{
  "name": "Home Goods & Furnishings",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "home-goods-furnishings",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/home-goods-furnishings",
  "scope": "Verified aggregate benchmark and independent public brand research; no brand is identified as a benchmark participant.",
  "directory_status": "complete",
  "page_readiness": "published",
  "directory_notice": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "home-goods-furnishings",
    "parent_slug": null,
    "cohort_scope": "industry_tree",
    "median_aov_usd": 130.02,
    "p25_aov_usd": 50.94,
    "p75_aov_usd": 341.3,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-09-22T16:55:30.190622+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Home Goods & Furnishings account AOV: median $130.02; middle 50% $50.94 to $341.30. Snapshot read 22 September 2026. https://madgicx.com/labs/industries/home-goods-furnishings#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": [
    {
      "id": "ikea",
      "name": "IKEA",
      "segment": "Home furnishings",
      "url": "https://ikea.com/",
      "description": "",
      "sources": [
        {
          "name": "IKEA official site",
          "url": "https://ikea.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=IKEA"
        }
      ]
    },
    {
      "id": "wayfair",
      "name": "Wayfair",
      "segment": "Home retail",
      "url": "https://wayfair.com/",
      "description": "",
      "sources": [
        {
          "name": "Wayfair official site",
          "url": "https://wayfair.com/"
        }
      ],
      "growth": {
        "percent": 5.1,
        "period": "FY2025",
        "ended": "2025-12-31",
        "scope": "Wayfair consolidated company",
        "note": "Total net revenue increased from $11,851 million to $12,457 million. Reported growth is 5.1%; this comparison includes the effect of exiting Germany rather than the separately adjusted 6.1% figure.",
        "source": {
          "name": "Wayfair - Q4 and FY2025 results",
          "url": "https://investor.wayfair.com/news/news-details/2026/Wayfair-Announces-Fourth-Quarter-and-Full-Year-2025-Results-Reports-Further-Share-Capture-and-Strong-Profitability/default.aspx",
          "date": "2026-02-19"
        },
        "calculated": false
      }
    },
    {
      "id": "west-elm",
      "name": "West Elm",
      "segment": "Furniture",
      "url": "https://westelm.com/",
      "description": "",
      "sources": [
        {
          "name": "West Elm official site",
          "url": "https://westelm.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/0/06/West_Elm_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "pottery-barn",
      "name": "Pottery Barn",
      "segment": "Home furnishings",
      "url": "https://potterybarn.com/",
      "description": "",
      "sources": [
        {
          "name": "Pottery Barn official site",
          "url": "https://potterybarn.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/pottery-barn.svg"
        }
      ]
    },
    {
      "id": "williams-sonoma",
      "name": "Williams Sonoma",
      "segment": "Kitchen and home",
      "url": "https://williams-sonoma.com/",
      "description": "",
      "sources": [
        {
          "name": "Williams Sonoma official site",
          "url": "https://williams-sonoma.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/3/30/Williams_Sonoma_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "crate-and-barrel",
      "name": "Crate & Barrel",
      "segment": "Home furnishings",
      "url": "https://crateandbarrel.com/",
      "description": "",
      "sources": [
        {
          "name": "Crate & Barrel official site",
          "url": "https://crateandbarrel.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/5/51/CrateandBarrelLogo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "the-home-depot",
      "name": "The Home Depot",
      "segment": "Home retail",
      "url": "https://homedepot.com/",
      "description": "",
      "sources": [
        {
          "name": "The Home Depot official site",
          "url": "https://homedepot.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/the-home-depot.svg"
        }
      ]
    },
    {
      "id": "article",
      "name": "Article",
      "segment": "Furniture",
      "url": "https://article.com/",
      "description": "",
      "sources": [
        {
          "name": "Article official site",
          "url": "https://article.com/"
        }
      ]
    },
    {
      "id": "herman-miller",
      "name": "Herman Miller",
      "segment": "Furniture",
      "url": "https://hermanmiller.com/",
      "description": "",
      "sources": [
        {
          "name": "Herman Miller official site",
          "url": "https://hermanmiller.com/"
        }
      ]
    },
    {
      "id": "knoll",
      "name": "Knoll",
      "segment": "Furniture",
      "url": "https://knoll.com/",
      "description": "",
      "sources": [
        {
          "name": "Knoll official site",
          "url": "https://knoll.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/knoll.svg"
        }
      ]
    },
    {
      "id": "steelcase",
      "name": "Steelcase",
      "segment": "Office furniture",
      "url": "https://steelcase.com/",
      "description": "",
      "sources": [
        {
          "name": "Steelcase official site",
          "url": "https://steelcase.com/"
        }
      ]
    },
    {
      "id": "haworth",
      "name": "Haworth",
      "segment": "Office furniture",
      "url": "https://haworth.com/",
      "description": "",
      "sources": [
        {
          "name": "Haworth official site",
          "url": "https://haworth.com/"
        }
      ]
    },
    {
      "id": "humanscale",
      "name": "Humanscale",
      "segment": "Office furniture",
      "url": "https://humanscale.com/",
      "description": "",
      "sources": [
        {
          "name": "Humanscale official site",
          "url": "https://humanscale.com/"
        }
      ]
    },
    {
      "id": "vitra",
      "name": "Vitra",
      "segment": "Designer furniture",
      "url": "https://vitra.com/",
      "description": "",
      "sources": [
        {
          "name": "Vitra official site",
          "url": "https://vitra.com/"
        },
        {
          "name": "Vitra official careers header logo",
          "url": "https://careers.vitra.com/"
        }
      ]
    },
    {
      "id": "hay",
      "name": "HAY",
      "segment": "Furniture",
      "url": "https://hay.com/",
      "description": "",
      "sources": [
        {
          "name": "HAY official site",
          "url": "https://hay.com/"
        }
      ]
    },
    {
      "id": "muuto",
      "name": "Muuto",
      "segment": "Furniture",
      "url": "https://muuto.com/",
      "description": "",
      "sources": [
        {
          "name": "Muuto official site",
          "url": "https://muuto.com/"
        }
      ]
    },
    {
      "id": "kartell",
      "name": "Kartell",
      "segment": "Designer furniture",
      "url": "https://kartell.com/",
      "description": "",
      "sources": [
        {
          "name": "Kartell official site",
          "url": "https://kartell.com/"
        }
      ]
    },
    {
      "id": "cassina",
      "name": "Cassina",
      "segment": "Designer furniture",
      "url": "https://cassina.com/",
      "description": "",
      "sources": [
        {
          "name": "Cassina official site",
          "url": "https://cassina.com/"
        }
      ]
    },
    {
      "id": "ligne-roset",
      "name": "Ligne Roset",
      "segment": "Designer furniture",
      "url": "https://ligne-roset.com/",
      "description": "",
      "sources": [
        {
          "name": "Ligne Roset official site",
          "url": "https://ligne-roset.com/"
        }
      ]
    },
    {
      "id": "roche-bobois",
      "name": "Roche Bobois",
      "segment": "Designer furniture",
      "url": "https://roche-bobois.com/",
      "description": "",
      "sources": [
        {
          "name": "Roche Bobois official site",
          "url": "https://roche-bobois.com/"
        }
      ]
    },
    {
      "id": "design-within-reach",
      "name": "Design Within Reach",
      "segment": "Designer furniture",
      "url": "https://dwr.com/",
      "description": "",
      "sources": [
        {
          "name": "Design Within Reach official site",
          "url": "https://dwr.com/"
        }
      ]
    },
    {
      "id": "room-and-board",
      "name": "Room & Board",
      "segment": "Furniture",
      "url": "https://roomandboard.com/",
      "description": "",
      "sources": [
        {
          "name": "Room & Board official site",
          "url": "https://roomandboard.com/"
        }
      ]
    },
    {
      "id": "restoration-hardware",
      "name": "Restoration Hardware",
      "segment": "Home furnishings",
      "url": "https://rh.com/",
      "description": "",
      "sources": [
        {
          "name": "Restoration Hardware official site",
          "url": "https://rh.com/"
        }
      ]
    },
    {
      "id": "ethan-allen",
      "name": "Ethan Allen",
      "segment": "Furniture",
      "url": "https://ethanallen.com/",
      "description": "",
      "sources": [
        {
          "name": "Ethan Allen official site",
          "url": "https://ethanallen.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/ethan-allen.svg"
        }
      ]
    },
    {
      "id": "ashley",
      "name": "Ashley",
      "segment": "Furniture",
      "url": "https://ashleyfurniture.com/",
      "description": "",
      "sources": [
        {
          "name": "Ashley official site",
          "url": "https://ashleyfurniture.com/"
        },
        {
          "name": "Ashley official careers logo",
          "url": "https://careers.ashleyfurniture.com/"
        }
      ]
    },
    {
      "id": "la-z-boy",
      "name": "La-Z-Boy",
      "segment": "Furniture",
      "url": "https://la-z-boy.com/",
      "description": "",
      "sources": [
        {
          "name": "La-Z-Boy official site",
          "url": "https://la-z-boy.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/la-z-boy.svg"
        }
      ]
    },
    {
      "id": "bob-s-discount-furniture",
      "name": "Bob's Discount Furniture",
      "segment": "Furniture retail",
      "url": "https://mybobs.com/",
      "description": "",
      "sources": [
        {
          "name": "Bob's Discount Furniture official site",
          "url": "https://mybobs.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/8/8b/Bob%27s_Discount_Furniture_Logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "living-spaces",
      "name": "Living Spaces",
      "segment": "Furniture retail",
      "url": "https://livingspaces.com/",
      "description": "",
      "sources": [
        {
          "name": "Living Spaces official site",
          "url": "https://livingspaces.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/c/c1/Living_Spaces_logo.png?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "rooms-to-go",
      "name": "Rooms To Go",
      "segment": "Furniture retail",
      "url": "https://roomstogo.com/",
      "description": "",
      "sources": [
        {
          "name": "Rooms To Go official site",
          "url": "https://roomstogo.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/8/89/Rooms_to_Go_logo.jpg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "joybird",
      "name": "Joybird",
      "segment": "Furniture",
      "url": "https://joybird.com/",
      "description": "",
      "sources": [
        {
          "name": "Joybird official site",
          "url": "https://joybird.com/"
        }
      ]
    },
    {
      "id": "burrow",
      "name": "Burrow",
      "segment": "Furniture",
      "url": "https://burrow.com/",
      "description": "",
      "sources": [
        {
          "name": "Burrow official site",
          "url": "https://burrow.com/"
        }
      ]
    },
    {
      "id": "lowe-s",
      "name": "Lowe's",
      "segment": "Home retail",
      "url": "https://lowes.com/",
      "description": "",
      "sources": [
        {
          "name": "Lowe's official site",
          "url": "https://lowes.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/lowe-s.svg"
        }
      ]
    },
    {
      "id": "inside-weather",
      "name": "Inside Weather",
      "segment": "Furniture",
      "url": "https://insideweather.com/",
      "description": "",
      "sources": [
        {
          "name": "Inside Weather official site",
          "url": "https://insideweather.com/"
        }
      ]
    },
    {
      "id": "maiden-home",
      "name": "Maiden Home",
      "segment": "Furniture",
      "url": "https://maidenhome.com/",
      "description": "",
      "sources": [
        {
          "name": "Maiden Home official site",
          "url": "https://maidenhome.com/"
        }
      ]
    },
    {
      "id": "muji",
      "name": "MUJI",
      "segment": "Home furnishings",
      "url": "https://muji.com/",
      "description": "",
      "sources": [
        {
          "name": "MUJI official site",
          "url": "https://muji.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/muji.svg"
        }
      ]
    },
    {
      "id": "ballard-designs",
      "name": "Ballard Designs",
      "segment": "Home furnishings",
      "url": "https://ballarddesigns.com/",
      "description": "",
      "sources": [
        {
          "name": "Ballard Designs official site",
          "url": "https://ballarddesigns.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/commons/c/c2/BallardDesigns_SiteLogo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "bosch-home",
      "name": "Bosch Home",
      "segment": "Home appliances",
      "url": "https://bosch-home.com/",
      "description": "",
      "sources": [
        {
          "name": "Bosch Home official site",
          "url": "https://bosch-home.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Bosch"
        }
      ]
    },
    {
      "id": "world-market",
      "name": "World Market",
      "segment": "Home retail",
      "url": "https://worldmarket.com/",
      "description": "",
      "sources": [
        {
          "name": "World Market official site",
          "url": "https://worldmarket.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/world-market.svg"
        }
      ]
    },
    {
      "id": "miele",
      "name": "Miele",
      "segment": "Home appliances",
      "url": "https://miele.com/",
      "description": "",
      "sources": [
        {
          "name": "Miele official site",
          "url": "https://miele.com/"
        }
      ]
    },
    {
      "id": "homegoods",
      "name": "HomeGoods",
      "segment": "Home retail",
      "url": "https://homegoods.com/",
      "description": "",
      "sources": [
        {
          "name": "HomeGoods official site",
          "url": "https://homegoods.com/"
        }
      ]
    },
    {
      "id": "the-container-store",
      "name": "The Container Store",
      "segment": "Storage and organization",
      "url": "https://containerstore.com/",
      "description": "",
      "sources": [
        {
          "name": "The Container Store official site",
          "url": "https://containerstore.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/the-container-store.svg"
        }
      ]
    },
    {
      "id": "elfa",
      "name": "Elfa",
      "segment": "Storage and organization",
      "url": "https://elfa.com/",
      "description": "",
      "sources": [
        {
          "name": "Elfa official site",
          "url": "https://elfa.com/"
        }
      ]
    },
    {
      "id": "california-closets",
      "name": "California Closets",
      "segment": "Storage and organization",
      "url": "https://californiaclosets.com/",
      "description": "",
      "sources": [
        {
          "name": "California Closets official site",
          "url": "https://californiaclosets.com/"
        }
      ]
    },
    {
      "id": "boll-and-branch",
      "name": "Boll & Branch",
      "segment": "Bedding and home",
      "url": "https://bollandbranch.com/",
      "description": "",
      "sources": [
        {
          "name": "Boll & Branch official site",
          "url": "https://bollandbranch.com/"
        }
      ]
    },
    {
      "id": "cozy-earth",
      "name": "Cozy Earth",
      "segment": "Bedding and home",
      "url": "https://cozyearth.com/",
      "description": "",
      "sources": [
        {
          "name": "Cozy Earth official site",
          "url": "https://cozyearth.com/"
        }
      ]
    },
    {
      "id": "casper",
      "name": "Casper",
      "segment": "Mattresses",
      "url": "https://casper.com/",
      "description": "",
      "sources": [
        {
          "name": "Casper official site",
          "url": "https://casper.com/"
        }
      ]
    },
    {
      "id": "tempur-pedic",
      "name": "Tempur-Pedic",
      "segment": "Mattresses",
      "url": "https://tempurpedic.com/",
      "description": "",
      "sources": [
        {
          "name": "Tempur-Pedic official site",
          "url": "https://tempurpedic.com/"
        },
        {
          "name": "Wikimedia brand mark",
          "url": "https://upload.wikimedia.org/wikipedia/en/1/13/Tempur-Pedic_logo.svg?utm_source=en.wikipedia.org&utm_campaign=imageinfo&utm_content=original"
        }
      ]
    },
    {
      "id": "electrolux",
      "name": "Electrolux",
      "segment": "Home appliances",
      "url": "https://electrolux.com/",
      "description": "",
      "sources": [
        {
          "name": "Electrolux official site",
          "url": "https://electrolux.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/electrolux.svg"
        }
      ]
    },
    {
      "id": "leesa",
      "name": "Leesa",
      "segment": "Mattresses",
      "url": "https://leesa.com/",
      "description": "",
      "sources": [
        {
          "name": "Leesa official site",
          "url": "https://leesa.com/"
        }
      ]
    },
    {
      "id": "tuft-and-needle",
      "name": "Tuft & Needle",
      "segment": "Mattresses",
      "url": "https://tuftandneedle.com/",
      "description": "",
      "sources": [
        {
          "name": "Tuft & Needle official site",
          "url": "https://tuftandneedle.com/"
        }
      ]
    },
    {
      "id": "sleep-number",
      "name": "Sleep Number",
      "segment": "Mattresses",
      "url": "https://sleepnumber.com/",
      "description": "",
      "sources": [
        {
          "name": "Sleep Number official site",
          "url": "https://sleepnumber.com/"
        }
      ]
    },
    {
      "id": "ruggable",
      "name": "Ruggable",
      "segment": "Rugs",
      "url": "https://ruggable.com/",
      "description": "",
      "sources": [
        {
          "name": "Ruggable official site",
          "url": "https://ruggable.com/"
        }
      ]
    },
    {
      "id": "the-rug-company",
      "name": "The Rug Company",
      "segment": "Rugs",
      "url": "https://therugcompany.com/",
      "description": "",
      "sources": [
        {
          "name": "The Rug Company official site",
          "url": "https://therugcompany.com/"
        }
      ]
    },
    {
      "id": "loloi",
      "name": "Loloi",
      "segment": "Rugs",
      "url": "https://loloirugs.com/",
      "description": "",
      "sources": [
        {
          "name": "Loloi official site",
          "url": "https://loloirugs.com/"
        }
      ]
    },
    {
      "id": "flor",
      "name": "FLOR",
      "segment": "Flooring",
      "url": "https://flor.com/",
      "description": "",
      "sources": [
        {
          "name": "FLOR official site",
          "url": "https://flor.com/"
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      ]
    },
    {
      "id": "shaw-floors",
      "name": "Shaw Floors",
      "segment": "Flooring",
      "url": "https://shawfloors.com/",
      "description": "",
      "sources": [
        {
          "name": "Shaw Floors official site",
          "url": "https://shawfloors.com/"
        }
      ]
    },
    {
      "id": "de-longhi",
      "name": "De'Longhi",
      "segment": "Home appliances",
      "url": "https://delonghi.com/",
      "description": "",
      "sources": [
        {
          "name": "De'Longhi official site",
          "url": "https://delonghi.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=De%27Longhi"
        }
      ]
    },
    {
      "id": "benjamin-moore",
      "name": "Benjamin Moore",
      "segment": "Paint",
      "url": "https://benjaminmoore.com/",
      "description": "",
      "sources": [
        {
          "name": "Benjamin Moore official site",
          "url": "https://benjaminmoore.com/"
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      ]
    },
    {
      "id": "ppg-paints",
      "name": "PPG Paints",
      "segment": "Paint",
      "url": "https://ppgpaints.com/",
      "description": "",
      "sources": [
        {
          "name": "PPG Paints official site",
          "url": "https://ppgpaints.com/"
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      ]
    },
    {
      "id": "clare",
      "name": "Clare",
      "segment": "Paint",
      "url": "https://clare.com/",
      "description": "",
      "sources": [
        {
          "name": "Clare official site",
          "url": "https://clare.com/"
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    },
    {
      "id": "behr",
      "name": "Behr",
      "segment": "Paint",
      "url": "https://behr.com/",
      "description": "",
      "sources": [
        {
          "name": "Behr official site",
          "url": "https://behr.com/"
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        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/behr.svg"
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      ]
    },
    {
      "id": "kohler",
      "name": "Kohler",
      "segment": "Kitchen and bath",
      "url": "https://kohler.com/",
      "description": "",
      "sources": [
        {
          "name": "Kohler official site",
          "url": "https://kohler.com/"
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        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/kohler.svg"
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      ]
    },
    {
      "id": "moen",
      "name": "Moen",
      "segment": "Kitchen and bath",
      "url": "https://moen.com/",
      "description": "",
      "sources": [
        {
          "name": "Moen official site",
          "url": "https://moen.com/"
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    },
    {
      "id": "delta-faucet",
      "name": "Delta Faucet",
      "segment": "Kitchen and bath",
      "url": "https://deltafaucet.com/",
      "description": "",
      "sources": [
        {
          "name": "Delta Faucet official site",
          "url": "https://deltafaucet.com/"
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    },
    {
      "id": "grohe",
      "name": "Grohe",
      "segment": "Kitchen and bath",
      "url": "https://grohe.us/",
      "description": "",
      "sources": [
        {
          "name": "Grohe official site",
          "url": "https://grohe.us/"
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        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/grohe.svg"
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    },
    {
      "id": "hansgrohe",
      "name": "Hansgrohe",
      "segment": "Kitchen and bath",
      "url": "https://hansgrohe-usa.com/",
      "description": "",
      "sources": [
        {
          "name": "Hansgrohe official site",
          "url": "https://hansgrohe-usa.com/"
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      ]
    },
    {
      "id": "toto",
      "name": "TOTO",
      "segment": "Kitchen and bath",
      "url": "https://totousa.com/",
      "description": "",
      "sources": [
        {
          "name": "TOTO official site",
          "url": "https://totousa.com/"
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        {
          "name": "TOTO official global header logo",
          "url": "https://www.toto.com/en/"
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    },
    {
      "id": "le-creuset",
      "name": "Le Creuset",
      "segment": "Cookware",
      "url": "https://lecreuset.com/",
      "description": "",
      "sources": [
        {
          "name": "Le Creuset official site",
          "url": "https://lecreuset.com/"
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        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/le-creuset.svg"
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      ]
    },
    {
      "id": "staub",
      "name": "Staub",
      "segment": "Cookware",
      "url": "https://zwilling.com/",
      "description": "",
      "sources": [
        {
          "name": "Staub official site",
          "url": "https://zwilling.com/"
        },
        {
          "name": "Staub official storefront logo",
          "url": "https://www.staub.com/us"
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    },
    {
      "id": "all-clad",
      "name": "All-Clad",
      "segment": "Cookware",
      "url": "https://all-clad.com/",
      "description": "",
      "sources": [
        {
          "name": "All-Clad official site",
          "url": "https://all-clad.com/"
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      ]
    },
    {
      "id": "tefal",
      "name": "Tefal",
      "segment": "Cookware",
      "url": "https://tefal.com/",
      "description": "",
      "sources": [
        {
          "name": "Tefal official site",
          "url": "https://tefal.com/"
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      ]
    },
    {
      "id": "our-place",
      "name": "Our Place",
      "segment": "Cookware",
      "url": "https://fromourplace.com/",
      "description": "",
      "sources": [
        {
          "name": "Our Place official site",
          "url": "https://fromourplace.com/"
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      ]
    },
    {
      "id": "made-in",
      "name": "Made In",
      "segment": "Cookware",
      "url": "https://madeincookware.com/",
      "description": "",
      "sources": [
        {
          "name": "Made In official site",
          "url": "https://madeincookware.com/"
        }
      ]
    },
    {
      "id": "lodge-cast-iron",
      "name": "Lodge Cast Iron",
      "segment": "Cookware",
      "url": "https://lodgecastiron.com/",
      "description": "",
      "sources": [
        {
          "name": "Lodge Cast Iron official site",
          "url": "https://lodgecastiron.com/"
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      ]
    },
    {
      "id": "vitamix",
      "name": "Vitamix",
      "segment": "Kitchen appliances",
      "url": "https://vitamix.com/",
      "description": "",
      "sources": [
        {
          "name": "Vitamix official site",
          "url": "https://vitamix.com/"
        }
      ]
    },
    {
      "id": "smeg",
      "name": "Smeg",
      "segment": "Kitchen appliances",
      "url": "https://smeg.com/",
      "description": "",
      "sources": [
        {
          "name": "Smeg official site",
          "url": "https://smeg.com/"
        },
        {
          "name": "WorldVectorLogo brand mark",
          "url": "https://cdn.worldvectorlogo.com/logos/smeg.svg"
        }
      ]
    },
    {
      "id": "fellow",
      "name": "Fellow",
      "segment": "Kitchen products",
      "url": "https://fellowproducts.com/",
      "description": "",
      "sources": [
        {
          "name": "Fellow official site",
          "url": "https://fellowproducts.com/"
        }
      ]
    },
    {
      "id": "ninja-kitchen",
      "name": "Ninja Kitchen",
      "segment": "Kitchen appliances",
      "url": "https://ninjakitchen.com/",
      "description": "",
      "sources": [
        {
          "name": "Ninja Kitchen official site",
          "url": "https://ninjakitchen.com/"
        },
        {
          "name": "Ninja official brand logo",
          "url": "https://www.sharkninja.com/"
        }
      ]
    },
    {
      "id": "dyson",
      "name": "Dyson",
      "segment": "Home technology",
      "url": "https://dyson.com/",
      "description": "",
      "sources": [
        {
          "name": "Dyson official site",
          "url": "https://dyson.com/"
        },
        {
          "name": "Dyson Australia official header logo",
          "url": "https://www.dyson.com.au/"
        }
      ]
    },
    {
      "id": "irobot",
      "name": "iRobot",
      "segment": "Home technology",
      "url": "https://irobot.com/",
      "description": "",
      "sources": [
        {
          "name": "iRobot official site",
          "url": "https://irobot.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=iRobot"
        }
      ]
    },
    {
      "id": "smartthings",
      "name": "SmartThings",
      "segment": "Smart home",
      "url": "https://smartthings.com/",
      "description": "",
      "sources": [
        {
          "name": "SmartThings official site",
          "url": "https://smartthings.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=SmartThings"
        }
      ]
    },
    {
      "id": "yeti",
      "name": "YETI",
      "segment": "Outdoor home products",
      "url": "https://yeti.com/",
      "description": "",
      "sources": [
        {
          "name": "YETI official site",
          "url": "https://yeti.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=YETI"
        }
      ]
    },
    {
      "id": "solo-stove",
      "name": "Solo Stove",
      "segment": "Outdoor living",
      "url": "https://solostove.com/",
      "description": "",
      "sources": [
        {
          "name": "Solo Stove official site",
          "url": "https://solostove.com/"
        }
      ]
    },
    {
      "id": "weber",
      "name": "Weber",
      "segment": "Outdoor cooking",
      "url": "https://weber.com/",
      "description": "",
      "sources": [
        {
          "name": "Weber official site",
          "url": "https://weber.com/"
        }
      ]
    },
    {
      "id": "lamps-plus",
      "name": "Lamps Plus",
      "segment": "Lighting",
      "url": "https://lampsplus.com/",
      "description": "",
      "sources": [
        {
          "name": "Lamps Plus official site",
          "url": "https://lampsplus.com/"
        }
      ]
    },
    {
      "id": "philips-hue",
      "name": "Philips Hue",
      "segment": "Smart home",
      "url": "https://philips-hue.com/",
      "description": "",
      "sources": [
        {
          "name": "Philips Hue official site",
          "url": "https://philips-hue.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Philips%20Hue"
        }
      ]
    },
    {
      "id": "sonos",
      "name": "Sonos",
      "segment": "Home audio",
      "url": "https://www.sonos.com/",
      "description": "",
      "sources": [
        {
          "name": "Sonos official site",
          "url": "https://www.sonos.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Sonos"
        }
      ]
    },
    {
      "id": "samsung",
      "name": "Samsung",
      "segment": "Home electronics",
      "url": "https://www.samsung.com/",
      "description": "",
      "sources": [
        {
          "name": "Samsung official site",
          "url": "https://www.samsung.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Samsung"
        }
      ]
    },
    {
      "id": "lg",
      "name": "LG",
      "segment": "Home electronics",
      "url": "https://www.lg.com/",
      "description": "",
      "sources": [
        {
          "name": "LG official site",
          "url": "https://www.lg.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=LG"
        }
      ]
    },
    {
      "id": "ring",
      "name": "Ring",
      "segment": "Smart home security",
      "url": "https://ring.com/",
      "description": "",
      "sources": [
        {
          "name": "Ring official site",
          "url": "https://ring.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Ring"
        }
      ]
    },
    {
      "id": "home-assistant",
      "name": "Home Assistant",
      "segment": "Smart home",
      "url": "https://www.home-assistant.io/",
      "description": "",
      "sources": [
        {
          "name": "Home Assistant official site",
          "url": "https://www.home-assistant.io/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Home%20Assistant"
        }
      ]
    },
    {
      "id": "xiaomi",
      "name": "Xiaomi",
      "segment": "Smart home",
      "url": "https://www.mi.com/",
      "description": "",
      "sources": [
        {
          "name": "Xiaomi official site",
          "url": "https://www.mi.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Xiaomi"
        }
      ]
    },
    {
      "id": "panasonic",
      "name": "Panasonic",
      "segment": "Home electronics",
      "url": "https://www.panasonic.com/",
      "description": "",
      "sources": [
        {
          "name": "Panasonic official site",
          "url": "https://www.panasonic.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Panasonic"
        }
      ]
    },
    {
      "id": "sharp",
      "name": "Sharp",
      "segment": "Home appliances",
      "url": "https://global.sharp/",
      "description": "",
      "sources": [
        {
          "name": "Sharp official site",
          "url": "https://global.sharp/"
        },
        {
          "name": "Sharp official corporate logo",
          "url": "https://corporate.jp.sharp/"
        }
      ]
    },
    {
      "id": "arlo",
      "name": "Arlo",
      "segment": "Smart home security",
      "url": "https://www.arlo.com/",
      "description": "",
      "sources": [
        {
          "name": "Arlo official site",
          "url": "https://www.arlo.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Arlo"
        }
      ]
    },
    {
      "id": "tp-link",
      "name": "TP-Link",
      "segment": "Smart home",
      "url": "https://www.tp-link.com/",
      "description": "",
      "sources": [
        {
          "name": "TP-Link official site",
          "url": "https://www.tp-link.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=TP-Link"
        }
      ]
    },
    {
      "id": "yale",
      "name": "Yale",
      "segment": "Home security",
      "url": "https://www.yalehome.com/",
      "description": "",
      "sources": [
        {
          "name": "Yale official site",
          "url": "https://www.yalehome.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Yale"
        }
      ]
    },
    {
      "id": "lifx",
      "name": "LIFX",
      "segment": "Smart lighting",
      "url": "https://www.lifx.com/",
      "description": "",
      "sources": [
        {
          "name": "LIFX official site",
          "url": "https://www.lifx.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=LIFX"
        }
      ]
    },
    {
      "id": "bose",
      "name": "Bose",
      "segment": "Home audio",
      "url": "https://www.bose.com/",
      "description": "",
      "sources": [
        {
          "name": "Bose official site",
          "url": "https://www.bose.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Bose"
        }
      ]
    },
    {
      "id": "roku",
      "name": "Roku",
      "segment": "Home entertainment",
      "url": "https://www.roku.com/",
      "description": "",
      "sources": [
        {
          "name": "Roku official site",
          "url": "https://www.roku.com/"
        },
        {
          "name": "Simple Icons brand mark",
          "url": "https://simpleicons.org/?q=Roku"
        }
      ]
    }
  ],
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-furniture-aov-context",
      "question": "How should a furniture retailer read this home-goods benchmark?",
      "text": "The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. How should a furniture retailer read this home-goods benchmark? The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-furniture-unit-price",
      "question": "Is the home-goods AOV the average selling price of one furniture item?",
      "text": "No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Is the home-goods AOV the average selling price of one furniture item? No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "In this industry",
      "id": "answer-furniture-growth-and-aov",
      "question": "Can the listed furniture brands' revenue growth explain this AOV?",
      "text": "Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Can the listed furniture brands' revenue growth explain this AOV? Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here.  Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#method"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Home Goods & Furnishings?",
      "text": "The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. What is the average order value benchmark for Home Goods & Furnishings? The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Home Goods & Furnishings?",
      "text": "The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. What is the typical AOV range in Home Goods & Furnishings? The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. What is the lower-quartile AOV? The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. What is the upper-quartile AOV? The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 22 September 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Which industry or subcategory does this benchmark cover? This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026.",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-directory-and-benchmark",
      "question": "Are the listed brands the businesses behind the benchmark?",
      "text": "Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship.  Source: https://madgicx.com/labs/industries/home-goods-furnishings#brands Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#brands"
    },
    {
      "group": "Use this research",
      "id": "answer-brand-level-aov",
      "question": "Can I use the industry AOV as a listed brand's AOV?",
      "text": "No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark.  Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#method"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research",
      "citation": "Madgicx Research & Labs. Home Goods & Furnishings. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/home-goods-furnishings#reuse"
    }
  ]
}