{
  "name": "Men Grooming Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "men-grooming-products",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "men-grooming-products",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 41.81,
    "p25_aov_usd": 29.94,
    "p75_aov_usd": 60.32,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Men Grooming Products account AOV: median $41.81; middle 50% $29.94 to $60.32. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "18-21-man-made",
      "name": "18.21 Man Made",
      "segment": "Men grooming products",
      "url": "https://1821manmade.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "afnan",
      "name": "Afnan",
      "segment": "Men grooming products",
      "url": "https://afnan.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "american-crew",
      "name": "American Crew",
      "segment": "Men grooming products",
      "url": "https://www.americancrew.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "andis",
      "name": "Andis",
      "segment": "Men grooming products",
      "url": "https://andis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "anthony",
      "name": "Anthony",
      "segment": "Men grooming products",
      "url": "https://anthony.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "aveda",
      "name": "Aveda",
      "segment": "Men grooming products",
      "url": "https://www.aveda.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.aveda.com/"
        }
      ]
    },
    {
      "id": "aveeno",
      "name": "Aveeno",
      "segment": "Men grooming products",
      "url": "https://aveeno.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "badass-beard-care",
      "name": "Badass Beard Care",
      "segment": "Men grooming products",
      "url": "https://badassbeardcare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://badassbeardcare.com/"
        }
      ]
    },
    {
      "id": "barbasol-shaving",
      "name": "Barbasol Shaving",
      "segment": "Men grooming products",
      "url": "https://barbasol.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "barrister-and-mann",
      "name": "Barrister and Mann",
      "segment": "Men grooming products",
      "url": "https://www.barristerandmann.com/collections/shaving-soap",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.barristerandmann.com/collections/shaving-soap"
        }
      ]
    },
    {
      "id": "baxter-of-california",
      "name": "Baxter of California",
      "segment": "Men grooming products",
      "url": "https://www.baxterofcalifornia.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "beardbrand",
      "name": "Beardbrand",
      "segment": "Men grooming products",
      "url": "https://www.beardbrand.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.beardbrand.com/"
        }
      ]
    },
    {
      "id": "blackwood-for-men",
      "name": "BLACKWOOD FOR MEN",
      "segment": "Men grooming products",
      "url": "https://blackwoodformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "blind-barber",
      "name": "Blind Barber",
      "segment": "Men grooming products",
      "url": "https://blindbarber.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "blk-opl",
      "name": "BLK/OPL",
      "segment": "Men grooming products",
      "url": "https://blackopalbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "blossom-essentials",
      "name": "Blossom Essentials",
      "segment": "Men grooming products",
      "url": "https://blossomessentials.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "blu-atlas",
      "name": "Blu Atlas",
      "segment": "Men grooming products",
      "url": "https://bluatlas.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "bossman",
      "name": "Bossman",
      "segment": "Men grooming products",
      "url": "https://www.bossmanbrand.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.bossmanbrand.com/"
        }
      ]
    },
    {
      "id": "braun",
      "name": "Braun",
      "segment": "Men grooming products",
      "url": "https://www.braun.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.braun.com/"
        }
      ]
    },
    {
      "id": "brickell-men-s-products",
      "name": "Brickell Men's Products",
      "segment": "Men grooming products",
      "url": "https://www.brickellmensproducts.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.brickellmensproducts.com/"
        }
      ]
    },
    {
      "id": "bulldog-skincare",
      "name": "Bulldog Skincare",
      "segment": "Men grooming products",
      "url": "https://www.bulldogskincare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.bulldogskincare.com/"
        }
      ]
    },
    {
      "id": "caldera-lab",
      "name": "Caldera + Lab",
      "segment": "Men grooming products",
      "url": "https://calderalab.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "cardon-skincare",
      "name": "Cardon Skincare",
      "segment": "Men grooming products",
      "url": "https://cardonskin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "caswell-massey",
      "name": "Caswell-Massey",
      "segment": "Men grooming products",
      "url": "https://www.caswellmassey.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "cerave",
      "name": "CeraVe",
      "segment": "Men grooming products",
      "url": "https://www.cerave.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cerave.com/skin-smarts/skincare-routines/a-mens-facial-skincare-routine-for-all-skin-types"
        }
      ]
    },
    {
      "id": "chanel",
      "name": "CHANEL",
      "segment": "Men grooming products",
      "url": "https://chanel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "clarins",
      "name": "Clarins",
      "segment": "Men grooming products",
      "url": "https://www.clarinsusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clarinsusa.com/en/what-does-beard-oil-do-benefits-how-to-use-best-beard-oil/"
        }
      ]
    },
    {
      "id": "cleverman",
      "name": "Cleverman",
      "segment": "Men grooming products",
      "url": "https://becleverman.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "clinique",
      "name": "Clinique",
      "segment": "Men grooming products",
      "url": "https://www.clinique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clinique.com/"
        }
      ]
    },
    {
      "id": "conair",
      "name": "Conair",
      "segment": "Men grooming products",
      "url": "https://conair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "cremo",
      "name": "Cremo",
      "segment": "Men grooming products",
      "url": "https://cremocompany.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://cremocompany.com/"
        }
      ]
    },
    {
      "id": "detroit-grooming-co",
      "name": "Detroit Grooming Co.",
      "segment": "Men grooming products",
      "url": "https://detroitgrooming.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://detroitgrooming.com/"
        }
      ]
    },
    {
      "id": "dior",
      "name": "Dior",
      "segment": "Men grooming products",
      "url": "https://dior.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "dollar-shave-club",
      "name": "Dollar Shave Club",
      "segment": "Men grooming products",
      "url": "https://www.dollarshaveclub.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dollarshaveclub.com/"
        }
      ]
    },
    {
      "id": "dove",
      "name": "Dove",
      "segment": "Men grooming products",
      "url": "https://www.dove.com/us/en/home.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dove.com/us/en/home.html"
        }
      ]
    },
    {
      "id": "dovo",
      "name": "DOVO",
      "segment": "Men grooming products",
      "url": "https://www.dovo.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dovo.com/"
        }
      ]
    },
    {
      "id": "dr-squatch",
      "name": "Dr. Squatch",
      "segment": "Men grooming products",
      "url": "https://drsquatch.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "duke-cannon",
      "name": "Duke Cannon",
      "segment": "Men grooming products",
      "url": "https://dukecannon.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://dukecannon.com/"
        }
      ]
    },
    {
      "id": "edwin-jagger",
      "name": "Edwin Jagger",
      "segment": "Men grooming products",
      "url": "https://www.edwinjagger.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.edwinjagger.co.uk/"
        }
      ]
    },
    {
      "id": "elemis",
      "name": "ELEMIS",
      "segment": "Men grooming products",
      "url": "https://us.elemis.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "every-man-jack",
      "name": "Every Man Jack",
      "segment": "Men grooming products",
      "url": "https://www.everymanjack.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.everymanjack.com/"
        }
      ]
    },
    {
      "id": "fable-beard-co",
      "name": "Fable Beard Co.",
      "segment": "Men grooming products",
      "url": "https://fablebeardco.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://fablebeardco.com/"
        }
      ]
    },
    {
      "id": "feather",
      "name": "FEATHER",
      "segment": "Men grooming products",
      "url": "https://www.feather.co.jp/en/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.feather.co.jp/en/"
        }
      ]
    },
    {
      "id": "gillette",
      "name": "Gillette",
      "segment": "Men grooming products",
      "url": "https://gillette.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://gillette.com/"
        }
      ]
    },
    {
      "id": "grave-before-shave",
      "name": "Grave Before Shave",
      "segment": "Men grooming products",
      "url": "https://www.gravebeforeshave.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.gravebeforeshave.com/"
        }
      ]
    },
    {
      "id": "harry-s",
      "name": "Harry's",
      "segment": "Men grooming products",
      "url": "https://www.harrys.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.harrys.com/"
        }
      ]
    },
    {
      "id": "hawkins-brimble",
      "name": "Hawkins & Brimble",
      "segment": "Men grooming products",
      "url": "https://www.hawkinsandbrimble.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "hawthorne",
      "name": "Hawthorne",
      "segment": "Men grooming products",
      "url": "https://hawthorne.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "henson-shaving",
      "name": "Henson Shaving",
      "segment": "Men grooming products",
      "url": "https://hensonshaving.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hensonshaving.com/"
        }
      ]
    },
    {
      "id": "honest-amish",
      "name": "Honest Amish",
      "segment": "Men grooming products",
      "url": "https://www.honestamish.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.honestamish.com/"
        }
      ]
    },
    {
      "id": "jack-black",
      "name": "Jack Black",
      "segment": "Men grooming products",
      "url": "https://www.getjackblack.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "jack-henry",
      "name": "Jack Henry",
      "segment": "Men grooming products",
      "url": "https://jackhenry.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "jackfir",
      "name": "Jackfir",
      "segment": "Men grooming products",
      "url": "https://jackfir.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "johnny-b-hair-care",
      "name": "Johnny B. Hair Care",
      "segment": "Men grooming products",
      "url": "https://johnnybhaircare.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "kiehl-s",
      "name": "Kiehl's",
      "segment": "Men grooming products",
      "url": "https://www.kiehls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kiehls.com/"
        }
      ]
    },
    {
      "id": "kingsmen-premium",
      "name": "Kingsmen Premium",
      "segment": "Men grooming products",
      "url": "https://kingsmenpremium.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://kingsmenpremium.com/"
        }
      ]
    },
    {
      "id": "l3vel3",
      "name": "L3VEL3",
      "segment": "Men grooming products",
      "url": "https://lv3.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "lab-series",
      "name": "Lab Series",
      "segment": "Men grooming products",
      "url": "https://www.labseries.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.labseries.com/"
        }
      ]
    },
    {
      "id": "lavanila",
      "name": "LAVANILA",
      "segment": "Men grooming products",
      "url": "https://lavanila.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "layrite",
      "name": "Layrite",
      "segment": "Men grooming products",
      "url": "https://layrite.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://layrite.com/"
        }
      ]
    },
    {
      "id": "live-bearded",
      "name": "Live Bearded",
      "segment": "Men grooming products",
      "url": "https://livebearded.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://livebearded.com/"
        }
      ]
    },
    {
      "id": "lush",
      "name": "LUSH",
      "segment": "Men grooming products",
      "url": "https://lush.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "mad-viking-beard-co",
      "name": "Mad Viking Beard Co.",
      "segment": "Men grooming products",
      "url": "https://madvikingbeard.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://madvikingbeard.com/"
        }
      ]
    },
    {
      "id": "menscience",
      "name": "MenScience",
      "segment": "Men grooming products",
      "url": "https://www.menscience.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.menscience.com/"
        }
      ]
    },
    {
      "id": "murdock-london",
      "name": "Murdock London",
      "segment": "Men grooming products",
      "url": "https://www.murdocklondon.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "murray-s",
      "name": "Murray's",
      "segment": "Men grooming products",
      "url": "https://www.murrayspomade.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.murrayspomade.com/"
        }
      ]
    },
    {
      "id": "muhle",
      "name": "MÜHLE",
      "segment": "Men grooming products",
      "url": "https://muehle-shaving.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "noble-otter",
      "name": "Noble Otter",
      "segment": "Men grooming products",
      "url": "https://www.nobleotter.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.nobleotter.com/"
        }
      ]
    },
    {
      "id": "nopalera",
      "name": "Nopalera",
      "segment": "Men grooming products",
      "url": "https://nopalera.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "nutrafol",
      "name": "NUTRAFOL",
      "segment": "Men grooming products",
      "url": "https://www.nutrafol.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/hair"
        }
      ]
    },
    {
      "id": "nuxe",
      "name": "Nuxe",
      "segment": "Men grooming products",
      "url": "https://www.nuxe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "oars-alps",
      "name": "Oars + Alps",
      "segment": "Men grooming products",
      "url": "https://www.oarsandalps.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "odele",
      "name": "Odele",
      "segment": "Men grooming products",
      "url": "https://odelebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/body-care"
        }
      ]
    },
    {
      "id": "panasonic",
      "name": "Panasonic",
      "segment": "Men grooming products",
      "url": "https://panasonic.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "particle-for-men",
      "name": "Particle for Men",
      "segment": "Men grooming products",
      "url": "https://particleformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "pete-pedro",
      "name": "Pete & Pedro",
      "segment": "Men grooming products",
      "url": "https://peteandpedro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "peter-thomas-roth",
      "name": "Peter Thomas Roth",
      "segment": "Men grooming products",
      "url": "https://www.peterthomasroth.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "phoenix-shaving",
      "name": "Phoenix Shaving",
      "segment": "Men grooming products",
      "url": "https://phoenixartisanaccoutrements.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://phoenixartisanaccoutrements.com/"
        }
      ]
    },
    {
      "id": "razor-md",
      "name": "RAZOR MD",
      "segment": "Men grooming products",
      "url": "https://razormd.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "redken",
      "name": "Redken",
      "segment": "Men grooming products",
      "url": "https://redken.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "reuzel",
      "name": "REUZEL",
      "segment": "Men grooming products",
      "url": "https://www.reuzel.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "rockwell-razors",
      "name": "Rockwell Razors",
      "segment": "Men grooming products",
      "url": "https://getrockwell.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://getrockwell.com/"
        }
      ]
    },
    {
      "id": "rugged-dapper",
      "name": "RUGGED & DAPPER",
      "segment": "Men grooming products",
      "url": "https://ruggedanddapper.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ruggedanddapper.com/"
        }
      ]
    },
    {
      "id": "scotch-porter",
      "name": "Scotch Porter",
      "segment": "Men grooming products",
      "url": "https://www.scotchporter.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.scotchporter.com/"
        }
      ]
    },
    {
      "id": "sexy-hair",
      "name": "Sexy Hair",
      "segment": "Men grooming products",
      "url": "https://www.sexyhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/hair"
        }
      ]
    },
    {
      "id": "stirling-soap-company",
      "name": "Stirling Soap Company",
      "segment": "Men grooming products",
      "url": "https://www.stirlingsoap.com/collections/shave-soap",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.stirlingsoap.com/collections/shave-soap"
        }
      ]
    },
    {
      "id": "suavecito",
      "name": "Suavecito",
      "segment": "Men grooming products",
      "url": "https://suavecito.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://suavecito.com/"
        }
      ]
    },
    {
      "id": "taylor-of-old-bond-street",
      "name": "Taylor of Old Bond Street",
      "segment": "Men grooming products",
      "url": "https://tayloroldbondst.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "the-art-of-shaving",
      "name": "The Art of Shaving",
      "segment": "Men grooming products",
      "url": "https://theartofshaving.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "the-beard-club",
      "name": "The Beard Club",
      "segment": "Men grooming products",
      "url": "https://thebeardclub.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://thebeardclub.com/"
        }
      ]
    },
    {
      "id": "tiege-hanley",
      "name": "Tiege Hanley",
      "segment": "Men grooming products",
      "url": "https://www.tiege.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    },
    {
      "id": "tpob",
      "name": "TPOB",
      "segment": "Men grooming products",
      "url": "https://thepissedoffbarber.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "triumph-disaster",
      "name": "Triumph & Disaster",
      "segment": "Men grooming products",
      "url": "https://www.triumphanddisaster.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "truefitt-hill",
      "name": "Truefitt & Hill",
      "segment": "Men grooming products",
      "url": "https://www.truefittandhill.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.truefittandhill.com/"
        }
      ]
    },
    {
      "id": "tweezerman",
      "name": "Tweezerman",
      "segment": "Men grooming products",
      "url": "https://tweezerman.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "uppercut-deluxe",
      "name": "Uppercut Deluxe",
      "segment": "Men grooming products",
      "url": "https://uppercutdeluxe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/shaving"
        }
      ]
    },
    {
      "id": "verb",
      "name": "Verb",
      "segment": "Men grooming products",
      "url": "https://www.verbproducts.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/hair"
        }
      ]
    },
    {
      "id": "wahl",
      "name": "Wahl",
      "segment": "Men grooming products",
      "url": "https://www.wahl.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.wahl.com/"
        }
      ]
    },
    {
      "id": "war-paint-for-men",
      "name": "War Paint For Men",
      "segment": "Men grooming products",
      "url": "https://warpaintformen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://warpaintformen.com/"
        }
      ]
    },
    {
      "id": "yeouth-skincare",
      "name": "Yeouth Skincare",
      "segment": "Men grooming products",
      "url": "https://yeouth.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/men/skin-care"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-grooming-value-pack-aov",
      "question": "Can a larger razor-refill pack change AOV without adding a new grooming need?",
      "text": "Gillette's value-pack category offers handles with multiple blade refills. Separate pack size from additional product categories when reviewing actual order values. The public pack assortment does not establish repeat-purchase frequency, savings against current alternatives or measured AOV growth.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-grooming-value-pack-aov",
      "citation": "Madgicx Research & Labs. Men Grooming Products. Can a larger razor-refill pack change AOV without adding a new grooming need? Gillette's value-pack category offers handles with multiple blade refills. Separate pack size from additional product categories when reviewing actual order values. The public pack assortment does not establish repeat-purchase frequency, savings against current alternatives or measured AOV growth.  Source: https://www.gillette.co.uk/c/razors-blades-trimmers/value-packs/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-grooming-value-pack-aov",
      "source_url": "https://www.gillette.co.uk/c/razors-blades-trimmers/value-packs/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Men Grooming Products?",
      "text": "The median account AOV for Men Grooming Products is $41.81 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Men Grooming Products. What is the average order value benchmark for Men Grooming Products? The median account AOV for Men Grooming Products is $41.81 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Men Grooming Products?",
      "text": "The middle 50% of account AOVs runs from $29.94 to $60.32 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Men Grooming Products. What is the typical AOV range in Men Grooming Products? The middle 50% of account AOVs runs from $29.94 to $60.32 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $29.94 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Men Grooming Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $29.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $60.32 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Men Grooming Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $60.32 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Men Grooming Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Men Grooming Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Men Grooming Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Men Grooming Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Men Grooming Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Men Grooming Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Men Grooming Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Men Grooming Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Men Grooming Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Men Grooming Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse"
    }
  ]
}