# Smartphones & Mobile Devices — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $273.71 - Middle 50%: $45.55 to $734.99 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:07:43.571979+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### How should a trade-in headline differ from an unconditional discount? Apple’s trade-in page says credit depends on the device and condition, with credit processing tied to receipt and verification of the traded device. State the qualification and credit timing near the headline. Keep estimated credit, confirmed purchase value and later adjustments distinct instead of treating every advertised maximum as an immediate discount. [Source](https://www.apple.com/shop/trade-in) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-1) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. How should a trade-in headline differ from an unconditional discount? Apple’s trade-in page says credit depends on the device and condition, with credit processing tied to receipt and verification of the traded device. State the qualification and credit timing near the headline. Keep estimated credit, confirmed purchase value and later adjustments distinct instead of treating every advertised maximum as an immediate discount. Source: https://www.apple.com/shop/trade-in Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-1 ### What should an eSIM offer tell a buyer before purchase? Apple’s iPhone shopping help advises confirming that the carrier supports eSIM on the buyer’s cellular plan. Include an activation and plan-compatibility check beside the applicable handset offer. Device capability and the buyer’s carrier service are separate, so an eSIM image should not imply universal plan activation. [Source](https://www.apple.com/shop/help/iphone) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-3) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What should an eSIM offer tell a buyer before purchase? Apple’s iPhone shopping help advises confirming that the carrier supports eSIM on the buyer’s cellular plan. Include an activation and plan-compatibility check beside the applicable handset offer. Device capability and the buyer’s carrier service are separate, so an eSIM image should not imply universal plan activation. Source: https://www.apple.com/shop/help/iphone Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-ceh-smartphones-mobile-devices-3 ### What is the average order value benchmark for Smartphones & Mobile Devices? The median account AOV for Smartphones & Mobile Devices is $273.71 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-aov) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What is the average order value benchmark for Smartphones & Mobile Devices? The median account AOV for Smartphones & Mobile Devices is $273.71 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-aov ### What is the typical AOV range in Smartphones & Mobile Devices? The middle 50% of account AOVs runs from $45.55 to $734.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-range) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What is the typical AOV range in Smartphones & Mobile Devices? The middle 50% of account AOVs runs from $45.55 to $734.99 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $45.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What is the lower-quartile AOV? The 25th-percentile account AOV is $45.55 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $734.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What is the upper-quartile AOV? The 75th-percentile account AOV is $734.99 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-calculation) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-or-mean) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-period) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Smartphones & Mobile Devices classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. Which industry or subcategory does this benchmark cover? This benchmark covers exact Smartphones & Mobile Devices classifications under Electronics & Tech Devices. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-compare-aov) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-performance) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#benchmark Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-download-research) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse) · [Answer permalink](https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-cite-research) Citation: Madgicx Research & Labs. Smartphones & Mobile Devices. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#reuse Answer: https://madgicx.com/labs/industries/electronics-tech-devices/smartphones-mobile-devices#answer-cite-research