{
  "name": "Fragrances & Scents",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "fragrances-scents",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "fragrances-scents",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 42.71,
    "p25_aov_usd": 18.28,
    "p75_aov_usd": 80.36,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Fragrances & Scents account AOV: median $42.71; middle 50% $18.28 to $80.36. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "afnan",
      "name": "Afnan",
      "segment": "Fragrances scents",
      "url": "https://afnan.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "alexandre-j",
      "name": "Alexandre.J",
      "segment": "Fragrances scents",
      "url": "https://www.alexandre-j.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "anthony",
      "name": "Anthony",
      "segment": "Fragrances scents",
      "url": "https://anthony.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "ariana-grande",
      "name": "Ariana Grande",
      "segment": "Fragrances scents",
      "url": "https://arianagrandefragrances.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "armani",
      "name": "ARMANI",
      "segment": "Fragrances scents",
      "url": "https://giorgioarmanibeauty-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "azzaro",
      "name": "Azzaro",
      "segment": "Fragrances scents",
      "url": "https://www.azzaro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "bath-body-works",
      "name": "Bath & Body Works",
      "segment": "Fragrances scents",
      "url": "https://bathandbodyworks.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "baxter-of-california",
      "name": "Baxter of California",
      "segment": "Fragrances scents",
      "url": "https://www.baxterofcalifornia.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "being-frenshe",
      "name": "Being Frenshe",
      "segment": "Fragrances scents",
      "url": "https://beingfrenshe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "billie-eilish",
      "name": "Billie Eilish",
      "segment": "Fragrances scents",
      "url": "https://billieeilishfragrances.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "blind-barber",
      "name": "Blind Barber",
      "segment": "Fragrances scents",
      "url": "https://blindbarber.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "blu-atlas",
      "name": "Blu Atlas",
      "segment": "Fragrances scents",
      "url": "https://bluatlas.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "bobbi-brown",
      "name": "BOBBI BROWN",
      "segment": "Fragrances scents",
      "url": "https://bobbibrowncosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "burberry",
      "name": "Burberry",
      "segment": "Fragrances scents",
      "url": "https://burberry.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "byredo",
      "name": "BYREDO",
      "segment": "Fragrances scents",
      "url": "https://www.byredo.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.byredo.com/eu_en"
        }
      ]
    },
    {
      "id": "calvin-klein",
      "name": "Calvin Klein",
      "segment": "Fragrances scents",
      "url": "https://calvinklein.us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "cardon-skincare",
      "name": "Cardon Skincare",
      "segment": "Fragrances scents",
      "url": "https://cardonskin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "carolina-herrera",
      "name": "Carolina Herrera",
      "segment": "Fragrances scents",
      "url": "https://carolinaherrera.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "caswell-massey",
      "name": "Caswell-Massey",
      "segment": "Fragrances scents",
      "url": "https://www.caswellmassey.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "cayla-gray",
      "name": "Cayla Gray",
      "segment": "Fragrances scents",
      "url": "https://caylagray.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "chanel",
      "name": "CHANEL",
      "segment": "Fragrances scents",
      "url": "https://chanel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "chloe",
      "name": "Chloé",
      "segment": "Fragrances scents",
      "url": "https://chloe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "clean",
      "name": "Clean",
      "segment": "Fragrances scents",
      "url": "https://www.cleanbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "clinique",
      "name": "Clinique",
      "segment": "Fragrances scents",
      "url": "https://www.clinique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clinique.com/"
        }
      ]
    },
    {
      "id": "coach",
      "name": "Coach",
      "segment": "Fragrances scents",
      "url": "https://www.coach.com/shop/women/handbags/shop-by-view-all",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "decorte",
      "name": "Decorté",
      "segment": "Fragrances scents",
      "url": "https://decortecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "dior",
      "name": "Dior",
      "segment": "Fragrances scents",
      "url": "https://dior.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "dolce-gabbana",
      "name": "Dolce&Gabbana",
      "segment": "Fragrances scents",
      "url": "https://dolcegabbana.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "dr-squatch",
      "name": "Dr. Squatch",
      "segment": "Fragrances scents",
      "url": "https://drsquatch.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "e-l-f-cosmetics",
      "name": "e.l.f. Cosmetics",
      "segment": "Fragrances scents",
      "url": "https://www.elfcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.elfcosmetics.com/pages/elf-bodycare-and-fragrance"
        }
      ]
    },
    {
      "id": "elizabeth-arden",
      "name": "Elizabeth Arden",
      "segment": "Fragrances scents",
      "url": "https://elizabetharden.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "ellis-brooklyn",
      "name": "Ellis Brooklyn",
      "segment": "Fragrances scents",
      "url": "https://www.ellisbrooklyn.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "estee-lauder",
      "name": "Estée Lauder",
      "segment": "Fragrances scents",
      "url": "https://esteelauder.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "floral-street",
      "name": "Floral Street",
      "segment": "Fragrances scents",
      "url": "https://floralstreet.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "fresh",
      "name": "fresh",
      "segment": "Fragrances scents",
      "url": "https://www.fresh.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "givenchy",
      "name": "Givenchy",
      "segment": "Fragrances scents",
      "url": "https://www.givenchy.com/us/en-US/women/bags/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "gucci",
      "name": "Gucci",
      "segment": "Fragrances scents",
      "url": "https://gucci.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "guerlain",
      "name": "Guerlain",
      "segment": "Fragrances scents",
      "url": "https://guerlain.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "hawkins-brimble",
      "name": "Hawkins & Brimble",
      "segment": "Fragrances scents",
      "url": "https://www.hawkinsandbrimble.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "hawthorne",
      "name": "Hawthorne",
      "segment": "Fragrances scents",
      "url": "https://hawthorne.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "hugo-boss",
      "name": "Hugo Boss",
      "segment": "Fragrances scents",
      "url": "https://www.hugoboss.com/uk/men-tuxedos/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "ilapothecary",
      "name": "ilapothecary",
      "segment": "Fragrances scents",
      "url": "https://www.ilapothecary.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "jack-henry",
      "name": "Jack Henry",
      "segment": "Fragrances scents",
      "url": "https://jackhenry.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "jean-paul-gaultier",
      "name": "Jean Paul Gaultier",
      "segment": "Fragrances scents",
      "url": "https://jeanpaulgaultier.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "jimmy-choo",
      "name": "Jimmy Choo",
      "segment": "Fragrances scents",
      "url": "https://www.jimmychoo.com/th/en_TH/men/shoes/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "jo-malone-london",
      "name": "Jo Malone London",
      "segment": "Fragrances scents",
      "url": "https://www.jomalone.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.jomalone.com/colognes"
        }
      ]
    },
    {
      "id": "juicy-couture",
      "name": "Juicy Couture",
      "segment": "Fragrances scents",
      "url": "https://juicycouture.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "kiehl-s",
      "name": "Kiehl's",
      "segment": "Fragrances scents",
      "url": "https://www.kiehls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kiehls.com/"
        }
      ]
    },
    {
      "id": "kristin-ess-hair",
      "name": "KRISTIN ESS HAIR",
      "segment": "Fragrances scents",
      "url": "https://www.kristinesshair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "kylie-cosmetics",
      "name": "Kylie Cosmetics",
      "segment": "Fragrances scents",
      "url": "https://kyliecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "l3vel3",
      "name": "L3VEL3",
      "segment": "Fragrances scents",
      "url": "https://lv3.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "lake-skye",
      "name": "Lake & Skye",
      "segment": "Fragrances scents",
      "url": "https://www.lakeandskye.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "lancome",
      "name": "Lancôme",
      "segment": "Fragrances scents",
      "url": "https://lancome-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "lattafa",
      "name": "Lattafa",
      "segment": "Fragrances scents",
      "url": "https://lattafa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "laura-geller",
      "name": "LAURA GELLER",
      "segment": "Fragrances scents",
      "url": "https://laurageller.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "lavanila",
      "name": "LAVANILA",
      "segment": "Fragrances scents",
      "url": "https://lavanila.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "mac",
      "name": "MAC",
      "segment": "Fragrances scents",
      "url": "https://www.maccosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "maison-louis-marie",
      "name": "Maison Louis Marie",
      "segment": "Fragrances scents",
      "url": "https://maisonlouismarie.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "marc-jacobs",
      "name": "Marc Jacobs",
      "segment": "Fragrances scents",
      "url": "https://marcjacobsfragrances.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "maelys",
      "name": "MAËLYS",
      "segment": "Fragrances scents",
      "url": "https://www.maelyscosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "michael-malul",
      "name": "Michael Malul",
      "segment": "Fragrances scents",
      "url": "https://michaelmalul.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "miu-miu",
      "name": "Miu Miu",
      "segment": "Fragrances scents",
      "url": "https://www.miumiu.com/sa/en/bags/top-handles/c/10278SA",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "moroccanoil",
      "name": "Moroccanoil",
      "segment": "Fragrances scents",
      "url": "https://moroccanoil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "moschino",
      "name": "Moschino",
      "segment": "Fragrances scents",
      "url": "https://moschino.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "mugler",
      "name": "MUGLER",
      "segment": "Fragrances scents",
      "url": "https://www.mugler.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "murdock-london",
      "name": "Murdock London",
      "segment": "Fragrances scents",
      "url": "https://www.murdocklondon.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "nemat",
      "name": "Nemat",
      "segment": "Fragrances scents",
      "url": "https://nematperfumes.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "nest-new-york",
      "name": "NEST New York",
      "segment": "Fragrances scents",
      "url": "https://nestnewyork.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "nishane",
      "name": "Nishane",
      "segment": "Fragrances scents",
      "url": "https://nishane.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "nopalera",
      "name": "Nopalera",
      "segment": "Fragrances scents",
      "url": "https://nopalera.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "noyz",
      "name": "NOYZ",
      "segment": "Fragrances scents",
      "url": "https://noyz.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "oak-essentials",
      "name": "Oak Essentials",
      "segment": "Fragrances scents",
      "url": "https://oakessentials.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "oakcha",
      "name": "OAKCHA",
      "segment": "Fragrances scents",
      "url": "https://oakcha.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "oars-alps",
      "name": "Oars + Alps",
      "segment": "Fragrances scents",
      "url": "https://www.oarsandalps.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "orebella",
      "name": "Orebella",
      "segment": "Fragrances scents",
      "url": "https://orebella.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "origins",
      "name": "Origins",
      "segment": "Fragrances scents",
      "url": "https://origins.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "osea",
      "name": "OSEA",
      "segment": "Fragrances scents",
      "url": "https://oseamalibu.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "ouai",
      "name": "OUAI",
      "segment": "Fragrances scents",
      "url": "https://theouai.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "pacifica",
      "name": "Pacifica",
      "segment": "Fragrances scents",
      "url": "https://www.pacificabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "particle-for-men",
      "name": "Particle for Men",
      "segment": "Fragrances scents",
      "url": "https://particleformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "perry-ellis",
      "name": "Perry Ellis",
      "segment": "Fragrances scents",
      "url": "https://perryellis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "pete-pedro",
      "name": "Pete & Pedro",
      "segment": "Fragrances scents",
      "url": "https://peteandpedro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "philosophy",
      "name": "Philosophy",
      "segment": "Fragrances scents",
      "url": "https://www.philosophy.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "prada",
      "name": "Prada",
      "segment": "Fragrances scents",
      "url": "https://prada-beauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "pureology",
      "name": "Pureology",
      "segment": "Fragrances scents",
      "url": "https://www.pureology.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "rabanne",
      "name": "Rabanne",
      "segment": "Fragrances scents",
      "url": "https://rabanne.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "ralph-lauren",
      "name": "Ralph Lauren",
      "segment": "Fragrances scents",
      "url": "https://www.ralphlauren.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "reuzel",
      "name": "REUZEL",
      "segment": "Fragrances scents",
      "url": "https://www.reuzel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "rms-beauty",
      "name": "RMS Beauty",
      "segment": "Fragrances scents",
      "url": "https://www.rmsbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "sam-edelman",
      "name": "Sam Edelman",
      "segment": "Fragrances scents",
      "url": "https://www.samedelman.com/en",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "snif",
      "name": "Snif",
      "segment": "Fragrances scents",
      "url": "https://snif.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "sol-de-janeiro",
      "name": "Sol de Janeiro",
      "segment": "Fragrances scents",
      "url": "https://soldejaneiro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "swiss-arabian",
      "name": "Swiss Arabian",
      "segment": "Fragrances scents",
      "url": "https://swissarabian.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "taylor-of-old-bond-street",
      "name": "Taylor of Old Bond Street",
      "segment": "Fragrances scents",
      "url": "https://tayloroldbondst.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/mens-fragrance/cologne"
        }
      ]
    },
    {
      "id": "tocca",
      "name": "TOCCA",
      "segment": "Fragrances scents",
      "url": "https://www.tocca.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "tom-ford",
      "name": "TOM FORD",
      "segment": "Fragrances scents",
      "url": "https://tomfordbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "tory-burch",
      "name": "Tory Burch",
      "segment": "Fragrances scents",
      "url": "https://www.toryburch.com/en-eu/handbags/categories/viewall/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "tous",
      "name": "TOUS",
      "segment": "Fragrances scents",
      "url": "https://tous.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "truly",
      "name": "Truly",
      "segment": "Fragrances scents",
      "url": "https://trulybeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    },
    {
      "id": "vacation",
      "name": "Vacation",
      "segment": "Fragrances scents",
      "url": "https://www.vacation.inc/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/fragrance/womens-fragrance/perfume"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-fragrance-family-selection",
      "question": "How can perfume creative explain a scent shoppers cannot smell online?",
      "text": "Jo Malone's cologne guide organizes scents into floral, fruity, citrus, woody and spicy families. Name the advertised scent's family and actual notes, using relevant material cues in creative. Those descriptors do not establish that a particular ad will convert better.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-family-selection",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. How can perfume creative explain a scent shoppers cannot smell online? Jo Malone's cologne guide organizes scents into floral, fruity, citrus, woody and spicy families. Name the advertised scent's family and actual notes, using relevant material cues in creative. Those descriptors do not establish that a particular ad will convert better.  Source: https://www.jomalone.com/colognes Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-family-selection",
      "source_url": "https://www.jomalone.com/colognes"
    },
    {
      "group": "In this category",
      "id": "answer-fragrance-intense-variant",
      "question": "What should creative distinguish when a fragrance range includes an Intense line?",
      "text": "Jo Malone presents Cologne Intense as a distinct collection emphasizing depth and richness. Identify the actual advertised collection and its notes instead of assigning fixed wear hours to every intense fragrance. The brand's collection description supports positioning, not comparative longevity or campaign economics.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-intense-variant",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What should creative distinguish when a fragrance range includes an Intense line? Jo Malone presents Cologne Intense as a distinct collection emphasizing depth and richness. Identify the actual advertised collection and its notes instead of assigning fixed wear hours to every intense fragrance. The brand's collection description supports positioning, not comparative longevity or campaign economics.  Source: https://www.jomalone.com/cologne-intense-collection Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-intense-variant",
      "source_url": "https://www.jomalone.com/cologne-intense-collection"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Fragrances & Scents?",
      "text": "The median account AOV for Fragrances & Scents is $42.71 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-aov",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What is the average order value benchmark for Fragrances & Scents? The median account AOV for Fragrances & Scents is $42.71 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Fragrances & Scents?",
      "text": "The middle 50% of account AOVs runs from $18.28 to $80.36 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-range",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What is the typical AOV range in Fragrances & Scents? The middle 50% of account AOVs runs from $18.28 to $80.36 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $18.28 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What is the lower-quartile AOV? The 25th-percentile account AOV is $18.28 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $80.36 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What is the upper-quartile AOV? The 75th-percentile account AOV is $80.36 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Fragrances & Scents classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. Which industry or subcategory does this benchmark cover? This benchmark covers exact Fragrances & Scents classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-download-research",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-cite-research",
      "citation": "Madgicx Research & Labs. Fragrances & Scents. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse"
    }
  ]
}