{
  "name": "Travel Size Beauty",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "travel-size-beauty",
  "kind": "subcategory",
  "parent_slug": "beauty-personal-care",
  "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "76 public listings from reviewed research; coverage is partial. Reviewed 13 October 2026. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.",
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "travel-size-beauty",
    "parent_slug": "beauty-personal-care",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:06:55.188218+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Travel Size Beauty: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:06:55.188218+00:00. https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "aveda",
      "name": "Aveda",
      "segment": "Travel-size beauty",
      "url": "https://www.aveda.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://m.aveda.com/products/17785/hair-care/travel"
        }
      ]
    },
    {
      "id": "bioderma",
      "name": "Bioderma",
      "segment": "Travel-size beauty",
      "url": "https://bioderma.us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.bioderma.us/en/p/sensibio-home-travel-set-micellar.html"
        }
      ]
    },
    {
      "id": "hair-by-sam-mcknight",
      "name": "Hair By Sam McKnight",
      "segment": "Travel-size beauty",
      "url": "https://sammcknight.com/collections/mini-size",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://sammcknight.com/collections/mini-size"
        }
      ]
    },
    {
      "id": "kayali",
      "name": "Kayali",
      "segment": "Travel-size beauty",
      "url": "https://kayali.com/collections/travel-sprays",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://us.kayali.com/products/vanilla-28"
        }
      ]
    },
    {
      "id": "laura-mercier",
      "name": "Laura Mercier",
      "segment": "Travel-size beauty",
      "url": "https://lauramercier.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "moroccanoil",
      "name": "Moroccanoil",
      "segment": "Travel-size beauty",
      "url": "https://moroccanoil.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.moroccanoil.com/collections/travel-sizes"
        }
      ]
    },
    {
      "id": "pai-skincare",
      "name": "Pai Skincare",
      "segment": "Travel-size beauty",
      "url": "https://www.paiskincare.com/collections/travel-size-minis",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.paiskincare.com/en-us/collections/travel-size-minis"
        }
      ]
    },
    {
      "id": "the-7-virtues",
      "name": "The 7 Virtues",
      "segment": "Travel-size beauty",
      "url": "https://the7virtues.com/collections/perfume",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://the7virtues.com/collections/summer-sale/products/santal-vanille-perfume"
        }
      ]
    },
    {
      "id": "charlotte-tilbury",
      "name": "Charlotte Tilbury",
      "segment": "Travel-size beauty",
      "url": "https://charlottetilbury.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/travel/travel-size/"
        }
      ]
    },
    {
      "id": "fresh",
      "name": "fresh",
      "segment": "Travel-size beauty",
      "url": "https://www.fresh.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.fresh.com/sg/collection-pages/soy-collection.html"
        }
      ]
    },
    {
      "id": "rare-beauty",
      "name": "Rare Beauty",
      "segment": "Travel-size beauty",
      "url": "https://www.rarebeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sephora.com/shop/travel-size-toiletries"
        }
      ]
    },
    {
      "id": "sol-de-janeiro",
      "name": "Sol de Janeiro",
      "segment": "Travel-size beauty",
      "url": "https://soldejaneiro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/travel-size-body-care"
        }
      ]
    },
    {
      "id": "tom-ford",
      "name": "TOM FORD",
      "segment": "Travel-size beauty",
      "url": "https://tomfordbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/brand/tom-ford"
        }
      ]
    },
    {
      "id": "bondi-boost",
      "name": "Bondi Boost",
      "segment": "Travel-size beauty",
      "url": "https://bondiboost.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bondiboost.com/products/bondi-besties"
        }
      ]
    },
    {
      "id": "color-wow",
      "name": "Color Wow",
      "segment": "Travel-size beauty",
      "url": "https://colorwowhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/travel/travel-size/"
        }
      ]
    },
    {
      "id": "living-proof",
      "name": "Living Proof",
      "segment": "Travel-size beauty",
      "url": "https://livingproof.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.livingproof.com/collections/dry-styling/products/perfect-hair-day-advanced-clean-dry-shampoo"
        }
      ]
    },
    {
      "id": "olaplex",
      "name": "OLAPLEX",
      "segment": "Travel-size beauty",
      "url": "https://www.olaplex.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/minis/hair/"
        }
      ]
    },
    {
      "id": "pureology",
      "name": "Pureology",
      "segment": "Travel-size beauty",
      "url": "https://www.pureology.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.saloncentric.com/pureology"
        }
      ]
    },
    {
      "id": "k18-biomimetic-hairscience",
      "name": "K18 Biomimetic Hairscience",
      "segment": "Travel-size beauty",
      "url": "https://www.k18hair.com/products/leave-in-molecular-repair-hair-mask-15ml",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.k18hair.com/products/leave-in-molecular-repair-hair-mask-15ml"
        }
      ]
    },
    {
      "id": "summer-fridays",
      "name": "Summer Fridays",
      "segment": "Travel-size beauty",
      "url": "https://summerfridays.com/collections/travel-size-minis-shop-all",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://summerfridays.com/collections/travel-size-minis-shop-all"
        }
      ]
    },
    {
      "id": "glow-recipe",
      "name": "Glow Recipe",
      "segment": "Travel-size beauty",
      "url": "https://www.glowrecipe.com/products/glow-to-go-travel-kit",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.glowrecipe.com/products/glow-to-go-travel-kit"
        }
      ]
    },
    {
      "id": "babylisspro",
      "name": "BaBylissPRO",
      "segment": "Travel-size beauty",
      "url": "https://www.babylisspro.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.saloncentric.com/babyliss"
        }
      ]
    },
    {
      "id": "hempz",
      "name": "Hempz",
      "segment": "Travel-size beauty",
      "url": "https://hempz.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.saloncentric.com/hempz"
        }
      ]
    },
    {
      "id": "igk",
      "name": "IGK",
      "segment": "Travel-size beauty",
      "url": "https://www.igkhair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.saloncentric.com/igk"
        }
      ]
    },
    {
      "id": "ouai",
      "name": "OUAI",
      "segment": "Travel-size beauty",
      "url": "https://theouai.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.saloncentric.com/the-ouai"
        }
      ]
    },
    {
      "id": "huda-beauty",
      "name": "Huda Beauty",
      "segment": "Travel-size beauty",
      "url": "https://hudabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/travel/travel-size/"
        }
      ]
    },
    {
      "id": "saie",
      "name": "Saie",
      "segment": "Travel-size beauty",
      "url": "https://saiehello.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/travel/travel-size/"
        }
      ]
    },
    {
      "id": "the-ordinary",
      "name": "The Ordinary",
      "segment": "Travel-size beauty",
      "url": "https://theordinary.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sephora.com/shop/travel-size-toiletries"
        }
      ]
    },
    {
      "id": "morphe",
      "name": "Morphe",
      "segment": "Travel-size beauty",
      "url": "https://morphe.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/minis/make-up/"
        }
      ]
    },
    {
      "id": "bareminerals",
      "name": "bareMinerals",
      "segment": "Travel-size beauty",
      "url": "https://www.bareminerals.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.cultbeauty.com/c/minis/make-up/"
        }
      ]
    },
    {
      "id": "it-cosmetics",
      "name": "IT Cosmetics",
      "segment": "Travel-size beauty",
      "url": "https://www.itcosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "tarte",
      "name": "Tarte",
      "segment": "Travel-size beauty",
      "url": "https://tartecosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "too-faced",
      "name": "Too Faced",
      "segment": "Travel-size beauty",
      "url": "https://www.toofaced.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "natasha-denona",
      "name": "NATASHA DENONA",
      "segment": "Travel-size beauty",
      "url": "https://natashadenona.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "urban-decay-cosmetics",
      "name": "Urban Decay Cosmetics",
      "segment": "Travel-size beauty",
      "url": "https://urbandecay.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "tula",
      "name": "TULA",
      "segment": "Travel-size beauty",
      "url": "https://www.tula.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "nars",
      "name": "NARS",
      "segment": "Travel-size beauty",
      "url": "https://narscosmetics.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/travel-size-makeup"
        }
      ]
    },
    {
      "id": "estee-lauder",
      "name": "Estée Lauder",
      "segment": "Travel-size beauty",
      "url": "https://esteelauder.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/travel-size-makeup"
        }
      ]
    },
    {
      "id": "tirtir",
      "name": "TIRTIR",
      "segment": "Travel-size beauty",
      "url": "https://tirtir.global/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/travel-size-makeup"
        }
      ]
    },
    {
      "id": "dibs-beauty",
      "name": "DIBS Beauty",
      "segment": "Travel-size beauty",
      "url": "https://dibsbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/travel-size-makeup"
        }
      ]
    },
    {
      "id": "ilia",
      "name": "ILIA",
      "segment": "Travel-size beauty",
      "url": "https://iliabeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/makeup/travel-size-makeup"
        }
      ]
    },
    {
      "id": "drunk-elephant",
      "name": "Drunk Elephant",
      "segment": "Travel-size beauty",
      "url": "https://www.drunkelephant.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/skin-care/travel-size-skin-care"
        }
      ]
    },
    {
      "id": "clarins",
      "name": "Clarins",
      "segment": "Travel-size beauty",
      "url": "https://clarinsusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/skin-care/travel-size-skin-care"
        }
      ]
    },
    {
      "id": "bath-body-works",
      "name": "Bath & Body Works",
      "segment": "Travel-size beauty",
      "url": "https://bathandbodyworks.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/travel-size-body-care"
        }
      ]
    },
    {
      "id": "method",
      "name": "method",
      "segment": "Travel-size beauty",
      "url": "https://methodproducts.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/body-care/travel-size-body-care"
        }
      ]
    },
    {
      "id": "clinique",
      "name": "Clinique",
      "segment": "Travel-size beauty",
      "url": "https://www.clinique.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.clinique.com/products/13659/skincare/travel-size"
        }
      ]
    },
    {
      "id": "dermalogica",
      "name": "Dermalogica",
      "segment": "Travel-size beauty",
      "url": "https://dermalogica.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dermalogica.co.uk/products/special-cleansing-gel-travel-size"
        }
      ]
    },
    {
      "id": "grants-of-australia",
      "name": "Grants of Australia",
      "segment": "Travel-size beauty",
      "url": "https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.grantsofaustralia.com.au/products/new-mild-mint-toothpaste-fluoride-free-travel-size-25g"
        }
      ]
    },
    {
      "id": "davids",
      "name": "Davids",
      "segment": "Travel-size beauty",
      "url": "https://www.davids-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://davids-usa.com/products/davids-premium-natural-toothpaste-5-25-oz"
        }
      ]
    },
    {
      "id": "origins",
      "name": "Origins",
      "segment": "Travel-size beauty",
      "url": "https://origins.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.origins.com/travel-size-products%3Fsrsltid%3DAfmBOooYVasdQZcM0hwf3y1Q2e5Vl5orq82xvaYQeiA7qY1AQM6vld8D"
        }
      ]
    },
    {
      "id": "tatcha",
      "name": "Tatcha",
      "segment": "Travel-size beauty",
      "url": "https://tatcha.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://tatcha.com/products/the-water-cream-lightweight-moisturizer"
        }
      ]
    },
    {
      "id": "kiehl-s",
      "name": "Kiehl's",
      "segment": "Travel-size beauty",
      "url": "https://www.kiehls.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kiehls.com/skincare/travel-size/"
        }
      ]
    },
    {
      "id": "la-roche-posay",
      "name": "La Roche-Posay",
      "segment": "Travel-size beauty",
      "url": "https://www.laroche-posay.us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.laroche-posay.us/our-products/face/toleriane-purifying-foaming-cleanser-toleriane-double-repair-face-moisturizer-travel-set-3606000635746.html"
        }
      ]
    },
    {
      "id": "briogeo",
      "name": "Briogeo",
      "segment": "Travel-size beauty",
      "url": "https://www.briogeohair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.briogeohair.com/collections/travel-kits"
        }
      ]
    },
    {
      "id": "pattern",
      "name": "PATTERN",
      "segment": "Travel-size beauty",
      "url": "https://patternbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://patternbeauty.com/products/styling-bestsellers-kit"
        }
      ]
    },
    {
      "id": "philosophy",
      "name": "Philosophy",
      "segment": "Travel-size beauty",
      "url": "https://www.philosophy.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.target.com/c/mini-travel-size-products/philosophy/-/N-4ucorZq643letv122"
        }
      ]
    },
    {
      "id": "kopari-beauty",
      "name": "Kopari Beauty",
      "segment": "Travel-size beauty",
      "url": "https://www.koparibeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://koparibeauty.com/products/mini-golden-aura-body-oil"
        }
      ]
    },
    {
      "id": "osea",
      "name": "OSEA",
      "segment": "Travel-size beauty",
      "url": "https://oseamalibu.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://oseamalibu.com/products/essential-hydrating-oil-1"
        }
      ]
    },
    {
      "id": "ursa-major",
      "name": "Ursa Major",
      "segment": "Travel-size beauty",
      "url": "https://www.ursamajorvt.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ursamajorvt.com/collections/shop-all"
        }
      ]
    },
    {
      "id": "olehenriksen",
      "name": "OLEHENRIKSEN",
      "segment": "Travel-size beauty",
      "url": "https://www.olehenriksen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://olehenriksen.com/products/clinical-skin-treats-mini-bestseller-set"
        }
      ]
    },
    {
      "id": "rahua",
      "name": "Rahua",
      "segment": "Travel-size beauty",
      "url": "https://www.rahua.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://rahua.com/collections/travel-size"
        }
      ]
    },
    {
      "id": "lolavie",
      "name": "LolaVie",
      "segment": "Travel-size beauty",
      "url": "https://www.lolavie.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lolavie.com/collections/travel-size"
        }
      ]
    },
    {
      "id": "unite-hair",
      "name": "UNITE Hair",
      "segment": "Travel-size beauty",
      "url": "https://unitehair.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://unitehair.com/collections/travel"
        }
      ]
    },
    {
      "id": "seen",
      "name": "SEEN",
      "segment": "Travel-size beauty",
      "url": "https://helloseen.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://helloseen.com/products/seen-shampoo"
        }
      ]
    },
    {
      "id": "christophe-robin",
      "name": "Christophe Robin",
      "segment": "Travel-size beauty",
      "url": "https://www.christopherobin.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.christopherobin.com/c/shop/travel-size/"
        }
      ]
    },
    {
      "id": "ariana-grande",
      "name": "Ariana Grande",
      "segment": "Travel-size beauty",
      "url": "https://arianagrandefragrances.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/shop/travel-size-mini"
        }
      ]
    },
    {
      "id": "ellis-brooklyn",
      "name": "Ellis Brooklyn",
      "segment": "Travel-size beauty",
      "url": "https://www.ellisbrooklyn.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ellisbrooklyn.com/collections/eau-de-parfum-travel-sprays"
        }
      ]
    },
    {
      "id": "nest-new-york",
      "name": "NEST New York",
      "segment": "Travel-size beauty",
      "url": "https://nestnewyork.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/brand/nest-new-york"
        }
      ]
    },
    {
      "id": "tocca",
      "name": "TOCCA",
      "segment": "Travel-size beauty",
      "url": "https://www.tocca.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.tocca.com/collections/travel-spray"
        }
      ]
    },
    {
      "id": "snif",
      "name": "Snif",
      "segment": "Travel-size beauty",
      "url": "https://snif.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://snif.co/products/vanilla-vice"
        }
      ]
    },
    {
      "id": "oakcha",
      "name": "OAKCHA",
      "segment": "Travel-size beauty",
      "url": "https://oakcha.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.oakcha.com/"
        }
      ]
    },
    {
      "id": "tory-burch",
      "name": "Tory Burch",
      "segment": "Travel-size beauty",
      "url": "https://www.toryburch.com/en-eu/handbags/categories/viewall/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ulta.com/brand/tory-burch"
        }
      ]
    },
    {
      "id": "pat-mcgrath-labs",
      "name": "PAT McGRATH LABS",
      "segment": "Travel-size beauty",
      "url": "https://www.patmcgrath.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.patmcgrath.com/products/dark-star-mascara-mini"
        }
      ]
    },
    {
      "id": "merit",
      "name": "MERIT",
      "segment": "Travel-size beauty",
      "url": "https://meritbeauty.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.meritbeauty.com/collections/sets"
        }
      ]
    },
    {
      "id": "gisou",
      "name": "GISOU",
      "segment": "Travel-size beauty",
      "url": "https://gisou.com/collections/travel-sizes",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://gisou.com/collections/travel-sizes"
        }
      ]
    },
    {
      "id": "kerastase",
      "name": "Kérastase",
      "segment": "Travel-size beauty",
      "url": "https://www.kerastase-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kerastase-usa.com/shampoos/travel-size-shampoos"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-travel-liquid-size-creative",
      "question": "What can a travel-beauty ad say about carry-on liquid sizes in the United States?",
      "text": "TSA's travel guidance limits standard carry-on liquid, gel, cream and paste containers to 3.4 ounces or 100 milliliters within its liquids rule. State the actual container size and link current TSA guidance when relevant. Do not imply that the product has universal airport approval.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-liquid-size-creative",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. What can a travel-beauty ad say about carry-on liquid sizes in the United States? TSA's travel guidance limits standard carry-on liquid, gel, cream and paste containers to 3.4 ounces or 100 milliliters within its liquids rule. State the actual container size and link current TSA guidance when relevant. Do not imply that the product has universal airport approval.  Source: https://www.tsa.gov/news/press/factsheets/tsa-travel-tips Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-liquid-size-creative",
      "source_url": "https://www.tsa.gov/news/press/factsheets/tsa-travel-tips"
    },
    {
      "group": "In this category",
      "id": "answer-travel-airport-policy",
      "question": "Why avoid a universal airport-safe promise for mini beauty products?",
      "text": "The UK government's hand-luggage guidance says liquid rules depend on the airport and asks travelers to check their departure and return airports. Product creative can state container capacity while directing shoppers to the relevant authority. A mini label alone does not guarantee acceptance everywhere.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-airport-policy",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. Why avoid a universal airport-safe promise for mini beauty products? The UK government's hand-luggage guidance says liquid rules depend on the airport and asks travelers to check their departure and return airports. Product creative can state container capacity while directing shoppers to the relevant authority. A mini label alone does not guarantee acceptance everywhere.  Source: https://www.gov.uk/hand-luggage-restrictions/liquids Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-airport-policy",
      "source_url": "https://www.gov.uk/hand-luggage-restrictions/liquids"
    },
    {
      "group": "In this category",
      "id": "answer-travel-trial-orders",
      "question": "How should travel-size skincare purchases be compared with full-size purchases?",
      "text": "Paula's Choice says most products have paid travel-size options. Separate mini, full-size and mixed baskets in actual order analysis before interpreting AOV. The public format choice does not show that travel customers later purchase a full-size product.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-trial-orders",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. How should travel-size skincare purchases be compared with full-size purchases? Paula's Choice says most products have paid travel-size options. Separate mini, full-size and mixed baskets in actual order analysis before interpreting AOV. The public format choice does not show that travel customers later purchase a full-size product.  Source: https://helpcenter.paulaschoice.com/en_us/travel-sizes-B18hW7voxl Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-travel-trial-orders",
      "source_url": "https://helpcenter.paulaschoice.com/en_us/travel-sizes-B18hW7voxl"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Beauty & Personal Care.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. Which AOV benchmark is shown? The reference benchmark is for Beauty & Personal Care. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/beauty-personal-care#benchmark Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-download-research",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-cite-research",
      "citation": "Madgicx Research & Labs. Travel Size Beauty. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#reuse Answer: https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/beauty-personal-care/travel-size-beauty#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "beauty-personal-care",
    "parent_name": "Beauty & Personal Care",
    "source_url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "beauty-personal-care",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 45.04,
      "p25_aov_usd": 15.99,
      "p75_aov_usd": 83.71,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:06:55.188218+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Beauty & Personal Care account AOV: median $45.04; middle 50% $15.99 to $83.71. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Beauty & Personal Care account AOV: median $45.04; middle 50% $15.99 to $83.71. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/beauty-personal-care#benchmark"
  }
}