{
  "name": "Dating Events & Activities",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "dating-events-activities",
  "kind": "subcategory",
  "parent_slug": "dating-relationship-services",
  "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "dating-events-activities",
    "parent_slug": "dating-relationship-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:07:25.498677+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Dating Events & Activities: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:25.498677+00:00. https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-1",
      "question": "What should a dating-event listing tell you before booking?",
      "text": "Check the format, date, location and route to the venue. Match UK's event help lists those details in its event pages; confirm the current listing and ticket terms before reserving.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-1",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. What should a dating-event listing tell you before booking? Check the format, date, location and route to the venue. Match UK's event help lists those details in its event pages; confirm the current listing and ticket terms before reserving.  Source: https://uk.match.com/faq/features-search-interactions/what-are-events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-1",
      "source_url": "https://uk.match.com/faq/features-search-interactions/what-are-events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-2",
      "question": "Are dating events limited to speed dating?",
      "text": "No. Match UK lists dinners, cooking and photography lessons, walking tours and drinks events. Compare the actual activity and how much conversation it allows.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-2",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Are dating events limited to speed dating? No. Match UK lists dinners, cooking and photography lessons, walking tours and drinks events. Compare the actual activity and how much conversation it allows.  Source: https://uk.match.com/faq/features-search-interactions/what-are-events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-2",
      "source_url": "https://uk.match.com/faq/features-search-interactions/what-are-events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-3",
      "question": "Can an activities club include virtual gatherings?",
      "text": "Yes. Events & Adventures describes virtual cooking, improv, comedy and social sessions as well as local activities. Check which format the specific event uses.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-3",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Can an activities club include virtual gatherings? Yes. Events & Adventures describes virtual cooking, improv, comedy and social sessions as well as local activities. Check which format the specific event uses.  Source: https://eventsandadventures.com/events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-3",
      "source_url": "https://eventsandadventures.com/events/"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-dating-events-activities-4",
      "question": "Does joining an event mean joining a matchmaking service?",
      "text": "No. Events & Adventures describes group activities with a member RSVP. Ask whether the offer is for attendance or also includes a personal introduction.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-4",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Does joining an event mean joining a matchmaking service? No. Events & Adventures describes group activities with a member RSVP. Ask whether the offer is for attendance or also includes a personal introduction.  Source: https://eventsandadventures.com/events/ Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-deev1-dating-events-activities-4",
      "source_url": "https://eventsandadventures.com/events/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Dating & Relationship Services.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Which AOV benchmark is shown? The reference benchmark is for Dating & Relationship Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-download-research",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-cite-research",
      "citation": "Madgicx Research & Labs. Dating Events & Activities. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/dating-events-activities#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "dating-relationship-services",
    "parent_name": "Dating & Relationship Services",
    "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "dating-relationship-services",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 27.39,
      "p25_aov_usd": 8.95,
      "p75_aov_usd": 38.45,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:07:25.498677+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
  }
}