# Daily Fantasy Sports — Meta ads research

Category research. Brand directory deferred.
Edition: October 2026. Page updated: 2026-10-11.

## Parent industry AOV benchmark

Parent industry: Gambling & Betting Services

- Median: $19.29 USD
- Middle 50%: $7.03 to $37.90 USD
- Snapshot read: 2026-10-11T14:08:28.124214+00:00

Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.

Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/gambling-betting-services#benchmark)

Citation: Madgicx Research & Labs. Gambling & Betting Services account AOV: median $19.29; middle 50% $7.03 to $37.90. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/gambling-betting-services#benchmark

Directory status: deferred. Final brand research and logo placement are pending.

## Research questions

### Does a new DraftKings DFS signup automatically qualify for beginner contests?

DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions.

[Source](https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-1)

Citation: Madgicx Research & Labs. Daily Fantasy Sports. Does a new DraftKings DFS signup automatically qualify for beginner contests? DraftKings says beginner contests require both no experience badge and fewer than 50 contests played. Suggested measurement: keep signup separate from eligibility for this contest category; new-account language alone does not establish the documented experience conditions.  Source: https://support.draftkings.com/dk/en-us/who-is-eligible-for-beginner-and-casual-fantasy-sports-contests?id=kb_article_view&sysparm_article=KB0010559 Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-1

### Does DraftKings DFS access establish access to every college-sports contest?

DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location.

[Source](https://support.draftkings.com/dk/en-us/why-can-t-i-enter-college-sports-contests-in-daily-fantasy-sports?id=kb_article_view&sysparm_article=KB0010459) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-3)

Citation: Madgicx Research & Labs. Daily Fantasy Sports. Does DraftKings DFS access establish access to every college-sports contest? DraftKings says college DFS availability varies by sport and jurisdiction, using the customer's physical location. A restricted sport blocks entry and produces a notice. Suggested measurement: distinguish a general DFS account from entry eligibility for the advertised contest and location.  Source: https://support.draftkings.com/dk/en-us/why-can-t-i-enter-college-sports-contests-in-daily-fantasy-sports?id=kb_article_view&sysparm_article=KB0010459 Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-financelegalgambling1-daily-fantasy-sports-3

### Which AOV benchmark is shown?

The reference benchmark is for Gambling & Betting Services.

Parent industry benchmark. Snapshot read 11 October 2026.

[Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-benchmark-status)

Citation: Madgicx Research & Labs. Daily Fantasy Sports. Which AOV benchmark is shown? The reference benchmark is for Gambling & Betting Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-benchmark-status

### Can I download this industry research?

The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-download-research)

Citation: Madgicx Research & Labs. Daily Fantasy Sports. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-download-research

### How should I cite a finding from this page?

Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.

[Source](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-cite-research)

Citation: Madgicx Research & Labs. Daily Fantasy Sports. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/daily-fantasy-sports#answer-cite-research