{
  "name": "Dating & Relationship Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "dating-relationship-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/dating-relationship-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "dating-relationship-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 27.39,
    "p25_aov_usd": 8.95,
    "p75_aov_usd": 38.45,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:07:25.498677+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-dating-tier-inclusions",
      "question": "Should a dating subscription ad list identical benefits for every plan?",
      "text": "Tinder distinguishes Plus, Gold and Platinum and qualifies some inclusions by plan duration or testing. Match the campaign to the buyer's actual subscription details instead of copying an unqualified feature list. Paid access to particular features does not promise a match, date or relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-tier-inclusions",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Should a dating subscription ad list identical benefits for every plan? Tinder distinguishes Plus, Gold and Platinum and qualifies some inclusions by plan duration or testing. Match the campaign to the buyer's actual subscription details instead of copying an unqualified feature list. Paid access to particular features does not promise a match, date or relationship.  Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-tier-inclusions",
      "source_url": "https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions"
    },
    {
      "group": "In this industry",
      "id": "answer-dating-delete-cancel",
      "question": "Is deleting a dating app the same action as ending paid access?",
      "text": "Tinder says deleting the app does not cancel a subscription and directs users to a cancellation route based on how they purchased it. Explain billing and access terms in the offer, and separate app activity from subscription status in business reporting. A disappearance from the app alone does not establish that recurring charges ended.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-delete-cancel",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Is deleting a dating app the same action as ending paid access? Tinder says deleting the app does not cancel a subscription and directs users to a cancellation route based on how they purchased it. Explain billing and access terms in the offer, and separate app activity from subscription status in business reporting. A disappearance from the app alone does not establish that recurring charges ended.  Source: https://www.help.tinder.com/hc/en-us/articles/115003554466-Cancel-your-subscription Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-delete-cancel",
      "source_url": "https://www.help.tinder.com/hc/en-us/articles/115003554466-Cancel-your-subscription"
    },
    {
      "group": "In this industry",
      "id": "answer-dating-verification-meaning",
      "question": "What should verification messaging say about photo checks and ID checks?",
      "text": "Bumble describes photo verification as comparing a selfie with profile photos, while ID verification checks an identity document and selfie for age and identity. Name the check being described rather than treating all badges as identical. These workflows do not establish that every interaction is safe or that a relationship outcome is guaranteed.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-verification-meaning",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What should verification messaging say about photo checks and ID checks? Bumble describes photo verification as comparing a selfie with profile photos, while ID verification checks an identity document and selfie for age and identity. Name the check being described rather than treating all badges as identical. These workflows do not establish that every interaction is safe or that a relationship outcome is guaranteed.  Source: https://bumble.com/en/help/how-can-i-verify-my-profile Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-verification-meaning",
      "source_url": "https://bumble.com/en/help/how-can-i-verify-my-profile"
    },
    {
      "group": "In this industry",
      "id": "answer-dating-matchmaker-delivery",
      "question": "How does a matchmaking offer differ from app feature access?",
      "text": "Tawkify describes working with a matchmaker, screening potential matches, planning dates and collecting feedback. Specify which of those services the engagement includes and send buyers to that route. A curated-service purchase is different from unlocking app features, and the process description is not proof that every client reaches the same relationship outcome.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-matchmaker-delivery",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. How does a matchmaking offer differ from app feature access? Tawkify describes working with a matchmaker, screening potential matches, planning dates and collecting feedback. Specify which of those services the engagement includes and send buyers to that route. A curated-service purchase is different from unlocking app features, and the process description is not proof that every client reaches the same relationship outcome.  Source: https://tawkify.com/how-it-works Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-dating-matchmaker-delivery",
      "source_url": "https://tawkify.com/how-it-works"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Dating & Relationship Services?",
      "text": "The median account AOV for Dating & Relationship Services is $27.39 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What is the average order value benchmark for Dating & Relationship Services? The median account AOV for Dating & Relationship Services is $27.39 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Dating & Relationship Services?",
      "text": "The middle 50% of account AOVs runs from $8.95 to $38.45 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What is the typical AOV range in Dating & Relationship Services? The middle 50% of account AOVs runs from $8.95 to $38.45 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $8.95 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $8.95 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $38.45 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $38.45 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Dating & Relationship Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Which industry or subcategory does this benchmark cover? This benchmark covers Dating & Relationship Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#reuse"
    }
  ]
}