{
  "name": "Oral Care Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "oral-care-products",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "93 public listings from reviewed research; coverage is partial. Source review dates are unavailable. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "oral-care-products",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": 36.57,
    "p25_aov_usd": 14.94,
    "p75_aov_usd": 49.89,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Oral Care Products account AOV: median $36.57; middle 50% $14.94 to $49.89. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "aesop",
      "name": "Aesop",
      "segment": "Oral care products",
      "url": "https://www.aesop.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.aesop.com/hand-body/oral-care-deodorants/toothpaste/BS25.html"
        }
      ]
    },
    {
      "id": "hismile",
      "name": "HiSmile",
      "segment": "Oral care products",
      "url": "https://hismileteeth.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hismileteeth.com/products/toothpaste/blue-raspberry"
        }
      ]
    },
    {
      "id": "weleda",
      "name": "Weleda",
      "segment": "Oral care products",
      "url": "https://www.weleda.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.weleda.com/category/body/shop-by-product-type/oral-care-36"
        }
      ]
    },
    {
      "id": "colgate",
      "name": "Colgate",
      "segment": "Oral care products",
      "url": "https://www.colgate.com/en-us",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.colgate.com/en-us/products/toothpaste/optic-white-advanced-toothpaste-icy-fresh"
        }
      ]
    },
    {
      "id": "oral-b",
      "name": "Oral-B",
      "segment": "Oral care products",
      "url": "https://oralb.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://oralb.com/en-us/products/electric-toothbrushes/electric-toothbrushes/"
        }
      ]
    },
    {
      "id": "sensodyne",
      "name": "Sensodyne",
      "segment": "Oral care products",
      "url": "https://www.sensodyne.com/en-us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sensodyne.com/en-us/products/sensodyne-repair-protect-toothpaste/"
        }
      ]
    },
    {
      "id": "parodontax",
      "name": "parodontax",
      "segment": "Oral care products",
      "url": "https://www.parodontax.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.parodontax.com/products/parodontax-toothpaste/"
        }
      ]
    },
    {
      "id": "curaprox",
      "name": "Curaprox",
      "segment": "Oral care products",
      "url": "https://curaprox.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://curaprox.co.uk/info/toothbrushes/cs-5460"
        }
      ]
    },
    {
      "id": "tepe",
      "name": "TePe",
      "segment": "Oral care products",
      "url": "https://www.tepe.com/global",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.tepeusa.com/collections/tepe-interdental-brushes-original"
        }
      ]
    },
    {
      "id": "waterpik",
      "name": "Waterpik",
      "segment": "Oral care products",
      "url": "https://www.waterpik.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.waterpik.com/products/dental-water-flosser/WP-660/"
        }
      ]
    },
    {
      "id": "boka",
      "name": "Boka",
      "segment": "Oral care products",
      "url": "https://www.boka.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.boka.com/products/ela-mint-toothpaste"
        }
      ]
    },
    {
      "id": "cocolab",
      "name": "COCOLAB",
      "segment": "Oral care products",
      "url": "https://cocolab.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://cocolab.com/collections/all"
        }
      ]
    },
    {
      "id": "tom-s-of-maine",
      "name": "Tom's of Maine",
      "segment": "Oral care products",
      "url": "https://www.tomsofmaine.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.tomsofmaine.com/"
        }
      ]
    },
    {
      "id": "dentek",
      "name": "DenTek",
      "segment": "Oral care products",
      "url": "https://www.dentek.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dentek.com.br/produtos/limpeza-avan%C3%A7ada"
        }
      ]
    },
    {
      "id": "listerine",
      "name": "Listerine",
      "segment": "Oral care products",
      "url": "https://www.listerine.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.listerine.com/products/mouthwash/antiseptic-cool-mint"
        }
      ]
    },
    {
      "id": "dental-herb-company",
      "name": "Dental Herb Company",
      "segment": "Oral care products",
      "url": "https://www.dentalherb.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dentalherb.com/products/tooth-and-gums-tonic/"
        }
      ]
    },
    {
      "id": "davids",
      "name": "Davids",
      "segment": "Oral care products",
      "url": "https://www.davids-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://davids-usa.com/products/davids-premium-natural-toothpaste-5-25-oz"
        }
      ]
    },
    {
      "id": "quip",
      "name": "quip",
      "segment": "Oral care products",
      "url": "https://www.getquip.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.getquip.com/"
        }
      ]
    },
    {
      "id": "gum",
      "name": "GUM",
      "segment": "Oral care products",
      "url": "https://www.sunstargum.com/us-en/products/toothbrushes.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sunstargum.com/us-en/products/toothbrushes/gum-technique-enamel-clean-toothbrush.html"
        }
      ]
    },
    {
      "id": "georganics",
      "name": "Georganics",
      "segment": "Oral care products",
      "url": "https://georganics.com/collections/toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://georganics.com/collections/toothpaste"
        }
      ]
    },
    {
      "id": "denttabs",
      "name": "Denttabs",
      "segment": "Oral care products",
      "url": "https://denttabs.com/collections/toothpaste-tablets/products/denttabs-zahnputztabletten-mint-ohne-fluorid-125stk",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://denttabs.com/collections/toothpaste-tablets/products/denttabs-zahnputztabletten-mint-ohne-fluorid-125stk"
        }
      ]
    },
    {
      "id": "ojook",
      "name": "OJOOK",
      "segment": "Oral care products",
      "url": "https://ojookcare.com/collections/oral-care",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ojookcare.com/products/nano-hydroxyapatite-and-bamboo-salt-toothpaste"
        }
      ]
    },
    {
      "id": "grin-natural",
      "name": "Grin Natural",
      "segment": "Oral care products",
      "url": "https://www.grinnatural.co.nz/collections/toothpaste-floss-essentials",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.grinnatural.co.nz/collections/toothpaste-floss-essentials"
        }
      ]
    },
    {
      "id": "jack-n-jill",
      "name": "Jack N' Jill",
      "segment": "Oral care products",
      "url": "https://jackandjillkids.co.uk/collections/oral-care",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://jackandjillkids.com/products/jack-n-jill-flavor-free-natural-toothpaste-50g"
        }
      ]
    },
    {
      "id": "crest",
      "name": "Crest",
      "segment": "Oral care products",
      "url": "https://crest.com/en-us/oral-care-products/toothpaste/3d-white-radiant-mint-whitening-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://crest.com/en-us/oral-care-products/toothpaste/3d-white-radiant-mint-whitening-toothpaste"
        }
      ]
    },
    {
      "id": "aquafresh",
      "name": "Aquafresh",
      "segment": "Oral care products",
      "url": "https://www.aquafresh.com/products/everyday/cavity-protection-toothpaste.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.aquafresh.com/products/everyday/cavity-protection-toothpaste.html"
        }
      ]
    },
    {
      "id": "elmex",
      "name": "elmex",
      "segment": "Oral care products",
      "url": "https://www.elmex.com.br/products/product-range",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.elmex.com.br/products/product-range"
        }
      ]
    },
    {
      "id": "meridol",
      "name": "meridol",
      "segment": "Oral care products",
      "url": "https://www.meridol.de/products",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.meridol.de/products"
        }
      ]
    },
    {
      "id": "lacalut",
      "name": "Lacalut",
      "segment": "Oral care products",
      "url": "https://www.lacalut.com/product-range/lacalut-white-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lacalut.com/product-range/lacalut-white-toothpaste"
        }
      ]
    },
    {
      "id": "elgydium",
      "name": "Elgydium",
      "segment": "Oral care products",
      "url": "https://www.pierrefabre-oralcare.com/fr-fr/p/elgydium-antiplaque-dentifrice-3577056023576-14c39aab",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.pierrefabre-oralcare.com/fr-fr/p/elgydium-antiplaque-dentifrice-3577056023576-14c39aab"
        }
      ]
    },
    {
      "id": "vitis",
      "name": "VITIS",
      "segment": "Oral care products",
      "url": "https://www.dentaid.es/es/productos/vitis-anticaries-pasta-dentifrica",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dentaid.es/es/productos/vitis-anticaries-pasta-dentifrica"
        }
      ]
    },
    {
      "id": "kin",
      "name": "KIN",
      "segment": "Oral care products",
      "url": "https://www.kin.es/en/producto/pasta-dentifrica-enjuague-bucal/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kin.es/en/producto/pasta-dentifrica-enjuague-bucal/"
        }
      ]
    },
    {
      "id": "lacer",
      "name": "Lacer",
      "segment": "Oral care products",
      "url": "https://laceroralhealth.com/en/productos/lacer-toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://laceroralhealth.com/en/productos/lacer-toothpaste/"
        }
      ]
    },
    {
      "id": "curasept",
      "name": "Curasept",
      "segment": "Oral care products",
      "url": "https://curasept.com/products/toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://curasept.com/products/toothpaste/"
        }
      ]
    },
    {
      "id": "jordan",
      "name": "Jordan",
      "segment": "Oral care products",
      "url": "https://www.jordanoralcare.com/products/green-clean-adults-toothbrush/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.jordanoralcare.com/products/green-clean-adults-toothbrush/"
        }
      ]
    },
    {
      "id": "trisa",
      "name": "TRISA",
      "segment": "Oral care products",
      "url": "https://trisa.in/en-in/oral-care/electric-toothbrushes",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://trisa.in/en-in/oral-care/electric-toothbrushes"
        }
      ]
    },
    {
      "id": "tandex",
      "name": "TANDEX",
      "segment": "Oral care products",
      "url": "https://www.tandex.dk/gb/categories/toothbrushes",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.tandex.dk/gb/categories/toothbrushes"
        }
      ]
    },
    {
      "id": "piksters",
      "name": "Piksters",
      "segment": "Oral care products",
      "url": "https://piksters.com/piksters/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://piksters.com/piksters/"
        }
      ]
    },
    {
      "id": "white-glo",
      "name": "White Glo",
      "segment": "Oral care products",
      "url": "https://whiteglo.com/products/professional-white-whitening-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://whiteglo.com/products/professional-white-whitening-toothpaste"
        }
      ]
    },
    {
      "id": "oxyfresh",
      "name": "Oxyfresh",
      "segment": "Oral care products",
      "url": "https://www.oxyfresh.com/collections/toothpaste/products/original-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.oxyfresh.com/collections/toothpaste/products/original-toothpaste"
        }
      ]
    },
    {
      "id": "bite",
      "name": "Bite",
      "segment": "Oral care products",
      "url": "https://bitetoothpastebits.com/products/fluoride-free-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bitetoothpastebits.com/products/fluoride-free-toothpaste"
        }
      ]
    },
    {
      "id": "drtung-s",
      "name": "DrTung's",
      "segment": "Oral care products",
      "url": "https://drtungs.com/products/smart-floss",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://drtungs.com/products/smart-floss"
        }
      ]
    },
    {
      "id": "eco-dent",
      "name": "Eco-Dent",
      "segment": "Oral care products",
      "url": "https://www.eco-dent.com/dailycare-toothpowders-original-mint-2-oz-bottle.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.eco-dent.com/dailycare-toothpowders-original-mint-2-oz-bottle.html"
        }
      ]
    },
    {
      "id": "auromere",
      "name": "Auromere",
      "segment": "Oral care products",
      "url": "https://www.auromere.com/products/fresh-mint-ayurvedic-toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.auromere.com/products/fresh-mint-ayurvedic-toothpaste/"
        }
      ]
    },
    {
      "id": "swissdent",
      "name": "Swissdent",
      "segment": "Oral care products",
      "url": "https://en.swissdent.com/product-page/gentle-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://en.swissdent.com/product-page/gentle-toothpaste"
        }
      ]
    },
    {
      "id": "himalaya",
      "name": "Himalaya",
      "segment": "Oral care products",
      "url": "https://himalayausa.com/collections/oral-care/adult-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://himalayausa.com/collections/oral-care/adult-toothpaste"
        }
      ]
    },
    {
      "id": "dabur",
      "name": "Dabur",
      "segment": "Oral care products",
      "url": "https://www.dabur.com/oral-care",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dabur.com/oral-care"
        }
      ]
    },
    {
      "id": "red-seal",
      "name": "Red Seal",
      "segment": "Oral care products",
      "url": "https://www.redseal.global/us/our-products/oral-care/red-seal-complete-care-toothpaste-353oz/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.redseal.global/us/our-products/oral-care/red-seal-complete-care-toothpaste-353oz/"
        }
      ]
    },
    {
      "id": "vicco",
      "name": "Vicco",
      "segment": "Oral care products",
      "url": "https://viccolabs.com/collections/oral-care",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://viccolabs.com/collections/oral-care"
        }
      ]
    },
    {
      "id": "grants-of-australia",
      "name": "Grants of Australia",
      "segment": "Oral care products",
      "url": "https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g"
        }
      ]
    },
    {
      "id": "closeup",
      "name": "Closeup",
      "segment": "Oral care products",
      "url": "https://www.close-up.com/arabia/en/products.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.close-up.com/arabia/en/products.html"
        }
      ]
    },
    {
      "id": "pepsodent",
      "name": "Pepsodent",
      "segment": "Oral care products",
      "url": "https://www.pepsodent.com/bd/products/toothpaste.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.pepsodent.com/bd/products/toothpaste.html"
        }
      ]
    },
    {
      "id": "signal",
      "name": "Signal",
      "segment": "Oral care products",
      "url": "https://www.signal.es/products.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.signal.es/products.html"
        }
      ]
    },
    {
      "id": "biotene",
      "name": "Biotène",
      "segment": "Oral care products",
      "url": "https://www.biotene.com/dry-mouth-products/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.biotene.com/dry-mouth-products/"
        }
      ]
    },
    {
      "id": "plackers",
      "name": "Plackers",
      "segment": "Oral care products",
      "url": "https://plackers.com/collections/flossers",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://plackers.com/collections/flossers"
        }
      ]
    },
    {
      "id": "reach",
      "name": "REACH",
      "segment": "Oral care products",
      "url": "https://www.reachoral.com/en/products/toothbrush.jsp",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.reachoral.com/en/products/toothbrush.jsp"
        }
      ]
    },
    {
      "id": "spry",
      "name": "Spry",
      "segment": "Oral care products",
      "url": "https://xlear.com/products/anti-cavity-xylitol-toothpaste-with-fluoride",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://xlear.com/products/anti-cavity-xylitol-toothpaste-with-fluoride"
        }
      ]
    },
    {
      "id": "cleure",
      "name": "Cleure",
      "segment": "Oral care products",
      "url": "https://www.cleure.com/collections/toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cleure.com/collections/toothpaste"
        }
      ]
    },
    {
      "id": "nature-s-answer",
      "name": "Nature's Answer",
      "segment": "Oral care products",
      "url": "https://naturesanswer.com/pages/periobrite-oral-care",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://naturesanswer.com/pages/periobrite-oral-care"
        }
      ]
    },
    {
      "id": "oclean",
      "name": "Oclean",
      "segment": "Oral care products",
      "url": "https://www.oclean.com/products/sonic-electric-toothbrush-x-pro",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.oclean.com/products/sonic-electric-toothbrush-x-pro"
        }
      ]
    },
    {
      "id": "suri",
      "name": "SURI",
      "segment": "Oral care products",
      "url": "https://www.trysuri.com/products/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.trysuri.com/products/"
        }
      ]
    },
    {
      "id": "philips",
      "name": "Philips",
      "segment": "Oral care products",
      "url": "https://www.usa.philips.com/c-m-pe/electric-toothbrushes/all",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.usa.philips.com/c-m-pe/electric-toothbrushes/all"
        }
      ]
    },
    {
      "id": "laifen",
      "name": "Laifen",
      "segment": "Oral care products",
      "url": "https://www.laifentech.com/collections/electric-toothbrush",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.laifentech.com/collections/electric-toothbrush"
        }
      ]
    },
    {
      "id": "snow",
      "name": "SNOW",
      "segment": "Oral care products",
      "url": "https://www.trysnow.com/collections/toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.trysnow.com/collections/toothpaste"
        }
      ]
    },
    {
      "id": "oral7",
      "name": "Oral7",
      "segment": "Oral care products",
      "url": "https://www.oral7.com/product/oral7-toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.oral7.com/product/oral7-toothpaste/"
        }
      ]
    },
    {
      "id": "happybrush",
      "name": "happybrush",
      "segment": "Oral care products",
      "url": "https://www.happybrush.de/products/superblack-zahnpasta",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.happybrush.de/products/superblack-zahnpasta"
        }
      ]
    },
    {
      "id": "the-humble-co",
      "name": "The Humble Co.",
      "segment": "Oral care products",
      "url": "https://www.thehumble.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.thehumble.co/"
        }
      ]
    },
    {
      "id": "desert-essence",
      "name": "Desert Essence",
      "segment": "Oral care products",
      "url": "https://www.desertessence.com/collections/coconut-products/products/coconut-oil-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.desertessence.com/collections/coconut-products/products/coconut-oil-toothpaste"
        }
      ]
    },
    {
      "id": "marvis",
      "name": "Marvis",
      "segment": "Oral care products",
      "url": "https://www.marvis.com/north-america/en/toothpastes/classic-strong/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.marvis.com/north-america/en/toothpastes/classic-strong/"
        }
      ]
    },
    {
      "id": "apagard",
      "name": "APAGARD",
      "segment": "Oral care products",
      "url": "https://www.sangi-co.com/en/products/apagard_premio/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sangi-co.com/en/products/apagard_premio/"
        }
      ]
    },
    {
      "id": "r-o-c-s",
      "name": "R.O.C.S.",
      "segment": "Oral care products",
      "url": "https://rocs.ru/catalog/Toothpastes/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://rocs.ru/catalog/Toothpastes/"
        }
      ]
    },
    {
      "id": "lebon",
      "name": "LEBON",
      "segment": "Oral care products",
      "url": "https://www.lebonandlebon.com/en/shop/category/toothpastes-4",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lebonandlebon.com/en/shop/category/toothpastes-4"
        }
      ]
    },
    {
      "id": "selahatin",
      "name": "Selahatin",
      "segment": "Oral care products",
      "url": "https://www.selahatin.com/shop/escapist-whitening-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.selahatin.com/shop/escapist-whitening-toothpaste"
        }
      ]
    },
    {
      "id": "truthpaste",
      "name": "truthpaste",
      "segment": "Oral care products",
      "url": "https://truthpaste.co.uk/collections/original",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://truthpaste.co.uk/collections/original"
        }
      ]
    },
    {
      "id": "dental-lace",
      "name": "Dental Lace",
      "segment": "Oral care products",
      "url": "https://www.dentallace.com/products/dental-lace-refills",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dentallace.com/products/dental-lace-refills"
        }
      ]
    },
    {
      "id": "green-people",
      "name": "Green People",
      "segment": "Oral care products",
      "url": "https://www.greenpeople.eu/collections/bc-fluoride-free-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.greenpeople.eu/collections/bc-fluoride-free-toothpaste"
        }
      ]
    },
    {
      "id": "urtekram",
      "name": "Urtekram",
      "segment": "Oral care products",
      "url": "https://www.urtekrambeauty.com/dental-care/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.urtekrambeauty.com/dental-care/"
        }
      ]
    },
    {
      "id": "ben-anna",
      "name": "Ben & Anna",
      "segment": "Oral care products",
      "url": "https://en.ben-anna.de/en/products/toothpaste-white-with-fluoride",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://en.ben-anna.de/en/products/toothpaste-white-with-fluoride"
        }
      ]
    },
    {
      "id": "dentiste",
      "name": "DENTISTE",
      "segment": "Oral care products",
      "url": "https://dentiste.jp/product/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://dentiste.jp/product/"
        }
      ]
    },
    {
      "id": "yotuel",
      "name": "Yotuel",
      "segment": "Oral care products",
      "url": "https://yotuel.com/en/yotuel-classic/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://yotuel.com/en/yotuel-classic/"
        }
      ]
    },
    {
      "id": "blanx",
      "name": "BlanX",
      "segment": "Oral care products",
      "url": "https://blanx.co.uk/product/classic-white-toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://blanx.co.uk/product/classic-white-toothpaste/"
        }
      ]
    },
    {
      "id": "dr-organic",
      "name": "Dr. Organic",
      "segment": "Oral care products",
      "url": "https://www.drorganic.co.uk/products/organic-aloe-vera-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.drorganic.co.uk/products/organic-aloe-vera-toothpaste"
        }
      ]
    },
    {
      "id": "jason",
      "name": "Jason",
      "segment": "Oral care products",
      "url": "https://www.jason-personalcare.com/product-category/oral-care/toothpaste/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.jason-personalcare.com/product-category/oral-care/toothpaste/"
        }
      ]
    },
    {
      "id": "hello",
      "name": "hello",
      "segment": "Oral care products",
      "url": "https://www.hello-products.com/products/hello-whipped-mellow-mint-dream-fluoride-toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.hello-products.com/products/hello-whipped-mellow-mint-dream-fluoride-toothpaste"
        }
      ]
    },
    {
      "id": "wellnesse",
      "name": "Wellnesse",
      "segment": "Oral care products",
      "url": "https://wellnesse.com/products/toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://wellnesse.com/products/toothpaste"
        }
      ]
    },
    {
      "id": "unpaste",
      "name": "Unpaste",
      "segment": "Oral care products",
      "url": "https://www.unpaste.us/shop",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.unpaste.us/shop"
        }
      ]
    },
    {
      "id": "theodent",
      "name": "Theodent",
      "segment": "Oral care products",
      "url": "https://shoptheodent.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://shoptheodent.com/"
        }
      ]
    },
    {
      "id": "bioniq",
      "name": "Bioniq",
      "segment": "Oral care products",
      "url": "https://www.bioniq-oralcare.com/en-gb/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.bioniq-oralcare.com/en-gb/"
        }
      ]
    },
    {
      "id": "pearl-drops",
      "name": "Pearl Drops",
      "segment": "Oral care products",
      "url": "https://www.pearldrops.co.uk/collection/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.pearldrops.co.uk/collection/"
        }
      ]
    },
    {
      "id": "glo-science",
      "name": "GLO Science",
      "segment": "Oral care products",
      "url": "https://gloscience.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://gloscience.com/"
        }
      ]
    },
    {
      "id": "iwhite",
      "name": "iWhite",
      "segment": "Oral care products",
      "url": "https://iwhiteinstant.com/sg/the-iwhite-range/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://iwhiteinstant.com/sg/the-iwhite-range/"
        }
      ]
    },
    {
      "id": "rembrandt",
      "name": "Rembrandt",
      "segment": "Oral care products",
      "url": "https://rembrandt.com/collections/toothpaste",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://rembrandt.com/collections/toothpaste"
        }
      ]
    },
    {
      "id": "waken",
      "name": "Waken",
      "segment": "Oral care products",
      "url": "https://wakencare.com/collections/toothpastes",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://wakencare.com/collections/toothpastes"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-oral-refill-initial-order",
      "question": "Why compare oral-care refill orders separately from device purchases?",
      "text": "Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order",
      "citation": "Madgicx Research & Labs. Oral Care Products. Why compare oral-care refill orders separately from device purchases? Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value.  Source: https://www.getquip.com/pages/faq Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order",
      "source_url": "https://www.getquip.com/pages/faq"
    },
    {
      "group": "In this category",
      "id": "answer-oral-formula-claims",
      "question": "Which formula details should toothpaste creative state precisely?",
      "text": "Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims",
      "citation": "Madgicx Research & Labs. Oral Care Products. Which formula details should toothpaste creative state precisely? Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description.  Source: https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims",
      "source_url": "https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Oral Care Products?",
      "text": "The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the average order value benchmark for Oral Care Products? The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Oral Care Products?",
      "text": "The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the typical AOV range in Oral Care Products? The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Oral Care Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Oral Care Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Oral Care Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Oral Care Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Oral Care Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Oral Care Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Oral Care Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Oral Care Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse"
    }
  ]
}