# Fragrances & Scents — Meta ads research

Independent public brand research. The account AOV benchmark is separate.
Edition: October 2026. Page updated: 2026-10-11.

## Account AOV aggregate

- Median: $42.71
- Middle 50%: $18.28 to $80.36
- Status: verified_aggregate
- Scope: Equal-weight AOV benchmark
- Snapshot read: 2026-10-11T14:06:55.188218+00:00
- Period: Dated snapshot

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark)

## Public brand directory

Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.

- [Afnan](https://afnan.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Alexandre.J](https://www.alexandre-j.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Anthony](https://anthony.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Ariana Grande](https://arianagrandefragrances.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [ARMANI](https://giorgioarmanibeauty-usa.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Azzaro](https://www.azzaro.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Bath & Body Works](https://bathandbodyworks.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Baxter of California](https://www.baxterofcalifornia.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Being Frenshe](https://beingfrenshe.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Billie Eilish](https://billieeilishfragrances.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Blind Barber](https://blindbarber.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Blu Atlas](https://bluatlas.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [BOBBI BROWN](https://bobbibrowncosmetics.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Burberry](https://burberry.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [BYREDO](https://www.byredo.com/) · [Category evidence](https://www.byredo.com/eu_en)
- [Calvin Klein](https://calvinklein.us/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Cardon Skincare](https://cardonskin.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Carolina Herrera](https://carolinaherrera.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Caswell-Massey](https://www.caswellmassey.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Cayla Gray](https://caylagray.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [CHANEL](https://chanel.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Chloé](https://chloe.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Clean](https://www.cleanbeauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Clinique](https://www.clinique.com/) · [Category evidence](https://www.clinique.com/)
- [Coach](https://www.coach.com/shop/women/handbags/shop-by-view-all) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Decorté](https://decortecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Dior](https://dior.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Dolce&Gabbana](https://dolcegabbana.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Dr. Squatch](https://drsquatch.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [e.l.f. Cosmetics](https://www.elfcosmetics.com/) · [Category evidence](https://www.elfcosmetics.com/pages/elf-bodycare-and-fragrance)
- [Elizabeth Arden](https://elizabetharden.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Ellis Brooklyn](https://www.ellisbrooklyn.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Estée Lauder](https://esteelauder.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Floral Street](https://floralstreet.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [fresh](https://www.fresh.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Givenchy](https://www.givenchy.com/us/en-US/women/bags/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Gucci](https://gucci.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Guerlain](https://guerlain.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Hawkins & Brimble](https://www.hawkinsandbrimble.co.uk/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Hawthorne](https://hawthorne.co/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Hugo Boss](https://www.hugoboss.com/uk/men-tuxedos/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [ilapothecary](https://www.ilapothecary.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Jack Henry](https://jackhenry.co/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Jean Paul Gaultier](https://jeanpaulgaultier.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Jimmy Choo](https://www.jimmychoo.com/th/en_TH/men/shoes/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Jo Malone London](https://www.jomalone.com/) · [Category evidence](https://www.jomalone.com/colognes)
- [Juicy Couture](https://juicycouture.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Kiehl's](https://www.kiehls.com/) · [Category evidence](https://www.kiehls.com/)
- [KRISTIN ESS HAIR](https://www.kristinesshair.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Kylie Cosmetics](https://kyliecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [L3VEL3](https://lv3.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Lake & Skye](https://www.lakeandskye.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Lancôme](https://lancome-usa.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Lattafa](https://lattafa.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [LAURA GELLER](https://laurageller.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [LAVANILA](https://lavanila.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [MAC](https://www.maccosmetics.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Maison Louis Marie](https://maisonlouismarie.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Marc Jacobs](https://marcjacobsfragrances.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [MAËLYS](https://www.maelyscosmetics.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Michael Malul](https://michaelmalul.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Miu Miu](https://www.miumiu.com/sa/en/bags/top-handles/c/10278SA) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Moroccanoil](https://moroccanoil.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Moschino](https://moschino.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [MUGLER](https://www.mugler.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Murdock London](https://www.murdocklondon.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Nemat](https://nematperfumes.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [NEST New York](https://nestnewyork.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Nishane](https://nishane.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Nopalera](https://nopalera.co/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [NOYZ](https://noyz.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Oak Essentials](https://oakessentials.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [OAKCHA](https://oakcha.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Oars + Alps](https://www.oarsandalps.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Orebella](https://orebella.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Origins](https://origins.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [OSEA](https://oseamalibu.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [OUAI](https://theouai.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Pacifica](https://www.pacificabeauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Particle for Men](https://particleformen.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Perry Ellis](https://perryellis.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Pete & Pedro](https://peteandpedro.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [Philosophy](https://www.philosophy.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Prada](https://prada-beauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Pureology](https://www.pureology.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Rabanne](https://rabanne.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Ralph Lauren](https://www.ralphlauren.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [REUZEL](https://www.reuzel.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [RMS Beauty](https://www.rmsbeauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Sam Edelman](https://www.samedelman.com/en) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Snif](https://snif.co/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Sol de Janeiro](https://soldejaneiro.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Swiss Arabian](https://swissarabian.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Taylor of Old Bond Street](https://tayloroldbondst.co.uk/) · [Category evidence](https://www.ulta.com/shop/fragrance/mens-fragrance/cologne)
- [TOCCA](https://www.tocca.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [TOM FORD](https://tomfordbeauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Tory Burch](https://www.toryburch.com/en-eu/handbags/categories/viewall/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [TOUS](https://tous.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Truly](https://trulybeauty.com/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)
- [Vacation](https://www.vacation.inc/) · [Category evidence](https://www.ulta.com/shop/fragrance/womens-fragrance/perfume)

## Research questions

### How can perfume creative explain a scent shoppers cannot smell online?

Jo Malone's cologne guide organizes scents into floral, fruity, citrus, woody and spicy families. Name the advertised scent's family and actual notes, using relevant material cues in creative. Those descriptors do not establish that a particular ad will convert better.

[Source](https://www.jomalone.com/colognes) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-family-selection)

Citation: Madgicx Research & Labs. Fragrances & Scents. How can perfume creative explain a scent shoppers cannot smell online? Jo Malone's cologne guide organizes scents into floral, fruity, citrus, woody and spicy families. Name the advertised scent's family and actual notes, using relevant material cues in creative. Those descriptors do not establish that a particular ad will convert better.  Source: https://www.jomalone.com/colognes Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-family-selection

### What should creative distinguish when a fragrance range includes an Intense line?

Jo Malone presents Cologne Intense as a distinct collection emphasizing depth and richness. Identify the actual advertised collection and its notes instead of assigning fixed wear hours to every intense fragrance. The brand's collection description supports positioning, not comparative longevity or campaign economics.

[Source](https://www.jomalone.com/cologne-intense-collection) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-intense-variant)

Citation: Madgicx Research & Labs. Fragrances & Scents. What should creative distinguish when a fragrance range includes an Intense line? Jo Malone presents Cologne Intense as a distinct collection emphasizing depth and richness. Identify the actual advertised collection and its notes instead of assigning fixed wear hours to every intense fragrance. The brand's collection description supports positioning, not comparative longevity or campaign economics.  Source: https://www.jomalone.com/cologne-intense-collection Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-fragrance-intense-variant

### What is the average order value benchmark for Fragrances & Scents?

The median account AOV for Fragrances & Scents is $42.71 USD. This is the middle account-level average order value in the benchmark.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-aov)

Citation: Madgicx Research & Labs. Fragrances & Scents. What is the average order value benchmark for Fragrances & Scents? The median account AOV for Fragrances & Scents is $42.71 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-aov

### What is the typical AOV range in Fragrances & Scents?

The middle 50% of account AOVs runs from $18.28 to $80.36 USD. This is the interquartile range, not the minimum and maximum.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-range)

Citation: Madgicx Research & Labs. Fragrances & Scents. What is the typical AOV range in Fragrances & Scents? The middle 50% of account AOVs runs from $18.28 to $80.36 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-range

### What is the lower-quartile AOV?

The 25th-percentile account AOV is $18.28 USD. It marks the lower edge of the middle 50% of this distribution.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-lower-quartile-aov)

Citation: Madgicx Research & Labs. Fragrances & Scents. What is the lower-quartile AOV? The 25th-percentile account AOV is $18.28 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-lower-quartile-aov

### What is the upper-quartile AOV?

The 75th-percentile account AOV is $80.36 USD. It marks the upper edge of the middle 50%, not a performance target.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-upper-quartile-aov)

Citation: Madgicx Research & Labs. Fragrances & Scents. What is the upper-quartile AOV? The 75th-percentile account AOV is $80.36 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-upper-quartile-aov

### What does this AOV benchmark show?

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-calculation)

Citation: Madgicx Research & Labs. Fragrances & Scents. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-calculation

### Is this the mean AOV across all orders?

No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-or-mean)

Citation: Madgicx Research & Labs. Fragrances & Scents. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-median-or-mean

### When was this benchmark snapshot read?

The snapshot was read on 11 October 2026.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-period)

Citation: Madgicx Research & Labs. Fragrances & Scents. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-period

### Which industry or subcategory does this benchmark cover?

This benchmark covers exact Fragrances & Scents classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-coverage)

Citation: Madgicx Research & Labs. Fragrances & Scents. Which industry or subcategory does this benchmark cover? This benchmark covers exact Fragrances & Scents classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-benchmark-coverage

### How can I compare my AOV with this benchmark?

Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-compare-aov)

Citation: Madgicx Research & Labs. Fragrances & Scents. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-compare-aov

### Does an above-median AOV mean better advertising performance?

The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.

USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-performance)

Citation: Madgicx Research & Labs. Fragrances & Scents. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-aov-performance

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-download-research)

Citation: Madgicx Research & Labs. Fragrances & Scents. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-cite-research)

Citation: Madgicx Research & Labs. Fragrances & Scents. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/fragrances-scents#answer-cite-research