{
  "name": "Social Event Planning",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "social-event-planning",
  "kind": "subcategory",
  "parent_slug": "event-entertainment-services",
  "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "87 public listings from reviewed research; coverage is partial. Source review dates appear per listing when available. Inclusion does not indicate benchmark participation or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "social-event-planning",
    "parent_slug": "event-entertainment-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 49.81,
    "p25_aov_usd": 30.88,
    "p75_aov_usd": 113.84,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:07:55.082399+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Social Event Planning account AOV: median $49.81; middle 50% $30.88 to $113.84. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "the-fold-events",
      "name": "The Fold Events",
      "segment": "Social Event Planning",
      "url": "https://www.thefold.events/private-events/birthday-party",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.thefold.events/private-events/birthday-party"
        }
      ]
    },
    {
      "id": "grayter-events",
      "name": "Grayter Events",
      "segment": "Social Event Planning",
      "url": "https://www.grayterevents.com/private-parties",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.grayterevents.com/private-parties"
        }
      ]
    },
    {
      "id": "mgn-events",
      "name": "MGN Events",
      "segment": "Social Event Planning",
      "url": "https://www.mgnevents.co.uk/private-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.mgnevents.co.uk/private-events/"
        }
      ]
    },
    {
      "id": "sweet-moments-by-ren",
      "name": "Sweet Moments by Ren",
      "segment": "Social Event Planning",
      "url": "https://sweetmomentsbyren.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://sweetmomentsbyren.com/"
        }
      ]
    },
    {
      "id": "forte-events",
      "name": "Forte Events",
      "segment": "Social Event Planning",
      "url": "https://www.forteeventmgmt.co.uk/locations/london/party-planner",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.forteeventmgmt.co.uk/locations/london/party-planner"
        }
      ]
    },
    {
      "id": "events-by-indya",
      "name": "Events by Indya",
      "segment": "Social Event Planning",
      "url": "https://eventsbyindya.com/social-event-planner-dallas/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://eventsbyindya.com/social-event-planner-dallas/"
        }
      ]
    },
    {
      "id": "envi-event-planning",
      "name": "Envi Event Planning",
      "segment": "Social Event Planning",
      "url": "https://www.envieventplanning.com/social-event-planning",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.envieventplanning.com/social-event-planning"
        }
      ]
    },
    {
      "id": "sense-of-moment",
      "name": "Sense of Moment",
      "segment": "Social Event Planning",
      "url": "https://www.senseofmoment.com/events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.senseofmoment.com/events/"
        }
      ]
    },
    {
      "id": "nova-events-co",
      "name": "Nova Events Co.",
      "segment": "Social Event Planning",
      "url": "https://novaeventsco.com/social-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://novaeventsco.com/social-events/"
        }
      ]
    },
    {
      "id": "ccb-events",
      "name": "CCB Events",
      "segment": "Social Event Planning",
      "url": "https://ccb-events.com/personal-event-planner/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ccb-events.com/personal-event-planner/"
        }
      ]
    },
    {
      "id": "events-by-mesita",
      "name": "Events by Mesita",
      "segment": "Social Event Planning",
      "url": "https://www.eventsbymesita.com/social-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.eventsbymesita.com/social-events"
        }
      ]
    },
    {
      "id": "party-time-events",
      "name": "Party Time Events",
      "segment": "Social Event Planning",
      "url": "https://www.partytimeevents.com/private-parties",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.partytimeevents.com/private-parties"
        }
      ]
    },
    {
      "id": "picnyk",
      "name": "Picnyk",
      "segment": "Social Event Planning",
      "url": "https://www.picnyk.com/san-francisco-private-event-planner",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.picnyk.com/san-francisco-private-event-planner"
        }
      ]
    },
    {
      "id": "andrew-roby-events",
      "name": "Andrew Roby Events",
      "segment": "Social Event Planning",
      "url": "https://andrewrobyevents.com/social-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://andrewrobyevents.com/social-events/"
        }
      ]
    },
    {
      "id": "electric-events-dc",
      "name": "Electric Events DC",
      "segment": "Social Event Planning",
      "url": "https://electriceventsdc.com/event-planning-dc/social-event-planning/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://electriceventsdc.com/event-planning-dc/social-event-planning/"
        }
      ]
    },
    {
      "id": "hallea-events",
      "name": "Hallea Events",
      "segment": "Social Event Planning",
      "url": "https://halleaevents.com/social-event-planners",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://halleaevents.com/social-event-planners"
        }
      ]
    },
    {
      "id": "showpiece-events",
      "name": "Showpiece Events",
      "segment": "Social Event Planning",
      "url": "https://www.showpieceevents.com/social-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.showpieceevents.com/social-events"
        }
      ]
    },
    {
      "id": "lux-events-co",
      "name": "Lux Events Co",
      "segment": "Social Event Planning",
      "url": "https://www.luxeventsco.com/social-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.luxeventsco.com/social-events/"
        }
      ]
    },
    {
      "id": "alexia-co",
      "name": "Alexia-Co",
      "segment": "Social Event Planning",
      "url": "https://alexia-co.com/private-event-planner-sydney",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://alexia-co.com/private-event-planner-sydney"
        }
      ]
    },
    {
      "id": "by-delice-events",
      "name": "By Delice Events",
      "segment": "Social Event Planning",
      "url": "https://bydeliceevents.com/private-celebrations",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bydeliceevents.com/private-celebrations"
        }
      ]
    },
    {
      "id": "pink-media",
      "name": "Pink Media",
      "segment": "Social Event Planning",
      "url": "https://pinkmedia.ca/private-event-planning/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://pinkmedia.ca/private-event-planning/"
        }
      ]
    },
    {
      "id": "paradise-events",
      "name": "Paradise Events",
      "segment": "Social Event Planning",
      "url": "https://www.paradiseevents.com/privateevents/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.paradiseevents.com/privateevents/"
        }
      ]
    },
    {
      "id": "bright-ideas",
      "name": "Bright Ideas",
      "segment": "Social Event Planning",
      "url": "https://brightideasevents.com/services/private-parties/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://brightideasevents.com/services/private-parties/"
        }
      ]
    },
    {
      "id": "unparalleled-weddings-events",
      "name": "Unparalleled Weddings & Events",
      "segment": "Social Event Planning",
      "url": "https://unparalleledweddingsandevents.com/private-event-planning",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://unparalleledweddingsandevents.com/private-event-planning"
        }
      ]
    },
    {
      "id": "nisha-b-events",
      "name": "Nisha B Events",
      "segment": "Social Event Planning",
      "url": "https://nishabevents.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://nishabevents.com/"
        }
      ]
    },
    {
      "id": "eventros",
      "name": "EVENTROS",
      "segment": "Social Event Planning",
      "url": "https://eventros.com/services/event-planning",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://eventros.com/services/event-planning"
        }
      ]
    },
    {
      "id": "neon-touch-events",
      "name": "Neon Touch Events",
      "segment": "Social Event Planning",
      "url": "https://www.neontouchevents.co.uk/private-parties-celebrations-london",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.neontouchevents.co.uk/private-parties-celebrations-london"
        }
      ]
    },
    {
      "id": "henry-bonas",
      "name": "Henry Bonas",
      "segment": "Social Event Planning",
      "url": "https://www.henrybonas.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.henrybonas.com/"
        }
      ]
    },
    {
      "id": "jacqueline-kennedy-events",
      "name": "Jacqueline Kennedy Events",
      "segment": "Social Event Planning",
      "url": "https://www.jacquelinekennedy.co.uk/luxury-party-planner-london/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.jacquelinekennedy.co.uk/luxury-party-planner-london/"
        }
      ]
    },
    {
      "id": "mirage-parties",
      "name": "Mirage Parties",
      "segment": "Social Event Planning",
      "url": "https://mirageparties.co.uk/party-planner-london/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://mirageparties.co.uk/party-planner-london/"
        }
      ]
    },
    {
      "id": "last-one-standing",
      "name": "Last One Standing",
      "segment": "Social Event Planning",
      "url": "https://www.lastonestanding.events/services/event-types/private-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.lastonestanding.events/services/event-types/private-events"
        }
      ]
    },
    {
      "id": "sona-vista-events",
      "name": "Sona Vista Events",
      "segment": "Social Event Planning",
      "url": "https://www.sonavista.ae/services/private-event-management-company-dubai",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sonavista.ae/services/private-event-management-company-dubai"
        }
      ]
    },
    {
      "id": "haute",
      "name": "Haute",
      "segment": "Social Event Planning",
      "url": "https://hauteeventmanagement.com/party-planner-singapore/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hauteeventmanagement.com/party-planner-singapore/"
        }
      ]
    },
    {
      "id": "an-events",
      "name": "AN Events",
      "segment": "Social Event Planning",
      "url": "https://anevents.ae/party-planner-dubai",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://anevents.ae/party-planner-dubai"
        }
      ]
    },
    {
      "id": "settra",
      "name": "SETTRA",
      "segment": "Social Event Planning",
      "url": "https://settra.ae/services/private-events-dubai",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://settra.ae/services/private-events-dubai"
        }
      ]
    },
    {
      "id": "chosefly-tourism",
      "name": "ChoseFly Tourism",
      "segment": "Social Event Planning",
      "url": "https://chosefly.com/events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://chosefly.com/events"
        }
      ]
    },
    {
      "id": "tqe",
      "name": "TQE",
      "segment": "Social Event Planning",
      "url": "https://thequintessentialevents.com/services/social-events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://thequintessentialevents.com/services/social-events"
        }
      ]
    },
    {
      "id": "hkparties",
      "name": "HKParties",
      "segment": "Social Event Planning",
      "url": "https://hkparties.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://hkparties.com/"
        }
      ]
    },
    {
      "id": "house-of-happy",
      "name": "House of Happy",
      "segment": "Social Event Planning",
      "url": "https://www.houseofhappy.sg/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.houseofhappy.sg/"
        }
      ]
    },
    {
      "id": "2id-events",
      "name": "2ID EVENTS",
      "segment": "Social Event Planning",
      "url": "https://2id-events.com/event-types/private-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://2id-events.com/event-types/private-events/"
        }
      ]
    },
    {
      "id": "special-events-dubai",
      "name": "Special Events Dubai",
      "segment": "Social Event Planning",
      "url": "https://specialeventsdubai.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://specialeventsdubai.com/"
        }
      ]
    },
    {
      "id": "uv-events",
      "name": "UV Events",
      "segment": "Social Event Planning",
      "url": "https://uveventsdxb.com/services/birthday-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://uveventsdxb.com/services/birthday-events/"
        }
      ]
    },
    {
      "id": "the-event-concierge",
      "name": "The Event Concierge",
      "segment": "Social Event Planning",
      "url": "https://eventconcierge.com/party-planner/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://eventconcierge.com/party-planner/"
        }
      ]
    },
    {
      "id": "eddie-zaratsian",
      "name": "Eddie Zaratsian",
      "segment": "Social Event Planning",
      "url": "https://www.eddiezaratsian.com/party-planner-event-producer-event-designer",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.eddiezaratsian.com/party-planner-event-producer-event-designer"
        }
      ]
    },
    {
      "id": "san-diego-event-planning-made-easy",
      "name": "San Diego Event Planning Made Easy",
      "segment": "Social Event Planning",
      "url": "https://sandiegoevents.co/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://sandiegoevents.co/"
        }
      ]
    },
    {
      "id": "the-private-event-company",
      "name": "The Private Event Company",
      "segment": "Social Event Planning",
      "url": "https://www.theprivateeventcompany.com/faqs/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.theprivateeventcompany.com/faqs/"
        }
      ]
    },
    {
      "id": "ultra-lux-events-la",
      "name": "Ultra Lux Events LA",
      "segment": "Social Event Planning",
      "url": "https://ultraluxeventsla.com/services/private-celebrations/birthday-parties",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://ultraluxeventsla.com/services/private-celebrations/birthday-parties"
        }
      ]
    },
    {
      "id": "party-event-rent",
      "name": "Party & Event Rent",
      "segment": "Social Event Planning",
      "url": "https://partyandeventrent.com/event-planning-denver",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://partyandeventrent.com/event-planning-denver"
        }
      ]
    },
    {
      "id": "san-diego-party-divas",
      "name": "San Diego Party Divas",
      "segment": "Social Event Planning",
      "url": "https://sdpartydivas.com/event-planning",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://sdpartydivas.com/event-planning"
        }
      ]
    },
    {
      "id": "john-tobey-events",
      "name": "John Tobey Events",
      "segment": "Social Event Planning",
      "url": "https://www.johntobeyevents.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.johntobeyevents.com/"
        }
      ]
    },
    {
      "id": "dreamy-parties-la",
      "name": "Dreamy Parties LA",
      "segment": "Social Event Planning",
      "url": "https://dreamypartiesla.com/event-planner-los-angeles/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://dreamypartiesla.com/event-planner-los-angeles/"
        }
      ]
    },
    {
      "id": "the-party-link",
      "name": "The Party Link",
      "segment": "Social Event Planning",
      "url": "https://thepartylink.net/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://thepartylink.net/"
        }
      ]
    },
    {
      "id": "black-tie-flair",
      "name": "Black Tie Flair",
      "segment": "Social Event Planning",
      "url": "https://blacktieflair.com/events/private-parties",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://blacktieflair.com/events/private-parties"
        }
      ]
    },
    {
      "id": "cbevents-planner-catering",
      "name": "Cbevents Planner & Catering",
      "segment": "Social Event Planning",
      "url": "https://cbeventsplanner.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://cbeventsplanner.com/"
        }
      ]
    },
    {
      "id": "cloud-nine",
      "name": "Cloud Nine",
      "segment": "Social Event Planning",
      "url": "https://prccloudnine.com/events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://prccloudnine.com/events"
        }
      ]
    },
    {
      "id": "the-luxe-collective",
      "name": "The Luxe Collective",
      "segment": "Social Event Planning",
      "url": "https://www.theluxeparty.com/services/celebrations",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.theluxeparty.com/services/celebrations"
        }
      ]
    },
    {
      "id": "am-to-pm-planners",
      "name": "AM to PM Planners",
      "segment": "Social Event Planning",
      "url": "https://www.amtopmplanners.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.amtopmplanners.com/"
        }
      ]
    },
    {
      "id": "luxury-event-planning-catering",
      "name": "Luxury Event Planning & Catering",
      "segment": "Social Event Planning",
      "url": "https://www.luxy-events.com/party-planning",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.luxy-events.com/party-planning"
        }
      ]
    },
    {
      "id": "wepah-events-logistics",
      "name": "WEPAH Events & Logistics",
      "segment": "Social Event Planning",
      "url": "https://wepah.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://wepah.com/"
        }
      ]
    },
    {
      "id": "opulence-entertainment-group",
      "name": "Opulence Entertainment Group",
      "segment": "Social Event Planning",
      "url": "https://www.opulencemia.com/private-milestone-celebrations/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.opulencemia.com/private-milestone-celebrations/"
        }
      ]
    },
    {
      "id": "poppy-planning",
      "name": "Poppy Planning",
      "segment": "Social Event Planning",
      "url": "https://poppyplanning.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://poppyplanning.com/"
        }
      ]
    },
    {
      "id": "event-more",
      "name": "Event More",
      "segment": "Social Event Planning",
      "url": "https://www.eventmore.us/private.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.eventmore.us/private.html"
        }
      ]
    },
    {
      "id": "posh-private-event-design",
      "name": "Posh & Private Event Design",
      "segment": "Social Event Planning",
      "url": "https://www.poshandprivate.com/social-event-planning-and-design-houston",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.poshandprivate.com/social-event-planning-and-design-houston"
        }
      ]
    },
    {
      "id": "noel-boyd-productions",
      "name": "Noel Boyd Productions",
      "segment": "Social Event Planning",
      "url": "https://www.noel.asia/party-planner",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.noel.asia/party-planner"
        }
      ]
    },
    {
      "id": "pesta-fiesta",
      "name": "Pesta Fiesta",
      "segment": "Social Event Planning",
      "url": "https://pestafiesta.com/services-birthday-party/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://pestafiesta.com/services-birthday-party/"
        }
      ]
    },
    {
      "id": "sunflower-events",
      "name": "Sunflower Events",
      "segment": "Social Event Planning",
      "url": "https://www.sunflowerevents.co.nz/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sunflowerevents.co.nz/"
        }
      ]
    },
    {
      "id": "just-joy-events",
      "name": "Just Joy Events",
      "segment": "Social Event Planning",
      "url": "https://www.justjoyevents.co.nz/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.justjoyevents.co.nz/"
        }
      ]
    },
    {
      "id": "the-revelry",
      "name": "The Revelry",
      "segment": "Social Event Planning",
      "url": "https://therevelry.co.nz/pages/events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://therevelry.co.nz/pages/events"
        }
      ]
    },
    {
      "id": "levanani",
      "name": "Levanani",
      "segment": "Social Event Planning",
      "url": "https://levanani.com/services-private-celebrations.html",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://levanani.com/services-private-celebrations.html"
        }
      ]
    },
    {
      "id": "that-black-white-cat",
      "name": "that black & white cat",
      "segment": "Social Event Planning",
      "url": "https://thatblackandwhitecat.co.uk/party-planning/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://thatblackandwhitecat.co.uk/party-planning/"
        }
      ]
    },
    {
      "id": "maruba-events",
      "name": "Maruba Events",
      "segment": "Social Event Planning",
      "url": "https://maruba-events.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://maruba-events.com/"
        }
      ]
    },
    {
      "id": "eventologists",
      "name": "Eventologists",
      "segment": "Social Event Planning",
      "url": "https://eventologists.co.uk/private-party-planners/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://eventologists.co.uk/private-party-planners/"
        }
      ]
    },
    {
      "id": "katy-noble",
      "name": "Katy Noble",
      "segment": "Social Event Planning",
      "url": "https://www.katynoble.co.uk/party-planner-leeds",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.katynoble.co.uk/party-planner-leeds"
        }
      ]
    },
    {
      "id": "bubble-bounce",
      "name": "Bubble & Bounce",
      "segment": "Social Event Planning",
      "url": "https://bubbleandbounce.co.uk/event-planning/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://bubbleandbounce.co.uk/event-planning/"
        }
      ]
    },
    {
      "id": "sugar-rind",
      "name": "Sugar & Rind",
      "segment": "Social Event Planning",
      "url": "https://www.sugarandrind.com/private-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sugarandrind.com/private-events/"
        }
      ]
    },
    {
      "id": "prime-time-event-planning-and-concierge",
      "name": "Prime Time Event Planning and Concierge",
      "segment": "Social Event Planning",
      "url": "https://pteconsideritdone.com/social-events/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://pteconsideritdone.com/social-events/"
        }
      ]
    },
    {
      "id": "liven-it-up-events",
      "name": "Liven It Up Events",
      "segment": "Social Event Planning",
      "url": "https://livenitup.com/social/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://livenitup.com/social/"
        }
      ]
    },
    {
      "id": "ampersand-events-llc",
      "name": "Ampersand Events LLC",
      "segment": "Social Event Planning",
      "url": "https://www.ampersandeventschi.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.ampersandeventschi.com/"
        }
      ]
    },
    {
      "id": "blueprint-culinary",
      "name": "Blueprint Culinary",
      "segment": "Social Event Planning",
      "url": "https://blueprintculinary.com/services/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://blueprintculinary.com/services/"
        }
      ]
    },
    {
      "id": "elegant-sophisticated-affairs",
      "name": "Elegant & Sophisticated Affairs",
      "segment": "Social Event Planning",
      "url": "https://elegantandsophisticatedaffairs.com/events",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://elegantandsophisticatedaffairs.com/events"
        }
      ]
    },
    {
      "id": "sweet-baby-rays-catering",
      "name": "Sweet Baby Ray’s Catering",
      "segment": "Social Event Planning",
      "url": "https://www.sbrcatering.com/special-events-catering-chicago",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.sbrcatering.com/special-events-catering-chicago"
        }
      ]
    },
    {
      "id": "erigo-events",
      "name": "Erigo Events",
      "segment": "Social Event Planning",
      "url": "https://www.erigoevent.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.erigoevent.com/"
        }
      ]
    },
    {
      "id": "evolution-events",
      "name": "Evolution Events",
      "segment": "Social Event Planning",
      "url": "https://www.evolutionevents.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.evolutionevents.com/"
        }
      ]
    },
    {
      "id": "harbor-light-events",
      "name": "Harbor Light Events",
      "segment": "Social Event Planning",
      "url": "https://www.harborlightevents.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://www.harborlightevents.com/"
        }
      ]
    },
    {
      "id": "every-last-detail",
      "name": "Every Last Detail",
      "segment": "Social Event Planning",
      "url": "https://everylastdetail.co.uk/event-planning-services/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://everylastdetail.co.uk/event-planning-services/"
        }
      ]
    },
    {
      "id": "aideal-event",
      "name": "AiDeal Event",
      "segment": "Social Event Planning",
      "url": "https://aidealevent.com/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://aidealevent.com/"
        }
      ]
    },
    {
      "id": "brick-house-group",
      "name": "Brick House Group",
      "segment": "Social Event Planning",
      "url": "https://brickhouse.my/event-planning-and-styling/",
      "description": "",
      "sources": [
        {
          "name": "Category evidence",
          "url": "https://brickhouse.my/event-planning-and-styling/"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this category",
      "id": "answer-deev1-social-event-planning-2",
      "question": "How should suppliers be coordinated?",
      "text": "Cvent treats venue and suppliers as separate planning areas and recommends an event timeline. Record who supplies food, entertainment, decor and equipment.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-2",
      "citation": "Madgicx Research & Labs. Social Event Planning. How should suppliers be coordinated? Cvent treats venue and suppliers as separate planning areas and recommends an event timeline. Record who supplies food, entertainment, decor and equipment.  Source: https://www.cvent.com/en/blog/events/event-planning-checklist Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-2",
      "source_url": "https://www.cvent.com/en/blog/events/event-planning-checklist"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-social-event-planning-3",
      "question": "What accessible-arrival details should guests know?",
      "text": "The US ADA meeting guide recommends providing accessibility information and routes in invitations. Confirm the real site details before sending them.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-3",
      "citation": "Madgicx Research & Labs. Social Event Planning. What accessible-arrival details should guests know? The US ADA meeting guide recommends providing accessibility information and routes in invitations. Confirm the real site details before sending them.  Source: https://archive.ada.gov/business/accessiblemtg.htm Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-3",
      "source_url": "https://archive.ada.gov/business/accessiblemtg.htm"
    },
    {
      "group": "In this category",
      "id": "answer-deev1-social-event-planning-4",
      "question": "Why include an event-day contingency?",
      "text": "FEMA's special-events course covers hazard analysis and response planning. Scale a practical contingency plan to the specific event and local requirements.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-4",
      "citation": "Madgicx Research & Labs. Social Event Planning. Why include an event-day contingency? FEMA's special-events course covers hazard analysis and response planning. Scale a practical contingency plan to the specific event and local requirements.  Source: https://training.fema.gov/programs/independent-study/courseoverview.aspx?code=is-15.b&lang=en Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-deev1-social-event-planning-4",
      "source_url": "https://training.fema.gov/programs/independent-study/courseoverview.aspx?code=is-15.b&lang=en"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Social Event Planning?",
      "text": "The median account AOV for Social Event Planning is $49.81 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-median-aov",
      "citation": "Madgicx Research & Labs. Social Event Planning. What is the average order value benchmark for Social Event Planning? The median account AOV for Social Event Planning is $49.81 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Social Event Planning?",
      "text": "The middle 50% of account AOVs runs from $30.88 to $113.84 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-range",
      "citation": "Madgicx Research & Labs. Social Event Planning. What is the typical AOV range in Social Event Planning? The middle 50% of account AOVs runs from $30.88 to $113.84 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $30.88 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Social Event Planning. What is the lower-quartile AOV? The 25th-percentile account AOV is $30.88 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $113.84 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Social Event Planning. What is the upper-quartile AOV? The 75th-percentile account AOV is $113.84 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Social Event Planning. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Social Event Planning. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Social Event Planning. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Social Event Planning classifications under Event & Entertainment Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Social Event Planning. Which industry or subcategory does this benchmark cover? This benchmark covers exact Social Event Planning classifications under Event & Entertainment Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Social Event Planning. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Social Event Planning. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-download-research",
      "citation": "Madgicx Research & Labs. Social Event Planning. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#reuse Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-cite-research",
      "citation": "Madgicx Research & Labs. Social Event Planning. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#reuse Answer: https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/event-entertainment-services/social-event-planning#reuse"
    }
  ]
}