https://www.algenist.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Alpha Skincare](https://www.alphaskin.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Aveeno](https://aveeno.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Avène](https://www.aveneusa.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [AXIS-Y](https://www.axis-y.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [bareMinerals](https://www.bareminerals.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [BeautyStat Cosmetics](https://beautystat.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Beekman 1802](https://beekman1802.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [belif](https://www.belifusa.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [BOBBI BROWN](https://bobbibrowncosmetics.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Borghese](https://www.borghese.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Bubble](https://www.hellobubble.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [BYOMA](https://www.byoma.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [CeraVe](https://www.cerave.com/) · [Category evidence](https://www.cerave.com/)
- [Cetaphil](https://cetaphil.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [CHANEL](https://chanel.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Charlotte Tilbury](https://charlottetilbury.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Clarins](https://clarinsusa.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Clinique](https://www.clinique.com/) · [Category evidence](https://www.clinique.com/)
- [cocokind](https://www.cocokind.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [COSRX](https://www.cosrx.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [CoverGirl](https://covergirl.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Dermalogica](https://dermalogica.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Differin](https://www.differin.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Dior](https://dior.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Dr Botanicals](https://www.drbotanicals.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Dr. Brandt](https://www.drbrandtskincare.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [DRMTLGY](https://www.drmtlgy.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Drunk Elephant](https://www.drunkelephant.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [e.l.f. Cosmetics](https://www.elfcosmetics.com/) · [Category evidence](https://www.elfcosmetics.com/en_CA/collections/cleanser)
- [ELEMIS](https://us.elemis.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Elizabeth Arden](https://elizabetharden.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Estée Lauder](https://esteelauder.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Eucerin](https://eucerinus.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Eve Lom](https://www.evelom.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Exuviance](https://www.exuviance.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [FARMACY](https://www.farmacybeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [First Aid Beauty](https://www.firstaidbeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [FOREO](https://www.foreo.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [fresh](https://www.fresh.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Good Molecules](https://www.goodmolecules.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [goop](https://www.goop.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [HERBIVORE](https://www.herbivorebotanicals.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Hero Cosmetics](https://www.herocosmetics.us/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Honest Beauty](https://www.honest.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [I Dew Care](https://www.idewcare.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [IT Cosmetics](https://www.itcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Jack Black](https://www.getjackblack.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [jane iredale](https://www.janeiredale.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Jouer Cosmetics](https://www.jouercosmetics.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Kate Somerville](https://www.katesomerville.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Kiehl's](https://www.kiehls.com/) · [Category evidence](https://www.kiehls.com/)
- [Kopari Beauty](https://www.koparibeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [KORRES](https://www.korres.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [La Roche-Posay](https://www.laroche-posay.us/) · [Category evidence](https://www.laroche-posay.us/)
- [Lancer Skincare](https://www.lancerskincare.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Lancôme](https://lancome-usa.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [MAC](https://www.maccosmetics.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Murad](https://www.murad.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Neal's Yard Remedies](https://www.nealsyardremedies.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [NEOGEN](https://www.neogenlab.us/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Neutrogena](https://neutrogena.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [NuFACE](https://www.mynuface.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Ogee](https://www.ogee.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Olay](https://olay.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [OLEHENRIKSEN](https://www.olehenriksen.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Origins](https://origins.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Pacifica](https://www.pacificabeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [PEACH & LILY](https://www.peachandlily.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Perricone MD](https://www.perriconemd.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Peter Thomas Roth](https://www.peterthomasroth.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Philosophy](https://www.philosophy.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Physicians Formula](https://www.physiciansformula.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Pixi](https://www.pixibeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Purito](https://www.purito.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [RMS Beauty](https://www.rmsbeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [RoC](https://www.rocskincare.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [RODAN + FIELDS](https://www.rodanandfields.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [ROSEN](https://www.rosenskincare.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Saint Jane](https://www.saintjanebeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Sand and Sky](https://www.sandandsky.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Shiseido](https://shiseido.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [SKIN1004](https://www.skin1004.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Skyn Iceland](https://www.skyniceland.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Solawave](https://www.solawave.co/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [StriVectin](https://strivectin.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Superegg](https://www.superegg.nyc/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Tarte](https://tartecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Tatcha](https://tatcha.com/) · [Category evidence](https://tatcha.com/)
- [The INKEY List](https://www.theinkeylist.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [The Ordinary](https://theordinary.com/) · [Category evidence](https://theordinary.com/en-ch)
- [Tiege Hanley](https://www.tiege.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [TULA](https://www.tula.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Ursa Major](https://www.ursamajorvt.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [VANICREAM](https://www.vanicream.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Vichy](https://www.vichyusa.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)
- [Wet n Wild](https://www.wetnwildbeauty.com/) · [Category evidence](https://www.ulta.com/shop/skin-care/treatment-serums/face-serums)

## Research questions

### Should travel-size skincare orders be analyzed separately from full-size orders?

Paula's Choice says most of its products have paid travel-size options. Separate trial-size, full-size and mixed orders when evaluating basket value so a change in format mix is visible. The brand's size availability does not establish the conversion rate from trial to full size.

[Source](https://helpcenter.paulaschoice.com/en_us/travel-sizes-B18hW7voxl) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-skincare-trial-full-size)

Citation: Madgicx Research & Labs. Facial Skincare. Should travel-size skincare orders be analyzed separately from full-size orders? Paula's Choice says most of its products have paid travel-size options. Separate trial-size, full-size and mixed orders when evaluating basket value so a change in format mix is visible. The brand's size availability does not establish the conversion rate from trial to full size.  Source: https://helpcenter.paulaschoice.com/en_us/travel-sizes-B18hW7voxl Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-skincare-trial-full-size

### What is the average order value benchmark for Facial Skincare?

The median account AOV for Facial Skincare is $47.47 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-median-aov)

Citation: Madgicx Research & Labs. Facial Skincare. What is the average order value benchmark for Facial Skincare? The median account AOV for Facial Skincare is $47.47 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-median-aov

### What is the typical AOV range in Facial Skincare?

The middle 50% of account AOVs runs from $15.69 to $80.67 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-range)

Citation: Madgicx Research & Labs. Facial Skincare. What is the typical AOV range in Facial Skincare? The middle 50% of account AOVs runs from $15.69 to $80.67 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $15.69 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Facial Skincare. What is the lower-quartile AOV? The 25th-percentile account AOV is $15.69 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $80.67 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Facial Skincare. What is the upper-quartile AOV? The 75th-percentile account AOV is $80.67 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-upper-quartile-aov

### What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-calculation)

Citation: Madgicx Research & Labs. Facial Skincare. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-median-or-mean)

Citation: Madgicx Research & Labs. Facial Skincare. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-median-or-mean

### When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-benchmark-period)

Citation: Madgicx Research & Labs. Facial Skincare. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers exact Facial Skincare classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Facial Skincare. Which industry or subcategory does this benchmark cover? This benchmark covers exact Facial Skincare classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-compare-aov)

Citation: Madgicx Research & Labs. Facial Skincare. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-performance)

Citation: Madgicx Research & Labs. Facial Skincare. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-aov-performance

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-download-research)

Citation: Madgicx Research & Labs. Facial Skincare. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-cite-research)

Citation: Madgicx Research & Labs. Facial Skincare. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/facial-skincare#answer-cite-research