# Dating Safety & Verification Services — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Dating & Relationship Services

- Median: $27.39 USD
- Middle 50%: $8.95 to $38.45 USD
- Snapshot read: 2026-10-11T14:07:25.498677+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/dating-relationship-services#benchmark)

Citation: Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### What does a dating-app photo check establish?

Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety.

[Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-1)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. What does a dating-app photo check establish? Bumble offers photo verification as one of several app safety features. Treat the badge as that platform's check, not proof of character, identity history or an offline meeting's safety.  Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-1

### Can a video call happen without sharing a phone number?

Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use.

[Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-2)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Can a video call happen without sharing a phone number? Bumble says its in-app voice and video calls let members speak without providing a number. Confirm the feature in the app you actually use.  Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-2

### What should you do if an online match asks for money?

The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning.

[Source](https://consumer.ftc.gov/articles/what-know-about-romance-scams) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-3)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. What should you do if an online match asks for money? The FTC advises against sending money or gifts to someone you have not met and recommends reporting suspected romance scams to the app and FTC. A verification badge does not override that warning.  Source: https://consumer.ftc.gov/articles/what-know-about-romance-scams Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-3

### Is blocking and reporting part of app safety tooling?

Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service.

[Source](https://safety.bumble.com/en_US) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-4)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Is blocking and reporting part of app safety tooling? Bumble lists block, report and unmatch controls alongside verification and calls. Compare those controls and the reporting path before relying on a service.  Source: https://safety.bumble.com/en_US Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-deev1-dating-safety-verification-services-4

### Which AOV benchmark is shown?

The reference benchmark is for Dating & Relationship Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-benchmark-status)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Which AOV benchmark is shown? The reference benchmark is for Dating & Relationship Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-download-research)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-cite-research)

Citation: Madgicx Research & Labs. Dating Safety & Verification Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/dating-safety-verification-services#answer-cite-research