{
  "name": "Makeup Cosmetics",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "makeup-cosmetics",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "makeup-cosmetics",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 38.05,
    "p25_aov_usd": 14.91,
    "p75_aov_usd": 62.48,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Makeup Cosmetics account AOV: median $38.05; middle 50% $14.91 to $62.48. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "about-face",
      "name": "about-face",
      "segment": "Makeup cosmetics",
      "url": "https://aboutface.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "alleyoop",
      "name": "Alleyoop",
      "segment": "Makeup cosmetics",
      "url": "https://meetalleyoop.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "amazing-cosmetics",
      "name": "AMAZING COSMETICS",
      "segment": "Makeup cosmetics",
      "url": "https://www.amazingcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "anastasia-beverly-hills",
      "name": "Anastasia Beverly Hills",
      "segment": "Makeup cosmetics",
      "url": "https://anastasiabeverlyhills.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "bareminerals",
      "name": "bareMinerals",
      "segment": "Makeup cosmetics",
      "url": "https://www.bareminerals.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "benefit-cosmetics",
      "name": "Benefit Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.benefitcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "blk-opl",
      "name": "BLK/OPL",
      "segment": "Makeup cosmetics",
      "url": "https://blackopalbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "bobbi-brown",
      "name": "BOBBI BROWN",
      "segment": "Makeup cosmetics",
      "url": "https://bobbibrowncosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "buxom",
      "name": "Buxom",
      "segment": "Makeup cosmetics",
      "url": "https://buxomcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "byredo",
      "name": "BYREDO",
      "segment": "Makeup cosmetics",
      "url": "https://www.byredo.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.byredo.com/eu_en"
        }
      ]
    },
    {
      "id": "chanel",
      "name": "CHANEL",
      "segment": "Makeup cosmetics",
      "url": "https://chanel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "charlotte-tilbury",
      "name": "Charlotte Tilbury",
      "segment": "Makeup cosmetics",
      "url": "https://charlottetilbury.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "cle-cosmetics",
      "name": "CLE Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://clecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "clinique",
      "name": "Clinique",
      "segment": "Makeup cosmetics",
      "url": "https://www.clinique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clinique.com/"
        }
      ]
    },
    {
      "id": "colourpop",
      "name": "ColourPop",
      "segment": "Makeup cosmetics",
      "url": "https://colourpop.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "covergirl",
      "name": "CoverGirl",
      "segment": "Makeup cosmetics",
      "url": "https://covergirl.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "decorte",
      "name": "Decorté",
      "segment": "Makeup cosmetics",
      "url": "https://decortecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "dermablend",
      "name": "Dermablend",
      "segment": "Makeup cosmetics",
      "url": "https://dermablend.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "dibs-beauty",
      "name": "DIBS Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://dibsbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "dior",
      "name": "Dior",
      "segment": "Makeup cosmetics",
      "url": "https://dior.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "doll-10",
      "name": "Doll 10",
      "segment": "Makeup cosmetics",
      "url": "https://www.doll10.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "dominique",
      "name": "Dominique",
      "segment": "Makeup cosmetics",
      "url": "https://dominiquecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "e-l-f-cosmetics",
      "name": "e.l.f. Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.elfcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.elfcosmetics.com/"
        }
      ]
    },
    {
      "id": "essence",
      "name": "Essence",
      "segment": "Makeup cosmetics",
      "url": "https://essencemakeup.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "estee-lauder",
      "name": "Estée Lauder",
      "segment": "Makeup cosmetics",
      "url": "https://esteelauder.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "fenty-beauty-by-rihanna",
      "name": "FENTY BEAUTY by Rihanna",
      "segment": "Makeup cosmetics",
      "url": "https://fentybeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "fiera-cosmetics",
      "name": "Fièra Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://fieracosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "florasis",
      "name": "Florasis",
      "segment": "Makeup cosmetics",
      "url": "https://florasis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "flower-knows",
      "name": "Flower Knows",
      "segment": "Makeup cosmetics",
      "url": "https://flowerknows.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "haleys-beauty",
      "name": "HALEYS Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://haleysbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "half-magic",
      "name": "HALF MAGIC",
      "segment": "Makeup cosmetics",
      "url": "https://halfmagicbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "huda-beauty",
      "name": "Huda Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://hudabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hudabeauty.com/"
        }
      ]
    },
    {
      "id": "iconic-london",
      "name": "ICONIC LONDON",
      "segment": "Makeup cosmetics",
      "url": "https://www.iconiclondoninc.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "ilia",
      "name": "ILIA",
      "segment": "Makeup cosmetics",
      "url": "https://iliabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "it-cosmetics",
      "name": "IT Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.itcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "j-cat-beauty",
      "name": "J.Cat Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://jcatbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "jane-iredale",
      "name": "jane iredale",
      "segment": "Makeup cosmetics",
      "url": "https://www.janeiredale.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "jouer-cosmetics",
      "name": "Jouer Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.jouercosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "judydoll",
      "name": "JudyDoll",
      "segment": "Makeup cosmetics",
      "url": "https://judydoll.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "juvia-s-place",
      "name": "Juvia's Place",
      "segment": "Makeup cosmetics",
      "url": "https://www.juviasplace.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "kevyn-aucoin",
      "name": "Kevyn Aucoin",
      "segment": "Makeup cosmetics",
      "url": "https://kevynaucoinbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "kimchi-chic-beauty",
      "name": "KimChi Chic Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://kimchichicbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "kvd-beauty",
      "name": "KVD Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://kvdbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "kylie-cosmetics",
      "name": "Kylie Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://kyliecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "l-a-girl",
      "name": "L.A. Girl",
      "segment": "Makeup cosmetics",
      "url": "https://lagirlusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "lancome",
      "name": "Lancôme",
      "segment": "Makeup cosmetics",
      "url": "https://lancome-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "laura-geller",
      "name": "LAURA GELLER",
      "segment": "Makeup cosmetics",
      "url": "https://laurageller.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "laura-mercier",
      "name": "Laura Mercier",
      "segment": "Makeup cosmetics",
      "url": "https://lauramercier.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "live-tinted",
      "name": "Live Tinted",
      "segment": "Makeup cosmetics",
      "url": "https://www.livetinted.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "lunar-beauty",
      "name": "Lunar Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://lunarbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "mac-cosmetics",
      "name": "MAC Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.maccosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.maccosmetics.com/"
        }
      ]
    },
    {
      "id": "made-by-mitchell",
      "name": "Made By Mitchell",
      "segment": "Makeup cosmetics",
      "url": "https://madebymitchell.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "mary-kay",
      "name": "Mary Kay",
      "segment": "Makeup cosmetics",
      "url": "https://www.marykay.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.marykay.com/"
        }
      ]
    },
    {
      "id": "max-factor",
      "name": "Max Factor",
      "segment": "Makeup cosmetics",
      "url": "https://www.maxfactor.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.maxfactor.com/"
        }
      ]
    },
    {
      "id": "maybelline",
      "name": "Maybelline",
      "segment": "Makeup cosmetics",
      "url": "https://maybelline.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "mellow-cosmetics",
      "name": "Mellow Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://mellowcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "merit",
      "name": "MERIT",
      "segment": "Makeup cosmetics",
      "url": "https://meritbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://meritbeauty.com/"
        }
      ]
    },
    {
      "id": "milani",
      "name": "Milani",
      "segment": "Makeup cosmetics",
      "url": "https://www.milanicosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "missha",
      "name": "MISSHA",
      "segment": "Makeup cosmetics",
      "url": "https://misshaus.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "moira-cosmetics",
      "name": "Moira Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://www.moirabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "monika-blunder-beauty",
      "name": "Monika Blunder Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://monikablunderbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "morphe",
      "name": "Morphe",
      "segment": "Makeup cosmetics",
      "url": "https://morphe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "nakery-beauty",
      "name": "NAKERY BEAUTY",
      "segment": "Makeup cosmetics",
      "url": "https://nakerybeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "nars",
      "name": "NARS",
      "segment": "Makeup cosmetics",
      "url": "https://narscosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "natasha-denona",
      "name": "NATASHA DENONA",
      "segment": "Makeup cosmetics",
      "url": "https://natashadenona.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "nudestix",
      "name": "NUDESTIX",
      "segment": "Makeup cosmetics",
      "url": "https://www.nudestix.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "nyx-professional-makeup",
      "name": "NYX Professional Makeup",
      "segment": "Makeup cosmetics",
      "url": "https://nyxcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "ofra-cosmetics",
      "name": "Ofra Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://ofracosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "ogee",
      "name": "Ogee",
      "segment": "Makeup cosmetics",
      "url": "https://www.ogee.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "palladio-beauty",
      "name": "Palladio Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://www.palladiobeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "pat-mcgrath-labs",
      "name": "PAT McGRATH LABS",
      "segment": "Makeup cosmetics",
      "url": "https://www.patmcgrath.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "pixi",
      "name": "Pixi",
      "segment": "Makeup cosmetics",
      "url": "https://www.pixibeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "polite-society",
      "name": "Polite Society",
      "segment": "Makeup cosmetics",
      "url": "https://politesociety.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "pound-cake",
      "name": "POUND CAKE",
      "segment": "Makeup cosmetics",
      "url": "https://poundcakecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "prime-prometics",
      "name": "Prime Prometics",
      "segment": "Makeup cosmetics",
      "url": "https://www.primeprometics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "pur-minerals",
      "name": "PÜR Minerals",
      "segment": "Makeup cosmetics",
      "url": "https://www.purcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "r-e-m-beauty",
      "name": "r.e.m. beauty",
      "segment": "Makeup cosmetics",
      "url": "https://rembeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "rabanne",
      "name": "Rabanne",
      "segment": "Makeup cosmetics",
      "url": "https://rabanne.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "rare-beauty",
      "name": "Rare Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://www.rarebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "revlon",
      "name": "Revlon",
      "segment": "Makeup cosmetics",
      "url": "https://revlon.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "revolution-beauty",
      "name": "Revolution Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://revolutionbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "rimmel-london",
      "name": "Rimmel London",
      "segment": "Makeup cosmetics",
      "url": "https://www.rimmellondon.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.rimmellondon.com/"
        }
      ]
    },
    {
      "id": "rms-beauty",
      "name": "RMS Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://www.rmsbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "rude",
      "name": "Rude",
      "segment": "Makeup cosmetics",
      "url": "https://rudecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "saie",
      "name": "Saie",
      "segment": "Makeup cosmetics",
      "url": "https://saiehello.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://saiehello.com/"
        }
      ]
    },
    {
      "id": "sigma-beauty",
      "name": "Sigma Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://sigmabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "siia-cosmetics",
      "name": "SIIA Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://siiacosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "smashbox",
      "name": "Smashbox",
      "segment": "Makeup cosmetics",
      "url": "https://www.smashbox.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "stila",
      "name": "Stila",
      "segment": "Makeup cosmetics",
      "url": "https://stilacosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "subtl-beauty",
      "name": "SUBTL. Beauty",
      "segment": "Makeup cosmetics",
      "url": "https://subtlbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "tarte",
      "name": "Tarte",
      "segment": "Makeup cosmetics",
      "url": "https://tartecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "tatcha",
      "name": "Tatcha",
      "segment": "Makeup cosmetics",
      "url": "https://tatcha.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://tatcha.com/"
        }
      ]
    },
    {
      "id": "temptu",
      "name": "Temptu",
      "segment": "Makeup cosmetics",
      "url": "https://temptu.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "the-lip-bar",
      "name": "The Lip Bar",
      "segment": "Makeup cosmetics",
      "url": "https://thelipbar.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "tirtir",
      "name": "TIRTIR",
      "segment": "Makeup cosmetics",
      "url": "https://tirtir.global/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "too-faced",
      "name": "Too Faced",
      "segment": "Makeup cosmetics",
      "url": "https://www.toofaced.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "unicorn-snot",
      "name": "Unicorn Snot",
      "segment": "Makeup cosmetics",
      "url": "https://unicornsnot.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    },
    {
      "id": "unleashia",
      "name": "Unleashia",
      "segment": "Makeup cosmetics",
      "url": "https://unleashiacosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "urban-decay-cosmetics",
      "name": "Urban Decay Cosmetics",
      "segment": "Makeup cosmetics",
      "url": "https://urbandecay.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/face/foundation"
        }
      ]
    },
    {
      "id": "versed",
      "name": "Versed",
      "segment": "Makeup cosmetics",
      "url": "https://versedskin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/lips/lipstick"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-makeup-shade-names",
      "question": "Why should foundation ads link to a formula-specific shade guide?",
      "text": "MAC explains that its shade letters describe undertone and that a customer's shade may vary across foundations because formulas differ. Link the advertised formula to its own shade help rather than treating a shade code as universal. The source does not quantify returns or conversion gains.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-shade-names",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. Why should foundation ads link to a formula-specific shade guide? MAC explains that its shade letters describe undertone and that a customer's shade may vary across foundations because formulas differ. Link the advertised formula to its own shade help rather than treating a shade code as universal. The source does not quantify returns or conversion gains.  Source: https://www.maccosmetics.com/pages/foundation-shade-finder Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-shade-names",
      "source_url": "https://www.maccosmetics.com/pages/foundation-shade-finder"
    },
    {
      "group": "In this category",
      "id": "answer-makeup-try-on-options",
      "question": "What should an ad promise when it sends shoppers to virtual makeup try-on?",
      "text": "MAC's try-on guide offers a live camera, uploaded photo or model, followed by shade swatches. Show the experience that the destination actually supports and keep a model option visible. The guide establishes tool behavior; it does not prove higher purchase conversion.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-try-on-options",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What should an ad promise when it sends shoppers to virtual makeup try-on? MAC's try-on guide offers a live camera, uploaded photo or model, followed by shade swatches. Show the experience that the destination actually supports and keep a model option visible. The guide establishes tool behavior; it does not prove higher purchase conversion.  Source: https://www.maccosmetics.com/pages/virtual-try-on Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-try-on-options",
      "source_url": "https://www.maccosmetics.com/pages/virtual-try-on"
    },
    {
      "group": "In this category",
      "id": "answer-makeup-set-order-mix",
      "question": "How should makeup sets be compared with single-product orders?",
      "text": "e.l.f. describes several set concepts, including coordinated makeup bundles and minis for trying a product before full size. Compare the actual products, sizes and order values in set orders with single-item orders. The merchandising idea alone does not prove that a bundle increased AOV or margin.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-set-order-mix",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. How should makeup sets be compared with single-product orders? e.l.f. describes several set concepts, including coordinated makeup bundles and minis for trying a product before full size. Compare the actual products, sizes and order values in set orders with single-item orders. The merchandising idea alone does not prove that a bundle increased AOV or margin.  Source: https://es.elfcosmetics.com/blogs/the-elf-word/how-to-make-your-own-makeup-gift-set Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-set-order-mix",
      "source_url": "https://es.elfcosmetics.com/blogs/the-elf-word/how-to-make-your-own-makeup-gift-set"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Makeup Cosmetics?",
      "text": "The median account AOV for Makeup Cosmetics is $38.05 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-aov",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What is the average order value benchmark for Makeup Cosmetics? The median account AOV for Makeup Cosmetics is $38.05 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Makeup Cosmetics?",
      "text": "The middle 50% of account AOVs runs from $14.91 to $62.48 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-range",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What is the typical AOV range in Makeup Cosmetics? The middle 50% of account AOVs runs from $14.91 to $62.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.91 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.91 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $62.48 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What is the upper-quartile AOV? The 75th-percentile account AOV is $62.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Makeup Cosmetics classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. Which industry or subcategory does this benchmark cover? This benchmark covers exact Makeup Cosmetics classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-download-research",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-cite-research",
      "citation": "Madgicx Research & Labs. Makeup Cosmetics. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse"
    }
  ]
}