{
  "name": "Gambling & Betting Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "gambling-betting-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/gambling-betting-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "gambling-betting-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 19.29,
    "p25_aov_usd": 7.03,
    "p75_aov_usd": 37.9,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:08:28.124214+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Gambling & Betting Services account AOV: median $19.29; middle 50% $7.03 to $37.90. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/gambling-betting-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r3-gaming-bonus",
      "question": "Should a Bonus Bet amount be treated as withdrawable cash?",
      "text": "DraftKings distinguishes a Bonus Bet from cash: the promotional stake is not withdrawable and is excluded from the winnings returned on a winning Bonus Bet. Keep promotional value, cash stake and returned winnings separate when explaining an offer or interpreting account actions.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-bonus",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Should a Bonus Bet amount be treated as withdrawable cash? DraftKings distinguishes a Bonus Bet from cash: the promotional stake is not withdrawable and is excluded from the winnings returned on a winning Bonus Bet. Keep promotional value, cash stake and returned winnings separate when explaining an offer or interpreting account actions.  Source: https://help.draftkings.com/hc/en-us/articles/12220784873875-How-do-I-use-a-Bonus-Bet-US Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-bonus",
      "source_url": "https://help.draftkings.com/hc/en-us/articles/12220784873875-How-do-I-use-a-Bonus-Bet-US"
    },
    {
      "group": "In this industry",
      "id": "answer-r3-gaming-wallet",
      "question": "Does the displayed account balance necessarily equal the amount available to withdraw?",
      "text": "DraftKings' support explanation distinguishes gaming and fantasy wallets and identifies balances that are not withdrawable cash. A displayed balance therefore needs its own definition before it is used as a withdrawal amount. A deposit, a wallet balance and a withdrawal are different account events.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-wallet",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Does the displayed account balance necessarily equal the amount available to withdraw? DraftKings' support explanation distinguishes gaming and fantasy wallets and identifies balances that are not withdrawable cash. A displayed balance therefore needs its own definition before it is used as a withdrawal amount. A deposit, a wallet balance and a withdrawal are different account events.  Source: https://help.draftkings.com/hc/en-us/articles/4405232404499-How-does-DraftKings-display-my-available-balance-to-be-withdrawn-across-all-platforms-US Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-wallet",
      "source_url": "https://help.draftkings.com/hc/en-us/articles/4405232404499-How-does-DraftKings-display-my-available-balance-to-be-withdrawn-across-all-platforms-US"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Gambling & Betting Services?",
      "text": "The median account AOV for Gambling & Betting Services is $19.29 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. What is the average order value benchmark for Gambling & Betting Services? The median account AOV for Gambling & Betting Services is $19.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Gambling & Betting Services?",
      "text": "The middle 50% of account AOVs runs from $7.03 to $37.90 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. What is the typical AOV range in Gambling & Betting Services? The middle 50% of account AOVs runs from $7.03 to $37.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $7.03 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $7.03 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $37.90 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $37.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Gambling & Betting Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Which industry or subcategory does this benchmark cover? This benchmark covers Gambling & Betting Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Gambling & Betting Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services#reuse"
    }
  ]
}