{
  "name": "Interactive Event Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "interactive-event-services",
  "kind": "subcategory",
  "parent_slug": "event-entertainment-services",
  "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "88 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "interactive-event-services",
    "parent_slug": "event-entertainment-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 83.94,
    "p25_aov_usd": 52.03,
    "p75_aov_usd": 143.44,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:07:55.082399+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Interactive Event Services account AOV: median $83.94; middle 50% $52.03 to $143.44. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
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      "id": "take-me-to",
      "name": "Take Me To",
      "segment": "Interactive Event Services",
      "url": "https://www.takemetogroup.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.takemetogroup.com/"
        }
      ]
    },
    {
      "id": "goto-events",
      "name": "GOTO Events",
      "segment": "Interactive Event Services",
      "url": "https://www.gotoevents.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.gotoevents.co.uk/"
        }
      ]
    },
    {
      "id": "interactive-games-hire",
      "name": "Interactive Games Hire",
      "segment": "Interactive Event Services",
      "url": "https://www.interactivegameshire.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.interactivegameshire.com/"
        }
      ]
    },
    {
      "id": "kdm-events",
      "name": "KDM Events",
      "segment": "Interactive Event Services",
      "url": "https://www.kdmevents.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.kdmevents.co.uk/"
        }
      ]
    },
    {
      "id": "lkf-interactive",
      "name": "LKF Interactive",
      "segment": "Interactive Event Services",
      "url": "https://www.lkfinteractive.com/experiences",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lkfinteractive.com/experiences"
        }
      ]
    },
    {
      "id": "bright-light-events-entertainment",
      "name": "Bright Light Events & Entertainment",
      "segment": "Interactive Event Services",
      "url": "https://www.brightlightevents.com/locations",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.brightlightevents.com/locations"
        }
      ]
    },
    {
      "id": "mmi-events-live",
      "name": "MMI Events Live",
      "segment": "Interactive Event Services",
      "url": "https://mmieventslive.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://mmieventslive.com/"
        }
      ]
    },
    {
      "id": "forte-entertainment",
      "name": "Forte Entertainment",
      "segment": "Interactive Event Services",
      "url": "https://www.forte-entertainment.co.uk/team-building",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.forte-entertainment.co.uk/team-building"
        }
      ]
    },
    {
      "id": "team-tactics",
      "name": "Team Tactics",
      "segment": "Interactive Event Services",
      "url": "https://www.teamtactics.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.teamtactics.co.uk/"
        }
      ]
    },
    {
      "id": "the-events-company",
      "name": "The Events Company",
      "segment": "Interactive Event Services",
      "url": "https://www.theeventscompany.co.uk/team-building-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.theeventscompany.co.uk/team-building-events/"
        }
      ]
    },
    {
      "id": "event-collection",
      "name": "Event Collection",
      "segment": "Interactive Event Services",
      "url": "https://www.eventcollection.co.uk/team-building",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.eventcollection.co.uk/team-building"
        }
      ]
    },
    {
      "id": "off-limits-event-professionals",
      "name": "Off Limits Event Professionals",
      "segment": "Interactive Event Services",
      "url": "https://www.offlimits.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.offlimits.co.uk/"
        }
      ]
    },
    {
      "id": "planet-pursuits",
      "name": "Planet Pursuits",
      "segment": "Interactive Event Services",
      "url": "https://www.planetpursuits.com/corporate-team-building-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.planetpursuits.com/corporate-team-building-events"
        }
      ]
    },
    {
      "id": "blue-ocean-team-events",
      "name": "Blue Ocean Team Events",
      "segment": "Interactive Event Services",
      "url": "https://www.blueoceanactivities.co.uk/corporate-activities/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.blueoceanactivities.co.uk/corporate-activities/"
        }
      ]
    },
    {
      "id": "acf-events",
      "name": "ACF Events",
      "segment": "Interactive Event Services",
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      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.acfteambuilding.co.uk/"
        }
      ]
    },
    {
      "id": "wiseup-events",
      "name": "WiseUp Events",
      "segment": "Interactive Event Services",
      "url": "https://www.wiseup-events.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.wiseup-events.co.uk/"
        }
      ]
    },
    {
      "id": "boothtube",
      "name": "Boothtube",
      "segment": "Interactive Event Services",
      "url": "https://boothtube.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://boothtube.co/"
        }
      ]
    },
    {
      "id": "genuine-photo-booth",
      "name": "Genuine Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.genuinemediagroup.com/photobooth-corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.genuinemediagroup.com/photobooth-corporate"
        }
      ]
    },
    {
      "id": "snaptrend-photo-booth",
      "name": "Snaptrend Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.snaptrendphotobooth.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.snaptrendphotobooth.com/"
        }
      ]
    },
    {
      "id": "snapjoy",
      "name": "SnapJoy",
      "segment": "Interactive Event Services",
      "url": "https://snapjoybooths.com/corporate-activations",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://snapjoybooths.com/corporate-activations"
        }
      ]
    },
    {
      "id": "venture-up",
      "name": "Venture Up",
      "segment": "Interactive Event Services",
      "url": "https://ventureup.com/location/austin/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ventureup.com/location/austin/"
        }
      ]
    },
    {
      "id": "interplay-sports",
      "name": "InterPlay Sports",
      "segment": "Interactive Event Services",
      "url": "https://www.interplaysportsau.com.au/soccer-football",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.interplaysportsau.com.au/soccer-football"
        }
      ]
    },
    {
      "id": "gosh",
      "name": "GOSH!",
      "segment": "Interactive Event Services",
      "url": "https://gosh.sg/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://gosh.sg/"
        }
      ]
    },
    {
      "id": "imagica",
      "name": "Imagica",
      "segment": "Interactive Event Services",
      "url": "https://imagica.ca/corporate-photo-booth/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://imagica.ca/corporate-photo-booth/"
        }
      ]
    },
    {
      "id": "axolotl-studio",
      "name": "Axolotl Studio",
      "segment": "Interactive Event Services",
      "url": "https://www.axolotlstudio.ca/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.axolotlstudio.ca/"
        }
      ]
    },
    {
      "id": "aura-photobooth",
      "name": "Aura Photobooth",
      "segment": "Interactive Event Services",
      "url": "https://auraphotobooth.ca/corporate/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://auraphotobooth.ca/corporate/"
        }
      ]
    },
    {
      "id": "page-activations",
      "name": "Page Activations",
      "segment": "Interactive Event Services",
      "url": "https://www.pageactivations.com/open-air-photo-booth-toronto",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.pageactivations.com/open-air-photo-booth-toronto"
        }
      ]
    },
    {
      "id": "gtabooth360",
      "name": "GTABOOTH360",
      "segment": "Interactive Event Services",
      "url": "https://www.gtabooth360.com/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.gtabooth360.com/corporate"
        }
      ]
    },
    {
      "id": "treasured-moments",
      "name": "Treasured Moments",
      "segment": "Interactive Event Services",
      "url": "https://treasuredmoment.ca/corporate/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://treasuredmoment.ca/corporate/"
        }
      ]
    },
    {
      "id": "quebec-photobooth",
      "name": "Quebec Photobooth",
      "segment": "Interactive Event Services",
      "url": "https://www.quebecphotobooth.ca/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.quebecphotobooth.ca/"
        }
      ]
    },
    {
      "id": "goldline-photo-booth",
      "name": "Goldline Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.photoboothwindsor.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.photoboothwindsor.com/"
        }
      ]
    },
    {
      "id": "hidden-door-experiences",
      "name": "Hidden Door Experiences",
      "segment": "Interactive Event Services",
      "url": "https://hiddendoor.com.au/team-building-activities/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hiddendoor.com.au/team-building-activities/"
        }
      ]
    },
    {
      "id": "xperiences",
      "name": "Xperiences",
      "segment": "Interactive Event Services",
      "url": "https://www.xperiences.com.au/team-building",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.xperiences.com.au/team-building"
        }
      ]
    },
    {
      "id": "eventology-catalyst-canada",
      "name": "Eventology Catalyst Canada",
      "segment": "Interactive Event Services",
      "url": "https://eventology.ca/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://eventology.ca/"
        }
      ]
    },
    {
      "id": "trivia-master-australia",
      "name": "Trivia Master Australia",
      "segment": "Interactive Event Services",
      "url": "https://www.triviamasteraustralia.com.au/corporate-trivia-landing-page",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.triviamasteraustralia.com.au/corporate-trivia-landing-page"
        }
      ]
    },
    {
      "id": "be-challenged",
      "name": "Be Challenged",
      "segment": "Interactive Event Services",
      "url": "https://bechallenged.com.au/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bechallenged.com.au/"
        }
      ]
    },
    {
      "id": "teambuilding-australia",
      "name": "Teambuilding Australia",
      "segment": "Interactive Event Services",
      "url": "https://teambuildingaustralia.com.au/what-we-deliver",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://teambuildingaustralia.com.au/what-we-deliver"
        }
      ]
    },
    {
      "id": "xl-events",
      "name": "XL Events",
      "segment": "Interactive Event Services",
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      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.xlevents.com.au/"
        }
      ]
    },
    {
      "id": "they-canada",
      "name": "THEY Canada",
      "segment": "Interactive Event Services",
      "url": "https://theyimprovcanada.com/corporate-events.htm",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://theyimprovcanada.com/corporate-events.htm"
        }
      ]
    },
    {
      "id": "viva-vegas",
      "name": "Viva Vegas",
      "segment": "Interactive Event Services",
      "url": "https://www.vivavegas.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.vivavegas.co.uk/"
        }
      ]
    },
    {
      "id": "beyond-fun",
      "name": "Beyond Fun",
      "segment": "Interactive Event Services",
      "url": "https://www.beyondfun.ca/corporate-event-planning-montreal",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.beyondfun.ca/corporate-event-planning-montreal"
        }
      ]
    },
    {
      "id": "the-pose-xperience",
      "name": "The Pose Xperience",
      "segment": "Interactive Event Services",
      "url": "https://www.theposexperience.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.theposexperience.com/"
        }
      ]
    },
    {
      "id": "alara-entertainment",
      "name": "Alara Entertainment",
      "segment": "Interactive Event Services",
      "url": "https://alaraentertainment.co.uk/corporate-game-shows-and-team-building-experiences/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://alaraentertainment.co.uk/corporate-game-shows-and-team-building-experiences/"
        }
      ]
    },
    {
      "id": "peek-a-booth",
      "name": "Peek A Booth",
      "segment": "Interactive Event Services",
      "url": "https://peekaboothusa.com/corporate-event-photo-booth-rental",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://peekaboothusa.com/corporate-event-photo-booth-rental"
        }
      ]
    },
    {
      "id": "penny-co",
      "name": "Penny & Co",
      "segment": "Interactive Event Services",
      "url": "https://pennyandco.squarespace.com/corporate-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://pennyandco.squarespace.com/corporate-events"
        }
      ]
    },
    {
      "id": "captured-celebrations",
      "name": "Captured Celebrations",
      "segment": "Interactive Event Services",
      "url": "https://www.capturedcelebrations.com/corporate-event-solutions",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.capturedcelebrations.com/corporate-event-solutions"
        }
      ]
    },
    {
      "id": "lick-me-im-delicious",
      "name": "Lick Me I’m Delicious",
      "segment": "Interactive Event Services",
      "url": "https://www.lickmeimdelicious.com/events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lickmeimdelicious.com/events"
        }
      ]
    },
    {
      "id": "partyrent",
      "name": "PartyRent",
      "segment": "Interactive Event Services",
      "url": "https://partyrent.ae/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://partyrent.ae/"
        }
      ]
    },
    {
      "id": "party-booth-uae",
      "name": "Party Booth UAE",
      "segment": "Interactive Event Services",
      "url": "https://www.partyboothuae.com/services/event-games",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.partyboothuae.com/services/event-games"
        }
      ]
    },
    {
      "id": "lets-fun",
      "name": "Lets Fun!",
      "segment": "Interactive Event Services",
      "url": "https://letsfun.ae/interactive-games-activities-rent-in-dubai",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://letsfun.ae/interactive-games-activities-rent-in-dubai"
        }
      ]
    },
    {
      "id": "dynamic-events-ireland",
      "name": "Dynamic Events Ireland",
      "segment": "Interactive Event Services",
      "url": "https://www.dynamicevents.ie/team-building/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.dynamicevents.ie/team-building/"
        }
      ]
    },
    {
      "id": "backstreet-entertainment",
      "name": "BackStreet Entertainment",
      "segment": "Interactive Event Services",
      "url": "https://www.backstreetentertainment.co.uk/corporate-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.backstreetentertainment.co.uk/corporate-events"
        }
      ]
    },
    {
      "id": "boutique-party-hire",
      "name": "Boutique Party Hire",
      "segment": "Interactive Event Services",
      "url": "https://boutiquepartyhire.co.uk/employee-reward-game-hire-london/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://boutiquepartyhire.co.uk/employee-reward-game-hire-london/"
        }
      ]
    },
    {
      "id": "al-rawnaq-events",
      "name": "Al Rawnaq Events",
      "segment": "Interactive Event Services",
      "url": "https://www.alrawnaqevents.ae/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.alrawnaqevents.ae/"
        }
      ]
    },
    {
      "id": "creative-events",
      "name": "Creative Events",
      "segment": "Interactive Event Services",
      "url": "https://www.creativeevents.ie/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.creativeevents.ie/"
        }
      ]
    },
    {
      "id": "team-building-ireland",
      "name": "Team Building Ireland",
      "segment": "Interactive Event Services",
      "url": "https://teambuildingireland.ie/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://teambuildingireland.ie/"
        }
      ]
    },
    {
      "id": "h-r-entertainment",
      "name": "H. R. Entertainment",
      "segment": "Interactive Event Services",
      "url": "https://hrentertainments.co.uk/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hrentertainments.co.uk/"
        }
      ]
    },
    {
      "id": "outback-team-building",
      "name": "Outback Team Building",
      "segment": "Interactive Event Services",
      "url": "https://www.outbackteambuilding.com/team-building/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.outbackteambuilding.com/team-building/"
        }
      ]
    },
    {
      "id": "nyc-photo-party",
      "name": "NYC Photo Party",
      "segment": "Interactive Event Services",
      "url": "https://nycphotoparty.com/about-us/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://nycphotoparty.com/about-us/"
        }
      ]
    },
    {
      "id": "photoxusa",
      "name": "PhotoxUSA",
      "segment": "Interactive Event Services",
      "url": "https://photoxusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://photoxusa.com/"
        }
      ]
    },
    {
      "id": "fox-darling",
      "name": "Fox & Darling",
      "segment": "Interactive Event Services",
      "url": "https://www.foxanddarling.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.foxanddarling.com/"
        }
      ]
    },
    {
      "id": "running-grid",
      "name": "Running Grid",
      "segment": "Interactive Event Services",
      "url": "https://www.runninggrid.games/parties",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.runninggrid.games/parties"
        }
      ]
    },
    {
      "id": "the-social-production",
      "name": "The Social Production",
      "segment": "Interactive Event Services",
      "url": "https://socialprophotobooth.com/seattle/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://socialprophotobooth.com/seattle/"
        }
      ]
    },
    {
      "id": "images-creations",
      "name": "Images & Creations",
      "segment": "Interactive Event Services",
      "url": "https://www.imagesandcreations.com/experiences/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.imagesandcreations.com/experiences/corporate"
        }
      ]
    },
    {
      "id": "prnt-photo-booth-atl",
      "name": "PRNT Photo Booth ATL",
      "segment": "Interactive Event Services",
      "url": "https://www.prntphotobooth.com/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.prntphotobooth.com/corporate"
        }
      ]
    },
    {
      "id": "flick-photo-co",
      "name": "Flick Photo Co",
      "segment": "Interactive Event Services",
      "url": "https://flickphotoco.com/seattle",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://flickphotoco.com/seattle"
        }
      ]
    },
    {
      "id": "citysoundwave",
      "name": "CitySoundWave",
      "segment": "Interactive Event Services",
      "url": "https://www.citysoundwave.com/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.citysoundwave.com/corporate"
        }
      ]
    },
    {
      "id": "fun-frames-photo-booth",
      "name": "Fun Frames Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.funframesphotobooth.com/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.funframesphotobooth.com/corporate"
        }
      ]
    },
    {
      "id": "selfie-booth-co",
      "name": "Selfie Booth Co.",
      "segment": "Interactive Event Services",
      "url": "https://www.selfieboothco.com/corporate-photo-booth-rental-chicago/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.selfieboothco.com/corporate-photo-booth-rental-chicago/"
        }
      ]
    },
    {
      "id": "atlanta-photo-activations",
      "name": "Atlanta Photo Activations",
      "segment": "Interactive Event Services",
      "url": "https://www.photoboothsatlanta.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.photoboothsatlanta.com/"
        }
      ]
    },
    {
      "id": "airbooth-social",
      "name": "AirBooth Social",
      "segment": "Interactive Event Services",
      "url": "https://www.airboothsocial.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.airboothsocial.com/"
        }
      ]
    },
    {
      "id": "erosbooth",
      "name": "Erosbooth",
      "segment": "Interactive Event Services",
      "url": "https://erosbooth.com/corporate/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://erosbooth.com/corporate/"
        }
      ]
    },
    {
      "id": "4-leaf-photo-booth",
      "name": "4 Leaf Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.4leafphotobooth.com/events/corporate-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.4leafphotobooth.com/events/corporate-events"
        }
      ]
    },
    {
      "id": "boston-photo-booth",
      "name": "Boston Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://www.bostonphotoboothpro.com/corporate",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.bostonphotoboothpro.com/corporate"
        }
      ]
    },
    {
      "id": "spike-events",
      "name": "Spike Events",
      "segment": "Interactive Event Services",
      "url": "https://www.spike-events.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.spike-events.com/"
        }
      ]
    },
    {
      "id": "photo-booth-of-boston",
      "name": "Photo Booth of Boston",
      "segment": "Interactive Event Services",
      "url": "https://photoboothofboston.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://photoboothofboston.com/"
        }
      ]
    },
    {
      "id": "360-djs",
      "name": "360 DJs",
      "segment": "Interactive Event Services",
      "url": "https://360photoboothrental.com/corporate-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://360photoboothrental.com/corporate-events"
        }
      ]
    },
    {
      "id": "price-pixel-co",
      "name": "Price Pixel Co",
      "segment": "Interactive Event Services",
      "url": "https://pricepixelco.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://pricepixelco.com/"
        }
      ]
    },
    {
      "id": "ollypix",
      "name": "OllyPix",
      "segment": "Interactive Event Services",
      "url": "https://ollypix.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ollypix.com/"
        }
      ]
    },
    {
      "id": "magiclick",
      "name": "Magiclick",
      "segment": "Interactive Event Services",
      "url": "https://magiclickdallas.com/corporate/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://magiclickdallas.com/corporate/"
        }
      ]
    },
    {
      "id": "youtopia",
      "name": "Youtopia",
      "segment": "Interactive Event Services",
      "url": "https://youtopiaeventsandrentals.com/dallas-corporate-photo-booth",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://youtopiaeventsandrentals.com/dallas-corporate-photo-booth"
        }
      ]
    },
    {
      "id": "mighty-photo-booths",
      "name": "Mighty Photo Booths",
      "segment": "Interactive Event Services",
      "url": "https://mightyphotobooths.com/corporate-event-photo-booth",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://mightyphotobooths.com/corporate-event-photo-booth"
        }
      ]
    },
    {
      "id": "bhoto-booth",
      "name": "Bhoto Booth",
      "segment": "Interactive Event Services",
      "url": "https://bhotobooth.com/corporate-activations-and-brand-experiences-photobooth",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bhotobooth.com/corporate-activations-and-brand-experiences-photobooth"
        }
      ]
    },
    {
      "id": "seize-the-moment-photo-booth",
      "name": "Seize The Moment Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://seizethemomentphotobooth.com/corporate-photo-booth-dallas",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://seizethemomentphotobooth.com/corporate-photo-booth-dallas"
        }
      ]
    },
    {
      "id": "sd-photo-booth",
      "name": "SD Photo Booth",
      "segment": "Interactive Event Services",
      "url": "https://sd-photobooth.com/corporate-photo-booth/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://sd-photobooth.com/corporate-photo-booth/"
        }
      ]
    },
    {
      "id": "pdx-photo-lounge",
      "name": "PDX Photo Lounge",
      "segment": "Interactive Event Services",
      "url": "https://www.pdxphotolounge.com/corporate-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.pdxphotolounge.com/corporate-events"
        }
      ]
    },
    {
      "id": "midcity-photobooth",
      "name": "MidCity PhotoBooth",
      "segment": "Interactive Event Services",
      "url": "https://midcityphotobooth.com/corporate-photo-booth-rental",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://midcityphotobooth.com/corporate-photo-booth-rental"
        }
      ]
    },
    {
      "id": "matrix-event-group",
      "name": "Matrix Event Group",
      "segment": "Interactive Event Services",
      "url": "https://www.matrixeventsgroup.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.matrixeventsgroup.com/"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-interactive-event-services-1",
      "question": "What kinds of participation can an event include?",
      "text": "Cvent describes Q&A, quizzes, roleplay, games and hands-on activities. Choose a format that fits the audience and available time.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-1",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What kinds of participation can an event include? Cvent describes Q&A, quizzes, roleplay, games and hands-on activities. Choose a format that fits the audience and available time.  Source: https://www.cvent.com/en/blog/events/interactive-event-ideas Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-1",
      "source_url": "https://www.cvent.com/en/blog/events/interactive-event-ideas"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-interactive-event-services-2",
      "question": "How can quieter participants contribute?",
      "text": "Cvent describes digital tools for anonymous questions, feedback and opinions. Ask whether the service supports that mode and how submissions are moderated.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-2",
      "citation": "Madgicx Research & Labs. Interactive Event Services. How can quieter participants contribute? Cvent describes digital tools for anonymous questions, feedback and opinions. Ask whether the service supports that mode and how submissions are moderated.  Source: https://www.cvent.com/en/blog/events/interactive-event-ideas Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-2",
      "source_url": "https://www.cvent.com/en/blog/events/interactive-event-ideas"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-interactive-event-services-3",
      "question": "Who keeps an interactive session moving?",
      "text": "Cvent recommends a moderator to guide order and pacing. Clarify whether facilitation comes with the activity provider.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-3",
      "citation": "Madgicx Research & Labs. Interactive Event Services. Who keeps an interactive session moving? Cvent recommends a moderator to guide order and pacing. Clarify whether facilitation comes with the activity provider.  Source: https://www.cvent.com/en/blog/events/interactive-event-ideas Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-deev1-interactive-event-services-3",
      "source_url": "https://www.cvent.com/en/blog/events/interactive-event-ideas"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Interactive Event Services?",
      "text": "The median account AOV for Interactive Event Services is $83.94 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What is the average order value benchmark for Interactive Event Services? The median account AOV for Interactive Event Services is $83.94 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Interactive Event Services?",
      "text": "The middle 50% of account AOVs runs from $52.03 to $143.44 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What is the typical AOV range in Interactive Event Services? The middle 50% of account AOVs runs from $52.03 to $143.44 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $52.03 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $52.03 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $143.44 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $143.44 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Interactive Event Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Interactive Event Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Interactive Event Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Interactive Event Services classifications under Event & Entertainment Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Interactive Event Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Interactive Event Services classifications under Event & Entertainment Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Interactive Event Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Interactive Event Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Interactive Event Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#reuse Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Interactive Event Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#reuse Answer: https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/interactive-event-services#reuse"
    }
  ]
}