{
  "name": "Liberal Arts Colleges",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "liberal-arts-colleges",
  "kind": "subcategory",
  "parent_slug": "higher-education-institutions",
  "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges",
  "scope": "Category research. Parent-industry AOV benchmark shown as a separate reference.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "unavailable_insufficient_cohort",
    "slug": "liberal-arts-colleges",
    "parent_slug": "higher-education-institutions",
    "cohort_scope": "exact_child",
    "median_aov_usd": null,
    "p25_aov_usd": null,
    "p75_aov_usd": null,
    "metric_window": null,
    "scope_label": "The exact category cohort does not support a publishable AOV aggregate.",
    "methodology": "No publishable AOV benchmark is available for this category. Parent and sibling benchmarks are not substituted.",
    "read_at": "2026-10-11T14:08:54.387108+00:00",
    "period_label": "No publishable aggregate",
    "citation": "Madgicx Research & Labs. Liberal Arts Colleges: no publishable AOV benchmark. The exact category cohort does not support a publishable AOV aggregate. Status reviewed 2026-10-11T14:08:54.387108+00:00. https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this category",
      "id": "answer-edjobs1-liberal-arts-colleges-1",
      "question": "Should early-decision and regular-decision ad cohorts share a yield comparison?",
      "text": "Williams describes early decision as a commitment to accept admission and withdraw other applications, with a financial-aid exception. Label application routes separately before comparing accepted offers or enrollments.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-1",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. Should early-decision and regular-decision ad cohorts share a yield comparison? Williams describes early decision as a commitment to accept admission and withdraw other applications, with a financial-aid exception. Label application routes separately before comparing accepted offers or enrollments.  Source: https://www.williams.edu/admission-aid/how-to-apply/ Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-1",
      "source_url": "https://www.williams.edu/admission-aid/how-to-apply/"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-liberal-arts-colleges-3",
      "question": "Why might international recruitment need a different financial-aid landing path?",
      "text": "Williams requires international applicants to indicate aid intent on the admission application, then submit aid materials if admitted. Its page says international admissions are not need-blind. Keep this institution-specific sequence clear in relevant campaigns.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-3",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. Why might international recruitment need a different financial-aid landing path? Williams requires international applicants to indicate aid intent on the admission application, then submit aid materials if admitted. Its page says international admissions are not need-blind. Keep this institution-specific sequence clear in relevant campaigns.  Source: https://www.williams.edu/admission-aid/tuition-aid/requirements-and-deadlines/ Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-3",
      "source_url": "https://www.williams.edu/admission-aid/tuition-aid/requirements-and-deadlines/"
    },
    {
      "group": "In this category",
      "id": "answer-edjobs1-liberal-arts-colleges-4",
      "question": "What intake detail matters when interpreting a liberal-arts recruitment cohort?",
      "text": "Williams states that enrollment begins only in the fall. Tie campaign leads and later enrollments to the advertised intake rather than assuming every institution offers continuous starts.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-4",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. What intake detail matters when interpreting a liberal-arts recruitment cohort? Williams states that enrollment begins only in the fall. Tie campaign leads and later enrollments to the advertised intake rather than assuming every institution offers continuous starts.  Source: https://www.williams.edu/admission-aid/how-to-apply/ Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-edjobs1-liberal-arts-colleges-4",
      "source_url": "https://www.williams.edu/admission-aid/how-to-apply/"
    },
    {
      "group": "Category research",
      "id": "answer-benchmark-status",
      "question": "Which AOV benchmark is shown?",
      "text": "The reference benchmark is for Higher Education Institutions.",
      "context": "Parent industry benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-benchmark-status",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. Which AOV benchmark is shown? The reference benchmark is for Higher Education Institutions. Parent industry benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/higher-education-institutions#benchmark Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-benchmark-status",
      "source_url": "https://madgicx.com/labs/industries/higher-education-institutions#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-download-research",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#reuse Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-cite-research",
      "citation": "Madgicx Research & Labs. Liberal Arts Colleges. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#reuse Answer: https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/higher-education-institutions/liberal-arts-colleges#reuse"
    }
  ],
  "parent_benchmark_reference": {
    "scope": "parent_industry",
    "parent_slug": "higher-education-institutions",
    "parent_name": "Higher Education Institutions",
    "source_url": "https://madgicx.com/labs/industries/higher-education-institutions#benchmark",
    "benchmark": {
      "status": "verified_aggregate",
      "slug": "higher-education-institutions",
      "parent_slug": null,
      "cohort_scope": "root_and_children",
      "median_aov_usd": 22.53,
      "p25_aov_usd": 7.51,
      "p75_aov_usd": 85.56,
      "metric_window": null,
      "scope_label": "Equal-weight AOV benchmark",
      "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "read_at": "2026-10-11T14:08:54.387108+00:00",
      "period_label": "Dated snapshot",
      "citation": "Madgicx Research & Labs. Higher Education Institutions account AOV: median $22.53; middle 50% $7.51 to $85.56. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/higher-education-institutions#benchmark",
      "source": {
        "name": "Madgicx Research & Labs",
        "url": "https://madgicx.com/labs/industries/higher-education-institutions#benchmark"
      }
    },
    "citation": "Madgicx Research & Labs. Higher Education Institutions account AOV: median $22.53; middle 50% $7.51 to $85.56. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/higher-education-institutions#benchmark"
  }
}