{
  "name": "Lottery Scratch Card Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "lottery-scratch-card-services",
  "kind": "subcategory",
  "parent_slug": "gambling-betting-services",
  "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "lottery-scratch-card-services",
    "parent_slug": "gambling-betting-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 17.22,
    "p25_aov_usd": 12.09,
    "p75_aov_usd": 52.75,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:08:28.124214+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Lottery Scratch Card Services account AOV: median $17.22; middle 50% $12.09 to $52.75. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-lottery-scratch-card-services-1",
      "question": "Can a California Lottery digital campaign use an online ticket-checkout destination?",
      "text": "California Lottery says tickets must be purchased at authorized California retailers; mail, online and app sales are prohibited, and digital-reseller purchases cannot win. Suggested measurement: treat digital information or retailer discovery as separate from a ticket sale. This is the California Lottery's stated purchase boundary.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-1",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Can a California Lottery digital campaign use an online ticket-checkout destination? California Lottery says tickets must be purchased at authorized California retailers; mail, online and app sales are prohibited, and digital-reseller purchases cannot win. Suggested measurement: treat digital information or retailer discovery as separate from a ticket sale. This is the California Lottery's stated purchase boundary.  Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-1",
      "source_url": "https://www.calottery.com/en/faqs"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-lottery-scratch-card-services-2",
      "question": "Does California Lottery purchase eligibility match 2nd Chance account eligibility?",
      "text": "California Lottery identifies 18 as the legal-play age. A ticket purchaser need not be a California resident or US citizen, but must buy at a California retailer in California. Its 2nd Chance program requires an active account at the drawing, with account verification including age and a California address. Keep the common age floor and distinct address requirements explicit.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-2",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Does California Lottery purchase eligibility match 2nd Chance account eligibility? California Lottery identifies 18 as the legal-play age. A ticket purchaser need not be a California resident or US citizen, but must buy at a California retailer in California. Its 2nd Chance program requires an active account at the drawing, with account verification including age and a California address. Keep the common age floor and distinct address requirements explicit.  Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-2",
      "source_url": "https://www.calottery.com/en/faqs"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-lottery-scratch-card-services-3",
      "question": "Can a Scratchers overall-odds figure be described as the chance of a cash prize?",
      "text": "California Lottery game 1749 lists overall odds of 1 in 2.32 and cash odds of 1 in 3.79, with a 12 October 2026 update. These are different game-specific measures. Neither describes the chance of its top prize or an individual's result; do not generalize them across Scratchers games.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-3",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Can a Scratchers overall-odds figure be described as the chance of a cash prize? California Lottery game 1749 lists overall odds of 1 in 2.32 and cash odds of 1 in 3.79, with a 12 October 2026 update. These are different game-specific measures. Neither describes the chance of its top prize or an individual's result; do not generalize them across Scratchers games.  Source: https://www.calottery.com/en/scratchers/$40/$1-million-california-cash-1749 Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-3",
      "source_url": "https://www.calottery.com/en/scratchers/$40/$1-million-california-cash-1749"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-lottery-scratch-card-services-4",
      "question": "Does a California Lottery ticket purchase establish a completed prize claim?",
      "text": "California Lottery separates retail prizes up to $599 from claims of $600 or more through a District Office or mail, requiring the ticket and Claim Form. Prizes up to $1,000 are eligible for same-day district payment from 8 a.m. to 4:30 p.m. with unexpired government photo ID. Error-free headquarters claims have an estimated mailed-check wait of about four to six weeks after processing.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-4",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Does a California Lottery ticket purchase establish a completed prize claim? California Lottery separates retail prizes up to $599 from claims of $600 or more through a District Office or mail, requiring the ticket and Claim Form. Prizes up to $1,000 are eligible for same-day district payment from 8 a.m. to 4:30 p.m. with unexpired government photo ID. Error-free headquarters claims have an estimated mailed-check wait of about four to six weeks after processing.  Source: https://www.calottery.com/en/faqs Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-financelegalgambling1-lottery-scratch-card-services-4",
      "source_url": "https://www.calottery.com/en/faqs"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Lottery Scratch Card Services?",
      "text": "The median account AOV for Lottery Scratch Card Services is $17.22 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. What is the average order value benchmark for Lottery Scratch Card Services? The median account AOV for Lottery Scratch Card Services is $17.22 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Lottery Scratch Card Services?",
      "text": "The middle 50% of account AOVs runs from $12.09 to $52.75 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. What is the typical AOV range in Lottery Scratch Card Services? The middle 50% of account AOVs runs from $12.09 to $52.75 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $12.09 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $12.09 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $52.75 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $52.75 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Lottery Scratch Card Services classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Which industry or subcategory does this benchmark cover? This benchmark covers exact Lottery Scratch Card Services classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Lottery Scratch Card Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/lottery-scratch-card-services#reuse"
    }
  ]
}