# Poker Gaming Platforms — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Parent industry AOV benchmark Parent industry: Gambling & Betting Services - Median: $19.29 USD - Middle 50%: $7.03 to $37.90 USD - Snapshot read: 2026-10-11T14:08:28.124214+00:00 Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/gambling-betting-services#benchmark) Citation: Madgicx Research & Labs. Gambling & Betting Services account AOV: median $19.29; middle 50% $7.03 to $37.90. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/gambling-betting-services#benchmark Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Does a multi-state poker permission establish nationwide US availability? Michigan's 1 April 2026 announcement reported approval for FanDuel's PokerStars-branded poker across Michigan, Pennsylvania and New Jersey. Its 13 July announcement describes DraftKings' 8 July launch across those three states. These dated permissions are provider-specific examples, not nationwide access or proof of every member-state launch. [Source](https://www.michigan.gov/mgcb/news/2026/04/01/mgcb-greenlights-fanduel-for-multi-state-poker-with-michigan-players) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-1) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Does a multi-state poker permission establish nationwide US availability? Michigan's 1 April 2026 announcement reported approval for FanDuel's PokerStars-branded poker across Michigan, Pennsylvania and New Jersey. Its 13 July announcement describes DraftKings' 8 July launch across those three states. These dated permissions are provider-specific examples, not nationwide access or proof of every member-state launch. Source: https://www.michigan.gov/mgcb/news/2026/04/01/mgcb-greenlights-fanduel-for-multi-state-poker-with-michigan-players Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-1 ### Can a poker campaign treat a table brand, approved provider and Michigan partner as identical? Michigan's 1 April 2026 release names FanDuel as the approved poker provider, PokerStars as the brand its new platform would use in Michigan and MotorCity Casino as the local operator partner. Suggested offer practice: retain these roles and announcement date instead of attributing the same authorization to every similarly named service. [Source](https://www.michigan.gov/mgcb/news/2026/04/01/mgcb-greenlights-fanduel-for-multi-state-poker-with-michigan-players) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-2) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Can a poker campaign treat a table brand, approved provider and Michigan partner as identical? Michigan's 1 April 2026 release names FanDuel as the approved poker provider, PokerStars as the brand its new platform would use in Michigan and MotorCity Casino as the local operator partner. Suggested offer practice: retain these roles and announcement date instead of attributing the same authorization to every similarly named service. Source: https://www.michigan.gov/mgcb/news/2026/04/01/mgcb-greenlights-fanduel-for-multi-state-poker-with-michigan-players Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-2 ### Does WSOP Online registration establish that real-money approval always succeeded? WSOP Online's registration guide uses identifying information to confirm identity, then tells applicants not approved for a real-money account to upload additional verification documents. Suggested measurement: distinguish submitted registration from confirmed account creation and verification in this provider's flow. [Source](https://www.wsoponline.com/nj/get-started/registration/) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-3) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Does WSOP Online registration establish that real-money approval always succeeded? WSOP Online's registration guide uses identifying information to confirm identity, then tells applicants not approved for a real-money account to upload additional verification documents. Suggested measurement: distinguish submitted registration from confirmed account creation and verification in this provider's flow. Source: https://www.wsoponline.com/nj/get-started/registration/ Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-3 ### Does WSOP Online accept a signup location as permission for every later login? WSOP Online's guide restricts real-money play to people of legal gaming age physically in Michigan, Nevada, New Jersey or Pennsylvania. It says location is verified at each login using nearby Wi-Fi signals. Keep registration distinct from location-cleared access for a later session. [Source](https://www.wsoponline.com/nj/get-started/registration/) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-4) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Does WSOP Online accept a signup location as permission for every later login? WSOP Online's guide restricts real-money play to people of legal gaming age physically in Michigan, Nevada, New Jersey or Pennsylvania. It says location is verified at each login using nearby Wi-Fi signals. Keep registration distinct from location-cleared access for a later session. Source: https://www.wsoponline.com/nj/get-started/registration/ Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-financelegalgambling1-poker-gaming-platforms-4 ### Which AOV benchmark is shown? The reference benchmark is for Gambling & Betting Services. Parent industry benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-benchmark-status) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Which AOV benchmark is shown? The reference benchmark is for Gambling & Betting Services. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-benchmark-status ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-download-research) Citation: Madgicx Research & Labs. Poker Gaming Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#reuse) · [Answer permalink](https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-cite-research) Citation: Madgicx Research & Labs. Poker Gaming Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/poker-gaming-platforms#answer-cite-research