# Gambling & Betting Services — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $19.29 - Middle 50%: $7.03 to $37.90 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:08:28.124214+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Should a Bonus Bet amount be treated as withdrawable cash? DraftKings distinguishes a Bonus Bet from cash: the promotional stake is not withdrawable and is excluded from the winnings returned on a winning Bonus Bet. Keep promotional value, cash stake and returned winnings separate when explaining an offer or interpreting account actions. [Source](https://help.draftkings.com/hc/en-us/articles/12220784873875-How-do-I-use-a-Bonus-Bet-US) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-bonus) Citation: Madgicx Research & Labs. Gambling & Betting Services. Should a Bonus Bet amount be treated as withdrawable cash? DraftKings distinguishes a Bonus Bet from cash: the promotional stake is not withdrawable and is excluded from the winnings returned on a winning Bonus Bet. Keep promotional value, cash stake and returned winnings separate when explaining an offer or interpreting account actions. Source: https://help.draftkings.com/hc/en-us/articles/12220784873875-How-do-I-use-a-Bonus-Bet-US Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-bonus ### Does the displayed account balance necessarily equal the amount available to withdraw? DraftKings' support explanation distinguishes gaming and fantasy wallets and identifies balances that are not withdrawable cash. A displayed balance therefore needs its own definition before it is used as a withdrawal amount. A deposit, a wallet balance and a withdrawal are different account events. [Source](https://help.draftkings.com/hc/en-us/articles/4405232404499-How-does-DraftKings-display-my-available-balance-to-be-withdrawn-across-all-platforms-US) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-wallet) Citation: Madgicx Research & Labs. Gambling & Betting Services. Does the displayed account balance necessarily equal the amount available to withdraw? DraftKings' support explanation distinguishes gaming and fantasy wallets and identifies balances that are not withdrawable cash. A displayed balance therefore needs its own definition before it is used as a withdrawal amount. A deposit, a wallet balance and a withdrawal are different account events. Source: https://help.draftkings.com/hc/en-us/articles/4405232404499-How-does-DraftKings-display-my-available-balance-to-be-withdrawn-across-all-platforms-US Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-r3-gaming-wallet ### What is the average order value benchmark for Gambling & Betting Services? The median account AOV for Gambling & Betting Services is $19.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-median-aov) Citation: Madgicx Research & Labs. Gambling & Betting Services. What is the average order value benchmark for Gambling & Betting Services? The median account AOV for Gambling & Betting Services is $19.29 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-median-aov ### What is the typical AOV range in Gambling & Betting Services? The middle 50% of account AOVs runs from $7.03 to $37.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-range) Citation: Madgicx Research & Labs. Gambling & Betting Services. What is the typical AOV range in Gambling & Betting Services? The middle 50% of account AOVs runs from $7.03 to $37.90 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $7.03 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Gambling & Betting Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $7.03 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $37.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Gambling & Betting Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $37.90 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-calculation) Citation: Madgicx Research & Labs. Gambling & Betting Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-median-or-mean) Citation: Madgicx Research & Labs. Gambling & Betting Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-period) Citation: Madgicx Research & Labs. Gambling & Betting Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Gambling & Betting Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Gambling & Betting Services. Which industry or subcategory does this benchmark cover? This benchmark covers Gambling & Betting Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-compare-aov) Citation: Madgicx Research & Labs. Gambling & Betting Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-performance) Citation: Madgicx Research & Labs. Gambling & Betting Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/gambling-betting-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-download-research) Citation: Madgicx Research & Labs. Gambling & Betting Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/gambling-betting-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/gambling-betting-services#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services#answer-cite-research) Citation: Madgicx Research & Labs. Gambling & Betting Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/gambling-betting-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services#answer-cite-research