{
  "name": "Sports Performance Supplements",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "sports-performance-supplements",
  "kind": "subcategory",
  "parent_slug": "health-supplements-nutrition",
  "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "sports-performance-supplements",
    "parent_slug": "health-supplements-nutrition",
    "cohort_scope": "exact_child",
    "median_aov_usd": 59.13,
    "p25_aov_usd": 41.08,
    "p75_aov_usd": 82.95,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:08:39.803268+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Sports Performance Supplements account AOV: median $59.13; middle 50% $41.08 to $82.95. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-1",
      "question": "Should an athlete expect every performance ingredient to work alike?",
      "text": "No. NIH reviews ingredients separately and says some may have value while others do not seem to work. Organize a formula page by named ingredient and evidenced claim, not a blanket performance promise.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-1",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Should an athlete expect every performance ingredient to work alike? No. NIH reviews ingredients separately and says some may have value while others do not seem to work. Organize a formula page by named ingredient and evidenced claim, not a blanket performance promise.  Source: https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-1",
      "source_url": "https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-Consumer/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-2",
      "question": "What does a third-party sport certification mean in shopping copy?",
      "text": "It is a program-specific test or certification claim, not a guarantee of performance or zero risk. USADA recommends checking recognized third-party certification when athletes choose supplements despite risks.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-2",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What does a third-party sport certification mean in shopping copy? It is a program-specific test or certification claim, not a guarantee of performance or zero risk. USADA recommends checking recognized third-party certification when athletes choose supplements despite risks.  Source: https://www.usada.org/substances/supplement-connect/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-2",
      "source_url": "https://www.usada.org/substances/supplement-connect/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-3",
      "question": "Can a supplement be advertised as USADA-approved?",
      "text": "No. USADA says it does not evaluate, certify, approve or endorse any dietary supplement or company. Show the precise verifier and certificate scope, if substantiated, without an invented endorsement.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-3",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Can a supplement be advertised as USADA-approved? No. USADA says it does not evaluate, certify, approve or endorse any dietary supplement or company. Show the precise verifier and certificate scope, if substantiated, without an invented endorsement.  Source: https://www.usada.org/substances/supplement-connect/ Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-3",
      "source_url": "https://www.usada.org/substances/supplement-connect/"
    },
    {
      "group": "In this category",
      "id": "answer-csp1-sports-performance-supplements-4",
      "question": "What label details help compare two pre-workout formulas?",
      "text": "Put serving size and each declared dietary ingredient and amount in view. FDA requires those Supplement Facts fields; leave any training outcome to product-specific evidence, not a package category name.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-4",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What label details help compare two pre-workout formulas? Put serving size and each declared dietary ingredient and amount in view. FDA requires those Supplement Facts fields; leave any training outcome to product-specific evidence, not a package category name.  Source: https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-csp1-sports-performance-supplements-4",
      "source_url": "https://www.fda.gov/consumers/consumer-updates/fda-101-dietary-supplements"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Sports Performance Supplements?",
      "text": "The median account AOV for Sports Performance Supplements is $59.13 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the average order value benchmark for Sports Performance Supplements? The median account AOV for Sports Performance Supplements is $59.13 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Sports Performance Supplements?",
      "text": "The middle 50% of account AOVs runs from $41.08 to $82.95 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-range",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the typical AOV range in Sports Performance Supplements? The middle 50% of account AOVs runs from $41.08 to $82.95 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $41.08 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the lower-quartile AOV? The 25th-percentile account AOV is $41.08 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $82.95 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What is the upper-quartile AOV? The 75th-percentile account AOV is $82.95 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers exact Sports Performance Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Which industry or subcategory does this benchmark cover? This benchmark covers exact Sports Performance Supplements classifications under Health Supplements & Nutrition. It excludes the parent industry and sibling subcategories. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-download-research",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-cite-research",
      "citation": "Madgicx Research & Labs. Sports Performance Supplements. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse Answer: https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/health-supplements-nutrition/sports-performance-supplements#reuse"
    }
  ]
}