{
  "name": "Mobile Beauty Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "mobile-beauty-services",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "mobile-beauty-services",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Mobile Beauty Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:06:55.188218+00:00. https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-mobile-service-area",
      "question": "What should a mobile beauty ad clarify before a booking?",
      "text": "Secret Spa describes therapists arriving at the client's home with treatment equipment. State the actual service area, offered treatment and booking arrangements for your provider. An at-home service promise does not establish availability at every address.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-service-area",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. What should a mobile beauty ad clarify before a booking? Secret Spa describes therapists arriving at the client's home with treatment equipment. State the actual service area, offered treatment and booking arrangements for your provider. An at-home service promise does not establish availability at every address.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-service-area",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-group-value",
      "question": "Should group mobile beauty bookings share an average with individual appointments?",
      "text": "Secret Spa offers tailored quotes for weddings, events and corporate bookings. Separate group quotes and completed group services from individual appointments when reporting ticket value. The public offer does not establish a typical party size or group conversion rate.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-group-value",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Should group mobile beauty bookings share an average with individual appointments? Secret Spa offers tailored quotes for weddings, events and corporate bookings. Separate group quotes and completed group services from individual appointments when reporting ticket value. The public offer does not establish a typical party size or group conversion rate.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-group-value",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-arrival-creative",
      "question": "What can mobile beauty creative demonstrate beyond the finished look?",
      "text": "Secret Spa explains that the therapist brings equipment and attends the home. Show setup, service contents and arrival logistics for the actual offering. Treat any effect on booking conversion as a test result to measure, not a fact supplied by the provider's FAQ.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-arrival-creative",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. What can mobile beauty creative demonstrate beyond the finished look? Secret Spa explains that the therapist brings equipment and attends the home. Show setup, service contents and arrival logistics for the actual offering. Treat any effect on booking conversion as a test result to measure, not a fact supplied by the provider's FAQ.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-arrival-creative",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "In this category",
      "id": "answer-mobile-cancellations",
      "question": "How can cancellations change the interpretation of mobile beauty conversions?",
      "text": "Secret Spa's FAQ distinguishes advance changes from later cancellations. Track bookings, cancellations, fees and completed appointments separately and use your own provider's current policy. A confirmed booking alone does not prove a delivered appointment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-cancellations",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. How can cancellations change the interpretation of mobile beauty conversions? Secret Spa's FAQ distinguishes advance changes from later cancellations. Track bookings, cancellations, fees and completed appointments separately and use your own provider's current policy. A confirmed booking alone does not prove a delivered appointment.  Source: https://secretspa.co.uk/ Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-mobile-cancellations",
      "source_url": "https://secretspa.co.uk/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Beauty & Personal Care.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Which AOV benchmark is shown? The reference benchmark is for Beauty & Personal Care. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Mobile Beauty Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/mobile-beauty-services#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "beauty-personal-care",
    "parent_name": "Beauty & Personal Care",
    "source_url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "beauty-personal-care",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 45.04,
      "p25_aov_usd": 15.99,
      "p75_aov_usd": 83.71,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:06:55.188218+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Beauty & Personal Care account AOV: median $45.04; middle 50% $15.99 to $83.71. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Beauty & Personal Care account AOV: median $45.04; middle 50% $15.99 to $83.71. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
  }
}