{
  "name": "Food & Beverage Products",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "food-beverage-products",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/food-beverage-products",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "food-beverage-products",
    "parent_slug": null,
    "cohort_scope": "industry_tree",
    "median_aov_usd": 47.96,
    "p25_aov_usd": 20.98,
    "p75_aov_usd": 77.48,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-09-22T16:55:30.190622+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Food & Beverage Products account AOV: median $47.96; middle 50% $20.98 to $77.48. Snapshot read 22 September 2026. https://madgicx.com/labs/industries/food-beverage-products#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "coca-cola",
      "name": "Coca-Cola",
      "segment": "Soft drinks",
      "url": "https://coca-cola.com/",
      "description": "",
      "sources": [
        {
          "name": "Coca-Cola official site",
          "url": "https://coca-cola.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/cocacola.svg"
        }
      ]
    },
    {
      "id": "pepsi",
      "name": "Pepsi",
      "segment": "Soft drinks",
      "url": "https://pepsi.com/",
      "description": "",
      "sources": [
        {
          "name": "Pepsi official site",
          "url": "https://pepsi.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/pepsi.svg"
        }
      ]
    },
    {
      "id": "red-bull",
      "name": "Red Bull",
      "segment": "Energy drinks",
      "url": "https://redbull.com/",
      "description": "",
      "sources": [
        {
          "name": "Red Bull official site",
          "url": "https://redbull.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/redbull.svg"
        }
      ]
    },
    {
      "id": "sprite",
      "name": "Sprite",
      "segment": "Soft drinks",
      "url": "https://sprite.com/",
      "description": "",
      "sources": [
        {
          "name": "Sprite official site",
          "url": "https://sprite.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/sprite.svg"
        }
      ]
    },
    {
      "id": "gatorade",
      "name": "Gatorade",
      "segment": "Sports drinks",
      "url": "https://gatorade.com/",
      "description": "",
      "sources": [
        {
          "name": "Gatorade official site",
          "url": "https://gatorade.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/gatorade.svg"
        }
      ]
    },
    {
      "id": "starbucks",
      "name": "Starbucks",
      "segment": "Coffee",
      "url": "https://starbucks.com/",
      "description": "",
      "sources": [
        {
          "name": "Starbucks official site",
          "url": "https://starbucks.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/starbucks.svg"
        }
      ]
    },
    {
      "id": "nespresso",
      "name": "Nespresso",
      "segment": "Coffee",
      "url": "https://nespresso.com/",
      "description": "",
      "sources": [
        {
          "name": "Nespresso official site",
          "url": "https://nespresso.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/nespresso.svg"
        }
      ]
    },
    {
      "id": "lavazza",
      "name": "Lavazza",
      "segment": "Coffee",
      "url": "https://lavazza.com/",
      "description": "",
      "sources": [
        {
          "name": "Lavazza official site",
          "url": "https://lavazza.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/lavazza.svg"
        }
      ]
    },
    {
      "id": "illy",
      "name": "illy",
      "segment": "Coffee",
      "url": "https://illy.com/",
      "description": "",
      "sources": [
        {
          "name": "illy official site",
          "url": "https://illy.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/illy.svg"
        }
      ]
    },
    {
      "id": "danone",
      "name": "Danone",
      "segment": "Packaged foods",
      "url": "https://danone.com/",
      "description": "",
      "sources": [
        {
          "name": "Danone official site",
          "url": "https://danone.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/danone.svg"
        }
      ]
    },
    {
      "id": "oatly",
      "name": "Oatly",
      "segment": "Plant-based drinks",
      "url": "https://oatly.com/",
      "description": "",
      "sources": [
        {
          "name": "Oatly official site",
          "url": "https://oatly.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/4/49/Oatly_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "alpro",
      "name": "Alpro",
      "segment": "Plant-based foods",
      "url": "https://alpro.com/",
      "description": "",
      "sources": [
        {
          "name": "Alpro official site",
          "url": "https://alpro.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/1/15/Alpro_2019_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "nissin-foods",
      "name": "Nissin Foods",
      "segment": "Packaged foods",
      "url": "https://nissinfoods.com/",
      "description": "",
      "sources": [
        {
          "name": "Nissin Foods official site",
          "url": "https://nissinfoods.com/"
        },
        {
          "name": "Logo.wine brand mark",
          "url": "https://www.logo.wine/a/logo/Nissin_Foods/Nissin_Foods-Logo.wine.svg"
        }
      ]
    },
    {
      "id": "malk",
      "name": "MALK",
      "segment": "Plant-based drinks",
      "url": "https://malkorganics.com/",
      "description": "",
      "sources": [
        {
          "name": "MALK official site",
          "url": "https://malkorganics.com/"
        }
      ]
    },
    {
      "id": "unilever",
      "name": "Unilever",
      "segment": "Packaged foods",
      "url": "https://unilever.com/",
      "description": "",
      "sources": [
        {
          "name": "Unilever official site",
          "url": "https://unilever.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/unilever.svg"
        }
      ]
    },
    {
      "id": "liquid-death",
      "name": "Liquid Death",
      "segment": "Water",
      "url": "https://liquiddeath.com/",
      "description": "",
      "sources": [
        {
          "name": "Liquid Death official site",
          "url": "https://liquiddeath.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/7/73/Liquid-Death-Logo-2026.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "olipop",
      "name": "OLIPOP",
      "segment": "Soda",
      "url": "https://drinkolipop.com/",
      "description": "",
      "sources": [
        {
          "name": "OLIPOP official site",
          "url": "https://drinkolipop.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/b/ba/Olipop%2C_Inc._Logo.webp?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "poppi",
      "name": "Poppi",
      "segment": "Soda",
      "url": "https://drinkpoppi.com/",
      "description": "",
      "sources": [
        {
          "name": "Poppi official site",
          "url": "https://drinkpoppi.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/9/9e/Poppi_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "mccormick-and-company",
      "name": "McCormick & Company",
      "segment": "Packaged foods",
      "url": "https://mccormickcorporation.com/",
      "description": "",
      "sources": [
        {
          "name": "McCormick & Company official site",
          "url": "https://mccormickcorporation.com/"
        },
        {
          "name": "Logo.wine brand mark",
          "url": "https://www.logo.wine/a/logo/McCormick_%26_Company/McCormick_%26_Company-Logo.wine.svg"
        }
      ]
    },
    {
      "id": "fanta",
      "name": "Fanta",
      "segment": "Soft drinks",
      "url": "https://fanta.com/",
      "description": "",
      "sources": [
        {
          "name": "Fanta official site",
          "url": "https://fanta.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/fanta.svg"
        }
      ]
    },
    {
      "id": "nestl",
      "name": "Nestlé",
      "segment": "Packaged foods",
      "url": "https://nestle.com/",
      "description": "",
      "sources": [
        {
          "name": "Nestlé official site",
          "url": "https://nestle.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/nestle.svg"
        }
      ]
    },
    {
      "id": "perrier",
      "name": "Perrier",
      "segment": "Sparkling water",
      "url": "https://perrier.com/",
      "description": "",
      "sources": [
        {
          "name": "Perrier official site",
          "url": "https://perrier.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/perrier.svg"
        }
      ]
    },
    {
      "id": "vita-coco",
      "name": "Vita Coco",
      "segment": "Coconut water",
      "url": "https://vitacoco.com/",
      "description": "",
      "sources": [
        {
          "name": "Vita Coco official site",
          "url": "https://vitacoco.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/2/24/Vita_Coco_logo_no_background.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "bodyarmor",
      "name": "BODYARMOR",
      "segment": "Sports drinks",
      "url": "https://drinkbodyarmor.com/",
      "description": "",
      "sources": [
        {
          "name": "BODYARMOR official site",
          "url": "https://drinkbodyarmor.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/a/a8/Bodyarmor_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "dole",
      "name": "Dole",
      "segment": "Produce company",
      "url": "https://dole.com/",
      "description": "",
      "sources": [
        {
          "name": "Dole official site",
          "url": "https://dole.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/dole.svg"
        }
      ]
    },
    {
      "id": "celsius",
      "name": "Celsius",
      "segment": "Energy drinks",
      "url": "https://celsius.com/",
      "description": "",
      "sources": [
        {
          "name": "Celsius official site",
          "url": "https://celsius.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/celsius.svg"
        }
      ]
    },
    {
      "id": "fever-tree",
      "name": "Fever-Tree",
      "segment": "Beverages",
      "url": "https://fever-tree.com/",
      "description": "",
      "sources": [
        {
          "name": "Fever-Tree official site",
          "url": "https://fever-tree.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/4/48/Fever-Tree_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "the-coca-cola-company",
      "name": "The Coca-Cola Company",
      "segment": "Beverage company",
      "url": "https://coca-colacompany.com/",
      "description": "",
      "sources": [
        {
          "name": "The Coca-Cola Company official site",
          "url": "https://coca-colacompany.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/the-coca-cola-company.svg"
        }
      ],
      "growth": {
        "percent": 2,
        "period": "FY2025",
        "ended": "2025-12-31",
        "scope": "The Coca-Cola Company consolidated group",
        "note": "Net operating revenue increased from $47,061 million in FY2024 to $47,941 million in FY2025. Reported growth is rounded to 2%; the separate 5% organic growth measure is non-GAAP.",
        "source": {
          "name": "The Coca-Cola Company - Q4 and FY2025 results",
          "url": "https://investors.coca-colacompany.com/filings-reports/all-sec-filings/content/0001628280-26-006642/a2025q4earningsreleaseex-9.htm",
          "date": "2026-02-10"
        },
        "calculated": false
      }
    },
    {
      "id": "athletic-brewing",
      "name": "Athletic Brewing",
      "segment": "Non-alcoholic beer",
      "url": "https://athleticbrewing.com/",
      "description": "",
      "sources": [
        {
          "name": "Athletic Brewing official site",
          "url": "https://athleticbrewing.com/"
        }
      ]
    },
    {
      "id": "heineken",
      "name": "Heineken",
      "segment": "Beer",
      "url": "https://heineken.com/",
      "description": "",
      "sources": [
        {
          "name": "Heineken official site",
          "url": "https://heineken.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/heineken.svg"
        }
      ]
    },
    {
      "id": "guinness",
      "name": "Guinness",
      "segment": "Beer",
      "url": "https://guinness.com/",
      "description": "",
      "sources": [
        {
          "name": "Guinness official site",
          "url": "https://guinness.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/guinness.svg"
        }
      ]
    },
    {
      "id": "budweiser",
      "name": "Budweiser",
      "segment": "Beer",
      "url": "https://budweiser.com/",
      "description": "",
      "sources": [
        {
          "name": "Budweiser official site",
          "url": "https://budweiser.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/budweiser.svg"
        }
      ]
    },
    {
      "id": "corona",
      "name": "Corona",
      "segment": "Beer",
      "url": "https://coronausa.com/",
      "description": "",
      "sources": [
        {
          "name": "Corona official site",
          "url": "https://coronausa.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/corona.svg"
        }
      ]
    },
    {
      "id": "stella-artois",
      "name": "Stella Artois",
      "segment": "Beer",
      "url": "https://stellaartois.com/",
      "description": "",
      "sources": [
        {
          "name": "Stella Artois official site",
          "url": "https://stellaartois.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/stella-artois.svg"
        }
      ]
    },
    {
      "id": "carlsberg",
      "name": "Carlsberg",
      "segment": "Beer",
      "url": "https://carlsberg.com/",
      "description": "",
      "sources": [
        {
          "name": "Carlsberg official site",
          "url": "https://carlsberg.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/carlsberg.svg"
        }
      ]
    },
    {
      "id": "diageo",
      "name": "Diageo",
      "segment": "Spirits",
      "url": "https://diageo.com/",
      "description": "",
      "sources": [
        {
          "name": "Diageo official site",
          "url": "https://diageo.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/diageo.svg"
        }
      ]
    },
    {
      "id": "johnnie-walker",
      "name": "Johnnie Walker",
      "segment": "Spirits",
      "url": "https://johnniewalker.com/",
      "description": "",
      "sources": [
        {
          "name": "Johnnie Walker official site",
          "url": "https://johnniewalker.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/johnnie-walker.svg"
        }
      ]
    },
    {
      "id": "topo-chico",
      "name": "Topo Chico",
      "segment": "Sparkling water",
      "url": "https://topochico.com/",
      "description": "",
      "sources": [
        {
          "name": "Topo Chico official site",
          "url": "https://topochico.com/"
        }
      ]
    },
    {
      "id": "jameson",
      "name": "Jameson",
      "segment": "Spirits",
      "url": "https://jamesonwhiskey.com/",
      "description": "",
      "sources": [
        {
          "name": "Jameson official site",
          "url": "https://jamesonwhiskey.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://cdn.jsdelivr.net/npm/simple-icons@16.32.0/icons/jameson.svg"
        }
      ]
    },
    {
      "id": "bacardi",
      "name": "Bacardi",
      "segment": "Spirits",
      "url": "https://bacardi.com/",
      "description": "",
      "sources": [
        {
          "name": "Bacardi official site",
          "url": "https://bacardi.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/bacardi.svg"
        }
      ]
    },
    {
      "id": "grey-goose",
      "name": "Grey Goose",
      "segment": "Spirits",
      "url": "https://greygoose.com/",
      "description": "",
      "sources": [
        {
          "name": "Grey Goose official site",
          "url": "https://greygoose.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/7/7a/Grey_Goose_%28vodka%2C_logo%29.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "tito-s",
      "name": "Tito's",
      "segment": "Spirits",
      "url": "https://titosvodka.com/",
      "description": "",
      "sources": [
        {
          "name": "Tito's official site",
          "url": "https://titosvodka.com/"
        }
      ]
    },
    {
      "id": "white-claw",
      "name": "White Claw",
      "segment": "Hard seltzer",
      "url": "https://whiteclaw.com/",
      "description": "",
      "sources": [
        {
          "name": "White Claw official site",
          "url": "https://whiteclaw.com/"
        }
      ]
    },
    {
      "id": "high-noon",
      "name": "High Noon",
      "segment": "Hard seltzer",
      "url": "https://highnoonspirits.com/",
      "description": "",
      "sources": [
        {
          "name": "High Noon official site",
          "url": "https://highnoonspirits.com/"
        }
      ]
    },
    {
      "id": "del-monte-foods",
      "name": "Del Monte Foods",
      "segment": "Packaged foods",
      "url": "https://delmontefoods.com/",
      "description": "",
      "sources": [
        {
          "name": "Del Monte Foods official site",
          "url": "https://delmontefoods.com/"
        },
        {
          "name": "Logo.wine brand mark",
          "url": "https://www.logo.wine/a/logo/Del_Monte_Foods/Del_Monte_Foods-Logo.wine.svg"
        }
      ]
    },
    {
      "id": "keurig-dr-pepper",
      "name": "Keurig Dr Pepper",
      "segment": "Beverage company",
      "url": "https://keurigdrpepper.com/",
      "description": "",
      "sources": [
        {
          "name": "Keurig Dr Pepper official site",
          "url": "https://keurigdrpepper.com/"
        }
      ]
    },
    {
      "id": "ag1",
      "name": "AG1",
      "segment": "Nutrition products",
      "url": "https://drinkag1.com/",
      "description": "",
      "sources": [
        {
          "name": "AG1 official site",
          "url": "https://drinkag1.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/e/e0/AG1_%28company%29_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "kellanova",
      "name": "Kellanova",
      "segment": "Packaged foods",
      "url": "https://kellanova.com/",
      "description": "",
      "sources": [
        {
          "name": "Kellanova official site",
          "url": "https://kellanova.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/5/59/Kellanova_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "quest-nutrition",
      "name": "Quest Nutrition",
      "segment": "Nutrition products",
      "url": "https://questnutrition.com/",
      "description": "",
      "sources": [
        {
          "name": "Quest Nutrition official site",
          "url": "https://questnutrition.com/"
        }
      ]
    },
    {
      "id": "rxbar",
      "name": "RXBAR",
      "segment": "Snack bars",
      "url": "https://rxbar.com/",
      "description": "",
      "sources": [
        {
          "name": "RXBAR official site",
          "url": "https://rxbar.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/0/04/RXBAR_Logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "kind",
      "name": "KIND",
      "segment": "Snack bars",
      "url": "https://kindsnacks.com/",
      "description": "",
      "sources": [
        {
          "name": "KIND official site",
          "url": "https://kindsnacks.com/"
        }
      ]
    },
    {
      "id": "clif-bar",
      "name": "Clif Bar",
      "segment": "Snack bars",
      "url": "https://clifbar.com/",
      "description": "",
      "sources": [
        {
          "name": "Clif Bar official site",
          "url": "https://clifbar.com/"
        },
        {
          "name": "Logo.wine brand mark",
          "url": "https://www.logo.wine/a/logo/Clif_Bar/Clif_Bar-Logo.wine.svg"
        }
      ]
    },
    {
      "id": "nature-valley",
      "name": "Nature Valley",
      "segment": "Snack bars",
      "url": "https://naturevalley.com/",
      "description": "",
      "sources": [
        {
          "name": "Nature Valley official site",
          "url": "https://naturevalley.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/nature-valley.svg"
        }
      ]
    },
    {
      "id": "larabar",
      "name": "Larabar",
      "segment": "Snack bars",
      "url": "https://larabar.com/",
      "description": "",
      "sources": [
        {
          "name": "Larabar official site",
          "url": "https://larabar.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/7/78/Larabar_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "graza",
      "name": "Graza",
      "segment": "Olive oil",
      "url": "https://graza.co/",
      "description": "",
      "sources": [
        {
          "name": "Graza official site",
          "url": "https://graza.co/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/7/74/Graza_logo.jpg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "bertolli",
      "name": "Bertolli",
      "segment": "Pantry products",
      "url": "https://bertolli.com/",
      "description": "",
      "sources": [
        {
          "name": "Bertolli official site",
          "url": "https://bertolli.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/bertolli.svg"
        }
      ]
    },
    {
      "id": "conagra-brands",
      "name": "Conagra Brands",
      "segment": "Packaged foods",
      "url": "https://conagrabrands.com/",
      "description": "",
      "sources": [
        {
          "name": "Conagra Brands official site",
          "url": "https://conagrabrands.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/4/44/Conagra_brands_logo17.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "pepsico",
      "name": "PepsiCo",
      "segment": "Food and beverage company",
      "url": "https://pepsico.com/",
      "description": "",
      "sources": [
        {
          "name": "PepsiCo official site",
          "url": "https://pepsico.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/pepsico.svg"
        }
      ]
    },
    {
      "id": "momofuku-goods",
      "name": "Momofuku Goods",
      "segment": "Pantry products",
      "url": "https://shop.momofuku.com/",
      "description": "",
      "sources": [
        {
          "name": "Momofuku Goods official site",
          "url": "https://shop.momofuku.com/"
        }
      ]
    },
    {
      "id": "hormel-foods",
      "name": "Hormel Foods",
      "segment": "Packaged foods",
      "url": "https://hormelfoods.com/",
      "description": "",
      "sources": [
        {
          "name": "Hormel Foods official site",
          "url": "https://hormelfoods.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/hormel-foods.svg"
        }
      ]
    },
    {
      "id": "cholula",
      "name": "Cholula",
      "segment": "Condiments",
      "url": "https://cholula.com/",
      "description": "",
      "sources": [
        {
          "name": "Cholula official site",
          "url": "https://cholula.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/f/f3/Cholula_Hot_Sauce_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "tabasco",
      "name": "Tabasco",
      "segment": "Condiments",
      "url": "https://tabasco.com/",
      "description": "",
      "sources": [
        {
          "name": "Tabasco official site",
          "url": "https://tabasco.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/tabasco.svg"
        }
      ]
    },
    {
      "id": "heinz",
      "name": "Heinz",
      "segment": "Condiments",
      "url": "https://heinz.com/",
      "description": "",
      "sources": [
        {
          "name": "Heinz official site",
          "url": "https://heinz.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/heinz.svg"
        }
      ]
    },
    {
      "id": "hellmann-s",
      "name": "Hellmann's",
      "segment": "Condiments",
      "url": "https://hellmanns.com/",
      "description": "",
      "sources": [
        {
          "name": "Hellmann's official site",
          "url": "https://hellmanns.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/hellmann-s.svg"
        }
      ]
    },
    {
      "id": "kikkoman",
      "name": "Kikkoman",
      "segment": "Sauces",
      "url": "https://kikkomanusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Kikkoman official site",
          "url": "https://kikkomanusa.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/kikkoman.svg"
        }
      ]
    },
    {
      "id": "barilla",
      "name": "Barilla",
      "segment": "Pasta",
      "url": "https://barilla.com/",
      "description": "",
      "sources": [
        {
          "name": "Barilla official site",
          "url": "https://barilla.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/barilla.svg"
        }
      ]
    },
    {
      "id": "de-cecco",
      "name": "De Cecco",
      "segment": "Pasta",
      "url": "https://dececco.com/",
      "description": "",
      "sources": [
        {
          "name": "De Cecco official site",
          "url": "https://dececco.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/4/4f/Logo_De_Cecco.jpg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "buitoni",
      "name": "Buitoni",
      "segment": "Pasta",
      "url": "https://buitoni.com/",
      "description": "",
      "sources": [
        {
          "name": "Buitoni official site",
          "url": "https://buitoni.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/buitoni.svg"
        }
      ]
    },
    {
      "id": "ben-and-jerry-s",
      "name": "Ben & Jerry's",
      "segment": "Ice cream",
      "url": "https://benjerry.com/",
      "description": "",
      "sources": [
        {
          "name": "Ben & Jerry's official site",
          "url": "https://benjerry.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/ben-and-jerry-s.svg"
        }
      ]
    },
    {
      "id": "h-agen-dazs",
      "name": "Häagen-Dazs",
      "segment": "Ice cream",
      "url": "https://haagendazs.us/",
      "description": "",
      "sources": [
        {
          "name": "Häagen-Dazs official site",
          "url": "https://haagendazs.us/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/haagen-dazs.svg"
        }
      ]
    },
    {
      "id": "halo-top",
      "name": "Halo Top",
      "segment": "Ice cream",
      "url": "https://halotop.com/",
      "description": "",
      "sources": [
        {
          "name": "Halo Top official site",
          "url": "https://halotop.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/c/c6/Halo_Top_Creamery_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "jeni-s",
      "name": "Jeni's",
      "segment": "Ice cream",
      "url": "https://jenis.com/",
      "description": "",
      "sources": [
        {
          "name": "Jeni's official site",
          "url": "https://jenis.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/b/bb/Jeni%27s_Splendid_Ice_Creams_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "magnum",
      "name": "Magnum",
      "segment": "Ice cream",
      "url": "https://magnumicecream.com/",
      "description": "",
      "sources": [
        {
          "name": "Magnum official site",
          "url": "https://magnumicecream.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/magnum.svg"
        }
      ]
    },
    {
      "id": "oreo",
      "name": "Oreo",
      "segment": "Cookies",
      "url": "https://oreo.com/",
      "description": "",
      "sources": [
        {
          "name": "Oreo official site",
          "url": "https://oreo.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/oreo.svg"
        }
      ]
    },
    {
      "id": "chips-ahoy",
      "name": "Chips Ahoy!",
      "segment": "Cookies",
      "url": "https://chipsahoy.com/",
      "description": "",
      "sources": [
        {
          "name": "Chips Ahoy! official site",
          "url": "https://chipsahoy.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/chips-ahoy.svg"
        }
      ]
    },
    {
      "id": "ritz",
      "name": "Ritz",
      "segment": "Crackers",
      "url": "https://ritzcrackers.com/",
      "description": "",
      "sources": [
        {
          "name": "Ritz official site",
          "url": "https://ritzcrackers.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/7/72/Ritz_crackers_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "doritos",
      "name": "Doritos",
      "segment": "Snacks",
      "url": "https://doritos.com/",
      "description": "",
      "sources": [
        {
          "name": "Doritos official site",
          "url": "https://doritos.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/doritos.svg"
        }
      ]
    },
    {
      "id": "lay-s",
      "name": "Lay's",
      "segment": "Snacks",
      "url": "https://lays.com/",
      "description": "",
      "sources": [
        {
          "name": "Lay's official site",
          "url": "https://lays.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/lay-s.svg"
        }
      ]
    },
    {
      "id": "cheetos",
      "name": "Cheetos",
      "segment": "Snacks",
      "url": "https://cheetos.com/",
      "description": "",
      "sources": [
        {
          "name": "Cheetos official site",
          "url": "https://cheetos.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/cheetos.svg"
        }
      ]
    },
    {
      "id": "pringles",
      "name": "Pringles",
      "segment": "Snacks",
      "url": "https://pringles.com/",
      "description": "",
      "sources": [
        {
          "name": "Pringles official site",
          "url": "https://pringles.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/pringles.svg"
        }
      ]
    },
    {
      "id": "takis",
      "name": "Takis",
      "segment": "Snacks",
      "url": "https://barcel-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Takis official site",
          "url": "https://barcel-usa.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/8/82/Takis_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "haribo",
      "name": "Haribo",
      "segment": "Confectionery",
      "url": "https://haribo.com/",
      "description": "",
      "sources": [
        {
          "name": "Haribo official site",
          "url": "https://haribo.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/haribo.svg"
        }
      ]
    },
    {
      "id": "mars",
      "name": "Mars",
      "segment": "Confectionery",
      "url": "https://mars.com/",
      "description": "",
      "sources": [
        {
          "name": "Mars official site",
          "url": "https://mars.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/mars.svg"
        }
      ]
    },
    {
      "id": "snickers",
      "name": "Snickers",
      "segment": "Confectionery",
      "url": "https://snickers.com/",
      "description": "",
      "sources": [
        {
          "name": "Snickers official site",
          "url": "https://snickers.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/snickers.svg"
        }
      ]
    },
    {
      "id": "ocean-spray",
      "name": "Ocean Spray",
      "segment": "Beverage company",
      "url": "https://oceanspray.com/",
      "description": "",
      "sources": [
        {
          "name": "Ocean Spray official site",
          "url": "https://oceanspray.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/ocean-spray.svg"
        }
      ]
    },
    {
      "id": "hershey-s",
      "name": "Hershey's",
      "segment": "Confectionery",
      "url": "https://hersheyland.com/",
      "description": "",
      "sources": [
        {
          "name": "Hershey's official site",
          "url": "https://hersheyland.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/hershey-s.svg"
        }
      ]
    },
    {
      "id": "lindt",
      "name": "Lindt",
      "segment": "Chocolate",
      "url": "https://lindtusa.com/",
      "description": "",
      "sources": [
        {
          "name": "Lindt official site",
          "url": "https://lindtusa.com/"
        }
      ]
    },
    {
      "id": "godiva",
      "name": "Godiva",
      "segment": "Chocolate",
      "url": "https://godiva.com/",
      "description": "",
      "sources": [
        {
          "name": "Godiva official site",
          "url": "https://godiva.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/godiva.svg"
        }
      ]
    },
    {
      "id": "ghirardelli",
      "name": "Ghirardelli",
      "segment": "Chocolate",
      "url": "https://ghirardelli.com/",
      "description": "",
      "sources": [
        {
          "name": "Ghirardelli official site",
          "url": "https://ghirardelli.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/ghirardelli.svg"
        }
      ]
    },
    {
      "id": "chiquita",
      "name": "Chiquita",
      "segment": "Produce company",
      "url": "https://chiquita.com/",
      "description": "",
      "sources": [
        {
          "name": "Chiquita official site",
          "url": "https://chiquita.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/chiquita.svg"
        }
      ]
    },
    {
      "id": "ferrero-rocher",
      "name": "Ferrero Rocher",
      "segment": "Chocolate",
      "url": "https://ferrerorocher.com/",
      "description": "",
      "sources": [
        {
          "name": "Ferrero Rocher official site",
          "url": "https://ferrerorocher.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/ferrero-rocher.svg"
        }
      ]
    },
    {
      "id": "nutella",
      "name": "Nutella",
      "segment": "Spreads",
      "url": "https://nutella.com/",
      "description": "",
      "sources": [
        {
          "name": "Nutella official site",
          "url": "https://nutella.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/nutella.svg"
        }
      ]
    },
    {
      "id": "jif",
      "name": "Jif",
      "segment": "Spreads",
      "url": "https://jif.com/",
      "description": "",
      "sources": [
        {
          "name": "Jif official site",
          "url": "https://jif.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/jif.svg"
        }
      ]
    },
    {
      "id": "skippy",
      "name": "Skippy",
      "segment": "Spreads",
      "url": "https://peanutbutter.com/",
      "description": "",
      "sources": [
        {
          "name": "Skippy official site",
          "url": "https://peanutbutter.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/skippy.svg"
        }
      ]
    },
    {
      "id": "chobani",
      "name": "Chobani",
      "segment": "Dairy products",
      "url": "https://chobani.com/",
      "description": "",
      "sources": [
        {
          "name": "Chobani official site",
          "url": "https://chobani.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/8/88/Chobani_2017_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "siggi-s",
      "name": "siggi's",
      "segment": "Dairy products",
      "url": "https://siggis.com/",
      "description": "",
      "sources": [
        {
          "name": "siggi's official site",
          "url": "https://siggis.com/"
        }
      ]
    },
    {
      "id": "yoplait",
      "name": "Yoplait",
      "segment": "Dairy products",
      "url": "https://yoplait.com/",
      "description": "",
      "sources": [
        {
          "name": "Yoplait official site",
          "url": "https://yoplait.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/yoplait.svg"
        }
      ]
    },
    {
      "id": "kraft-heinz",
      "name": "Kraft Heinz",
      "segment": "Packaged foods",
      "url": "https://kraftheinzcompany.com/",
      "description": "",
      "sources": [
        {
          "name": "Kraft Heinz official site",
          "url": "https://kraftheinzcompany.com/"
        },
        {
          "name": "Logo.wine brand mark",
          "url": "https://www.logo.wine/a/logo/Kraft_Heinz/Kraft_Heinz-Logo.wine.svg"
        }
      ]
    },
    {
      "id": "general-mills",
      "name": "General Mills",
      "segment": "Packaged foods",
      "url": "https://generalmills.com/",
      "description": "",
      "sources": [
        {
          "name": "General Mills official site",
          "url": "https://generalmills.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/general-mills.svg"
        }
      ]
    },
    {
      "id": "kellogg-s",
      "name": "Kellogg's",
      "segment": "Packaged foods",
      "url": "https://kelloggs.com/",
      "description": "",
      "sources": [
        {
          "name": "Kellogg's official site",
          "url": "https://kelloggs.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/kellogg-s.svg"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-food-basket-value",
      "question": "How should I read average basket value for food and beverage products?",
      "text": "The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. How should I read average basket value for food and beverage products? The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-food-first-order",
      "question": "Is this a first-order AOV benchmark for new food customers?",
      "text": "The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Is this a first-order AOV benchmark for new food customers? The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-food-products-or-restaurants",
      "question": "Does this page benchmark restaurant orders too?",
      "text": "This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Does this page benchmark restaurant orders too? This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark.  Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#method"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Food & Beverage Products?",
      "text": "The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. What is the average order value benchmark for Food & Beverage Products? The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Food & Beverage Products?",
      "text": "The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. What is the typical AOV range in Food & Beverage Products? The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 22 September 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Which industry or subcategory does this benchmark cover? This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/food-beverage-products#brands Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-download-research",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research",
      "citation": "Madgicx Research & Labs. Food & Beverage Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/food-beverage-products#reuse"
    }
  ]
}