# Men Grooming Products — Meta ads research Independent public brand research. The account AOV benchmark is separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $41.81 - Middle 50%: $29.94 to $60.32 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) ## Public brand directory Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [18.21 Man Made](https://1821manmade.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Afnan](https://afnan.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [American Crew](https://www.americancrew.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Andis](https://andis.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Anthony](https://anthony.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Aveda](https://www.aveda.com/) · [Category evidence](https://www.aveda.com/) - [Aveeno](https://aveeno.com/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Badass Beard Care](https://badassbeardcare.com/) · [Category evidence](https://badassbeardcare.com/) - [Barbasol Shaving](https://barbasol.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Barrister and Mann](https://www.barristerandmann.com/collections/shaving-soap) · [Category evidence](https://www.barristerandmann.com/collections/shaving-soap) - [Baxter of California](https://www.baxterofcalifornia.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Beardbrand](https://www.beardbrand.com/) · [Category evidence](https://www.beardbrand.com/) - [BLACKWOOD FOR MEN](https://blackwoodformen.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Blind Barber](https://blindbarber.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [BLK/OPL](https://blackopalbeauty.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Blossom Essentials](https://blossomessentials.com/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Blu Atlas](https://bluatlas.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [Bossman](https://www.bossmanbrand.com/) · [Category evidence](https://www.bossmanbrand.com/) - [Braun](https://www.braun.com/) · [Category evidence](https://www.braun.com/) - [Brickell Men's Products](https://www.brickellmensproducts.com/) · [Category evidence](https://www.brickellmensproducts.com/) - [Bulldog Skincare](https://www.bulldogskincare.com/) · [Category evidence](https://www.bulldogskincare.com/) - [Caldera + Lab](https://calderalab.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Cardon Skincare](https://cardonskin.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Caswell-Massey](https://www.caswellmassey.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [CeraVe](https://www.cerave.com/) · [Category evidence](https://www.cerave.com/skin-smarts/skincare-routines/a-mens-facial-skincare-routine-for-all-skin-types) - [CHANEL](https://chanel.com/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Clarins](https://www.clarinsusa.com/) · [Category evidence](https://www.clarinsusa.com/en/what-does-beard-oil-do-benefits-how-to-use-best-beard-oil/) - [Cleverman](https://becleverman.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Clinique](https://www.clinique.com/) · [Category evidence](https://www.clinique.com/) - [Conair](https://conair.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Cremo](https://cremocompany.com/) · [Category evidence](https://cremocompany.com/) - [Detroit Grooming Co.](https://detroitgrooming.com/) · [Category evidence](https://detroitgrooming.com/) - [Dior](https://dior.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Dollar Shave Club](https://www.dollarshaveclub.com/) · [Category evidence](https://www.dollarshaveclub.com/) - [Dove](https://www.dove.com/us/en/home.html) · [Category evidence](https://www.dove.com/us/en/home.html) - [DOVO](https://www.dovo.com/) · [Category evidence](https://www.dovo.com/) - [Dr. Squatch](https://drsquatch.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Duke Cannon](https://dukecannon.com/) · [Category evidence](https://dukecannon.com/) - [Edwin Jagger](https://www.edwinjagger.co.uk/) · [Category evidence](https://www.edwinjagger.co.uk/) - [ELEMIS](https://us.elemis.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [Every Man Jack](https://www.everymanjack.com/) · [Category evidence](https://www.everymanjack.com/) - [Fable Beard Co.](https://fablebeardco.com/) · [Category evidence](https://fablebeardco.com/) - [FEATHER](https://www.feather.co.jp/en/) · [Category evidence](https://www.feather.co.jp/en/) - [Gillette](https://gillette.com/) · [Category evidence](https://gillette.com/) - [Grave Before Shave](https://www.gravebeforeshave.com/) · [Category evidence](https://www.gravebeforeshave.com/) - [Harry's](https://www.harrys.com/) · [Category evidence](https://www.harrys.com/) - [Hawkins & Brimble](https://www.hawkinsandbrimble.co.uk/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Hawthorne](https://hawthorne.co/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Henson Shaving](https://hensonshaving.com/) · [Category evidence](https://hensonshaving.com/) - [Honest Amish](https://www.honestamish.com/) · [Category evidence](https://www.honestamish.com/) - [Jack Black](https://www.getjackblack.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Jack Henry](https://jackhenry.co/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [Jackfir](https://jackfir.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Johnny B. Hair Care](https://johnnybhaircare.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Kiehl's](https://www.kiehls.com/) · [Category evidence](https://www.kiehls.com/) - [Kingsmen Premium](https://kingsmenpremium.com/) · [Category evidence](https://kingsmenpremium.com/) - [L3VEL3](https://lv3.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Lab Series](https://www.labseries.com/) · [Category evidence](https://www.labseries.com/) - [LAVANILA](https://lavanila.com/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Layrite](https://layrite.com/) · [Category evidence](https://layrite.com/) - [Live Bearded](https://livebearded.com/) · [Category evidence](https://livebearded.com/) - [LUSH](https://lush.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Mad Viking Beard Co.](https://madvikingbeard.com/) · [Category evidence](https://madvikingbeard.com/) - [MenScience](https://www.menscience.com/) · [Category evidence](https://www.menscience.com/) - [Murdock London](https://www.murdocklondon.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Murray's](https://www.murrayspomade.com/) · [Category evidence](https://www.murrayspomade.com/) - [MÜHLE](https://muehle-shaving.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Noble Otter](https://www.nobleotter.com/) · [Category evidence](https://www.nobleotter.com/) - [Nopalera](https://nopalera.co/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [NUTRAFOL](https://www.nutrafol.com/) · [Category evidence](https://www.ulta.com/shop/men/hair) - [Nuxe](https://www.nuxe.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [Oars + Alps](https://www.oarsandalps.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Odele](https://odelebeauty.com/) · [Category evidence](https://www.ulta.com/shop/men/body-care) - [Panasonic](https://panasonic.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Particle for Men](https://particleformen.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Pete & Pedro](https://peteandpedro.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Peter Thomas Roth](https://www.peterthomasroth.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [Phoenix Shaving](https://phoenixartisanaccoutrements.com/) · [Category evidence](https://phoenixartisanaccoutrements.com/) - [RAZOR MD](https://razormd.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Redken](https://redken.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [REUZEL](https://www.reuzel.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Rockwell Razors](https://getrockwell.com/) · [Category evidence](https://getrockwell.com/) - [RUGGED & DAPPER](https://ruggedanddapper.com/) · [Category evidence](https://ruggedanddapper.com/) - [Scotch Porter](https://www.scotchporter.com/) · [Category evidence](https://www.scotchporter.com/) - [Sexy Hair](https://www.sexyhair.com/) · [Category evidence](https://www.ulta.com/shop/men/hair) - [Stirling Soap Company](https://www.stirlingsoap.com/collections/shave-soap) · [Category evidence](https://www.stirlingsoap.com/collections/shave-soap) - [Suavecito](https://suavecito.com/) · [Category evidence](https://suavecito.com/) - [Taylor of Old Bond Street](https://tayloroldbondst.co.uk/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [The Art of Shaving](https://theartofshaving.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [The Beard Club](https://thebeardclub.com/) · [Category evidence](https://thebeardclub.com/) - [Tiege Hanley](https://www.tiege.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) - [TPOB](https://thepissedoffbarber.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Triumph & Disaster](https://www.triumphanddisaster.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Truefitt & Hill](https://www.truefittandhill.com/) · [Category evidence](https://www.truefittandhill.com/) - [Tweezerman](https://tweezerman.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Uppercut Deluxe](https://uppercutdeluxe.com/) · [Category evidence](https://www.ulta.com/shop/men/shaving) - [Verb](https://www.verbproducts.com/) · [Category evidence](https://www.ulta.com/shop/men/hair) - [Wahl](https://www.wahl.com/) · [Category evidence](https://www.wahl.com/) - [War Paint For Men](https://warpaintformen.com/) · [Category evidence](https://warpaintformen.com/) - [Yeouth Skincare](https://yeouth.com/) · [Category evidence](https://www.ulta.com/shop/men/skin-care) ## Research questions ### Can a larger razor-refill pack change AOV without adding a new grooming need? Gillette's value-pack category offers handles with multiple blade refills. Separate pack size from additional product categories when reviewing actual order values. The public pack assortment does not establish repeat-purchase frequency, savings against current alternatives or measured AOV growth. [Source](https://www.gillette.co.uk/c/razors-blades-trimmers/value-packs/) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-grooming-value-pack-aov) Citation: Madgicx Research & Labs. Men Grooming Products. Can a larger razor-refill pack change AOV without adding a new grooming need? Gillette's value-pack category offers handles with multiple blade refills. Separate pack size from additional product categories when reviewing actual order values. The public pack assortment does not establish repeat-purchase frequency, savings against current alternatives or measured AOV growth. Source: https://www.gillette.co.uk/c/razors-blades-trimmers/value-packs/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-grooming-value-pack-aov ### What is the average order value benchmark for Men Grooming Products? The median account AOV for Men Grooming Products is $41.81 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-aov) Citation: Madgicx Research & Labs. Men Grooming Products. What is the average order value benchmark for Men Grooming Products? The median account AOV for Men Grooming Products is $41.81 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-aov ### What is the typical AOV range in Men Grooming Products? The middle 50% of account AOVs runs from $29.94 to $60.32 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-range) Citation: Madgicx Research & Labs. Men Grooming Products. What is the typical AOV range in Men Grooming Products? The middle 50% of account AOVs runs from $29.94 to $60.32 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $29.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Men Grooming Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $29.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $60.32 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Men Grooming Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $60.32 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-calculation) Citation: Madgicx Research & Labs. Men Grooming Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-or-mean) Citation: Madgicx Research & Labs. Men Grooming Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-period) Citation: Madgicx Research & Labs. Men Grooming Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Men Grooming Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Men Grooming Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Men Grooming Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-compare-aov) Citation: Madgicx Research & Labs. Men Grooming Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-performance) Citation: Madgicx Research & Labs. Men Grooming Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-download-research) Citation: Madgicx Research & Labs. Men Grooming Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-cite-research) Citation: Madgicx Research & Labs. Men Grooming Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/men-grooming-products#answer-cite-research