# Adult Sports Leagues — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $58.47 - Middle 50%: $38.86 to $129.10 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:08:10.186824+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Can an adult join a league without a full team? A league should say whether individuals and full teams can register. US Adult Soccer tells both kinds of prospective players to contact their state association for local options. [Source](https://usadultsoccer.com/usasa-affiliation/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-1) Citation: Madgicx Research & Labs. Adult Sports Leagues. Can an adult join a league without a full team? A league should say whether individuals and full teams can register. US Adult Soccer tells both kinds of prospective players to contact their state association for local options. Source: https://usadultsoccer.com/usasa-affiliation/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-1 ### What should a league listing say about playing level? Name the division or experience level and explain where a team fits. USA Volleyball’s Adult Opens tells teams to select the division that matches competitiveness and skill. [Source](https://usavolleyball.org/event/2026-usa-volleyball-open-national-/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-2) Citation: Madgicx Research & Labs. Adult Sports Leagues. What should a league listing say about playing level? Name the division or experience level and explain where a team fits. USA Volleyball’s Adult Opens tells teams to select the division that matches competitiveness and skill. Source: https://usavolleyball.org/event/2026-usa-volleyball-open-national-/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-2 ### Why show the governing or affiliation route? It can explain who handles rules, appeals and player registration in that competition. US Adult Soccer describes those features for affiliated league and tournament play; do not imply every local league offers the same package. [Source](https://usadultsoccer.com/usasa-affiliation/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-3) Citation: Madgicx Research & Labs. Adult Sports Leagues. Why show the governing or affiliation route? It can explain who handles rules, appeals and player registration in that competition. US Adult Soccer describes those features for affiliated league and tournament play; do not imply every local league offers the same package. Source: https://usadultsoccer.com/usasa-affiliation/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-3 ### What details help a team decide whether to enter? Make team creation, registration and roster instructions easy to reach. USA Volleyball’s Adult Opens page links these steps in one place so teams can find the entry path. [Source](https://usavolleyball.org/event/2026-usa-volleyball-open-national-/) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-4) Citation: Madgicx Research & Labs. Adult Sports Leagues. What details help a team decide whether to enter? Make team creation, registration and roster instructions easy to reach. USA Volleyball’s Adult Opens page links these steps in one place so teams can find the entry path. Source: https://usavolleyball.org/event/2026-usa-volleyball-open-national-/ Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-caf1-adult-sports-leagues-4 ### What is the average order value benchmark for Adult Sports Leagues? The median account AOV for Adult Sports Leagues is $58.47 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-median-aov) Citation: Madgicx Research & Labs. Adult Sports Leagues. What is the average order value benchmark for Adult Sports Leagues? The median account AOV for Adult Sports Leagues is $58.47 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-median-aov ### What is the typical AOV range in Adult Sports Leagues? The middle 50% of account AOVs runs from $38.86 to $129.10 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-range) Citation: Madgicx Research & Labs. Adult Sports Leagues. What is the typical AOV range in Adult Sports Leagues? The middle 50% of account AOVs runs from $38.86 to $129.10 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $38.86 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Adult Sports Leagues. What is the lower-quartile AOV? The 25th-percentile account AOV is $38.86 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $129.10 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Adult Sports Leagues. What is the upper-quartile AOV? The 75th-percentile account AOV is $129.10 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-calculation) Citation: Madgicx Research & Labs. Adult Sports Leagues. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-median-or-mean) Citation: Madgicx Research & Labs. Adult Sports Leagues. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-benchmark-period) Citation: Madgicx Research & Labs. Adult Sports Leagues. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Adult Sports Leagues classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Adult Sports Leagues. Which industry or subcategory does this benchmark cover? This benchmark covers exact Adult Sports Leagues classifications under Fitness & Sports Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-compare-aov) Citation: Madgicx Research & Labs. Adult Sports Leagues. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-performance) Citation: Madgicx Research & Labs. Adult Sports Leagues. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#benchmark Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-download-research) Citation: Madgicx Research & Labs. Adult Sports Leagues. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#reuse) · [Answer permalink](https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-cite-research) Citation: Madgicx Research & Labs. Adult Sports Leagues. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#reuse Answer: https://madgicx.com/labs/industries/fitness-sports-services/adult-sports-leagues#answer-cite-research