{
  "name": "Sports Betting Platforms",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "sports-betting-platforms",
  "kind": "subcategory",
  "parent_slug": "gambling-betting-services",
  "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "sports-betting-platforms",
    "parent_slug": "gambling-betting-services",
    "cohort_scope": "exact_child",
    "median_aov_usd": 15.0,
    "p25_aov_usd": 4.37,
    "p75_aov_usd": 41.41,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:08:28.124214+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Sports Betting Platforms account AOV: median $15.00; middle 50% $4.37 to $41.41. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-2",
      "question": "Does DraftKings Sportsbook signup establish that a nonresident may wager from home?",
      "text": "DraftKings allows signup even where Sportsbook betting is unavailable, but requires physical presence in a permitted jurisdiction when betting, regardless of residency. Suggested measurement: distinguish registered users from customers whose current location permits the requested sportsbook activity.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-2",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does DraftKings Sportsbook signup establish that a nonresident may wager from home? DraftKings allows signup even where Sportsbook betting is unavailable, but requires physical presence in a permitted jurisdiction when betting, regardless of residency. Suggested measurement: distinguish registered users from customers whose current location permits the requested sportsbook activity.  Source: https://support.draftkings.com/dk/en-us/can-i-sign-up-for-draftkings-even-if-i-m-not-a-resident-of-a-state-that?id=kb_article_view&sysparm_article=KB0010554 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-2",
      "source_url": "https://support.draftkings.com/dk/en-us/can-i-sign-up-for-draftkings-even-if-i-m-not-a-resident-of-a-state-that?id=kb_article_view&sysparm_article=KB0010554"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-3",
      "question": "Does submitting a DraftKings Sportsbook account eliminate identity-verification friction?",
      "text": "DraftKings says all customers must be verified for identity and age. If third-party verification fails, documents may be required; timing varies by verification route. Suggested measurement: separate signup submission from verified-account approval, rather than promising every customer immediate access.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-3",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does submitting a DraftKings Sportsbook account eliminate identity-verification friction? DraftKings says all customers must be verified for identity and age. If third-party verification fails, documents may be required; timing varies by verification route. Suggested measurement: separate signup submission from verified-account approval, rather than promising every customer immediate access.  Source: https://support.draftkings.com/dk/en-us/why-am-i-being-asked-to-verify-my-identity-us?id=kb_article_view&sysparm_article=KB0010467 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-3",
      "source_url": "https://support.draftkings.com/dk/en-us/why-am-i-being-asked-to-verify-my-identity-us?id=kb_article_view&sysparm_article=KB0010467"
    },
    {
      "group": "In this category",
      "id": "answer-financelegalgambling1-sports-betting-platforms-4",
      "question": "Does DraftKings Sportsbook access imply every college-sports market is available?",
      "text": "DraftKings says specific college markets vary by state or jurisdiction. Restrictions can cover in-state teams, team props, player props or live player props. Suggested offer practice: identify the advertised market and location; a general account-access claim does not establish eligibility for every college wager.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-4",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does DraftKings Sportsbook access imply every college-sports market is available? DraftKings says specific college markets vary by state or jurisdiction. Restrictions can cover in-state teams, team props, player props or live player props. Suggested offer practice: identify the advertised market and location; a general account-access claim does not establish eligibility for every college wager.  Source: https://support.draftkings.com/dk/en-us/can-i-bet-on-college-sports-with-draftkings-sportsbook?id=kb_article_view&sysparm_article=KB0010539 Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-financelegalgambling1-sports-betting-platforms-4",
      "source_url": "https://support.draftkings.com/dk/en-us/can-i-bet-on-college-sports-with-draftkings-sportsbook?id=kb_article_view&sysparm_article=KB0010539"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Sports Betting Platforms?",
      "text": "The median account AOV for Sports Betting Platforms is $15.00 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the average order value benchmark for Sports Betting Platforms? The median account AOV for Sports Betting Platforms is $15.00 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Sports Betting Platforms?",
      "text": "The middle 50% of account AOVs runs from $4.37 to $41.41 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-range",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the typical AOV range in Sports Betting Platforms? The middle 50% of account AOVs runs from $4.37 to $41.41 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $4.37 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the lower-quartile AOV? The 25th-percentile account AOV is $4.37 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $41.41 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What is the upper-quartile AOV? The 75th-percentile account AOV is $41.41 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Sports Betting Platforms classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Which industry or subcategory does this benchmark cover? This benchmark covers exact Sports Betting Platforms classifications under Gambling & Betting Services. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-download-research",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-cite-research",
      "citation": "Madgicx Research & Labs. Sports Betting Platforms. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse Answer: https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/gambling-betting-services/sports-betting-platforms#reuse"
    }
  ]
}