{
  "name": "Social Media Influencers",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "social-media-influencers",
  "kind": "subcategory",
  "parent_slug": "content-creators-influencers",
  "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "social-media-influencers",
    "parent_slug": "content-creators-influencers",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:07:20.829230+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Social Media Influencers: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:20.829230+00:00. https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-cme-social-media-influencers-1",
      "question": "Which brand relationships need disclosure?",
      "text": "For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-1",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Which brand relationships need disclosure? For U.S.-facing endorsements, the FTC identifies financial, employment, personal and family relationships as material connections. Free or discounted products can count too; local rules elsewhere may add requirements.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-1",
      "source_url": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers"
    },
    {
      "group": "In this category",
      "id": "answer-cme-social-media-influencers-2",
      "question": "Who is responsible for an influencer disclosure?",
      "text": "The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-2",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Who is responsible for an influencer disclosure? The FTC tells influencers they are responsible for disclosing their brand relationships and should not assume the audience already knows. Brand instructions do not replace the creator's own check of the post.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-2",
      "source_url": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers"
    },
    {
      "group": "In this category",
      "id": "answer-cme-social-media-influencers-3",
      "question": "Where should a disclosure appear in visual content?",
      "text": "The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-3",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Where should a disclosure appear in visual content? The FTC says a disclosure in an image or story should be superimposed where viewers have time to notice and read it. Placement should be checked in the final cropped format, not only in a draft caption.  Source: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-3",
      "source_url": "https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers"
    },
    {
      "group": "In this category",
      "id": "answer-cme-social-media-influencers-4",
      "question": "Can an endorsement promise a typical result?",
      "text": "The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-4",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Can an endorsement promise a typical result? The FTC says an endorser's experience must be honest and performance claims need support. One creator's result is not evidence that typical buyers will achieve the same outcome.  Source: https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cme-social-media-influencers-4",
      "source_url": "https://www.ftc.gov/business-guidance/resources/advertising-faqs-guide-small-business"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Content Creators & Influencers.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Which AOV benchmark is shown? The reference benchmark is for Content Creators & Influencers. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/content-creators-influencers#benchmark Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-download-research",
      "citation": "Madgicx Research & Labs. Social Media Influencers. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cite-research",
      "citation": "Madgicx Research & Labs. Social Media Influencers. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse Answer: https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/content-creators-influencers/social-media-influencers#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "content-creators-influencers",
    "parent_name": "Content Creators & Influencers",
    "source_url": "https://madgicx.com/labs/industries/content-creators-influencers#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "content-creators-influencers",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 33.24,
      "p25_aov_usd": 9.87,
      "p75_aov_usd": 74.35,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:07:20.829230+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Content Creators & Influencers account AOV: median $33.24; middle 50% $9.87 to $74.35. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/content-creators-influencers#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/content-creators-influencers#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Content Creators & Influencers account AOV: median $33.24; middle 50% $9.87 to $74.35. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/content-creators-influencers#benchmark"
  }
}