{
  "name": "Haircare Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "haircare-products",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "haircare-products",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 42.5,
    "p25_aov_usd": 14.12,
    "p75_aov_usd": 76.86,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Haircare Products account AOV: median $42.50; middle 50% $14.12 to $76.86. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "ag-care",
      "name": "AG Care",
      "segment": "Haircare products",
      "url": "https://ag.care/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "alterna",
      "name": "Alterna",
      "segment": "Haircare products",
      "url": "https://alternahaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "american-crew",
      "name": "American Crew",
      "segment": "Haircare products",
      "url": "https://www.americancrew.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "anthony",
      "name": "Anthony",
      "segment": "Haircare products",
      "url": "https://anthony.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "aveda",
      "name": "Aveda",
      "segment": "Haircare products",
      "url": "https://www.aveda.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.aveda.com/"
        }
      ]
    },
    {
      "id": "baxter-of-california",
      "name": "Baxter of California",
      "segment": "Haircare products",
      "url": "https://www.baxterofcalifornia.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "bed-head",
      "name": "Bed Head",
      "segment": "Haircare products",
      "url": "https://www.bedhead.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "biolage",
      "name": "Biolage",
      "segment": "Haircare products",
      "url": "https://www.biolage.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "blackwood-for-men",
      "name": "BLACKWOOD FOR MEN",
      "segment": "Haircare products",
      "url": "https://blackwoodformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "blu-atlas",
      "name": "Blu Atlas",
      "segment": "Haircare products",
      "url": "https://bluatlas.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "bondi-boost",
      "name": "Bondi Boost",
      "segment": "Haircare products",
      "url": "https://bondiboost.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "briogeo",
      "name": "Briogeo",
      "segment": "Haircare products",
      "url": "https://www.briogeohair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "bumble-and-bumble",
      "name": "Bumble and bumble",
      "segment": "Haircare products",
      "url": "https://bumbleandbumble.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "caldera-lab",
      "name": "Caldera + Lab",
      "segment": "Haircare products",
      "url": "https://calderalab.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "camille-rose",
      "name": "Camille Rose",
      "segment": "Haircare products",
      "url": "https://www.camillerose.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "cardon-skincare",
      "name": "Cardon Skincare",
      "segment": "Haircare products",
      "url": "https://cardonskin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "carol-s-daughter",
      "name": "Carol's Daughter",
      "segment": "Haircare products",
      "url": "https://carolsdaughter.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "cerave",
      "name": "CeraVe",
      "segment": "Haircare products",
      "url": "https://www.cerave.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cerave.com/"
        }
      ]
    },
    {
      "id": "chi",
      "name": "CHI",
      "segment": "Haircare products",
      "url": "https://chi.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "christophe-robin",
      "name": "Christophe Robin",
      "segment": "Haircare products",
      "url": "https://www.christopherobin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "cleverman",
      "name": "Cleverman",
      "segment": "Haircare products",
      "url": "https://becleverman.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "coco-eve",
      "name": "Coco & Eve",
      "segment": "Haircare products",
      "url": "https://cocoandeve.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "color-wow",
      "name": "Color Wow",
      "segment": "Haircare products",
      "url": "https://colorwowhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "curlsmith",
      "name": "Curlsmith",
      "segment": "Haircare products",
      "url": "https://curlsmith.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "design-essentials",
      "name": "Design Essentials",
      "segment": "Haircare products",
      "url": "https://designessentials.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "devacurl",
      "name": "DevaCurl",
      "segment": "Haircare products",
      "url": "https://www.devacurl.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "dove",
      "name": "Dove",
      "segment": "Haircare products",
      "url": "https://www.dove.com/us/en/home.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dove.com/us/en/home.html"
        }
      ]
    },
    {
      "id": "dphue",
      "name": "dpHUE",
      "segment": "Haircare products",
      "url": "https://www.dphue.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "drunk-elephant",
      "name": "Drunk Elephant",
      "segment": "Haircare products",
      "url": "https://www.drunkelephant.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "e-l-f-cosmetics",
      "name": "e.l.f. Cosmetics",
      "segment": "Haircare products",
      "url": "https://www.elfcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.elfcosmetics.com/collections/hair"
        }
      ]
    },
    {
      "id": "ethique-beauty",
      "name": "Ethique Beauty",
      "segment": "Haircare products",
      "url": "https://ethique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "eva-nyc",
      "name": "Eva Nyc",
      "segment": "Haircare products",
      "url": "https://eva-nyc.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "fairy-tales",
      "name": "Fairy Tales",
      "segment": "Haircare products",
      "url": "https://fairytaleshaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "goop",
      "name": "goop",
      "segment": "Haircare products",
      "url": "https://www.goop.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "grande-cosmetics",
      "name": "Grande Cosmetics",
      "segment": "Haircare products",
      "url": "https://grandecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "hairstory",
      "name": "Hairstory",
      "segment": "Haircare products",
      "url": "https://www.hairstory.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "hairtamin",
      "name": "HAIRtamin",
      "segment": "Haircare products",
      "url": "https://hairtamin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "hawthorne",
      "name": "Hawthorne",
      "segment": "Haircare products",
      "url": "https://hawthorne.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "igk",
      "name": "IGK",
      "segment": "Haircare products",
      "url": "https://www.igkhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "innersense-organic-beauty",
      "name": "Innersense Organic Beauty",
      "segment": "Haircare products",
      "url": "https://innersensebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "it-s-a-10",
      "name": "It's A 10",
      "segment": "Haircare products",
      "url": "https://itsa10haircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "jack-black",
      "name": "Jack Black",
      "segment": "Haircare products",
      "url": "https://www.getjackblack.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "jack-henry",
      "name": "Jack Henry",
      "segment": "Haircare products",
      "url": "https://jackhenry.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "johnny-b-hair-care",
      "name": "Johnny B. Hair Care",
      "segment": "Haircare products",
      "url": "https://johnnybhaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "joico",
      "name": "Joico",
      "segment": "Haircare products",
      "url": "https://www.joico.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "jvn",
      "name": "JVN",
      "segment": "Haircare products",
      "url": "https://jvnhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "kenra-professional",
      "name": "Kenra Professional",
      "segment": "Haircare products",
      "url": "https://www.kenraprofessional.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "keranique",
      "name": "Keranique",
      "segment": "Haircare products",
      "url": "https://keranique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "keratin-complex",
      "name": "Keratin Complex",
      "segment": "Haircare products",
      "url": "https://keratincomplex.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "kiehl-s",
      "name": "Kiehl's",
      "segment": "Haircare products",
      "url": "https://www.kiehls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kiehls.com/"
        }
      ]
    },
    {
      "id": "kitsch",
      "name": "Kitsch",
      "segment": "Haircare products",
      "url": "https://www.mykitsch.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "kristin-ess-hair",
      "name": "KRISTIN ESS HAIR",
      "segment": "Haircare products",
      "url": "https://www.kristinesshair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "kerastase",
      "name": "Kérastase",
      "segment": "Haircare products",
      "url": "https://www.kerastase-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kerastase-usa.com/"
        }
      ]
    },
    {
      "id": "l-anza",
      "name": "L'anza",
      "segment": "Haircare products",
      "url": "https://www.lanza.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "l3vel3",
      "name": "L3VEL3",
      "segment": "Haircare products",
      "url": "https://lv3.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "living-proof",
      "name": "Living Proof",
      "segment": "Haircare products",
      "url": "https://livingproof.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "lolavie",
      "name": "LolaVie",
      "segment": "Haircare products",
      "url": "https://www.lolavie.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "lush",
      "name": "LUSH",
      "segment": "Haircare products",
      "url": "https://lush.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "madison-reed",
      "name": "Madison Reed",
      "segment": "Haircare products",
      "url": "https://www.madison-reed.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "matrix",
      "name": "Matrix",
      "segment": "Haircare products",
      "url": "https://www.matrix.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "mielle",
      "name": "Mielle",
      "segment": "Haircare products",
      "url": "https://www.mielleorganics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "monday-haircare",
      "name": "MONDAY Haircare",
      "segment": "Haircare products",
      "url": "https://mondayhaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "moroccanoil",
      "name": "Moroccanoil",
      "segment": "Haircare products",
      "url": "https://moroccanoil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "naturelab-tokyo",
      "name": "NatureLab. Tokyo",
      "segment": "Haircare products",
      "url": "https://naturelab.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "nexxus",
      "name": "Nexxus",
      "segment": "Haircare products",
      "url": "https://www.nexxus.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "nioxin",
      "name": "Nioxin",
      "segment": "Haircare products",
      "url": "https://www.nioxin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "nopalera",
      "name": "Nopalera",
      "segment": "Haircare products",
      "url": "https://nopalera.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "not-your-mother-s",
      "name": "Not Your Mother's",
      "segment": "Haircare products",
      "url": "https://www.notyourmothers.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "nutrafol",
      "name": "NUTRAFOL",
      "segment": "Haircare products",
      "url": "https://www.nutrafol.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "nuxe",
      "name": "Nuxe",
      "segment": "Haircare products",
      "url": "https://www.nuxe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "oars-alps",
      "name": "Oars + Alps",
      "segment": "Haircare products",
      "url": "https://www.oarsandalps.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "odele",
      "name": "Odele",
      "segment": "Haircare products",
      "url": "https://odelebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "ogx",
      "name": "OGX",
      "segment": "Haircare products",
      "url": "https://www.ogxbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "olaplex",
      "name": "OLAPLEX",
      "segment": "Haircare products",
      "url": "https://www.olaplex.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "ouai",
      "name": "OUAI",
      "segment": "Haircare products",
      "url": "https://theouai.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "ouidad",
      "name": "Ouidad",
      "segment": "Haircare products",
      "url": "https://www.ouidad.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "pacifica",
      "name": "Pacifica",
      "segment": "Haircare products",
      "url": "https://www.pacificabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "particle-for-men",
      "name": "Particle for Men",
      "segment": "Haircare products",
      "url": "https://particleformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "pattern",
      "name": "PATTERN",
      "segment": "Haircare products",
      "url": "https://patternbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "paul-mitchell",
      "name": "Paul Mitchell",
      "segment": "Haircare products",
      "url": "https://www.paulmitchell.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "pete-pedro",
      "name": "Pete & Pedro",
      "segment": "Haircare products",
      "url": "https://peteandpedro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "pureology",
      "name": "Pureology",
      "segment": "Haircare products",
      "url": "https://www.pureology.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "rahua",
      "name": "Rahua",
      "segment": "Haircare products",
      "url": "https://www.rahua.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "razor-md",
      "name": "RAZOR MD",
      "segment": "Haircare products",
      "url": "https://razormd.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "redken",
      "name": "Redken",
      "segment": "Haircare products",
      "url": "https://www.redken.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.redken.com/"
        }
      ]
    },
    {
      "id": "reuzel",
      "name": "REUZEL",
      "segment": "Haircare products",
      "url": "https://www.reuzel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "rizos-curls",
      "name": "Rizos Curls",
      "segment": "Haircare products",
      "url": "https://rizoscurls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "scruples",
      "name": "Scruples",
      "segment": "Haircare products",
      "url": "https://scrupleshaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "sebastian",
      "name": "Sebastian",
      "segment": "Haircare products",
      "url": "https://www.sebastianprofessional.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "seen",
      "name": "SEEN",
      "segment": "Haircare products",
      "url": "https://helloseen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "seven",
      "name": "SEVEN",
      "segment": "Haircare products",
      "url": "https://www.7haircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "sexy-hair",
      "name": "Sexy Hair",
      "segment": "Haircare products",
      "url": "https://www.sexyhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "sheamoisture",
      "name": "SheaMoisture",
      "segment": "Haircare products",
      "url": "https://www.sheamoisture.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "sol-de-janeiro",
      "name": "Sol de Janeiro",
      "segment": "Haircare products",
      "url": "https://soldejaneiro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "sun-bum",
      "name": "Sun Bum",
      "segment": "Haircare products",
      "url": "https://www.sunbum.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "tgin",
      "name": "tgin",
      "segment": "Haircare products",
      "url": "https://tginatural.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "tree-to-tub",
      "name": "Tree To Tub",
      "segment": "Haircare products",
      "url": "https://treetotub.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "triumph-disaster",
      "name": "Triumph & Disaster",
      "segment": "Haircare products",
      "url": "https://www.triumphanddisaster.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "umberto-giannini",
      "name": "Umberto Giannini",
      "segment": "Haircare products",
      "url": "https://umbertogiannini.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    },
    {
      "id": "unite-hair",
      "name": "UNITE Hair",
      "segment": "Haircare products",
      "url": "https://unitehair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/hair/shampoo-conditioner/shampoo"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-haircare-curl-selection",
      "question": "Why can curl-product selection need more than a curl-pattern label?",
      "text": "Curlsmith's porosity guidance explains that porosity is a separate product-selection consideration and directs unsure shoppers to its curl quiz. Provide the brand's selection help alongside the relevant products. The source does not establish which audience segment is larger or more profitable.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-haircare-curl-selection",
      "citation": "Madgicx Research & Labs. Haircare Products. Why can curl-product selection need more than a curl-pattern label? Curlsmith's porosity guidance explains that porosity is a separate product-selection consideration and directs unsure shoppers to its curl quiz. Provide the brand's selection help alongside the relevant products. The source does not establish which audience segment is larger or more profitable.  Source: https://help.curlsmith.com/en-US/how-can-i-tell-my-hair%E2%80%99s-level-of-porosity-834044 Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-haircare-curl-selection",
      "source_url": "https://help.curlsmith.com/en-US/how-can-i-tell-my-hair%E2%80%99s-level-of-porosity-834044"
    },
    {
      "group": "In this category",
      "id": "answer-haircare-liter-set-aov",
      "question": "Can larger haircare sets change AOV without adding a new routine step?",
      "text": "OLAPLEX's Biggest Bestsellers Set pairs larger shampoo and conditioner formats. Distinguish quantity and format changes from additional product steps when reviewing order value. A larger-format offering is public merchandising evidence, not proof of a measured increase in AOV or repeat purchasing.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-haircare-liter-set-aov",
      "citation": "Madgicx Research & Labs. Haircare Products. Can larger haircare sets change AOV without adding a new routine step? OLAPLEX's Biggest Bestsellers Set pairs larger shampoo and conditioner formats. Distinguish quantity and format changes from additional product steps when reviewing order value. A larger-format offering is public merchandising evidence, not proof of a measured increase in AOV or repeat purchasing.  Source: https://olaplex.com/collections/jumbo-sizes/products/olaplex-biggest-bestsellers-set Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-haircare-liter-set-aov",
      "source_url": "https://olaplex.com/collections/jumbo-sizes/products/olaplex-biggest-bestsellers-set"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Haircare Products?",
      "text": "The median account AOV for Haircare Products is $42.50 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Haircare Products. What is the average order value benchmark for Haircare Products? The median account AOV for Haircare Products is $42.50 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Haircare Products?",
      "text": "The middle 50% of account AOVs runs from $14.12 to $76.86 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Haircare Products. What is the typical AOV range in Haircare Products? The middle 50% of account AOVs runs from $14.12 to $76.86 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.12 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Haircare Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.12 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $76.86 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Haircare Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $76.86 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Haircare Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Haircare Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Haircare Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Haircare Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Haircare Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Haircare Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Haircare Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Haircare Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Haircare Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Haircare Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/haircare-products#reuse"
    }
  ]
}