# Home Goods & Furnishings — Meta ads research Category research. The aggregate benchmark and public brand directory are separate. Edition: October 2026. Page updated: 2026-10-11. ## Account AOV aggregate - Median: $130.02 - Middle 50%: $50.94 to $341.30 - Status: verified_aggregate - Scope: Equal-weight AOV benchmark - Snapshot read: 2026-09-22T16:55:30.190622+00:00 - Period: Dated snapshot Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. Source: [Madgicx Research & Labs](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) ## Explore brands Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. - [IKEA](https://ikea.com/) — Home furnishings - [Wayfair](https://wayfair.com/) — Home retail - [West Elm](https://westelm.com/) — Furniture - [Pottery Barn](https://potterybarn.com/) — Home furnishings - [Williams Sonoma](https://williams-sonoma.com/) — Kitchen and home - [Crate & Barrel](https://crateandbarrel.com/) — Home furnishings - [The Home Depot](https://homedepot.com/) — Home retail - [Article](https://article.com/) — Furniture - [Herman Miller](https://hermanmiller.com/) — Furniture - [Knoll](https://knoll.com/) — Furniture - [Steelcase](https://steelcase.com/) — Office furniture - [Haworth](https://haworth.com/) — Office furniture - [Humanscale](https://humanscale.com/) — Office furniture - [Vitra](https://vitra.com/) — Designer furniture - [HAY](https://hay.com/) — Furniture - [Muuto](https://muuto.com/) — Furniture - [Kartell](https://kartell.com/) — Designer furniture - [Cassina](https://cassina.com/) — Designer furniture - [Ligne Roset](https://ligne-roset.com/) — Designer furniture - [Roche Bobois](https://roche-bobois.com/) — Designer furniture - [Design Within Reach](https://dwr.com/) — Designer furniture - [Room & Board](https://roomandboard.com/) — Furniture - [Restoration Hardware](https://rh.com/) — Home furnishings - [Ethan Allen](https://ethanallen.com/) — Furniture - [Ashley](https://ashleyfurniture.com/) — Furniture - [La-Z-Boy](https://la-z-boy.com/) — Furniture - [Bob's Discount Furniture](https://mybobs.com/) — Furniture retail - [Living Spaces](https://livingspaces.com/) — Furniture retail - [Rooms To Go](https://roomstogo.com/) — Furniture retail - [Joybird](https://joybird.com/) — Furniture - [Burrow](https://burrow.com/) — Furniture - [Lowe's](https://lowes.com/) — Home retail - [Inside Weather](https://insideweather.com/) — Furniture - [Maiden Home](https://maidenhome.com/) — Furniture - [MUJI](https://muji.com/) — Home furnishings - [Ballard Designs](https://ballarddesigns.com/) — Home furnishings - [Bosch Home](https://bosch-home.com/) — Home appliances - [World Market](https://worldmarket.com/) — Home retail - [Miele](https://miele.com/) — Home appliances - [HomeGoods](https://homegoods.com/) — Home retail - [The Container Store](https://containerstore.com/) — Storage and organization - [Elfa](https://elfa.com/) — Storage and organization - [California Closets](https://californiaclosets.com/) — Storage and organization - [Boll & Branch](https://bollandbranch.com/) — Bedding and home - [Cozy Earth](https://cozyearth.com/) — Bedding and home - [Casper](https://casper.com/) — Mattresses - [Tempur-Pedic](https://tempurpedic.com/) — Mattresses - [Electrolux](https://electrolux.com/) — Home appliances - [Leesa](https://leesa.com/) — Mattresses - [Tuft & Needle](https://tuftandneedle.com/) — Mattresses - [Sleep Number](https://sleepnumber.com/) — Mattresses - [Ruggable](https://ruggable.com/) — Rugs - [The Rug Company](https://therugcompany.com/) — Rugs - [Loloi](https://loloirugs.com/) — Rugs - [FLOR](https://flor.com/) — Flooring - [Shaw Floors](https://shawfloors.com/) — Flooring - [De'Longhi](https://delonghi.com/) — Home appliances - [Benjamin Moore](https://benjaminmoore.com/) — Paint - [PPG Paints](https://ppgpaints.com/) — Paint - [Clare](https://clare.com/) — Paint - [Behr](https://behr.com/) — Paint - [Kohler](https://kohler.com/) — Kitchen and bath - [Moen](https://moen.com/) — Kitchen and bath - [Delta Faucet](https://deltafaucet.com/) — Kitchen and bath - [Grohe](https://grohe.us/) — Kitchen and bath - [Hansgrohe](https://hansgrohe-usa.com/) — Kitchen and bath - [TOTO](https://totousa.com/) — Kitchen and bath - [Le Creuset](https://lecreuset.com/) — Cookware - [Staub](https://zwilling.com/) — Cookware - [All-Clad](https://all-clad.com/) — Cookware - [Tefal](https://tefal.com/) — Cookware - [Our Place](https://fromourplace.com/) — Cookware - [Made In](https://madeincookware.com/) — Cookware - [Lodge Cast Iron](https://lodgecastiron.com/) — Cookware - [Vitamix](https://vitamix.com/) — Kitchen appliances - [Smeg](https://smeg.com/) — Kitchen appliances - [Fellow](https://fellowproducts.com/) — Kitchen products - [Ninja Kitchen](https://ninjakitchen.com/) — Kitchen appliances - [Dyson](https://dyson.com/) — Home technology - [iRobot](https://irobot.com/) — Home technology - [SmartThings](https://smartthings.com/) — Smart home - [YETI](https://yeti.com/) — Outdoor home products - [Solo Stove](https://solostove.com/) — Outdoor living - [Weber](https://weber.com/) — Outdoor cooking - [Lamps Plus](https://lampsplus.com/) — Lighting - [Philips Hue](https://philips-hue.com/) — Smart home - [Sonos](https://www.sonos.com/) — Home audio - [Samsung](https://www.samsung.com/) — Home electronics - [LG](https://www.lg.com/) — Home electronics - [Ring](https://ring.com/) — Smart home security - [Home Assistant](https://www.home-assistant.io/) — Smart home - [Xiaomi](https://www.mi.com/) — Smart home - [Panasonic](https://www.panasonic.com/) — Home electronics - [Sharp](https://global.sharp/) — Home appliances - [Arlo](https://www.arlo.com/) — Smart home security - [TP-Link](https://www.tp-link.com/) — Smart home - [Yale](https://www.yalehome.com/) — Home security - [LIFX](https://www.lifx.com/) — Smart lighting - [Bose](https://www.bose.com/) — Home audio - [Roku](https://www.roku.com/) — Home entertainment No ranking is implied. Missing growth or heat evidence remains unavailable. ## Research questions ### How should a furniture retailer read this home-goods benchmark? The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How should a furniture retailer read this home-goods benchmark? The $130.02 median and $50.94–$341.30 middle range describe Home Goods & Furnishings at account level. This is a broader category reference, not a furniture-only or sofa-only price range. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-aov-context ### Is the home-goods AOV the average selling price of one furniture item? No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Is the home-goods AOV the average selling price of one furniture item? No. The unit of this benchmark is an account's average order value. It does not identify individual products or the number of items in each order, so it cannot supply a per-item furniture price. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-unit-price ### Can the listed furniture brands' revenue growth explain this AOV? Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#method) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can the listed furniture brands' revenue growth explain this AOV? Named brand-growth figures come from independent public disclosures and have their own periods and business scopes. They are separate from the account AOV aggregate; no relationship between a listed company's growth and this benchmark is measured here. Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-furniture-growth-and-aov ### What is the average order value benchmark for Home Goods & Furnishings? The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the average order value benchmark for Home Goods & Furnishings? The median account AOV for Home Goods & Furnishings is $130.02 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-aov ### What is the typical AOV range in Home Goods & Furnishings? The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the typical AOV range in Home Goods & Furnishings? The middle 50% of account AOVs runs from $50.94 to $341.30 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-range ### What is the lower-quartile AOV? The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the lower-quartile AOV? The 25th-percentile account AOV is $50.94 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-lower-quartile-aov ### What is the upper-quartile AOV? The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What is the upper-quartile AOV? The 75th-percentile account AOV is $341.30 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-upper-quartile-aov ### What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation) Citation: Madgicx Research & Labs. Home Goods & Furnishings. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-calculation ### Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-median-or-mean ### When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period) Citation: Madgicx Research & Labs. Home Goods & Furnishings. When was this benchmark snapshot read? The snapshot was read on 22 September 2026. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-period ### Which industry or subcategory does this benchmark cover? This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Which industry or subcategory does this benchmark cover? This benchmark covers Home Goods & Furnishings classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-benchmark-coverage ### How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-compare-aov ### Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#benchmark) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 22 September 2026. Source: https://madgicx.com/labs/industries/home-goods-furnishings#benchmark Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-aov-performance ### Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#brands) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Are the listed brands the businesses behind the benchmark? Inclusion does not indicate participation in the benchmark or a Madgicx customer relationship. Source: https://madgicx.com/labs/industries/home-goods-furnishings#brands Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-directory-and-benchmark ### Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#method) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can I use the industry AOV as a listed brand's AOV? No brand-level AOV, customer affiliation or ad spend is inferred. Independent public brand references are separate from the aggregate benchmark. Source: https://madgicx.com/labs/industries/home-goods-furnishings#method Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-brand-level-aov ### Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research) Citation: Madgicx Research & Labs. Home Goods & Furnishings. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-download-research ### How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. [Source](https://madgicx.com/labs/industries/home-goods-furnishings#reuse) · [Answer permalink](https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research) Citation: Madgicx Research & Labs. Home Goods & Furnishings. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope. Source: https://madgicx.com/labs/industries/home-goods-furnishings#reuse Answer: https://madgicx.com/labs/industries/home-goods-furnishings#answer-cite-research