{ "name": "Health Supplements & Nutrition", "edition_label": "October 2026", "edition_updated_at": "2026-10-11", "slug": "health-supplements-nutrition", "kind": "industry", "parent_slug": null, "url": "https://madgicx.com/labs/industries/health-supplements-nutrition", "scope": "Category research. Verified account AOV aggregate supplied separately.", "directory_status": "deferred", "page_readiness": "published", "directory_notice": null, "benchmark": { "status": "verified_aggregate", "slug": "health-supplements-nutrition", "parent_slug": null, "cohort_scope": "root_and_children", "median_aov_usd": 49.57, "p25_aov_usd": 25.7, "p75_aov_usd": 75.56, "metric_window": null, "scope_label": "Equal-weight AOV benchmark", "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.", "read_at": "2026-10-11T14:08:39.803268+00:00", "period_label": "Dated snapshot", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition account AOV: median $49.57; middle 50% $25.70 to $75.56. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark", "source": { "name": "Madgicx Research & Labs", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" } }, "metric_definitions": [], "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.", "brands": null, "answers": [ { "group": "In this industry", "id": "answer-r3-supplement-label", "question": "Why should a container count be distinguished from a supplement serving?", "text": "FDA's labeling guide describes the Supplement Facts panel using serving size, servings per container and dietary ingredient quantities. The guide also notes a limited exception where the container count repeats the same information. A container and one serving are therefore different comparison units; describe the labeled unit before making a product-price comparison.", "context": "", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-label", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Why should a container count be distinguished from a supplement serving? FDA's labeling guide describes the Supplement Facts panel using serving size, servings per container and dietary ingredient quantities. The guide also notes a limited exception where the container count repeats the same information. A container and one serving are therefore different comparison units; describe the labeled unit before making a product-price comparison. Source: https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-label", "source_url": "https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling" }, { "group": "In this industry", "id": "answer-r3-supplement-certification", "question": "What does Certified for Sport establish, and what should an offer avoid implying?", "text": "NSF describes checks involving prohibited substances, contaminants and whether label content matches product content. Those checks describe the certification's scope. They do not establish a particular customer's health result or a measured improvement in athletic performance, so keep those outcomes out of the certification claim.", "context": "", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-certification", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What does Certified for Sport establish, and what should an offer avoid implying? NSF describes checks involving prohibited substances, contaminants and whether label content matches product content. Those checks describe the certification's scope. They do not establish a particular customer's health result or a measured improvement in athletic performance, so keep those outcomes out of the certification claim. Source: https://www.nsfsport.com/our-mark.php Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-certification", "source_url": "https://www.nsfsport.com/our-mark.php" }, { "group": "In this industry", "id": "answer-r3-supplement-powder", "question": "Why should powder format, flavor and pack size remain separate product choices?", "text": "Optimum Nutrition's named whey product is a powder intended to be mixed into a beverage, and its page lists flavor and size choices. A powder container is not a prepared single drink. State the chosen format and variant so the product image, listing and order unit describe the same purchase.", "context": "", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-powder", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Why should powder format, flavor and pack size remain separate product choices? Optimum Nutrition's named whey product is a powder intended to be mixed into a beverage, and its page lists flavor and size choices. A powder container is not a prepared single drink. State the chosen format and variant so the product image, listing and order unit describe the same purchase. Source: https://www.optimumnutrition.com/en-us/products/gold-standard-100-whey-protein-powder Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-r3-supplement-powder", "source_url": "https://www.optimumnutrition.com/en-us/products/gold-standard-100-whey-protein-powder" }, { "group": "Read the benchmark", "id": "answer-median-aov", "question": "What is the average order value benchmark for Health Supplements & Nutrition?", "text": "The median account AOV for Health Supplements & Nutrition is $49.57 USD. This is the middle account-level average order value in the benchmark.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-median-aov", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What is the average order value benchmark for Health Supplements & Nutrition? The median account AOV for Health Supplements & Nutrition is $49.57 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-median-aov", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-range", "question": "What is the typical AOV range in Health Supplements & Nutrition?", "text": "The middle 50% of account AOVs runs from $25.70 to $75.56 USD. This is the interquartile range, not the minimum and maximum.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-range", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What is the typical AOV range in Health Supplements & Nutrition? The middle 50% of account AOVs runs from $25.70 to $75.56 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-range", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Read the benchmark", "id": "answer-lower-quartile-aov", "question": "What is the lower-quartile AOV?", "text": "The 25th-percentile account AOV is $25.70 USD. It marks the lower edge of the middle 50% of this distribution.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-lower-quartile-aov", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What is the lower-quartile AOV? The 25th-percentile account AOV is $25.70 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-lower-quartile-aov", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Read the benchmark", "id": "answer-upper-quartile-aov", "question": "What is the upper-quartile AOV?", "text": "The 75th-percentile account AOV is $75.56 USD. It marks the upper edge of the middle 50%, not a performance target.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-upper-quartile-aov", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What is the upper-quartile AOV? The 75th-percentile account AOV is $75.56 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-upper-quartile-aov", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Read the benchmark", "id": "answer-aov-calculation", "question": "What does this AOV benchmark show?", "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-calculation", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-calculation", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Put it in context", "id": "answer-median-or-mean", "question": "Is this the mean AOV across all orders?", "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-median-or-mean", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-median-or-mean", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-period", "question": "When was this benchmark snapshot read?", "text": "The snapshot was read on 11 October 2026.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-benchmark-period", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-benchmark-period", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Put it in context", "id": "answer-benchmark-coverage", "question": "Which industry or subcategory does this benchmark cover?", "text": "This benchmark covers Health Supplements & Nutrition classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-benchmark-coverage", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Which industry or subcategory does this benchmark cover? This benchmark covers Health Supplements & Nutrition classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-benchmark-coverage", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Put it in context", "id": "answer-compare-aov", "question": "How can I compare my AOV with this benchmark?", "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-compare-aov", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-compare-aov", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Put it in context", "id": "answer-aov-performance", "question": "Does an above-median AOV mean better advertising performance?", "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.", "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-performance", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-aov-performance", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#benchmark" }, { "group": "Use this research", "id": "answer-download-research", "question": "Can I download this industry research?", "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.", "context": "", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-download-research", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-download-research", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#reuse" }, { "group": "Use this research", "id": "answer-cite-research", "question": "How should I cite a finding from this page?", "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.", "context": "", "url": "https://madgicx.com/labs/industries/health-supplements-nutrition#answer-cite-research", "citation": "Madgicx Research & Labs. Health Supplements & Nutrition. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/health-supplements-nutrition#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition#answer-cite-research", "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition#reuse" } ] }