{
  "name": "Premium Dating Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "premium-dating-services",
  "kind": "subcategory",
  "parent_slug": "dating-relationship-services",
  "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "premium-dating-services",
    "parent_slug": "dating-relationship-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:07:25.498677+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Premium Dating Services: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:07:25.498677+00:00. https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-1",
      "question": "What does an app premium tier add?",
      "text": "Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1",
      "citation": "Madgicx Research & Labs. Premium Dating Services. What does an app premium tier add? Tinder's current help lists separate Plus, Gold and Platinum features, including Passport in Plus and seeing who Likes You in Gold. Compare the exact tier rather than the word premium.  Source: https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-1",
      "source_url": "https://www.help.tinder.com/hc/en-us/articles/115004487406-Tinder-subscriptions"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-2",
      "question": "Does priority placement promise a relationship?",
      "text": "No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Does priority placement promise a relationship? No. Hinge describes priority for outgoing Likes in HingeX, a visibility feature. It does not establish a match, date or relationship outcome.  Source: https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-2",
      "source_url": "https://help.hinge.co/hc/en-us/articles/36311764345107-Subscriber-Experience"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-3",
      "question": "Is a high-touch matchmaker an app subscription?",
      "text": "It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Is a high-touch matchmaker an app subscription? It's Just Lunch describes a fee-based personal service with hand-selected dates and no public profile. Clarify whether the offer buys software features or human search and scheduling.  Source: https://www.itsjustlunch.com/our-process Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-3",
      "source_url": "https://www.itsjustlunch.com/our-process"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-premium-dating-services-4",
      "question": "What package boundaries should be checked?",
      "text": "Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4",
      "citation": "Madgicx Research & Labs. Premium Dating Services. What package boundaries should be checked? Tawkify lists different client and Premier arrangements, including search-location and date-planning differences. Ask for the exact scope and terms of the quoted package.  Source: https://tawkify.com/how-it-works Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-deev1-premium-dating-services-4",
      "source_url": "https://tawkify.com/how-it-works"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Dating & Relationship Services.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Which AOV benchmark is shown? The reference benchmark is for Dating & Relationship Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/dating-relationship-services#benchmark Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Premium Dating Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Premium Dating Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse Answer: https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/dating-relationship-services/premium-dating-services#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "dating-relationship-services",
    "parent_name": "Dating & Relationship Services",
    "source_url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "dating-relationship-services",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 27.39,
      "p25_aov_usd": 8.95,
      "p75_aov_usd": 38.45,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:07:25.498677+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Dating & Relationship Services account AOV: median $27.39; middle 50% $8.95 to $38.45. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/dating-relationship-services#benchmark"
  }
}