# Oral Care Products — Meta ads research Independent public brand research. The account AOV benchmark is separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $36.57 - Middle 50%: $14.94 to $49.89 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:06:55.188218+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) ## Public brand directory 93 public listings from reviewed research; coverage is partial. Source review dates are unavailable. Inclusion does not indicate benchmark participation or a Madgicx customer relationship. - [Aesop](https://www.aesop.com/) · [Category evidence](https://www.aesop.com/hand-body/oral-care-deodorants/toothpaste/BS25.html) - [HiSmile](https://hismileteeth.com/) · [Category evidence](https://hismileteeth.com/products/toothpaste/blue-raspberry) - [Weleda](https://www.weleda.co.uk/) · [Category evidence](https://www.weleda.com/category/body/shop-by-product-type/oral-care-36) - [Colgate](https://www.colgate.com/en-us) · [Category evidence](https://www.colgate.com/en-us/products/toothpaste/optic-white-advanced-toothpaste-icy-fresh) - [Oral-B](https://oralb.com/) · [Category evidence](https://oralb.com/en-us/products/electric-toothbrushes/electric-toothbrushes/) - [Sensodyne](https://www.sensodyne.com/en-us/) · [Category evidence](https://www.sensodyne.com/en-us/products/sensodyne-repair-protect-toothpaste/) - [parodontax](https://www.parodontax.com/) · [Category evidence](https://www.parodontax.com/products/parodontax-toothpaste/) - [Curaprox](https://curaprox.co.uk/) · [Category evidence](https://curaprox.co.uk/info/toothbrushes/cs-5460) - [TePe](https://www.tepe.com/global) · [Category evidence](https://www.tepeusa.com/collections/tepe-interdental-brushes-original) - [Waterpik](https://www.waterpik.com/) · [Category evidence](https://www.waterpik.com/products/dental-water-flosser/WP-660/) - [Boka](https://www.boka.com/) · [Category evidence](https://www.boka.com/products/ela-mint-toothpaste) - [COCOLAB](https://cocolab.com/) · [Category evidence](https://cocolab.com/collections/all) - [Tom's of Maine](https://www.tomsofmaine.com/) · [Category evidence](https://www.tomsofmaine.com/) - [DenTek](https://www.dentek.com/) · [Category evidence](https://www.dentek.com.br/produtos/limpeza-avan%C3%A7ada) - [Listerine](https://www.listerine.com/) · [Category evidence](https://www.listerine.com/products/mouthwash/antiseptic-cool-mint) - [Dental Herb Company](https://www.dentalherb.com/) · [Category evidence](https://www.dentalherb.com/products/tooth-and-gums-tonic/) - [Davids](https://www.davids-usa.com/) · [Category evidence](https://davids-usa.com/products/davids-premium-natural-toothpaste-5-25-oz) - [quip](https://www.getquip.com/) · [Category evidence](https://www.getquip.com/) - [GUM](https://www.sunstargum.com/us-en/products/toothbrushes.html) · [Category evidence](https://www.sunstargum.com/us-en/products/toothbrushes/gum-technique-enamel-clean-toothbrush.html) - [Georganics](https://georganics.com/collections/toothpaste) · [Category evidence](https://georganics.com/collections/toothpaste) - [Denttabs](https://denttabs.com/collections/toothpaste-tablets/products/denttabs-zahnputztabletten-mint-ohne-fluorid-125stk) · [Category evidence](https://denttabs.com/collections/toothpaste-tablets/products/denttabs-zahnputztabletten-mint-ohne-fluorid-125stk) - [OJOOK](https://ojookcare.com/collections/oral-care) · [Category evidence](https://ojookcare.com/products/nano-hydroxyapatite-and-bamboo-salt-toothpaste) - [Grin Natural](https://www.grinnatural.co.nz/collections/toothpaste-floss-essentials) · [Category evidence](https://www.grinnatural.co.nz/collections/toothpaste-floss-essentials) - [Jack N' Jill](https://jackandjillkids.co.uk/collections/oral-care) · [Category evidence](https://jackandjillkids.com/products/jack-n-jill-flavor-free-natural-toothpaste-50g) - [Crest](https://crest.com/en-us/oral-care-products/toothpaste/3d-white-radiant-mint-whitening-toothpaste) · [Category evidence](https://crest.com/en-us/oral-care-products/toothpaste/3d-white-radiant-mint-whitening-toothpaste) - [Aquafresh](https://www.aquafresh.com/products/everyday/cavity-protection-toothpaste.html) · [Category evidence](https://www.aquafresh.com/products/everyday/cavity-protection-toothpaste.html) - [elmex](https://www.elmex.com.br/products/product-range) · [Category evidence](https://www.elmex.com.br/products/product-range) - [meridol](https://www.meridol.de/products) · [Category evidence](https://www.meridol.de/products) - [Lacalut](https://www.lacalut.com/product-range/lacalut-white-toothpaste) · [Category evidence](https://www.lacalut.com/product-range/lacalut-white-toothpaste) - [Elgydium](https://www.pierrefabre-oralcare.com/fr-fr/p/elgydium-antiplaque-dentifrice-3577056023576-14c39aab) · [Category evidence](https://www.pierrefabre-oralcare.com/fr-fr/p/elgydium-antiplaque-dentifrice-3577056023576-14c39aab) - [VITIS](https://www.dentaid.es/es/productos/vitis-anticaries-pasta-dentifrica) · [Category evidence](https://www.dentaid.es/es/productos/vitis-anticaries-pasta-dentifrica) - [KIN](https://www.kin.es/en/producto/pasta-dentifrica-enjuague-bucal/) · [Category evidence](https://www.kin.es/en/producto/pasta-dentifrica-enjuague-bucal/) - [Lacer](https://laceroralhealth.com/en/productos/lacer-toothpaste/) · [Category evidence](https://laceroralhealth.com/en/productos/lacer-toothpaste/) - [Curasept](https://curasept.com/products/toothpaste/) · [Category evidence](https://curasept.com/products/toothpaste/) - [Jordan](https://www.jordanoralcare.com/products/green-clean-adults-toothbrush/) · [Category evidence](https://www.jordanoralcare.com/products/green-clean-adults-toothbrush/) - [TRISA](https://trisa.in/en-in/oral-care/electric-toothbrushes) · [Category evidence](https://trisa.in/en-in/oral-care/electric-toothbrushes) - [TANDEX](https://www.tandex.dk/gb/categories/toothbrushes) · [Category evidence](https://www.tandex.dk/gb/categories/toothbrushes) - [Piksters](https://piksters.com/piksters/) · [Category evidence](https://piksters.com/piksters/) - [White Glo](https://whiteglo.com/products/professional-white-whitening-toothpaste) · [Category evidence](https://whiteglo.com/products/professional-white-whitening-toothpaste) - [Oxyfresh](https://www.oxyfresh.com/collections/toothpaste/products/original-toothpaste) · [Category evidence](https://www.oxyfresh.com/collections/toothpaste/products/original-toothpaste) - [Bite](https://bitetoothpastebits.com/products/fluoride-free-toothpaste) · [Category evidence](https://bitetoothpastebits.com/products/fluoride-free-toothpaste) - [DrTung's](https://drtungs.com/products/smart-floss) · [Category evidence](https://drtungs.com/products/smart-floss) - [Eco-Dent](https://www.eco-dent.com/dailycare-toothpowders-original-mint-2-oz-bottle.html) · [Category evidence](https://www.eco-dent.com/dailycare-toothpowders-original-mint-2-oz-bottle.html) - [Auromere](https://www.auromere.com/products/fresh-mint-ayurvedic-toothpaste/) · [Category evidence](https://www.auromere.com/products/fresh-mint-ayurvedic-toothpaste/) - [Swissdent](https://en.swissdent.com/product-page/gentle-toothpaste) · [Category evidence](https://en.swissdent.com/product-page/gentle-toothpaste) - [Himalaya](https://himalayausa.com/collections/oral-care/adult-toothpaste) · [Category evidence](https://himalayausa.com/collections/oral-care/adult-toothpaste) - [Dabur](https://www.dabur.com/oral-care) · [Category evidence](https://www.dabur.com/oral-care) - [Red Seal](https://www.redseal.global/us/our-products/oral-care/red-seal-complete-care-toothpaste-353oz/) · [Category evidence](https://www.redseal.global/us/our-products/oral-care/red-seal-complete-care-toothpaste-353oz/) - [Vicco](https://viccolabs.com/collections/oral-care) · [Category evidence](https://viccolabs.com/collections/oral-care) - [Grants of Australia](https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g) · [Category evidence](https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g) - [Closeup](https://www.close-up.com/arabia/en/products.html) · [Category evidence](https://www.close-up.com/arabia/en/products.html) - [Pepsodent](https://www.pepsodent.com/bd/products/toothpaste.html) · [Category evidence](https://www.pepsodent.com/bd/products/toothpaste.html) - [Signal](https://www.signal.es/products.html) · [Category evidence](https://www.signal.es/products.html) - [Biotène](https://www.biotene.com/dry-mouth-products/) · [Category evidence](https://www.biotene.com/dry-mouth-products/) - [Plackers](https://plackers.com/collections/flossers) · [Category evidence](https://plackers.com/collections/flossers) - [REACH](https://www.reachoral.com/en/products/toothbrush.jsp) · [Category evidence](https://www.reachoral.com/en/products/toothbrush.jsp) - [Spry](https://xlear.com/products/anti-cavity-xylitol-toothpaste-with-fluoride) · [Category evidence](https://xlear.com/products/anti-cavity-xylitol-toothpaste-with-fluoride) - [Cleure](https://www.cleure.com/collections/toothpaste) · [Category evidence](https://www.cleure.com/collections/toothpaste) - [Nature's Answer](https://naturesanswer.com/pages/periobrite-oral-care) · [Category evidence](https://naturesanswer.com/pages/periobrite-oral-care) - [Oclean](https://www.oclean.com/products/sonic-electric-toothbrush-x-pro) · [Category evidence](https://www.oclean.com/products/sonic-electric-toothbrush-x-pro) - [SURI](https://www.trysuri.com/products/) · [Category evidence](https://www.trysuri.com/products/) - [Philips](https://www.usa.philips.com/c-m-pe/electric-toothbrushes/all) · [Category evidence](https://www.usa.philips.com/c-m-pe/electric-toothbrushes/all) - [Laifen](https://www.laifentech.com/collections/electric-toothbrush) · [Category evidence](https://www.laifentech.com/collections/electric-toothbrush) - [SNOW](https://www.trysnow.com/collections/toothpaste) · [Category evidence](https://www.trysnow.com/collections/toothpaste) - [Oral7](https://www.oral7.com/product/oral7-toothpaste/) · [Category evidence](https://www.oral7.com/product/oral7-toothpaste/) - [happybrush](https://www.happybrush.de/products/superblack-zahnpasta) · [Category evidence](https://www.happybrush.de/products/superblack-zahnpasta) - [The Humble Co.](https://www.thehumble.co/) · [Category evidence](https://www.thehumble.co/) - [Desert Essence](https://www.desertessence.com/collections/coconut-products/products/coconut-oil-toothpaste) · [Category evidence](https://www.desertessence.com/collections/coconut-products/products/coconut-oil-toothpaste) - [Marvis](https://www.marvis.com/north-america/en/toothpastes/classic-strong/) · [Category evidence](https://www.marvis.com/north-america/en/toothpastes/classic-strong/) - [APAGARD](https://www.sangi-co.com/en/products/apagard_premio/) · [Category evidence](https://www.sangi-co.com/en/products/apagard_premio/) - [R.O.C.S.](https://rocs.ru/catalog/Toothpastes/) · [Category evidence](https://rocs.ru/catalog/Toothpastes/) - [LEBON](https://www.lebonandlebon.com/en/shop/category/toothpastes-4) · [Category evidence](https://www.lebonandlebon.com/en/shop/category/toothpastes-4) - [Selahatin](https://www.selahatin.com/shop/escapist-whitening-toothpaste) · [Category evidence](https://www.selahatin.com/shop/escapist-whitening-toothpaste) - [truthpaste](https://truthpaste.co.uk/collections/original) · [Category evidence](https://truthpaste.co.uk/collections/original) - [Dental Lace](https://www.dentallace.com/products/dental-lace-refills) · [Category evidence](https://www.dentallace.com/products/dental-lace-refills) - [Green People](https://www.greenpeople.eu/collections/bc-fluoride-free-toothpaste) · [Category evidence](https://www.greenpeople.eu/collections/bc-fluoride-free-toothpaste) - [Urtekram](https://www.urtekrambeauty.com/dental-care/) · [Category evidence](https://www.urtekrambeauty.com/dental-care/) - [Ben & Anna](https://en.ben-anna.de/en/products/toothpaste-white-with-fluoride) · [Category evidence](https://en.ben-anna.de/en/products/toothpaste-white-with-fluoride) - [DENTISTE](https://dentiste.jp/product/) · [Category evidence](https://dentiste.jp/product/) - [Yotuel](https://yotuel.com/en/yotuel-classic/) · [Category evidence](https://yotuel.com/en/yotuel-classic/) - [BlanX](https://blanx.co.uk/product/classic-white-toothpaste/) · [Category evidence](https://blanx.co.uk/product/classic-white-toothpaste/) - [Dr. Organic](https://www.drorganic.co.uk/products/organic-aloe-vera-toothpaste) · [Category evidence](https://www.drorganic.co.uk/products/organic-aloe-vera-toothpaste) - [Jason](https://www.jason-personalcare.com/product-category/oral-care/toothpaste/) · [Category evidence](https://www.jason-personalcare.com/product-category/oral-care/toothpaste/) - [hello](https://www.hello-products.com/products/hello-whipped-mellow-mint-dream-fluoride-toothpaste) · [Category evidence](https://www.hello-products.com/products/hello-whipped-mellow-mint-dream-fluoride-toothpaste) - [Wellnesse](https://wellnesse.com/products/toothpaste) · [Category evidence](https://wellnesse.com/products/toothpaste) - [Unpaste](https://www.unpaste.us/shop) · [Category evidence](https://www.unpaste.us/shop) - [Theodent](https://shoptheodent.com/) · [Category evidence](https://shoptheodent.com/) - [Bioniq](https://www.bioniq-oralcare.com/en-gb/) · [Category evidence](https://www.bioniq-oralcare.com/en-gb/) - [Pearl Drops](https://www.pearldrops.co.uk/collection/) · [Category evidence](https://www.pearldrops.co.uk/collection/) - [GLO Science](https://gloscience.com/) · [Category evidence](https://gloscience.com/) - [iWhite](https://iwhiteinstant.com/sg/the-iwhite-range/) · [Category evidence](https://iwhiteinstant.com/sg/the-iwhite-range/) - [Rembrandt](https://rembrandt.com/collections/toothpaste) · [Category evidence](https://rembrandt.com/collections/toothpaste) - [Waken](https://wakencare.com/collections/toothpastes) · [Category evidence](https://wakencare.com/collections/toothpastes) ## Research questions ### Why compare oral-care refill orders separately from device purchases? Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value. [Source](https://www.getquip.com/pages/faq) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order) Citation: Madgicx Research & Labs. Oral Care Products. Why compare oral-care refill orders separately from device purchases? Quip offers replacement brush heads and recurring refill options. A replacement shipment and a new device are different product baskets; separate them in actual order analysis before explaining an AOV change. Public refill availability does not establish customer lifetime value. Source: https://www.getquip.com/pages/faq Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-refill-initial-order ### Which formula details should toothpaste creative state precisely? Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description. [Source](https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims) Citation: Madgicx Research & Labs. Oral Care Products. Which formula details should toothpaste creative state precisely? Colgate's Cavity Protection listing identifies that particular toothpaste as a fluoride formula. Name the advertised product and its actual label details rather than transferring another formula's claim. Medical effectiveness and campaign performance require evidence beyond a different SKU's description. Source: https://www.colgate.com/en-us/products/toothpaste/cc-cavity-protection Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-oral-formula-claims ### What is the average order value benchmark for Oral Care Products? The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov) Citation: Madgicx Research & Labs. Oral Care Products. What is the average order value benchmark for Oral Care Products? The median account AOV for Oral Care Products is $36.57 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-aov ### What is the typical AOV range in Oral Care Products? The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range) Citation: Madgicx Research & Labs. Oral Care Products. What is the typical AOV range in Oral Care Products? The middle 50% of account AOVs runs from $14.94 to $49.89 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Oral Care Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $14.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Oral Care Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $49.89 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation) Citation: Madgicx Research & Labs. Oral Care Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean) Citation: Madgicx Research & Labs. Oral Care Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period) Citation: Madgicx Research & Labs. Oral Care Products. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Oral Care Products. Which industry or subcategory does this benchmark cover? This benchmark covers exact Oral Care Products classifications under Beauty & Personal Care. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov) Citation: Madgicx Research & Labs. Oral Care Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance) Citation: Madgicx Research & Labs. Oral Care Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research) Citation: Madgicx Research & Labs. Oral Care Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research) Citation: Madgicx Research & Labs. Oral Care Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/oral-care-products#answer-cite-research