# Protein Muscle Supplements — Meta ads research Category research. Brand directory deferred. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $51.55 - Middle 50%: $23.29 to $79.81 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-10-11T14:08:39.803268+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) Directory status: deferred. Final brand research and logo placement are pending. ## Research questions ### Are protein powders and protein-fortified drinks the same product format? They may share an ingredient theme while using different package formats. ODS discusses powders, drinks and fortified foods separately; identify whether a specific offer is a supplement or food and show its own label. [Source](https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-1) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Are protein powders and protein-fortified drinks the same product format? They may share an ingredient theme while using different package formats. ODS discusses powders, drinks and fortified foods separately; identify whether a specific offer is a supplement or food and show its own label. Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-1 ### What should a protein product comparison say about source? Name the protein source exactly as its package does rather than assuming all powders are alike. ODS notes whey in many powders and drinks and also discusses varied plant food sources. [Source](https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-2) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What should a protein product comparison say about source? Name the protein source exactly as its package does rather than assuming all powders are alike. ODS notes whey in many powders and drinks and also discusses varied plant food sources. Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-2 ### What does “per serving” mean on a protein supplement page? It is the quantity declared for the label’s serving size. FDA requires Supplement Facts to show serving size and ingredient quantities, so compare packages on that stated basis without recommending an intake. [Source](https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-3) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What does “per serving” mean on a protein supplement page? It is the quantity declared for the label’s serving size. FDA requires Supplement Facts to show serving size and ingredient quantities, so compare packages on that stated basis without recommending an intake. Source: https://www.fda.gov/food/dietary-supplements-guidance-documents-regulatory-information/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-3 ### Does a powder headline prove a specific training result? No. ODS says supplement value depends on activity and ingredient evidence, and that products do not replace a healthy diet. Describe the formula and format without promising muscle or performance change. [Source](https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-4) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Does a powder headline prove a specific training result? No. ODS says supplement value depends on activity and ingredient evidence, and that products do not replace a healthy diet. Describe the formula and format without promising muscle or performance change. Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-csp1-protein-muscle-supplements-4 ### What is the average order value benchmark for Protein Muscle Supplements? The median account AOV for Protein Muscle Supplements is $51.55 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-aov) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What is the average order value benchmark for Protein Muscle Supplements? The median account AOV for Protein Muscle Supplements is $51.55 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-aov ### What is the typical AOV range in Protein Muscle Supplements? The middle 50% of account AOVs runs from $23.29 to $79.81 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-range) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What is the typical AOV range in Protein Muscle Supplements? The middle 50% of account AOVs runs from $23.29 to $79.81 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $23.29 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What is the lower-quartile AOV? The 25th-percentile account AOV is $23.29 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $79.81 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What is the upper-quartile AOV? The 75th-percentile account AOV is $79.81 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-calculation) Citation: Madgicx Research & Labs. Protein Muscle Supplements. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-or-mean) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-period) Citation: Madgicx Research & Labs. Protein Muscle Supplements. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers exact Protein Muscle Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Which industry or subcategory does this benchmark cover? This benchmark covers exact Protein Muscle Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-compare-aov) Citation: Madgicx Research & Labs. Protein Muscle Supplements. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-performance) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-aov-performance ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-download-research) Citation: Madgicx Research & Labs. Protein Muscle Supplements. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse) · [Answer permalink](https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-cite-research) Citation: Madgicx Research & Labs. Protein Muscle Supplements. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/protein-muscle-supplements#answer-cite-research