{
  "name": "Home & Local Services",
  "edition_label": "October 2026",
  "edition_updated_at": "2026-10-11",
  "slug": "home-local-services",
  "kind": "industry",
  "parent_slug": null,
  "url": "https://madgicx.com/labs/industries/home-local-services",
  "scope": "Category research. Verified account AOV aggregate supplied separately.",
  "directory_status": "deferred",
  "page_readiness": "published",
  "directory_notice": null,
  "benchmark": {
    "status": "verified_aggregate",
    "slug": "home-local-services",
    "parent_slug": null,
    "cohort_scope": "root_and_children",
    "median_aov_usd": 102.37,
    "p25_aov_usd": 34.63,
    "p75_aov_usd": 1016.18,
    "metric_window": null,
    "scope_label": "Equal-weight AOV benchmark",
    "methodology": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
    "read_at": "2026-10-11T14:09:00.921050+00:00",
    "period_label": "Dated snapshot",
    "citation": "Madgicx Research & Labs. Home & Local Services account AOV: median $102.37; middle 50% $34.63 to $1,016.18. Snapshot read 11 October 2026. https://madgicx.com/labs/industries/home-local-services#benchmark",
    "source": {
      "name": "Madgicx Research & Labs",
      "url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    }
  },
  "metric_definitions": [],
  "metric_definitions_scope": "Definitions only; no ACV, MRR or ARPU benchmark or measured correlation is supplied.",
  "brands": null,
  "answers": [
    {
      "group": "In this industry",
      "id": "answer-r3-local-hourly",
      "question": "Can a short hourly task cost more than the time physically worked?",
      "text": "Taskrabbit states that hourly tasks have a minimum charge and allows Taskers to disclose a two-hour minimum. It separately identifies fixed-price categories where hourly minimums do not apply. State the pricing basis and applicable minimum before comparing a short job with its hourly rate.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-r3-local-hourly",
      "citation": "Madgicx Research & Labs. Home & Local Services. Can a short hourly task cost more than the time physically worked? Taskrabbit states that hourly tasks have a minimum charge and allows Taskers to disclose a two-hour minimum. It separately identifies fixed-price categories where hourly minimums do not apply. State the pricing basis and applicable minimum before comparing a short job with its hourly rate.  Source: https://support.taskrabbit.com/hc/en-us/articles/46260502667035-Tasker-Rates-Minimum-Hours-Policy Answer: https://madgicx.com/labs/industries/home-local-services#answer-r3-local-hourly",
      "source_url": "https://support.taskrabbit.com/hc/en-us/articles/46260502667035-Tasker-Rates-Minimum-Hours-Policy"
    },
    {
      "group": "In this industry",
      "id": "answer-r3-local-clean",
      "question": "Why does recurring cleaning need a home-specific plan rather than one universal package?",
      "text": "Molly Maid of DFW Metro Northwest describes an in-home estimate used to build a cleaning plan for that home. That is a scoped service inquiry, separate from a confirmed recurring booking. An offer can identify the requested rooms, service needs and schedule without asserting that every home receives identical inclusions.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-r3-local-clean",
      "citation": "Madgicx Research & Labs. Home & Local Services. Why does recurring cleaning need a home-specific plan rather than one universal package? Molly Maid of DFW Metro Northwest describes an in-home estimate used to build a cleaning plan for that home. That is a scoped service inquiry, separate from a confirmed recurring booking. An offer can identify the requested rooms, service needs and schedule without asserting that every home receives identical inclusions.  Source: https://www.mollymaid.com/locations/dfw-metro-northwest/regular-cleaning-service/ Answer: https://madgicx.com/labs/industries/home-local-services#answer-r3-local-clean",
      "source_url": "https://www.mollymaid.com/locations/dfw-metro-northwest/regular-cleaning-service/"
    },
    {
      "group": "In this industry",
      "id": "answer-r3-local-plumb",
      "question": "Why can an initial plumbing inquiry differ from a confirmed repair price?",
      "text": "Mr. Rooter explains that a phone quote may change once a technician sees the problem and describes in-person diagnosis as the basis for a more accurate scope. Keep the requested visit separate from the selected repair. A lead's stated problem does not establish the final work or invoice.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-r3-local-plumb",
      "citation": "Madgicx Research & Labs. Home & Local Services. Why can an initial plumbing inquiry differ from a confirmed repair price? Mr. Rooter explains that a phone quote may change once a technician sees the problem and describes in-person diagnosis as the basis for a more accurate scope. Keep the requested visit separate from the selected repair. A lead's stated problem does not establish the final work or invoice.  Source: https://www.mrrooter.com/about/expert-tips/common-questions/determining-plumbing-service-costs/ Answer: https://madgicx.com/labs/industries/home-local-services#answer-r3-local-plumb",
      "source_url": "https://www.mrrooter.com/about/expert-tips/common-questions/determining-plumbing-service-costs/"
    },
    {
      "group": "In this industry",
      "id": "answer-r3-local-landscape",
      "question": "Should landscape maintenance and a design-and-installation project share one offer description?",
      "text": "The Grounds Guys' Fort Lauderdale page lists lawn maintenance separately from its design and installation service. A recurring mowing visit and a planned garden project therefore need distinct scope descriptions. Identify which service the inquiry concerns before treating all landscape requests as comparable jobs.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-r3-local-landscape",
      "citation": "Madgicx Research & Labs. Home & Local Services. Should landscape maintenance and a design-and-installation project share one offer description? The Grounds Guys' Fort Lauderdale page lists lawn maintenance separately from its design and installation service. A recurring mowing visit and a planned garden project therefore need distinct scope descriptions. Identify which service the inquiry concerns before treating all landscape requests as comparable jobs.  Source: https://www.groundsguys.com/locations/florida/fort-lauderdale/landscape-design/ Answer: https://madgicx.com/labs/industries/home-local-services#answer-r3-local-landscape",
      "source_url": "https://www.groundsguys.com/locations/florida/fort-lauderdale/landscape-design/"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-median-aov",
      "question": "What is the average order value benchmark for Home & Local Services?",
      "text": "The median account AOV for Home & Local Services is $102.37 USD. This is the middle account-level average order value in the benchmark.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-median-aov",
      "citation": "Madgicx Research & Labs. Home & Local Services. What is the average order value benchmark for Home & Local Services? The median account AOV for Home & Local Services is $102.37 USD. This is the middle account-level average order value in the benchmark. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-median-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-range",
      "question": "What is the typical AOV range in Home & Local Services?",
      "text": "The middle 50% of account AOVs runs from $34.63 to $1,016.18 USD. This is the interquartile range, not the minimum and maximum.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-aov-range",
      "citation": "Madgicx Research & Labs. Home & Local Services. What is the typical AOV range in Home & Local Services? The middle 50% of account AOVs runs from $34.63 to $1,016.18 USD. This is the interquartile range, not the minimum and maximum. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-aov-range",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-lower-quartile-aov",
      "question": "What is the lower-quartile AOV?",
      "text": "The 25th-percentile account AOV is $34.63 USD. It marks the lower edge of the middle 50% of this distribution.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-lower-quartile-aov",
      "citation": "Madgicx Research & Labs. Home & Local Services. What is the lower-quartile AOV? The 25th-percentile account AOV is $34.63 USD. It marks the lower edge of the middle 50% of this distribution. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-lower-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-upper-quartile-aov",
      "question": "What is the upper-quartile AOV?",
      "text": "The 75th-percentile account AOV is $1,016.18 USD. It marks the upper edge of the middle 50%, not a performance target.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-upper-quartile-aov",
      "citation": "Madgicx Research & Labs. Home & Local Services. What is the upper-quartile AOV? The 75th-percentile account AOV is $1,016.18 USD. It marks the upper edge of the middle 50%, not a performance target. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-upper-quartile-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Read the benchmark",
      "id": "answer-aov-calculation",
      "question": "What does this AOV benchmark show?",
      "text": "Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-aov-calculation",
      "citation": "Madgicx Research & Labs. Home & Local Services. What does this AOV benchmark show? Median and middle 50% of observed account-level average order values in USD, with each account weighted equally. Use this range as a comparison, not a profitability measure. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-aov-calculation",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-median-or-mean",
      "question": "Is this the mean AOV across all orders?",
      "text": "No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-median-or-mean",
      "citation": "Madgicx Research & Labs. Home & Local Services. Is this the mean AOV across all orders? No. It is the median of account-level average order values. Each account receives equal weight; it is not a pooled average of every order. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-median-or-mean",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-period",
      "question": "When was this benchmark snapshot read?",
      "text": "The snapshot was read on 11 October 2026.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-benchmark-period",
      "citation": "Madgicx Research & Labs. Home & Local Services. When was this benchmark snapshot read? The snapshot was read on 11 October 2026. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-benchmark-period",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-benchmark-coverage",
      "question": "Which industry or subcategory does this benchmark cover?",
      "text": "This benchmark covers Home & Local Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-benchmark-coverage",
      "citation": "Madgicx Research & Labs. Home & Local Services. Which industry or subcategory does this benchmark cover? This benchmark covers Home & Local Services classifications at the industry root and its subcategories. It is an aggregated advertising-data benchmark, not a census of all businesses. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-benchmark-coverage",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-compare-aov",
      "question": "How can I compare my AOV with this benchmark?",
      "text": "Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-compare-aov",
      "citation": "Madgicx Research & Labs. Home & Local Services. How can I compare my AOV with this benchmark? Enter your AOV in USD in the comparison field above. It shows the difference from the median and whether your value falls below, within or above the middle 50%. Your entered amount stays on this page. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-compare-aov",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Put it in context",
      "id": "answer-aov-performance",
      "question": "Does an above-median AOV mean better advertising performance?",
      "text": "The comparison describes position in the account AOV distribution, not profitability. It is not a performance score.",
      "context": "USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026.",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-aov-performance",
      "citation": "Madgicx Research & Labs. Home & Local Services. Does an above-median AOV mean better advertising performance? The comparison describes position in the account AOV distribution, not profitability. It is not a performance score. USD · Equal-weight AOV benchmark. Snapshot read 11 October 2026. Source: https://madgicx.com/labs/industries/home-local-services#benchmark Answer: https://madgicx.com/labs/industries/home-local-services#answer-aov-performance",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#benchmark"
    },
    {
      "group": "Use this research",
      "id": "answer-download-research",
      "question": "Can I download this industry research?",
      "text": "The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-download-research",
      "citation": "Madgicx Research & Labs. Home & Local Services. Can I download this industry research? The exports section provides this edition in Markdown and JSON, along with a research index. Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/home-local-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services#answer-download-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#reuse"
    },
    {
      "group": "Use this research",
      "id": "answer-cite-research",
      "question": "How should I cite a finding from this page?",
      "text": "Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.",
      "context": "",
      "url": "https://madgicx.com/labs/industries/home-local-services#answer-cite-research",
      "citation": "Madgicx Research & Labs. Home & Local Services. How should I cite a finding from this page? Credit Madgicx Research & Labs and link to the exact source. Keep its snapshot date and scope.  Source: https://madgicx.com/labs/industries/home-local-services#reuse Answer: https://madgicx.com/labs/industries/home-local-services#answer-cite-research",
      "source_url": "https://madgicx.com/labs/industries/home-local-services#reuse"
    }
  ]
}