# Food & Beverage Products — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $47.96 - Middle 50%: $20.98 to $77.48 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/food-beverage-products#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [Coca-Cola](https://coca-cola.com/) — Soft drinks - [Pepsi](https://pepsi.com/) — Soft drinks - [Red Bull](https://redbull.com/) — Energy drinks - [Sprite](https://sprite.com/) — Soft drinks - [Gatorade](https://gatorade.com/) — Sports drinks - [Starbucks](https://starbucks.com/) — Coffee - [Nespresso](https://nespresso.com/) — Coffee - [Lavazza](https://lavazza.com/) — Coffee - [illy](https://illy.com/) — Coffee - [Danone](https://danone.com/) — Packaged foods - [Oatly](https://oatly.com/) — Plant-based drinks - [Alpro](https://alpro.com/) — Plant-based foods - [Nissin Foods](https://nissinfoods.com/) — Packaged foods - [MALK](https://malkorganics.com/) — Plant-based drinks - [Unilever](https://unilever.com/) — Packaged foods - [Liquid Death](https://liquiddeath.com/) — Water - [OLIPOP](https://drinkolipop.com/) — Soda - [Poppi](https://drinkpoppi.com/) — Soda - [McCormick & Company](https://mccormickcorporation.com/) — Packaged foods - [Fanta](https://fanta.com/) — Soft drinks - [Nestlé](https://nestle.com/) — Packaged foods - [Perrier](https://perrier.com/) — Sparkling water - [Vita Coco](https://vitacoco.com/) — Coconut water - [BODYARMOR](https://drinkbodyarmor.com/) — Sports drinks - [Dole](https://dole.com/) — Produce company - [Celsius](https://celsius.com/) — Energy drinks - [Fever-Tree](https://fever-tree.com/) — Beverages - [The Coca-Cola Company](https://coca-colacompany.com/) — Beverage company - [Athletic Brewing](https://athleticbrewing.com/) — Non-alcoholic beer - [Heineken](https://heineken.com/) — Beer - [Guinness](https://guinness.com/) — Beer - [Budweiser](https://budweiser.com/) — Beer - [Corona](https://coronausa.com/) — Beer - [Stella Artois](https://stellaartois.com/) — Beer - [Carlsberg](https://carlsberg.com/) — Beer - [Diageo](https://diageo.com/) — Spirits - [Johnnie Walker](https://johnniewalker.com/) — Spirits - [Topo Chico](https://topochico.com/) — Sparkling water - [Jameson](https://jamesonwhiskey.com/) — Spirits - [Bacardi](https://bacardi.com/) — Spirits - [Grey Goose](https://greygoose.com/) — Spirits - [Tito's](https://titosvodka.com/) — Spirits - [White Claw](https://whiteclaw.com/) — Hard seltzer - [High Noon](https://highnoonspirits.com/) — Hard seltzer - [Del Monte Foods](https://delmontefoods.com/) — Packaged foods - [Keurig Dr Pepper](https://keurigdrpepper.com/) — Beverage company - [AG1](https://drinkag1.com/) — Nutrition products - [Kellanova](https://kellanova.com/) — Packaged foods - [Quest Nutrition](https://questnutrition.com/) — Nutrition products - [RXBAR](https://rxbar.com/) — Snack bars - [KIND](https://kindsnacks.com/) — Snack bars - [Clif Bar](https://clifbar.com/) — Snack bars - [Nature Valley](https://naturevalley.com/) — Snack bars - [Larabar](https://larabar.com/) — Snack bars - [Graza](https://graza.co/) — Olive oil - [Bertolli](https://bertolli.com/) — Pantry products - [Conagra Brands](https://conagrabrands.com/) — Packaged foods - [PepsiCo](https://pepsico.com/) — Food and beverage company - [Momofuku Goods](https://shop.momofuku.com/) — Pantry products - [Hormel Foods](https://hormelfoods.com/) — Packaged foods - [Cholula](https://cholula.com/) — Condiments - [Tabasco](https://tabasco.com/) — Condiments - [Heinz](https://heinz.com/) — Condiments - [Hellmann's](https://hellmanns.com/) — Condiments - [Kikkoman](https://kikkomanusa.com/) — Sauces - [Barilla](https://barilla.com/) — Pasta - [De Cecco](https://dececco.com/) — Pasta - [Buitoni](https://buitoni.com/) — Pasta - [Ben & Jerry's](https://benjerry.com/) — Ice cream - [Häagen-Dazs](https://haagendazs.us/) — Ice cream - [Halo Top](https://halotop.com/) — Ice cream - [Jeni's](https://jenis.com/) — Ice cream - [Magnum](https://magnumicecream.com/) — Ice cream - [Oreo](https://oreo.com/) — Cookies - [Chips Ahoy!](https://chipsahoy.com/) — Cookies - [Ritz](https://ritzcrackers.com/) — Crackers - [Doritos](https://doritos.com/) — Snacks - [Lay's](https://lays.com/) — Snacks - [Cheetos](https://cheetos.com/) — Snacks - [Pringles](https://pringles.com/) — Snacks - [Takis](https://barcel-usa.com/) — Snacks - [Haribo](https://haribo.com/) — Confectionery - [Mars](https://mars.com/) — Confectionery - [Snickers](https://snickers.com/) — Confectionery - [Ocean Spray](https://oceanspray.com/) — Beverage company - [Hershey's](https://hersheyland.com/) — Confectionery - [Lindt](https://lindtusa.com/) — Chocolate - [Godiva](https://godiva.com/) — Chocolate - [Ghirardelli](https://ghirardelli.com/) — Chocolate - [Chiquita](https://chiquita.com/) — Produce company - [Ferrero Rocher](https://ferrerorocher.com/) — Chocolate - [Nutella](https://nutella.com/) — Spreads - [Jif](https://jif.com/) — Spreads - [Skippy](https://peanutbutter.com/) — Spreads - [Chobani](https://chobani.com/) — Dairy products - [siggi's](https://siggis.com/) — Dairy products - [Yoplait](https://yoplait.com/) — Dairy products - [Kraft Heinz](https://kraftheinzcompany.com/) — Packaged foods - [General Mills](https://generalmills.com/) — Packaged foods - [Kellogg's](https://kelloggs.com/) — Packaged foods No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should I read average basket value for food and beverage products? The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value) Citation: Madgicx Research & Labs. Food & Beverage Products. How should I read average basket value for food and beverage products? The account AOV median here is $47.96 USD, and the middle 50% is $20.98–$77.48. Read these as monetary order-value figures, not the number of products in a basket or the price of one food or beverage item. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-basket-value ### Is this a first-order AOV benchmark for new food customers? The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order) Citation: Madgicx Research & Labs. Food & Beverage Products. Is this a first-order AOV benchmark for new food customers? The saved Food & Beverage Products aggregate is at account level. It does not separate first orders from returning-customer orders, so its median should not be described as new-customer AOV. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-first-order ### Does this page benchmark restaurant orders too? This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark. [Source](https://madgicx.com/labs/industries/food-beverage-products#method) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants) Citation: Madgicx Research & Labs. Food & Beverage Products. Does this page benchmark restaurant orders too? This edition covers Food & Beverage Products. Restaurant & Food Services is a separate industry in the research index. Product-category figures should not be presented as a restaurant-order benchmark. Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-food-products-or-restaurants ### What is the average order value benchmark for Food & Beverage Products? The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the average order value benchmark for Food & Beverage Products? The median account AOV for Food & Beverage Products is $47.96 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-aov ### What is the typical AOV range in Food & Beverage Products? The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the typical AOV range in Food & Beverage Products? The middle 50% of account AOVs runs from $20.98 to $77.48 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the lower-quartile AOV? The 25th-percentile account AOV is $20.98 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. What is the upper-quartile AOV? The 75th-percentile account AOV is $77.48 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation) Citation: Madgicx Research & Labs. Food & Beverage Products. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean) Citation: Madgicx Research & Labs. Food & Beverage Products. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period) Citation: Madgicx Research & Labs. Food & Beverage Products. When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Food & Beverage Products. Which industry or subcategory does this benchmark cover? This benchmark covers Food & Beverage Products classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/food-beverage-products#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance) Citation: Madgicx Research & Labs. Food & Beverage Products. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/food-beverage-products#benchmark Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/food-beverage-products#brands) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Food & Beverage Products. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/food-beverage-products#brands Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/food-beverage-products#method) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov) Citation: Madgicx Research & Labs. Food & Beverage Products. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/food-beverage-products#method Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/food-beverage-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-download-research) Citation: Madgicx Research & Labs. Food & Beverage Products. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/food-beverage-products#reuse) · [Answer permalink](https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research) Citation: Madgicx Research & Labs. Food & Beverage Products. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/food-beverage-products#reuse Answer: https://madgicx.com/labs/industries/food-beverage-products#answer-cite-research