# Makeup Cosmetics — Meta ads research Independent public brand research. The account AOV benchmark is separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $38.05 - Middle 50%: $14.91 to $62.48 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) ## Public brand directory Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [about-face](https://aboutface.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Alleyoop](https://meetalleyoop.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [AMAZING COSMETICS](https://www.amazingcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Anastasia Beverly Hills](https://anastasiabeverlyhills.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [bareMinerals](https://www.bareminerals.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Benefit Cosmetics](https://www.benefitcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [BLK/OPL](https://blackopalbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [BOBBI BROWN](https://bobbibrowncosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Buxom](https://buxomcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [BYREDO](https://www.byredo.com/) · [Category evidence](https://www.byredo.com/eu_en) - [CHANEL](https://chanel.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Charlotte Tilbury](https://charlottetilbury.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [CLE Cosmetics](https://clecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Clinique](https://www.clinique.com/) · [Category evidence](https://www.clinique.com/) - [ColourPop](https://colourpop.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [CoverGirl](https://covergirl.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Decorté](https://decortecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Dermablend](https://dermablend.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [DIBS Beauty](https://dibsbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Dior](https://dior.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Doll 10](https://www.doll10.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Dominique](https://dominiquecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [e.l.f. Cosmetics](https://www.elfcosmetics.com/) · [Category evidence](https://www.elfcosmetics.com/) - [Essence](https://essencemakeup.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Estée Lauder](https://esteelauder.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [FENTY BEAUTY by Rihanna](https://fentybeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Fièra Cosmetics](https://fieracosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Florasis](https://florasis.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Flower Knows](https://flowerknows.co/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [HALEYS Beauty](https://haleysbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [HALF MAGIC](https://halfmagicbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Huda Beauty](https://hudabeauty.com/) · [Category evidence](https://hudabeauty.com/) - [ICONIC LONDON](https://www.iconiclondoninc.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [ILIA](https://iliabeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [IT Cosmetics](https://www.itcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [J.Cat Beauty](https://jcatbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [jane iredale](https://www.janeiredale.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Jouer Cosmetics](https://www.jouercosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [JudyDoll](https://judydoll.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Juvia's Place](https://www.juviasplace.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Kevyn Aucoin](https://kevynaucoinbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [KimChi Chic Beauty](https://kimchichicbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [KVD Beauty](https://kvdbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Kylie Cosmetics](https://kyliecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [L.A. Girl](https://lagirlusa.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Lancôme](https://lancome-usa.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [LAURA GELLER](https://laurageller.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Laura Mercier](https://lauramercier.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Live Tinted](https://www.livetinted.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Lunar Beauty](https://lunarbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [MAC Cosmetics](https://www.maccosmetics.com/) · [Category evidence](https://www.maccosmetics.com/) - [Made By Mitchell](https://madebymitchell.co.uk/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Mary Kay](https://www.marykay.com/) · [Category evidence](https://www.marykay.com/) - [Max Factor](https://www.maxfactor.com/) · [Category evidence](https://www.maxfactor.com/) - [Maybelline](https://maybelline.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Mellow Cosmetics](https://mellowcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [MERIT](https://meritbeauty.com/) · [Category evidence](https://meritbeauty.com/) - [Milani](https://www.milanicosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [MISSHA](https://misshaus.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Moira Cosmetics](https://www.moirabeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Monika Blunder Beauty](https://monikablunderbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Morphe](https://morphe.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [NAKERY BEAUTY](https://nakerybeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [NARS](https://narscosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [NATASHA DENONA](https://natashadenona.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [NUDESTIX](https://www.nudestix.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [NYX Professional Makeup](https://nyxcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Ofra Cosmetics](https://ofracosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Ogee](https://www.ogee.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Palladio Beauty](https://www.palladiobeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [PAT McGRATH LABS](https://www.patmcgrath.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Pixi](https://www.pixibeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Polite Society](https://politesociety.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [POUND CAKE](https://poundcakecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Prime Prometics](https://www.primeprometics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [PÜR Minerals](https://www.purcosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [r.e.m. beauty](https://rembeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Rabanne](https://rabanne.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Rare Beauty](https://www.rarebeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Revlon](https://revlon.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Revolution Beauty](https://revolutionbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Rimmel London](https://www.rimmellondon.com/) · [Category evidence](https://www.rimmellondon.com/) - [RMS Beauty](https://www.rmsbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Rude](https://rudecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Saie](https://saiehello.com/) · [Category evidence](https://saiehello.com/) - [Sigma Beauty](https://sigmabeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [SIIA Cosmetics](https://siiacosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Smashbox](https://www.smashbox.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Stila](https://stilacosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [SUBTL. Beauty](https://subtlbeauty.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Tarte](https://tartecosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Tatcha](https://tatcha.com/) · [Category evidence](https://tatcha.com/) - [Temptu](https://temptu.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [The Lip Bar](https://thelipbar.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [TIRTIR](https://tirtir.global/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Too Faced](https://www.toofaced.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Unicorn Snot](https://unicornsnot.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) - [Unleashia](https://unleashiacosmetics.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Urban Decay Cosmetics](https://urbandecay.com/) · [Category evidence](https://www.ulta.com/shop/makeup/face/foundation) - [Versed](https://versedskin.com/) · [Category evidence](https://www.ulta.com/shop/makeup/lips/lipstick) ## Research questions ### Why should foundation ads link to a formula-specific shade guide? MAC explains that its shade letters describe undertone and that a customer's shade may vary across foundations because formulas differ. Link the advertised formula to its own shade help rather than treating a shade code as universal. The source does not quantify returns or conversion gains. [Source](https://www.maccosmetics.com/pages/foundation-shade-finder) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-shade-names) Citation: Madgicx Research & Labs. Makeup Cosmetics. Why should foundation ads link to a formula-specific shade guide? MAC explains that its shade letters describe undertone and that a customer's shade may vary across foundations because formulas differ. Link the advertised formula to its own shade help rather than treating a shade code as universal. The source does not quantify returns or conversion gains. Source: https://www.maccosmetics.com/pages/foundation-shade-finder Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-shade-names ### What should an ad promise when it sends shoppers to virtual makeup try-on? MAC's try-on guide offers a live camera, uploaded photo or model, followed by shade swatches. Show the experience that the destination actually supports and keep a model option visible. The guide establishes tool behavior; it does not prove higher purchase conversion. [Source](https://www.maccosmetics.com/pages/virtual-try-on) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-try-on-options) Citation: Madgicx Research & Labs. Makeup Cosmetics. What should an ad promise when it sends shoppers to virtual makeup try-on? MAC's try-on guide offers a live camera, uploaded photo or model, followed by shade swatches. Show the experience that the destination actually supports and keep a model option visible. The guide establishes tool behavior; it does not prove higher purchase conversion. Source: https://www.maccosmetics.com/pages/virtual-try-on Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-try-on-options ### How should makeup sets be compared with single-product orders? e.l.f. describes several set concepts, including coordinated makeup bundles and minis for trying a product before full size. Compare the actual products, sizes and order values in set orders with single-item orders. The merchandising idea alone does not prove that a bundle increased AOV or margin. [Source](https://es.elfcosmetics.com/blogs/the-elf-word/how-to-make-your-own-makeup-gift-set) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-set-order-mix) Citation: Madgicx Research & Labs. Makeup Cosmetics. How should makeup sets be compared with single-product orders? e.l.f. describes several set concepts, including coordinated makeup bundles and minis for trying a product before full size. Compare the actual products, sizes and order values in set orders with single-item orders. The merchandising idea alone does not prove that a bundle increased AOV or margin. Source: https://es.elfcosmetics.com/blogs/the-elf-word/how-to-make-your-own-makeup-gift-set Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-makeup-set-order-mix ### What is the average order value benchmark for Makeup Cosmetics? The median account AOV for Makeup Cosmetics is $38.05 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-aov) Citation: Madgicx Research & Labs. Makeup Cosmetics. What is the average order value benchmark for Makeup Cosmetics? The median account AOV for Makeup Cosmetics is $38.05 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-aov ### What is the typical AOV range in Makeup Cosmetics? The middle 50% of account AOVs runs from $14.91 to $62.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-range) Citation: Madgicx Research & Labs. Makeup Cosmetics. What is the typical AOV range in Makeup Cosmetics? The middle 50% of account AOVs runs from $14.91 to $62.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $14.91 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Makeup Cosmetics. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.91 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $62.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Makeup Cosmetics. What is the upper-quartile AOV? The 75th-percentile account AOV is $62.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-calculation) Citation: Madgicx Research & Labs. Makeup Cosmetics. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-or-mean) Citation: Madgicx Research & Labs. Makeup Cosmetics. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-period) Citation: Madgicx Research & Labs. Makeup Cosmetics. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Makeup Cosmetics classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Makeup Cosmetics. Which industry or subcategory does this benchmark cover? This benchmark covers exact Makeup Cosmetics classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-compare-aov) Citation: Madgicx Research & Labs. Makeup Cosmetics. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-performance) Citation: Madgicx Research & Labs. Makeup Cosmetics. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-download-research) Citation: Madgicx Research & Labs. Makeup Cosmetics. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-cite-research) Citation: Madgicx Research & Labs. Makeup Cosmetics. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/makeup-cosmetics#answer-cite-research