{
  "name": "Lash & Brow Salons",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "lash-brow-salons",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "lash-brow-salons",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 48.13,
    "p25_aov_usd": 6.42,
    "p75_aov_usd": 78.61,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Lash & Brow Salons account AOV: median $48.13; middle 50% $6.42 to $78.61. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-lash-set-fill-value",
      "question": "Why separate full lash sets from fills in ticket analysis?",
      "text": "The Lash Lounge lists extensions and fills as separate services. Report completed full-set and maintenance tickets separately so service mix is visible. A combined average can move because the mix changes, even before considering ad effects.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-set-fill-value",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Why separate full lash sets from fills in ticket analysis? The Lash Lounge lists extensions and fills as separate services. Report completed full-set and maintenance tickets separately so service mix is visible. A combined average can move because the mix changes, even before considering ad effects.  Source: https://www.thelashlounge.com/services/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-set-fill-value",
      "source_url": "https://www.thelashlounge.com/services/"
    },
    {
      "group": "In this category",
      "id": "answer-lash-style-creative",
      "question": "Which lash choices deserve distinct creative?",
      "text": "The Lash Lounge shows classic, hybrid and volume extension choices alongside lifts and tinting. Label the service demonstrated in each creative and route visitors to that choice. Do not present a lift as an extension set or imply every style has the same appointment requirements.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-style-creative",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Which lash choices deserve distinct creative? The Lash Lounge shows classic, hybrid and volume extension choices alongside lifts and tinting. Label the service demonstrated in each creative and route visitors to that choice. Do not present a lift as an extension set or imply every style has the same appointment requirements.  Source: https://www.thelashlounge.com/services/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-style-creative",
      "source_url": "https://www.thelashlounge.com/services/"
    },
    {
      "group": "In this category",
      "id": "answer-lash-membership-events",
      "question": "How should recurring fill memberships be measured?",
      "text": "The Lash Lounge describes membership fill credits and product or service discounts. Distinguish membership starts, recurring charges and redeemed fill appointments. Those events answer different questions about acquisition and delivered service value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-membership-events",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How should recurring fill memberships be measured? The Lash Lounge describes membership fill credits and product or service discounts. Distinguish membership starts, recurring charges and redeemed fill appointments. Those events answer different questions about acquisition and delivered service value.  Source: https://www.thelashlounge.com/memberships/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lash-membership-events",
      "source_url": "https://www.thelashlounge.com/memberships/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Lash & Brow Salons?",
      "text": "The median account AOV for Lash & Brow Salons is $48.13 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the average order value benchmark for Lash & Brow Salons? The median account AOV for Lash & Brow Salons is $48.13 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Lash & Brow Salons?",
      "text": "The middle 50% of account AOVs runs from $6.42 to $78.61 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-range",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the typical AOV range in Lash & Brow Salons? The middle 50% of account AOVs runs from $6.42 to $78.61 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $6.42 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the lower-quartile AOV? The 25th-percentile account AOV is $6.42 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $78.61 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What is the upper-quartile AOV? The 75th-percentile account AOV is $78.61 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Lash & Brow Salons classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Which industry or subcategory does this benchmark cover? This benchmark covers exact Lash & Brow Salons classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-download-research",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-cite-research",
      "citation": "Madgicx Research & Labs. Lash & Brow Salons. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/lash-brow-salons#reuse"
    }
  ]
}